AS Design North East brings together the very best in Graphic Design, Web Design & Development, SEO, Marketing, PR and Photography from around the region and beyond... We provide creative services to a diverse mix of clients across the UK - from sole traders to start-ups, from growing local businesses to market leaders and household names. The AS Design offering covers a wide range of services such as graphic design, branding and brand management, web design and development, illustration, photography, print management, eCommerce and CRM development, SEO and pay per click management, project management and PR and marketing consultancy. We’ve designed and created posters, flyers, booklets, brochures, folders, business cards, stationery, magazines, catalogues, books, CDs and DVDs, websites, eCommerce sites, press ads, banner ads, bus vinyl ads and livery, onboard advertising panels, promotional gifts, pop-up and roll-up banners, phone box vinyls, streetwalker advertising boards, underground and outdoor poster campaigns, point of sale material... you name it! We are proud to present the following visual case studies that we believe showcase our work...
Toyah - music releases since 2005 p.4 megabus.com - an innovator in British bus travel p.10 Spark Response - re-branding a leading business p.14 Citylink Gold - the business class of bus travel p.16 Natural Collection and Spirit Of Nature - the spirit of natural fashion p.18 W Magazine - Lifestyle | Living | Business p.20 AS Design North East - mini portfolio p.22 Stagecoach North East - tryitonthebus.com p.24 East Midlands Trains - localising an international brand p.26 Design On The Road - bus vinyl and livery design p.28
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Pop > Toyah > Music Releases Since 2005 Albums
Singles & EPs
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24 From Toyah Toyah Reissued 2012 Artwork by AS Design
Sugar Rush The Humans Released 2011 Artwork by AS Design
Dreamchild We Are The Humans The Toyah Humans Reissued 2010 Released 2009 Artwork by AS Design Artwork by Alan Sawyers
We Are The Humans The Humans Released 2009 Artwork by AS Design
In The Court Of The... Toyah Released 2008 Artwork by AS Design
Toyah! Toyah! Toyah! Toyah Reissued 2006 Artwork by AS Design
Take The Leap Toyah Reissued 2006 Artwork by AS Design
Mayhem Toyah Reissued 2005 Front and back sleeve recreation by AS Design
The Safari Records... Toyah Released 2005 Graphic elements by AS Design
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Release Date
Sensational Toyah Released 2012 Artwork by AS Design
I Believe In Father Chr... Toyah Released 2012 Artwork by AS Design
21st Century Supersister Toyah Released 2011 Artwork by AS Design
Fallen Yomanda & Toyah Released 2011 Artwork by AS Design
These Boots Are Made... The Humans Released 2009 Artwork by AS Design Promo edition
Latex Messiah (Viva La... Toyah Released 2007 Artwork by AS Design
ASDesignNE
When Toyah Willcox left the jungle in 2003 having appeared on series two of ITV1′s I’m A Celebrity – Get Me Out Of Here!, record company interest in her back catalogue hit an all-time high. A number of hits compilations had surfaced in the late 1990s, all centred around Toyah’s material released on Safari Records in the late 70s and early 80s. In 2005, two collections of material from the same period became the first in a long line of retrospectives and reissues. The Safari Records Singles Collections (parts I and II) collected all of Toyah’s Safari singles and b-sides for the first time ever. This kick-started a quality reissues program that would see the re-release of almost all of Toyah’s 80s and 90s material, including many unreleased recordings and tracks making their first appearance on CD. In 2007, Toyah made a major return to music with the release of her first ever digital single, Latex Messiah (Viva La Rebel In You), hitting the top 5 on the iTunes Rock Chart and paving the way for a longterm return to the studio. An album, In The Court Of The Crimson Queen, followed in 2008 – her first full LP in 14 years. Since then, Toyah has released an additional two albums with her band, The Humans, and has made eight viral music videos for solo and Humans digital singles. In 2011, she collaborated with dance music producer, Paul Masterson (Yomanda), on the single, Fallen, reaching number 15 on the iTunes Electronic Chart. Toyah continues to support her rekindled recording career, performing around 30 concerts a year including two ‘firsts’ in 2011, as she embarked upon the From Sheep Farming To Anthem Tour – “my first ever tour with full Toyah hair and make-up and costume changes” and her first ever gigs in the US, performing with The Humans to promote their 2nd album, Sugar Rush. AS Design North East has been responsible for the design of all new Toyah and The Humans releases since Latex Messiah and the majority of reissues and retrospectives since 2005, in addition to the design and maintenance of The Official Toyah Willcox Website and support for all touring and other musicrelated promotion. 5
Music > Pop > Toyah > Album sleeves, now and then...
