Celebrating Patty Rife’s Retirement

Patty (Gannon) Rife has been bringing you news, updates and features for more than 21 years, and now she is heading out to create some new stories as she retires from the ASCPA on April 30, 2021. The Society was a great place to work. My day was never the same — working on the magazine, attending events and meeting members. I will miss all of our great members (CPAs are the best!) and staff.

Remember to keep smiling - even when it is someone else taking the pictures! — Patty

Many people have dreams of becoming a published author, and Patty has helped many members achieve that goal. She has encouraged and coached members, as they shared their thoughts and expertise with others through their articles and columns in AZ CPA magazine. She also used her fabulous design skills to add images and photos to bring the stories to life.

One of the things Patty enjoyed most was writing feature stories about our members. She was always on the lookout for inspiring CPAs and shared their amazing talents and activities outside of their accounting work. From artists and actors to musicians and volunteers, she showcased our members’ talents and generosity in the community.

Patty also helped the public learn more about CPAs and why they should hire a CPA to assist them as individuals and to help their businesses succeed. She coordinated media training and TV and newspaper interviews to give CPAs more exposure to the community.

If you missed an ASCPA event, you always felt like you were there, as Patty always captured the moments through her photography. From a member volunteering to get tased at our Behind the Scenes event at Taser, to the crowds who gathered to see Don Farmer, Patty gave you a front row seat to the action. We may have tried to run away when we saw her with the camera, but she always found the best locations and poses for photos that quickly made us forget our fears.

We thank Patty for her many contributions to the ASCPA over the last 22 years and wish her the best in her new adventures in retirement.

If you would like to share any special memories or best wishes with Patty, please include them here and we will share them with Patty: https://www.ascpa.com/patty l

Some of Patty’s Favorite Covers

AZ CPA

December 2019

AZ CPA

October 2016

We Are Jumping for Joy — See Our New Brand/Logo! And a Sticker Inside for You! (see pg. 8)

Block Chain—

Stop Speculating, Start Gravitating

Appraisal Review Procedures for Business Valuations

The Arizona Society of Certified Public Accountants y www.ascpa.com Matt Holdsworth CFO, CrossFit, Inc.

What’s New in Technology

The Arizona Society of Certified Public Accountants y www.ascpa.com

AZ CPA

May 2017

Hiking With Tanya

Navigating the New Normal

Valuation Discounts in Marital Dissolutions

New Board Members

Identity Theft on the Rise

The Arizona Society of Certified Public Accountants y www.ascpa.com