Industrial Design Portfolio 2016

Page 1

A MY SCHI GEL

I NDUST RI A L DESI GN

2016


WORK EXPERIENCE KAO USA

Cincinnati, OH (Fall 2015)

Worked with global brand names such as John Frieda and Biore to create new female products based on trend research, ideation, and prototypes.

I WOULD LOVE TO HEAR FROM YOU schigeae@mail.uc.edu 513.288.9574 6529 FoxChase ln. Cincinnati, OH 45243

SKILLS

U N I V E RSI TY O F CINCINNATI (DA A P)

Cincinnati, OH

PRODUCT PACKAGING CO-OP

EDUCATION

One product under design patent application

Class of 2018

DEAN’S LIST

GPA: 3.98

INDESIGN SOLIDWORKS KEYSHOT

Cincinnati, OH

HONORS STUDENT 2009-2013

Cincinnati, OH

I L L U S T R AT O R

ALIAS AUTOMOTIVE

M AD E I RA H I GH SCHOOL

CINCINNATI REDS FREELANCE INTERIOR DESIGNER

BS INDUSTRIAL DESIGN

PHOTOSHOP

(Fall 2015)

MICROSOFT PROGRAMS

GPA: 4.2

SKETCHING WOOD WORKING

Collaborated with their internal design team to bring a new bar

MODEL MAKING

experience to life through concept sketches, models, and renderings.

P R E S E N TAT I O N S + TOTAL P H OTO S H O P G E E K

OWENS ILLINOIS Perrysburg, OH

INDUSTRIAL DESIGN CO-OP (Spring 2015) Designed glass bottle packaging for industry leaders in the beer and liquor categories while also conducting brand research. A large portion of time was spent doing experiments and testing to generate new design solutions.

NSCS

ACTIVITIES

TRI DELTA SORORITY NHS HOMECOMING CHAIRMAN Designed and planned a black-light Home

coming for charity

LPK

MSA PARTNERSHIP WINNER

FREELANCE INTERIOR DESIGNER (Summer 2014)

GYRO MARKETING PARTNERSHIP

Cincinnati, OH

Assisted the VP of Trends to develop new business capabilities and models for future activation. Researched competition and innovation in that market sector.

INTERESTS I N T E RI O R D E S I G N + F U RN I T U RE

SHOES, SHOES, SHOES

KAYAK I N G + T H E O U T D O O RS

FOOOOD

Created a new space concept for Ample’s design firm

Produced a hypothetical marketing strategy for Dymo

DEI PARTNERSHIP

Graphic and interior design for Rockwell Bank


L AT E S T W O R K

RIPPLE //

01

HIKIN G GEA R

02 BLOOM //

O U T D O O R U MBR E L L A

03 STUD //

E D GY ANKLE B O OT

04 THE REDS // RO O F TO P B AR


R I P P L E / / TA KE HIKIN G A ST E P FART H E R 6 Week ou tdoor eq u ip men t cha l l enge


MAIN IDEA //

CREATE A LINE OF OUTDOOR PRODUCTS THAT PROVIDES THE CONSUMER WITH A NEW OR BETTER EXPERIENCE WHILE ON THEIR NEXT ADVENTURE.


HIK ER’S PHONE / /

INTERVIEWS

Preliminary deep dive about hiking since I have no previous knowledge in this category.

COURTNEY //

SARAH MAE //

BRENT //

COURTNEY A //

JOSH //

“I want to feel safe off the

“The only time my cell

“Most of the time, I only

“My camelbak makes my

grid, like I’m going to survive

phone is turned on is when

hike on trails because its

“Multi-functionality is huge

I’m taking pictures. However,

easy to get turned around.

skin irritated because it

in camping and hiking.

my hiking trip. I usually bring

You want to carry the least

back up equipment just in

doesn’t have a waist strap

my phone isn’t in a place

to really hold it close to my

amount of stuff as

case.

that’s easy to get to quickly.

body.

possible.

Age: 32

Age: 26

Age: 29

Age: 35

Age: 40


W H AT T R U LY M AT T E R S T O H I K E R S I S . . .