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TOYAH! TOYAH! TOYAH! 1980
DREAMCHILD 1994
TAKE THE LEAP! 1994
TOYAH! TOYAH! TOYAH! 2006
DREAMCHILD 2010
TAKE THE LEAP! 2006
MAYHEM 1985
MAYHEM 2005
No artist with an extensive back catalogue should be without a quality reissues series. We’ve worked on almost all of Toyah’s original 80s and 90s releases updated and reissued since 2005. Pictured: four Toyah album sleeves in their original and revised versions. Above, Mayhem (1985) was initially released without Toyah’s consent after she parted company with Safari Records, who put together the sleeve for this rarities compilation using photocopied promotional photographs. The 2005 reissue reconstructs the sleeve using clean versions of the same images. Facing page, Toyah! Toyah! Toyah! (1985) originally featured a crop of a triptych painting and single “Toyah!” logo. The 2006 reissue uses a fuller version of the painting with the full title of the release shown for the first time as “Toyah! Toyah! Toyah!”. Dreamchild (1994) orignally featured an image of Toyah with her eyes closed. For the 2010 version, we wanted to show her eyes open, so an alternative reconstruction was created. Take The Leap! (1994) was initially only released in Japan and features Toyah floating in a lake with the band who accompany her on the album. As the record is considered a solo project, the UK release (2006) removes the band from the sleeve leaving Toyah solo in the water.
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The first full-length Toyah studio album in 13 years, released September 2008, is probably one of the most significant releases of Toyah’s career. The album was released both digitally and as a hard copy CD and later issued in Japan, making it our first truly international release. The album was re-printed in 2013 with a bonus track added and a revised sleeve and boolet design. Pictured: Top row, UK and Japanese CD releases. Rows 2-3, Inside sleeve elements and CD from the original release. Bottom row, two promotional posters used as competition prizes and the 2013 re-print version.
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bringing them back to life, and for praying for gs, Sean Chapman, Ben Van Poetsch, Jez Eaton, y committed to the cause. Tim Smith for having he listener could hear the out-takes! We added e! more! more!
oyah for being one of life’s real stars! This album heir ‘advice’ (use more distortion)! Irving David, moting the dream.
Published by Imagem Music Ltd.
IN THE COURT OF THE
CRIMSON QUEEN
megabus.com was launched by the Stagecoach Group in 2003. Its colourful brand and price point “from £1″ have made it a distinctive feature on Britain’s roads, popular particularly among students. In the four years that followed the launch, megabus.com concentrated on developing its budget bus network throughout the UK and into the US and Canada. It also introduced a rail division, megatrain.com, in 2005. AS Design North East became involved with the megabus brand in 2007 when we were approached to design a “London to Glasgow, Edinburgh, Newcastle, Manchester and Sheffield” 4-sheet poster for London Underground stations, based on the existing megabus brand – the simple “megabus.com” logo and strapline plus the megabus mascot, known as Sid. Since then, we have helped to develop the megabus brand, shaping it into a consistent and instantly recognisable brand with a strong emphasis on its illustrated character. Over the past few years, we have played a key role in some of the brand’s biggest milestones, including the launch of bus-to-train division, megabusplus.com, in 2009. We developed creative concepts in 2011 to help launch the introduction of services to Ireland via Irish Ferries and a Glasgow-to-London sleeper service named an innovation in British bus travel by the BBC news. And then in 2012, we became involved in the launch of the first ever megabus.com international services into Paris, Amsterdam and Brussels.
