2020
Vendor Preview PIGEON FORGE, TN November 4-7, 2020
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew JOURNALS UNLIMITED
$10
Dis c ove r th e adve nture o f th e o p e n ra d an d c ap ture th e d e tails o f yo ur a ma z i ng adve nture s with RV Th e re Ye t? My Ro a d Tr ip Jo ur n al! Th e guid e d p ro m p t s ca p t u re yo ur m e m o r ie s so yo u c an revi s i t t h e m o fte n . P r inte d in th e U SA o n re cycl e d p ap e r e n sure s th is j o ur n al is h i g h q uality an d in sto c k .
SIGNS 4 FUN
$4.97
G re at se llin g stre e t sign s fo r a l l ! Ou r h igh ly e m b o s se d , light we ight re cycl e d alum in um s tre e t sign s are ava i l a bl e i n m any th e m e s. Sp o r ts, Ro ute 66 , To u r i s t , Hum o r, o r we c an m ake s o m e j u s t fo r yo u. 2 4” x 5” we ath e r re sis tant a l u mi nu m an d U V c o ate d .
ARCADIA PUBLISHING
$13
Trave l B ac k in Tim e w ith O ur I ma ge s o f A m e r ic a S e r ie s. Ste p r ight o n to M a i n Stre e t at any p o int in h is to r y, a nd be im m e rs e d in th e wo n d e r an d uni q u e flavo r o f life in yo ur town , o r a ny tow n in A m e r ic a. Pe n n e d by lo c al e x p e r t s , e ac h Im age s o f A m e r ic a b o o k we ave s th e h is to r y o f a c o m m un ity i n s to r i e s an d rare p h oto s, fro m its b e gi nni ng s to to d ay. Eve r y p lac e te lls a sto r y. . .
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Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IG ES V e n d or Pr ev i ew 3 OAK PUBLISHING
$2.50
B ac k in th e Day A lm an ac s p ut a s mi l e o n yo ur c us to m e r ’s fac e wh ile th ey re f l e ct b ac k to wh e n tim e s we re s im pl e r. Ea ch alm an ac o ffe rs a p ro fit m argin o f 5 8 % fo r eve r y alm an ac so ld . We are p ro u d to s ay we are wo m e n - ow n e d an d 1 0 0 % ma d e i n th e U SA .
RECHERCHÉ FURNISHINGS
$66
A large fo r m at r us tic m e t a l s i g n m e asur in g 48 in c h e s wid e by 1 2 i nch e s tall. It is availab le in r us t an d br u s h e d fin ish e s. Th is sign c an b e c u s to mi z e d by re p lac in g v isual e le m e nts . Cu s to m d e s ign s are always we lc o m e w i t h no ad d itio n al d e s ign fe e s. Low o p e ni ng o rd e rs.
WILDFLOWER CO.
$8.50
Sp e c ialty Wild flowe r M ixe s. s o urc e d an d m ad e in th e U SA .
L o ca l ly
* P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew
PACIFIC TRADING
$4
A l i t t l e d e ad an d super c ute, Furrybones h ave b e e n t he guilty plea sure for c ol l e c tors al l over the world. Muc h a nt i c i p ate d al l new 2020 summer F ur r y b on e s are f i na lly here.
AURORA WORLD
$11.99
A pop ul ar groom i ng style for long-c oated d o g s , i t i nvolve s trimming the hea d a nd e a r a re a i n a rou nded sha pe, ma king the re s u l t i n g p ooch l ook like a c ute teddy b ea r !
SQUIRE BOONE VILLAGE
$4.90
F irst – c o lo r yo ur p uz z le … Se co nd – b re ak ap ar t th e p ie c e s… Th ird – p u t yo u r p uz z le b ac k to ge th e r ! C h o o se fro m 7 d e taile d sc e n e s to c re ate a o n e - o f- a - ki nd p uz z le , o r h ave yo ur ow n d e sig n t u r ne d into a c usto m so uve n ir p uz z le !
PARRIS MFG CO.
