AZ CPA July/August 2020

Page 19

Accelerating Growth and Value Through Acquisition by Joel Strom Accelerating a company’s growth through acquisition is a frequent topic in a growth advisory practice. In the past, I’ve shared tips on how to assess growth strategy for a company; then, if it was the right way to proceed, the actions necessary to ensure that the acquisition was successful and achieved management’s goals. Then we entered a new reality. Something called “Business in the COVID-19 Era.” Preparing a presentation for a refresh on growing through acquisition in May, we still had no real idea how bad this situation would get and how it would affect all of our businesses. So, we pivot and address the times we are in. It’s how businesses survive. We are right in the heart of the crisis and now we have no idea what the economy will look like when we come out of this on the other side.

JULY/AUGUST 2020 AZ CPA

19


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