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megabus.com: milestones
October 2009: Development of new ‘Sid’ illustrations
December 2007 Development of the megabus.com brand begins with a London Underground campaign
June 2008 First major campaign. Promoting new routes from Birmingham
March 2009: Branding and launch of megabusplus.com 12
November 2009: Introduction of megabus family members
December 2009: Launch of the megabus.com digital affiliate marketing campaign
July 2011: Launch of the megabus.com Glasgow to London Sleeper
January 2013: Our first involvement with megabus.com in the USA
May 2011: Launch of services to Ireland via Ferry
September 2013: The megabus.com brand celebrates ten years! March 2012: Launch of services from the UK into Europe May 2010: Launch of the megabus.com online print ordering system 13
Re-branding a leading business...
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Spark Response is one of the UK’s most respected providers of customer contact centre and eCommerce order fulfilment services. Our work for Spark has formed part of an overhaul of its marketing and brand positioning strategies. Prior to 2007, Spark had been traditionally a sales-focused business with little time dedicated to marketing, PR and brand management. Brand communications had taken many different forms, since the inception of the business in 1999, due to the use of a number of disparate advertising and marketing agencies, all tending to play heavily upon the company’s signature shades of blue from its logo and using just a handful of internal photographs. The brand lacked interest and notability. As part of a mini re-brand that year, we enlisted the support of Newcastle-based photographer Saša Savić and started building what would become a library of over 1,000 vibrant and professional images of Spark’s employees that would form the basis of all internal and external marketing communications going forward. We introduced new typefaces and gold detailing into the brand, removing the previously over-used shades of blue, allowing the established corporate logo to become a stand-out feature of marketing and advertising materials. Today, Spark is a leading brand in its field and has an established creative approach to all marketing communications, with the distinctive photography, gold detailing and corporate logo elements all playing their own role in making the company stand tall creatively above its competitors.
Re-developing a leading brand...
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The Business Class Of Bus Travel
Citylink Gold was the first major brand to be created by AS Design North East. The brainchild of Stagecoach Group founder, Brian Souter, the service was launched in July 2010 with the aim of giving commuters “more than a journey”. We set out to come up with something that had the style and creativity of the group’s East Midlands Trains brand, whilst maintaining the friendly and customer-focused approach of its local bus divisions. With the vision of ‘the business class of bus travel’ in mind, a series of illustrations were created and the scene was set for the new ‘gold’ brand. As part of the launch, we designed, sourced and supplied a range of promotional items including an onboard press and welcome pack, branded cups, napkins and fresh-wipes, along with a suite of posters and flyers and the main citylinkgold.co.uk website. The service celebrated its first birthday in July 2011 with demand having exceeded expectation so much that additional journeys were added to its timetable in October. 16
SPRING/SUMMER 2012
our FASHION & HOME supplement
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DRESS & NECKLACE (PAGE 2)
spring-summer 2012
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THE SPIRIT OF NATURAL FASHION In 2012, we worked closely with the in-house buying and catalogue production team at Spark Etail, brandowners of eCommerce retailers including Ethical Superstore, Natural Collection and Spirit of Nature. We created Spark Etail’s first fashion-focused catalogues for the Natural Collection brand and the first Spirit of Nature catalogue since it was acquired by the company. The spring/summer catalogues both follow an editorial style with less focus on product-heavy spreads than previous catalogues. Many of the spreads in the catalogues feature just one or two garments or ranges, with accessories and jewellery to match. Both catalogues feature a home and garden section, with Natural Collection also including menswear, whilst the new-mum-aimed Spirit of Nature includes childrenswear, nappies and baby products, beauty and domestic cleaning.
happy happy
IT’S EASY TO SHOP...
give back and
LIVE WELL
HOLIDAYS HOLIDAYS RELAX! TO MAKE YOUR JOB EASIER, WE have drawn together a versatile collection of vibrant mix and match co-ordinates, perfect for summer holidays and lazy days at home. This joyful daisy print in a range of styles and colours is made from 100% organic cotton for a soft, delicate feel. The jersey cotton camis and cardis in rich block colours set off the summery daisy print to perfection.
Visit us online 24 hours a day, 7 days a week.
naturalcollection.com/order
WELCOME TO SPRING, THE TIME WHEN THE NATURAL world bursts into life all around us and our creativity knows no bounds. The ideal time to develop a lifestyle that works better for you in every way.
Call us Monday to Friday 8am to 10pm or weekends 9am to 5pm.