$12.60
B e c o m e an A m e r ic an Adve ntu re r w i t h th is b ow an d ar row se t. Th is set i ncl u d e s a 34” b ow, 3 k n o c k d ow n target s , a nd 3 ar rows with a var ie ty o f ar rowh e a d s . 4
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
USAWOODTRICK
PET SOUVENIRS
$4
$3.50
Fo r ove r 2 0 ye ars, Pet Souvenirs ha s o ffe re d wh i msi cal d e st i n ation-themed dog a nd c at toys for you r cu stom e rs’ furry friends. We on ly s e ll wh o l e sal e an d d o not have a minimum orde r q ty.
Wo o d e n C ity Wid ge ts are m in iature wo o d e n m e c h an ic al m o d e ls th at yo u ass e mbl e l i ke 3D p uz z le s . No glue n e c e ss ar y. E ac h mo d e l h as m ov in g ge ars th at sp in w ith yo ur f i nge rs . It’s m ad e e ntire ly fro m h igh - grad e la s e r cu t b irc h wo o d . 1 1 d iffe re nt as so r tm e nt p a cks availab le , e ac h c o ntain in g 3 un iq ue m o d e l s .
IMAGINATION STARTERS
$3
Im agin atio n Star te rs fe ature s d o ub le - s i d e d , no d us t, e asy to c le an , c h alk b o ard p lac e mat s i n ove r 30 d e sign s p lus C U S T OM ! 3 s iz e s w i t h m in im um s o f o n ly 2 4 p ie c e s ! * P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew
C&K IMPORT DESIGNS
$4
Th e Trave l C arry O n Duffle Ba gs, Sma ll M i n i Back p ack s, a nd Shoulder Totes a re j us t t h re e of ou r b est sellers! E levate your ever yd ay i te m s with finds from C& K!
KINNEX
$11.99
Wooden Trinket Box, comes with 6 designs, 4.75” x 4.75” x 2.75”, with the inside covered with black felt.
DRINKING STRAWS GLASS
$4.90
Han d m ad e G las s Dr in k in g St raws a nd E c o -F r ie n d ly C ar r y in g C as e s . Ou r d is hwash e r- s afe glass s traws a re ma d e by a p ro fe ss io n al glas s wo rke r a nd co me with a life tim e guarante e .
THE POSTCARD FACTORY
$12.60
Re ac tive G laz e 1 8 o z m ug w it h s p o o n. Co m e s in 4 as so r te d . c o lo rs w i t h wh i te taile d d e e r c re s t, re ady fo r p ad s t a mp i ng with yo ur n am e d ro p . 6
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
SINCERE SURROUNDINGS
$4
Th e Si n ce re S u rro undings Ta lking Stick Ou t door Bu n d l e i ncludes a display sta nd a n d 4 e ach of t he 6 styles for a tota l of 2 4 pro d u ct s. M ad e in the USA.
SS HANDCRAFTED
$4.90
We are h o m e o f th e m ar b l e an d we are b e st k n own fo r o u r h an d c rafte d m ar b le tur tle s . We ve r y large var ie ty o f h an d c rafte d an im als in o ur c o lle c tio n .
COOL JEWELS
turtles artisan h ave a ma r bl e
$6.25
1 Tre e M iss io n® B rac e le ts : Han d -m ad e n atural s e m i- p re c io us s to ne be a d an d re c yc le d c o rd b rac e le ts ; in divi d u a l ly p ac kage d o nto a re c yc le d K raft Pap e r ca rd . O n e Tre e is Plante d , fo r e ac h b rac e l e t s o l d . He lp s Re fo re s t O ur E ar th ! Ove r 1 2 5 , 0 0 0 p lante d to d ate .
* P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew
JOYCE’S SHELLS & GIFTS
$12
Th es e si m p l e ye t elega nt, one-of-a -kind p i ec e s fe at u re s a c lea r gla ss bowl formed over a n at u ral d ri ftwood ba se. Use a s a n a qu a r iu m /te rrari um or a dd pebbles a nd f l owe rs.