+ HEALTH

+ SECURITY

JOY

They are concerned about

They need to feel

The purpose for hiking is

hydration, malnutrition,

protected from animals,

to enjoy nature’s beauty

poisoning and other

abduction, and getting

without any worries.

health problems.

lost by being prepared.


S O W H Y N O T M A K E P R O D U C T S T H AT P R O V I D E S E C U R I T Y ?

New hydration pack, filter, and first aid kit will provide female hikers with peace of mind knowing they have the tools for survival.

HYDRATION PACK

IN-LINE FILTER

FIRST-AID KIT


target consumer

MADE FOR THE

URBAN EXPLORER

In today’s society, there is an increase in technological advancements which create a culture of continuous connection to each other and the world, yet many find themselves wanted to feel grounded and more alive so they turn to nature’s beauty and go off the grid. This is Lisa, a successful business woman who loves her busy weeks, but craves adventure and a relaxed lifestyle. She embodies the ideal consumer for the Ripple product line. She does not consider herself to be an expert hiker, but wants to escape to a more peaceful place where she feels safe yet disconnected from every day life.

TAR G E T M AR K E T

N O VIC E

S E A S O NE D

EX P ERT


PROBLEM AREAS

Looking at the existing products to find flaws that need new solutions.

U NMET NEEDS CLUTTE R E D CH AOS

S I ZE M AT T E RS

1

1

NO STORAGE SPACE FOR EXTRA GEAR

1

BULKY + UNATTRACTIVE

2

RIDGED PLASTIC LIP CATCHES ON

CHAFFING DUE TO NO WASTE STRAP

2 DISORGANIZED + HARD TO GET TO

3 STORED IN HARD TO REACH PLACES

2

3 HARD TO INSERT WATER BLADDER

4 NOT WEARABLE FOR OTHER OCCASIONS

A M Y S C HI GE L

NEOPRENE SLEEVE

2016

SEPARATE FILTER IS EASY TO LOSE + FORGET

3 NO DESIGN AESTHETIC


DESIGN GOALS

By focusing on these main goals, each product in the family should achieve my desired result.

BRANDED

LIGHT WEIGHT

PLEASING TO USE

INTUITIVE

COMFORTABLE

All three products should have

Research and explore new

Focus on making all three

All functions of each product

The comfort provided should

a cohesive style modeled after

ultra-light materials that are

products provide the consumer

should be refined to become

be both physical and mental.

Noguchi’s designs, while

both weather proof and

with a new or improved

extremely easy to use without

The function of the product

creating a new brand identity.

durable for day hikes, weekend

function that will make hiking

causing user frustration.

should but the consumer at

hikes, and week long hikes.

more enjoyable. As well as, combine functions into one product.

easy with their adventure.


NOGUCHI’S STYLE

Adopt this famous 20th century designer and sculptor’s style by using organic forms that layer on top of one another to create a simple look work of art and function.

This 1948 coffee table is still very prevalent in today’s design world


RA P I D IDEATION


DIRECTION 1

Succeeded in following Nochi’s design aesthetics, with rounded edges and simple forms.

2

Fulfilled all goals for a hiking pack and organized the once chaotic first-aid kit.

3

Created a good family of form and cohesive feel between products.


NEVER WORRY ABOUT HYDRATION EVER AGAIN

Ripple hydration pack and product line is made for those who seek adventure around every corner or long for a peaceful time away from society. These products are user focused with a look that is appealing for any use. Many minor flaws in existing products were addressed and creatively solved so that women feel more comfortable and safe while on their journey. An in-line water filter allows her to fill up on the go where ever possible, making any pond, river, or stream a great source of hydration.

Ph o t o s h o p ren d eri n g


PACK FEATURES 2 1 6 7

8 3 4 9 5

1

Foam padding for comfort and venting

2

Curved straps for feminine body

3

In-line water filter with 2L bladder

4

Mesh side pocket

5

Bottom rings to attach cord or first aid kit

6

Left and right tube straps

7

Sunglass pocket that keeps them protected

8

Front accessory pocket for small items

9

Hip hugging side support straps


ADD-ONS

Attach these different products to tailor your pack to your specific needs.