Our fresh fashion ideas in the most wonderful natural fabrics are specifically created to feel good and look good. Our uniquely handcrafted home and gift items will stand the test of time. Our gorgeous collection of pure bodycare products can naturally nourish and protect your skin.
Orderline 0845 367 7001
Browse, enjoy, reflect, choose. We look forward to hearing from you...
FAIR TRADE/ORGANIC
DAISY PRINT COWL NECK TOP 255506 £22.50
This fitted top with an attractive cowl neck and batwing sleeves is a wardrobe essential with a difference. 100% Organic Cotton. L64cm. Colour: Sage, Blue Sizes: S to XL
FAIR TRADE/ORGANIC
DAISY PRINT GYPSY DRESS 255528 £32.50
With an elasticated frilled neckline and cuffs in the lightest of soft organic cotton, this short gypsy dress is essentially cool, even on the hottest of days. 100% Organic Cotton. L92cm. Colour: Sage Sizes: S/M, M/L and XL
FAIR TRADE/ORGANIC
DAISY PRINT HALTER DRESS 255484 £30.00
This bold daisy print design on this short halter neck dress ties at the back of the neck for a perfect fit. 100% Organic Cotton. L92cm. Colour: Red Sizes: S to L
Take time to consider the fantastic people, plants and animals all over this wonderful earth. Think about the future of our incredible planet. Here at Natural Collection, we prefer natural sourcing to chemically grown. We promote individually handmade over mass-produced. We support fair trade and reject exploitation. We love all things recycled, that actively reduce waste to landfill.
FAIR TRADE/ORGANIC
DAISY PRINT ¾ SLEEVE TIE CARDIGAN
OUR SPRING favourite
We’ve seen time and time again the sense of fulfilment and the feelgood factor that come from making ethical choices. Giving something back really can improve your life and the lives of those around you. So it is our sincere hope that this vibrant catalogue packed with original, beautiful and ethical ideas will inspire you to shop mindfully and shop joyfully!
255517 £35.00
A long, empire line cardigan with a gathered bustline and self- fabric tie. 100% Organic Cotton. L76cm. Colour: Blue Sizes: S/M, M/L and XL
FREE UK STANDARD DELIVERY
on order over £40*s See p50
FAIR TRADE/ORGANIC
ORGANIC
¾ SLEEVE LACE DETAIL CARDIGAN 255605 £50.00
The delicate daisy lace effect, the scoop neck and pretty buttons combine to create a picture perfect additional layer. 55% Hemp, 45% Organic Cotton. L56cm. Colour: Coral, Indigo Sizes: S to XL
From all of us here at Natural Collection
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RUCHED COTTON JERSEY CAMI
FAIR TRADE/ORGANIC
COTTON JERSEY ¾ SLEEVE CARDIGAN
PLAIN 255363 £12.50 DAISY PRINT 255495 £16.50
255374 £30.00
A ruched bust for a closer fit. With matching piping. 100% Organic Cotton. L60cm. Colour: Purple, Teal, White, Pink, Daisy Print Sizes: Plain S to XL, Daisy Print S to L
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This nice bright cardigan falls just below the waist with a self-fabric tie and matching piping. 100% Organic Cotton. L62cm. Colour: Teal, White, Pink Sizes: S to XL
SEE OUR FULL RANGE AT www.naturalcollection.com
CALL US ON 0845 367 7001
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for the man
FAIR TRADE
WHO CARES
FLORAL VOILE TUNIC TOP
the start of SPECIAL
255440 £24.00
SOMETHING
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With a wealth of unusual features – open slit cap sleeves fastened with a small button, a wide panel around the neckline with contrast stitching, hand-sewn metal flower sequins... simply gorgeous. 100% Cotton Voile. L74cm Sizes: S to L
FAIR TRADE
DOUBLE DIP POLO JUMPER
CARING ABOUT THE ENVIRONMENT AND caring about your appearance are not mutually exclusive. Having a passion for fair trade and a passion for fashion can go hand in hand. Trust us. Take a look at this great collection of ethical menswear in natural fabrics and cool designs. We have carefully selected this fantastic range of smart casuals for the man who cares. That’s you!