DENNIS EAST INTERNATIONAL
$9.00
Th i s a d orab l e m ug a nd sock set ma ke a g reat gi f t al l yea r long! Va riety of d es i g ns avai l ab l e a nd great for cross m erc han d i si n g to c reate unique store d i s p l ays.
WOULD YOU TELL ME
$10.75
O ur Nature Q uote B oxe s are mo re t h a n a so uve n ir. Yo ur n ature - lov in’ cu s to me rs will fin d th e ir m antra an d ins p i rat i o n fro m o ur m any q uote s availab le.
ENJOY IT -
$4.49
Q uality Stitc h e d Faux Le ath e r F ull Co lo r A r two rk P r inte d in t h e U. S . A. O n e S iz e F its A ll Ph o n e s O ur A r t o r C us to m A r t w ith L ow M in im um s 8
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IG ES V e n d or Pr ev i ew
$9
URBAN CHARM CO. L ove You S ’m ore Everyday Keyc hai n wi t h ta ssel a nd m e a s u ri n g 1. 2 5 i n ches.
WILD BERRY INCENSE
Pewter c ha rm
Vi s i t B o o t h Fo r Pr i c i n g
Wi l d Be rry Premium Ha nd-Dipped In c en s e . “A m e ri ca’s Best I nc ense”
BEACON DESIGN
$10
1 0 0 % h an d c rafte d in th e USA f ro m s o lid b rass , fin is h e d in 2 4 k t go l d , a nd p r inte d in v ib rant c o lo r. C usto mi z e t h i s n am e d ro p . Yo ur c us to m e rs will l ove i t !
QUE FACTORY
$10
q ue B ottle is a lightwe ight, c o l l a p s i bl e , re us ab le wate r b ottle th at is 1 0 0 % p l a s t i cfre e an d 1 0 0 % B PA-fre e , m ad e o u t o f fo o d - grad e s ilic o n e . Th e b ottle co l l a p s e s to h alf its siz e wh e n n ot in use. * P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew
OLD SCHOOL MILL
$3.95
Ol d S chool Bran d (TM) Hot Cocoa Mix (9 o z . ) i s re ady for yo ur Holiday sa les. Two l a be l s avai l ab l e (Sa nta a nd Old Sc hool) for s a l e s b e fore and a fter Christma s. A Wi nte r hot se l l e r!
DEEP FORK FOODS
$4 . 1 7
Jum p i n’ Jack ’s awa rd winning Ca ndied Ja l a p en os are a t h rowba c k from my dea r g ra n d ma’s f avorite brea d a nd butter p i c kl e re ci p e . We’ve twea ked it a little for a pe r fect com p l i m ent to a ll your dishes.
NORTH WOODS ANIMAL TREATS
$1.15
No r th Wo o d s A n im al Tre ats ba ke d by h an d , fun sh ap e d No r th Wo o d s t h e me d d o g c o o k ie s , like o ur Pe an ut B u t te r B e a r. We m ake c o o k ie s an d oth e r c o o l , u s e a bl e d o g p ro d uc ts, all m ad e in th e USA.
YODER NATURALS
$ 12 . 4 2
Old -fash io n e d Ap p le C id e r Vi ne g a r He r b al To n ic . F ive fr uit j u i ce s a nd twe nty h e r b s an d sp ic e s. Vin e g a r i s raw an d o rgan ic with th e m oth e r. 10
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
K&S WHOLESALE
$265
Th e NEW Pop u l ar Surprise Eggs floor d i s p l ay. D e l i ci ou s treat for the kids with a m a z i n g su rp ri se toy inside the egg.
SQUIRE BOONE VILLAGE
$.47
F ro m th e c o m p any th at m ad e Ro ck C r ystal C an dy sy n o ny m o us wit h to u r i s t attrac tio n s, we’ re th r ille d to de bu t o u r n ew flavo rs ! O ur two b e autiful s p a rkl i ng flavo rs , d e c ad e nt C h am p agn e , a nd swe e t C up c ake , are sure to b r in g th e p a r t y !