1

2

3

add ons

REGULAR PACK

PACK WITH PARACORD STRINGS TO ATTACH OBJECTS

PACK WITH FIRST-AID KIT ATTACHED FOR EASY ACCESS WHEN NEEDED


FIRST-AID KIT

Fa b r i c c hoi c es

Reflective lining to find at night, with Nylon Ripstop as the main body

filter page features Adjustable straps

Single strap that adjusts in length for adding pouches

P l a s ti c c l i ps

Four clips to secure onto the bottom of the pack or any bag

What the pack contains

Unlike any other first-aid kit, this one provides the user a whole new custom experience. Keep ointments, bandages, and other medical supplies neat and organized so you’re never searching in a time of panic.

HIKING can be scary. Color code and label each pouch for easy of use. Keep the pack OUTSIDE the backpack at all times to keep in plain sight for those in NEED.

ZIP and UNZIP any pouch for custom safety benefits.

100 + combinations.

WEATHER resistant materials keep every packet SAFE from the ELEMENTS while hiking.


Twist-able

PEBBLE FILTER

Screw off and on for removal after 1,000 uses

Indicator

Circular embossed detail for alignment

safety pack page Indents features

For ergonomic grip

Edges Smooth, rounded edges for easy insertion into the pack

IN CO NT EXT

Modeled after the Sawyer micro filter, Pebble becomes your favorite travel companion. Don’t worry about forgetting it either because it comes with any ripple hydration pack.

Only 4 inches in length, PEBBLE fits easily in the palm of your hand making it easy to remove when the time comes. It’s CHARCOAL filtering system is also extremely LIGHT weight and DURABLE.

1000X

USE the filter over

1000 times

before needing to REPLACE the product.

REMOVES up to 99.9% of all BACTERIA in any source of WATER you can find.


MAKING RIPPLE


EXPERIMENTING

I only had minimal sewing experience so I took the machine and create several pieces to understand the order of process and how forms relate to one another.

CANVAS PACK

TO UN DE R STA N D T H E P R OC E S S AND P R ACT IC E S E WIN G

PROTOTYPE 1

F I GU R E D O U T B ASIC F O RM

PROTOTYPE 2

M ADE A PAT T ERN AN D F O CU SED O N ASS EM B LY


ASSEMBLY

Constructed in one day. I pieced together individual parts that would be held together by zippers and then put together in the end.

Three separate parts: Back piece, bladder pouch, front compartments

Started with the front of the pack. I lined everything with bright green fabric for a punch of color when opened.


Q U A L I T Y M AT E R I A L S

1000D C O R D U R A

NYLON RIPSTOP

AIRMESH

T E A L PA R A C O R D

COIL WAT ERPROOF ZI P P E R

PLASTIC BUCKLES

Materials are durable and waterproof for the wild outdoors. Certain fabrics like cuban fiber, which are ultralight, were surpassed due to support consideration and cost of materials.


NAMING THE BRAND The name came about after looking at the brand attributes. The layered forms and simple rounds look like they cascade away from each other like a ripple. To me, the word ripple can also describe an effect, “the ripple effect”. If the hiker is hydrated, they will perform better, therefore having a better experience. The filter’s name relates to a ripple in the water, which can be caused by a pebble. Pebbles are generally smooth and slightly porous just like the filter. These two names seemed to fit perfectly with the concepts pertaining to water.

Inside of pack is lined in green fabric


A MY SCHIG EL

2016


BLO O M / / HYD R OACT IVAT E D PA R K U M B RE L L A 5 week biomimicry con cep t to exp a n d creat ivit y


PROBLEM //

USING THE GIANT LILY AS INSPIRATION , CREATE A CONCEPTUAL PRODUCT THAT UTILIZES THE PROCESSES OF NATURE IN IT’S FUNCTIONALITY.


EXPLORING LILY 1 BEETLE

One pollen covered beetle comes at night to feed on the flowers nectar. He pollinates the flower by releasing the pollen.