IDEAL ACCESSORIES:
255858 £60.00
A deliciously thick cotton knit jumper with an open V neck collar that is the softest, coolest cover up around. 100% Slub Cotton. Colour: Black, Grey Sizes: S to XL
RECYCLED/MADE IN UK
WAVE EARRINGS & NECKLACE EARRINGS 245144 £34.00 NECKLACE 245188 £30.00
FAIR TRADE/ORGANIC
These distinctive wave drop earrings and necklace made from ethically sourced and recycled silver will add a contemporary stylish touch to any look. Chain 44cm, Pendant 30mm, Earrings Drop 30mm
FAIR TRADE/ORGANIC
LONG SLEEVE CHECK SHIRT
SHORT SLEEVE GRID POLO SHIRT
255836 £60.00
A bold cool check with even cooler gingham check lining. For the coolest of summer days. With metal buttons. 100% Organic Cotton. Sizes: S to XL
FAIR TRADE
CANDY STRIPE SCARF 254725 £22.95
COTTON CANVAS ESPADRILLES 255935 £45.00
Essential summer footwear with an elasticated back, woven cotton footbed and plait trim. Colour: Indigo, Black Sizes: 42-46
SHORT SLEEVE CAVIAR SHIRT 255880 £65.00
Stripes of summer shades with a jacquard weave design. 50% Cotton, 50% Viscose. Handwash only. L180cm x W70cm
FAIR TRADE/RECYCLED
CANVAS SANDALS
255913 £45.00
FAIR TRADE/ORGANIC
FAIR TRADE
255946 £40.00
An original grid design polo shirt with a contrast collar and button panel and coconut buttons. In cool, hardwearing hemp jersey. 55% Hemp, 45% Organic Cotton. Colour: Grey, Blue Sizes: S to XL
Adjustable canvas sandals with a natural grass footbed. Simply slip on and relax. Colour: Brown, Black, Linen Sizes: 42-46
A cool, stylish open neck shirt in a distinctive caviar design with matching buttons. Made from 100% all-natural Tencel® to keep you cool when it’s hot and warm when it’s cold. Colour: Navy, Sky Sizes: S to XL
FAIR TRADE
FLORAL VOILE POCKET DRESS
FREE UK STANDARD DELIVERY
255429 £30.00
With elasticated cap sleeves and waist and a drawstring neckline and pockets. We particularly like the contrasting purple trim and braiding around the hemline. 100% Cotton Voile. L92cm. Sizes: S to L
on orders over £40* See p50
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my SPACE... IMAGINE A LIVING SPACE THAT IS an extension of your inner world, an outward expression of your personal creativity. A relaxed, welcoming place filled with your unique personal private collection filled with treasures from around the world. You do not need to be constrained by brand, colour schemes or the rules of interior design. You are free to choose... Recycled glass tableware reflecting the transformation of waste into beauty; a brightly-coloured, handpainted wooden candlestick; a quirky, hand-carved piece with a character all of its own; a fascinating, hand-embroidered cushion cover with an individual story; a patiently hand-woven rug drawing on years of traditional handiwork. Where will you start?