PUCKER POWDER
$1.99
P uc ke r Powd e r is an e xc itin g, reve nu e ge n e ratin g c an dy p ro d uc t fo r yo ur l o cat i o n. We h ave b e e n o ffe r in g th is fun p ro d u ct to re taile rs an d th e ir c us to m e rs fo r ove r 2 0 ye ars ! Now availab le is o ur n ewly d e s i g ne d s p ill p ro o f, san itar y M ighty Me c h a ni s ms !
* P r i c e s m ay var y an d are s ub je ct to ch ange
FEIFISH
Honey House
Lazy One
Best-Selling Brands
New Products
Destination Merchandise
Resort Merchandise
Souvenirs
Apparel & Accessories
General Giftware
Namedrop and Logo Products
Coastal & Nautical Items
Decorative Accessories
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Personal & Self-Care
Paper Goods & Stationery
Gourmet & Food Items
Garden
DIY & Crafts
Made In America
Beachwear
Themed Goods
Licensed Items
Toys & Games
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew
ENJOY LIFE
$2.95
C us to m an d i n -stock souvenir a nd m i l i t a ry b ase b al l s, golf ba lls & highq u a l i t y d e cal s to give a s gifts or collec t.
THE CHARLESTON MINT
$1
C us to m orn am e nt s, coins a nd la pels.
CUSTOM CRAFTED SILHOUETTES
$6
O ur c us to m lake silh o ue tte s are p re ci s i o n las e r e n grave d an d c ut fro m t h e f i ne s t b irc h m ak in g, e ac h o n e un iq u e d u e to th e n atural grain o f th e wo o d. We a l s o in c lud e o ur d e sign s o n m e tal t u mbl e rs , o r n am e nts, an d c e d ar c o aste rs
IN THE SAND GOLF
$14.95
In c lud e s a wo o d e n b ox th at co nt a i ns a wo o d e n z e n gard e n rake , m in iat u re go l f b alls, s an d an d an 1 1 o z . wh i te co f fe e m ug w ith c ap tivatin g ae r ial p h oto s o f s an d trap s sh ap e d in th e le tte rs G OL F. 14
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
SUNBURST COMPANIES
$3
M a d e i n USA of natura l meta ls - copper a n d b ra s s . Ad j u st ab l e rings a nd bra celets. “ FRE E ” c u s tom l ogo souvenir setups. “ FRE E ” U P C b a r- c od e d re t ai l tic kets. Display progra m s ava i l a b l e .
DONYA SOUVENIRS
$1.50
M i n i mu m qu ant ity of 16 doz en qua lity l a nya rd s, 8 col ors of your c hoice. Printin g you r pi ct u re / l ogo / sloga n with your bea ch , tow n , l ocal e . . . In cl udes c olor hea der c a rd an d h a rdware s.
HOGEYE
$2.50
N E W M ad e In U SA p ro d uc t lin e fe atu re s c usto m n am e d ro p U V lase r p r inted l a p e l p in s , key c h ain s, m agn e ts an d s tic ke rs . M a d e fro m s us tain ab le wo o d , p ro d uc ts are co l o r f u l , dy n am ic , an d lightwe ight. P r ic in g is a l l in c lus ive fro m se t- up fe e s to re tail p a cka g i ng . * P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew MONTANA WEST
$12
Mo ntan a We s t is a fas h io n h a nd ba g lin e with e m p h as is o n we s te r n s t yl i ng . O ur c us to m e rs love o ur b a g s w i t h c o n c e ale d gun p o c ke ts . O ur th e me ba g s are e x tre m e ly p o p ular s uc h as s p i r i t u a l , p atr iotic , h o rse th e m e , s ugar sk u l l , e tc.
