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ASCOT RACECOURSE UNVEILS ANNUAL STYLE GUIDE FEATURING FASHION MUSE, ACTRESS, AND MODEL GRETA BELLAMACINA AND HER ARTIST HUSBAND ROBERT MONTGOMERY
ASCOT RACECOURSE UNVEILS ANNUAL STYLE GUIDE
The 2022 Style Guide heralds a new creative direction for Royal Ascot, celebrating the very best in sartorial elegance and a reacquaintance with British occasion dressing
The Royal Ascot Style Guide establishes the official Dress Code of the Royal Meeting with looks curated by stylist Rachel Bakewell and imagery produced by fashion photographer Tung Walsh. The 11th edition of the Royal Ascot Style Guide also features rising British style icon, actress, and model Greta Bellamacina, and her artist husband Robert Montgomery.
Showcasing a variety of looks to suit all tastes and budgets designers such as Simone Rocha, Erdem, Emilia Wickstead and The Vampire’s Wife, through to ME+EM, Reiss, LK Bennett and Radley London, help to elevate the iconic Dress Code and set a new standard for occasion dressing.
Featuring a mixture of suiting, dresses and separates for ladies, this year’s guide includes ethereal dresses in pastels, floral prints and metallics as modelled by Greta, juxtaposed with vibrant jewelled tones, and sleek vampish dresses, highlighting the sense of creativity and fun that can be had when it comes to dressing for the occasion and individual style.
For gentlemen, classic tailoring and light summer suits in linen, seersucker, and cotton are punctuated by debonair accents of pattern and texture with ties and pocket squares. These are complemented with prints, pops of colour, and Cuban collar shirts in the Windsor and Village Enclosures, giving a more modish and contemporary take on formal dressing. Featured brands include Richard James, Beggars Run, GANT, Favourbrook and Oliver Brown.
Known as much for its eye-catching millinery as well as its world-class horse racing, Royal Ascot’s Style Guide features hats and headpieces from the likes of Edwina Ibbotson, Stephen Jones OBE, Justine Bradley-Hill, Lock & Co, Juliette Botterill, Emily London and Jane Taylor.
Rachel Bakewell says:
“Royal Ascot is such an iconic moment in the fashion and sporting calendar, both in the UK and internationally. This year we’ve really tried to shift the perception of what occasion dressing can be, using it as a form of selfexpression, and pushing the boundaries in a more fashion forward direction. Greta and I really loved working on the project and can’t wait to see first-hand how racegoers will be dressing this year!”
Felicity Barnard, Commercial Director, Ascot Racecourse, comments:
“We are thrilled with the imagery of the 11th edition of the Royal Ascot Style Guide and are very much looking forward to seeing its interpretation as we welcome guests to the Royal Meeting in 2022.
“The look book signals a step change and new creative direction for the racecourse and we hope captures imaginations and illustrates the essence of fashion at Royal Ascot and the broad array of individual style on show from our racegoers. From UK and international designers, through to high end, high street and pre-loved fashion, this year we celebrate fashion on a global scale as we welcome back customers from all over the world.