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With a drawstring and button waist, deep pockets and matching chocolate stitching, these cool handmade linen shorts are smart and easy to wear. Cotton/Linen mix. Handwash only. Sizes: S to XL
255902 £70.00
Made from light, soft, non-creasing Tencel®, this striking shirt is great for holidays and long summer evenings. 100% Tencel®. Sizes: S to XL SEE OUR FULL RANGE AT www.naturalcollection.com
CALL US ON 0845 367 7001
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summer
STYLE
FAIR TRADE
HANDWOVEN JUTE AND WOOL RUNNER*
254681 £15.95
Totally practical baskets hand-woven from kaisa grass, with a blue and white diamond design interwoven in lengths of plastic tape. With sturdy carrying handles. Dia 26cm x H14.5cm (largest basket)
SHORT SLEEVE GRID DESIGN SHIRT
255891 £70.00
A handmade cotton shirt with a gorgeous feel and great weave. 100% cotton. Handwash only. Colour: Blue, Maroon Sizes: S-XL
FAIR TRADE
BENGALI BASKETS (SET OF 2)
FAIR TRADE
LINEN SHORTS
LONG SLEEVE PAISLEY SHIRT 255869 £65.00
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FAIR TRADE
FAIR TRADE
254582 £34.95
Made from durable jute and wool to be so hardwearing. Hand-woven in India in a striking blue diamond design to be so beautiful. Sponge clean only. L180cm x W60cm
ORGANIC
SHORT SLEEVE APPLIQUE TUNIC DRESS 256947 £26.00
100% Organic Cotton. Colour: Pink with Flower Stem, Blue with Dachshund Sizes: 4-5y, 5-6y, 6-7y, 7-8y PINK WITH FLOWER STEM ALSO AVAILABLE FOR AGES 0-3m, 3-6m, 6-12m,12-18m and18-24m (pictured below). 256903 £24.00 FAIR TRADE/ORGANIC
POLKA DOT PLAYSUIT 256067 £19.50
100% Organic Cotton. Sizes: 0-3m, 3-6m, 6-12m
FAIR TRADE/ORGANIC
SHORT SLEEVE DOWN THE BEACH PLAYSUIT 256056 £16.00
Appliqued design. 100% Organic Cotton. Sizes: 0-3m, 3-6m, 6-12m
FAIR TRADE/ORGANIC
SEAHORSE DUNGAREES & SUNDRESS DUNGAREES 256012 £29.50 DRESS 256034 £25.00
100% Organic Cotton. Sizes: Dungarees 0-6m, 6-12m, Dress 0-6m, 6-12m, 1-2y, 2-3y, 3-4y, 4-5y, 5-6y
ORGANIC
SUNSHINE LEGGINGS 256925 £12.00
ETHICS
95% Organic Cotton, 5% Elastane. Sizes: 0-3m, 3-6m, 6-12m,12-18m,18-24m
RASPBERRY POLKA DRESS 256914 £22.00
100% Organic Cotton. Sizes: 6-12m, 12-18m, 18-24m
SUNSHINE LEGGINGS
FAIR TRADE/ORGANIC
BABY BIBS
256045 £14.00
With a pretty frill around the leg. 100% Organic Cotton. Colour: Pink, Aruba Blue Sizes: 0-6m, 6-12m, 1-2y, 2-3y, 3-4y, 4-5y, 5-6y
100% Organic Cotton. One size. FAIR TRADE FAIR TRADE
FAIR TRADE
242922 £22.95
242933 £19.95
MALA MANGO WOOD PHOTO FRAME A beautiful 5x7in photo frame with an antique green crackled effect surround. W27cm x D5cm x H32cm 42
CALL US ON 0845 367 7001
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BWEJU RECYCLED METAL PHOTO FRAME A beautifully embossed 4x6in metal standing frame with a sheesham wood backing. W22cm x D4.5cm x H30cm
PETAL TEALIGHT HOLDER
FAIR TRADE/ORGANIC
SMALL 244044 £12.95 MEDIUM 244011 £18.95 LARGE 244022 £24.95
FAIR TRADE
WISE OWL SCULPTURE 240183 £12.95
This bronze-effect metal sculpture has such character – this wise old owl will make an ideal gift if you can bear to part with him. W22cm x H24cm
2/23/2012 5:17:53 PM
POLKA DOT REVERSIBLE SUNHAT
Let the light twinkle through the handcut holes of this flower design iron bowl tealight holder – simply stunning. Tealight not included. Do not leave burning candles unattended. Small - Dia 12cm x H10cm Medium - Dia 16cm x H14cm Large - Dia 22cm x H18cm
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SEE MORE baby & kids online
256023 £14.00
Orange/pink stripe on reverse. 100% Organic Cotton. Sizes: 0-6m, 6-12m
SEE OUR FULL RANGE AT www.naturalcollection.com
* Not suitable for vegans
ALSO AVAILABLE FOR AGES 4-5y, 5-6y, 6-7y and 7-8y 256958 £13.00
FAIR TRADE/ORGANIC
FRILL LEGGINGS
GIVE PEAS A CHANCE 42174 £6.00 FREE RANGE 71352 £6.00 CATCH OF THE DAY 256166 £6.00
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FRILL LEGGINGS
SEE OUR FULL RANGE AT www.spiritofnature.co.uk
CALL US ON 0844 576 0800
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W MAGAZINE
LIFESTYLE | LIVING | BUSINESS W Magazine was launched in 2011 as a vehicle to promote Teesside’s Wynyard Park, who teamed up with PR agency, Velvet Communications, to create a magazine that would appeal to both business and residential tenants. The luxury magazine embodies the park’s aim of becoming a location synonymous with Living, Lifestyle and Business. The 90-plus page publication is issued quarterly to all tenants within Wynyard and is available in receptions, hotels, airports and train stations, hair and beauty salons and civic buildings throughout the North East. We have been involved in the design and art direction of the magazine since its conception. The design and editorial aims to position W as an aspirational magazine that sits somewhere between a quality North East business publication and a glossy living & lifestyle title – both for him and for her.