2 COLORS

The Lily itself goes from a white color to pink in just two days indicating that it has been pollinated.

10 FEET

The giant leaf can grow up to 10 feet in diameter in just a couple of days.

48 HOURS

The whole cycle of pollination only takes 48 hours and the flower then dies turning into a seed at the bottom of the water.

100% SHADE

The giant leaf produces shade underneath giving animals and other life a place to hide.

204 F

The inside of the flower can heat up to 204 degrees in order to spread it’s scent and attract the beetle.

250+ POUNDS

The leafy structure can hold over 250 lbs due to the grid structure beneath it.

1000 AIR POCKETS

The tiny pockets of air make the leaf very buoyant on the water.


H O W C A N W E C R E AT E A L I G H T W I T H L I LY ’ S F U N C T I O N S ? I chose to focus on the Giant Lily pads blooming flower, large size, and protection when designing my new product.

BLO O M

S I ZE

P ROT ECT IO N


LO O K I N G AT / /

HER BEAUTY

The enormous green leaf captures the attention of all those who get to see her.

E X ISTING//

ORGANIC LIGHTS For the woman who never stops. The woman who owns the room. The woman who demands attention.


I D E AT I O N


H Y D R O AC T I VAT E D PA R K U M B R E L L A Imagine walking in the park when the sky turns gray and it starts raining! Uh Oh. Suddenly, the normal light poles start to bloom, bringing the park to life with light and protection.

Water collects and flows down the pole and acts as an irrigation system

Sensors detect rain or extreme temperatures

Four umbrella poles shoot upward as well as the cap

Hinges at the half way point fold over once they pass the joint

Umbrella continues to unfold as cap moves back down

Open umbrella protects those below


REA DY FOR / /

URBAN PARKS Censor on top of the light pole

S O L A R L IG HT S

Main pole illuminates at night, while a ring of LEDs turn on when the umbrella blooms

B EN CH SEAT

Wooden bench at the bottom allows for weary park guest a place to rest. Glass light pole for calm nights

WAT ER ACT IVAT ED

PROTECTION

Sensors on the top of the shoot communicate with the internal mechanism to deploy the umbrella.

The circular umbrella shades you from nature in times of intense heat or rain.

IR R IG AT IO N

RECYCL ED M ATERIA L

Metal mesh at the top of the pole acts as a funnel for rain water to travel down the pipe into the flowers at the base and ground.

Could also be used in sports arenas and amusement parks.

The wood, cement, and glass are all made from recycled composites. Reclaimed wood


final rendering

Hydro Activated Park Umbrella

A MY SCHIG EL

2016


ST U D D E D LOV E / / FA SHION FOR T HE E D GY WO M AN 3 week s hoe des ig n cha l l en g e


DESIGN STATEMENT //

DESIGN A SHOE AS IF WORKING UNDER A FAMOUS DESIGNER OR BRAND TARGETED TOWARDS A DESIRED CONSUMER.


D E S I G N E D F OR / /

EDGY GIRLS

For the woman who never stops. The woman who owns the room. The woman who demands attention.

INF LU E NC E D BY //

RICK OWENS

A legend in the fashion industry who redefines women’s wear while continually pushing the boundaries with his dark collections.


ANK LE B OOT / /

INSPIRATION

Benchmarking the current market to entice the consumer by creating a new beautiful black boot.


QUICK SKETCHES

// BASIC BOOT IDEAS


BRINGING IDEAS TO LIFE B L E V E L P H O T O S H O P S K E T C H E S T O G E T M O R E V I S U A L I N F O R M AT I O N


PA I R I N G D O W N

R E F I N E T H E D E TA I L S A N D A D D S O M E T H I N G S P E C I A L

1

2

3

4


STUDDED LOVE This one of a kind ankle boots lets any girl to make her presence known. The boot is laced up the back with leather string, and topped off with stunning silver buttons. The black leather conveys Rick Owens’ style while adding that expensive touch. This is a powerful shoe for a very powerful woman.