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AS Design North East - Mini Portfolio
GREENDAY AUGUST 2012
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ONEPARTNER
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DESIGN & DEVELOPMENT HOSTING & INTEGRATION STORAGE & FULFILMENT CUSTOMER SERVICES SALES & AFTERCARE ONLINE & E-MARKETING SEO, PPC & ANALYSIS
WE’RE ON STAND 809
We have designed hundreds (if not thousands) of items for print over the past ten years - here’s just a sample.
SK ON ‘RED ALERT’
w system is launched to help improve performance.
THE EMPLOYEE NEWSLETTER FOR NSK PETERLEE.
INSIDE THIS ISSUE. Alan Forster, Steven Iley and Paul Leverick with Paul Walker during Red Alert system training.
A
new system designed to resolve production line problems quickly to improve output and performance has been hed at NSK Peterlee.
Alert encourages the operators un the lines to flag up issues to levant support function, such as anical or electrical or product y concerns, to fix before the shift comes in.
ystem has been put in place by uction Manager Paul Walker who ed to come up with a new way orking by giving the operators ce, helping them hit their daily ts. Paul said: “Too often I was ng into production meetings and told about problems on the line
D
uring the last 12 months we have been reviewing how we communicate with you and as a result have decided to launch ternal newsletter.
e taken on former journalist PR specialist Leanne English roduce it for us, working ly with myself, Keith and management team. This first on has been turned around kly to have it ready before the of the year and I want to thank yone who has contributed to it.
NSK on Red Alert...
Plus...
New system is launched to resolve production line problems quickly.
Lots more news and updates!
NSK WELCOMES STAFF CHILDREN TO ANNUAL PARTY
C
hristmas is just a few weeks away, and to mark the start of the festive countdown, NSK welcomed local children to its annual Christmas party.
Red Alert uses communication boards to record problems and at what stage in the process they are at.
Dozens of staff members brought along their families to enjoy a day of a fun, which included a visit from Santa Claus who brought presents, games and refreshments.
Each time one of the plant’s production lines experiences a problem, the operator running the line makes a note on the relevant board and alerts his Group Leader, who then makes sure the relevant support function fixes it before the next shift begins. Once resolved a tick is put against it.
Steve Metcalfe, HR Manager, said: “It was wonderful to see so many children at the party. Fun was had by all and it certainly got everyone in the mood for Christmas. This time of year is all about the children and they certainly enjoyed themselves, and for NSK it’s great that we can reward our staff and their families.”
Paul added: “By introducing the Red Alert system, the operators have a
clear way of reporting issues and the whole process has become more transparent, which I am sure will lead to all production lines running more productively.”
ESSAGE FROM STEVE METCALFE Starting in 2013, there will be three newsletters per year and in each there will be a mix of corporate business and human interest news. We see this as your newsletter and we want you to be involved. So if you have something you think should be included please don’t hesitate to contact either myself or Leanne. Steve: metcalfe-sj@nsk.com Leanne: 07824 631950 or leanne@lecconsultancy.co.uk
ISSUE ONE. DECEMBER 2012.
Big in Japan? We find out how four members of the team got on when they visited Japan.
and keep interruptions for all plant lines to a minimum and at the same time give a voice to the operators so if they came across a problem they knew exactly how to deal with it.”
By introducing the Red Alert system, the operators have a clear way of reporting issues and the whole process has become more transparent.
had not been dealt with and meant operators on the next shift affected and they had to put up epeat issues. I wanted a system place which would resolve this
LOCAL.
Director’s Note... Plant Director Keith Brain looks back at the highs and lows of 2012.
REGIONAL GROWTH FUND BOOST FOR NSK Deputy Prime Minister confirms company’s bid to be supported by £22.5m capital investment.
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SK Peterlee has been awarded £3.5m from the Government’s flagship support programme, the Regional Growth Fund.
Deputy Prime Minister Nick Clegg confirmed the company’s bid, which will be supported with a further £22.5m of capital investment. NSK has been successful along with 24 other projects in the North East, bringing a combined £120m worth of investment into the region. The money will be used to support a number of projects including: • Increasing Hub 3 lines, widening NSK’s growing customer portfolio.
• New heat treatment furnace, which will increase capacity and assist the planned maintenance of other furnaces. • Expansion of the MCB line, enabling more bearings to be manufactured on site. • Upgrading our warehousing facilities, so all warehousing sits in one place and reduces costs and improves supply to production. • Establishing a training centre, resourced by a dedicated Learning and Development team, to support trainees, apprentices and production associates and progress our Succession Planning agenda.
Plant Director Keith Brain said: “We are delighted that our investment proposals have been supported by the Government, which has secured this growth for the North East region.
We are delighted that our investment proposals have been supported by the Government, which has secured this growth for the region.
“This is excellent news for everyone that works at Peterlee. The Management team now is focused on making these investment projects a reality. As internal approval of the above projects is finalised, we will update everyone on the details of the plans.” The investment, which will be delivered over the next 24 months, has the potential to create around 45 new jobs, adding to the 400-strong workforce already in place.
WE WANT TO HEAR FROM YOU! FIND OUT HOW YOU CAN GET INVOLVED IN ISSUE TWO INSIDE.
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Stagecoach North East
AS Design has worked extensively with Stagecoach North East since entering into partnership in 2007. Try It On The Bus is just one of the many campaigns, products and services we have worked on. This marketing initiative aimed to encourage commuters to ditch their cars and turn to public transport. The conceptual campaign provides a visual idea of the kind of thing the commuter could be doing if they took the bus to work… learn a language, write a novel, do their hair and make-up, play the stock markets, meditate, sleep and even crack Rubik’s Cube! We commissioned a series of vibrant and colourful photographs that would complement the Stagecoach brand and portray the campaign’s key messages in a playful and slightly over-the-top way. The project featured 6 sheet and 48 sheet billboards, a series of press ads, bus-side ad boards and a micro-site to promote the campaign and accompanying competition. 24
Localising An International Brand
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AS Design was approached by East Midlands Trains in 2008 to provide marketing and design support to the transport operator’s three main local routes within the Nottingham, Worksop, Lincoln and Leicester areas. Up until that point, the brand, which had been launched just two years earlier, had only been used to promote journeys in and out of London and to Paris via Eurostar. The new campaign would need to ‘speak’ to commuters and promote low-cost local travel and local offers. A series of residential mail-drops entitled Traveller were designed and issued in and around the East Midlands, initially as a four-panel fold-out flyer and later as an A4 duplex newsletter.
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Design On The Road... There’s nothing quite like seeing your designs in action – wherever they were intended to be used. Whether it’s a poster on a billboard, a press ad in a newspaper or simply holding a newly printed flyer or brochure in your hands for the first time. But there’s something even more exciting about seeing one of your designs pass you in the street. And that happens a lot. When it comes to artwork for use on vehicles, we’ve designed everything from simple window vinyls to part-liveries to full bus-wraps. Here we present just some of our designs shown on and off the road... from our very first bus - an advertising wrap for Sunderland radio station, Sun FM, to our more recent projects like the Stagecoach North East 100 Metrocentre shuttle bus and the megabus.com bendy bus Sleeper livery.
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www.asdesignnortheast.co.uk Alan Sawyers DIRECTOR address
Metropolitan House, Swalwell, NE16 3AS e-mail hello@asdesignnortheast.co.uk office 0191 495 6189 mobile 0771 689 5701 twitter @ASDesignNE
All work contained within this brochure C 2012 AS Design North East Limited. All brands, logos and imagery are copyrighted by their respective owners. All rights reserved.