A MY S CHIG EL

2016


T HE R E D S / / CR E AT IN G T HE U LT IM AT E B A LLPAR K E X P E RI E N C E 6 week ba r ren ovation col l a boration


COLLABORATION //

WORKING WITH THE RED’S DESIGN TEAM, CREATE VISUALS FOR THE COMPANY PRESENTATION TO GENERATE FUNDING FOR TWO NEW STADIUM BARS IN ONE MONTH’S TIME.


MY PROCESS

ALL WORK DONE AFTER CO-OP HOURS

1. INSPIRATION

2. DOODLES

3. SOLIDWORKS

4. KEYSHOT

2. PHOTOSHOP

Together, Jansen and I pulled together a collection of visuals that captured our idea bar experience.

Jansen drew up some basic ideas of the layout for the top and bottom bar.

From the sketches, I made 3D models of all the furniture and layouts. Furniture designs were based off Frontgate.

Exporting the files into Keyshot allowed lighting and material selection.

The images still didn’t look perfect, so I added accents in Photoshop.


LO WE R BA R / /

RUSTIC TECH

Using industrial elements such as wood, brick, and iron to create a welcoming space with high tech viewing of the game.

RO O F TO P BAR //

GREEN SPACE

Similar to down stairs, bring in lots of wood and iron materials with the addition of plant life to make a modern rooftop.


jansens sketches

IDEAL

L AYO U TS

*Sketches drawn by Jansen Dell


TH E BARS //

IN CONTEXT Located in the upper portion of the stadium, these two new spaces will bring new life into an area less used or wanted. Stadium seats will be replaced with drinking rails for a cheaper ticket option. With a purchase of a ticket, each person will get access to the bar and a beer is included in the price. The rooftop bar will be directly above the lower bar with wrap around deck space to view the game and the Queen city.

LB 1

LB 2

RO OFTOP B A R

LOW E R B AR

UPPER LEVEL

RB 1

RB 2


FINAL

RENDERINGS


MODERN INDUSTRIAL BAR

Also know as the poor man’s diamond club, the lower bar will feature many large screen TVs with live video of the game. However a HUGE screen will be placed right behind the bar with the same viewing perspective as those sitting in diamond seats. This will give new opportunities to sports fans to see the game in a whole new way.


LOW ER B A R’S / /

BOLD FACADE

Lights dangling from the rafters will give the feeling of a starry night as the large opening welcomes many to come enjoy a beer or mixed drink.


ROOFTOP BAR

This exotic space will incorporate everything a normal bar would and more! The main bar will be placed in the back, while you face the beautiful city. Many screens will keep you updated on the current game so you never miss a home run. Turf and live foliage will layout the space and give a new sensory experience.


MORE I MAG ES / /

ROOFTOP BAR

Water fall with plants hides the stairs walking up to the terraced seating while also adding another wow factor to the space.

Night time snap shot of the space. Large couches and plush chairs allows event guest to relax in a whole new setting.


A ND MORE / /

ROOF ANGLES

The city burst with life as you sit and enjoy the night from your luxury bar.

large image

Two adult swings to enjoy the city view.

Tiered seating to view the game below.


NEXT STEPS 2016 S PACE FU L LY FU ND ED

CON STRU CTION + F IN A L D ESIG N

CO MING IN APR IL

Cincinnati Bell has fully committed to donating millions to the new space after viewing the conceptual images.

Now, MSA will get refine the details to finish the construction and carry out the design.

Not only did the space get funded, it will be ready for game day in April of 2016! These two new bars will transform the space bringing in new revenue.

W H AT I WA N T TO L E AR N

Vray is an extremely powerful rendering software that I did not have available to me at the time, but I look forward to learning the program in the future.

SketchUp is not taught at DAAP, but has many benefits that Solidworks does not. Therefore, I would like to learn the software to pair with vray to create more impactful renderings.

Although I’m in Industrial design, my passion is in Interior design. On my free time, I would like to practice these new skills by mastering new programs and sketch styles.


THANK YOU FOR YOUR TIME Would love to discuss any projects with you!

A MY SCHI GEL

SCHI GEA E@MA I L.UC.EDU

513.2 8 8 . 9 5 7 4


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