SUNBURST COMPANIES
$3
M ad e in U SA o f n atural m e tals - co p p e r an d b rass . Ad j us tab le r in gs an d bra ce l e t s . “ F R E E ” c us to m lo go so uve n i r s e t u p s . “ F R E E ” U P C b ar- c o d e d re tai l t i cke t s . Dis p lay p ro gram s availab le . PF - IG ES # 640 1 “ S h ow Sp e c ials”
LEATHER IMPRESSIONS
$4
Me n’s G e n uin e Le ath e r R F ID Wa l l e t s availab le in B i-fo ld , Tr i-fo l d a nd Hip s te r style with m ultip le c re d i t ca rd c o m p ar tm e nts. O p tio n s availab l e fo r a l l o f yo ur c us to m e rs n e e d s
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Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IG ES V e n d or Pr ev i ew WILDTHINGS SNAP-ONS
$5.50
We o ffe r a lin e o f Jr R an ge r ve s t s , h at s , an d b ac k p ac k s. We also o ffe r a va r i e t y o f glow-in - th e - d ark t- s h ir ts w ith o p t i o na l s n ap - o n toys .
YOUR NEEDS COMPANY
$3
We s p e c ializ e in h an d m ad e l e at h e r p ro d uc ts m ad e fro m re c laim e d l e at h e r. We use auto up h o s te r y an d f u r ni t u re up h o s te r y re m n ant to m ake wa l l e t s , ac c e s so r ie s , j ewe lr y, h an d b a g s , wa i s t b ags, an d fe stival b ags. A ll o f o ur p ro d u ct s are h an d - s titc h e d fro m up c yc led l e at h e r.
CLOSE 2 UR HEART
$11
Th e C lo s e 2 U R He ar t c o lle ct i o n o f s tain le ss ste e l n e c k lac e s are d e s i g ne d to c ap ture th e m o m e nts, m e m o r i e s , a nd s to r ie s o f eve r y d ay life . We ar wh at yo u love c lo se to yo ur h e ar t.
* P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IGES V e n d or Pr ev i ew
COUNTRY LIFE OUTFITTERS
$7
Di s t i n ct ive ly d i f ferent bra nds with Fa ith B a s ed , Cou nt ry Lov in, Southern Cha rm, L ove of Tu rt l e s d e s igns, a nd USA printed a m a z i n g t ye dye , a nd c olorful tees don’t m i s s t hi s ge m of t h e show.
INFINITY APPAREL
$3
A n i m al Hood i e s (Blue Sha rk a nd Unic orn) - K i d’s swe at shi rt s with a n a nima l hea d at t a c h e d to t he hood, 80/20 c otton/ p o lye ste r, m ad e i n I ndia . Siz es: 2T, 4T, 6 , 8 , a n d 10.
EYE-DYE
$9.50
Take th e b e st o f b oth wo rld s, tie - dye a nd dye sub lim atio n , to a wh o le ot h e r l eve l ! Availab le in sh o r t sle eve o r lo ng s l e eve an d c an b e c o m p le te ly c us to m !
LAID-BACK RESORT
$10
Fo r th e p ast 2 5 ye ars, we’ ve p ro d u ce d th e h igh e s t q uality ap p are l, wal l a r t , a nd ac c e s so r ie s . We c us to m d e sign a nd p r i nt fro m o ur fam ily ow n e d an d o p e rate d fac ility in b e autiful Te to n Valley, Id a h o . 18
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
IG ES V e n d or Pr ev i ew
ULTIMATE SPORTS
$5
Qu i c k-Dry, f l e xi ble water skin shoes a qu a sock s for bea c h, swim, div ing, s n orke l i n g, ru n n i ng, surfing a nd yoga . Ava i l ab l e i n al l siz es a nd genders, 3 c ol o rs p e r case , 12 pa irs per color.
DOODLE PANTS
$17.50
D o o dl e Pant s 3 D Sea Turtle Hoodie is 1 0 0 % cot ton an d chock full of fun deta ils t h at wi l l d e l i g ht pa rents a nd kids a like! C h ec k ou t t he at ta c hed ba ckpa ck turtle shell!
LTC TRADING CORPORATION
$24
S lin g b ag with m any p o c ke ts. M a d e w i t h h e av y d uty 1 6 o z . wash e d c anva s .
NORTY FOOTWEAR
$3.85
We c ar r y ove r 1 0 0 style s o f wate r s h o e s fo r th e e ntire fam ily. A ll o f o u r wate r s h o e s c o m e w ith an e asy to re move p e r fo rate d in s o le . A ll style s are s o l d by s tyle in e asy to use 1 2 p ie c e p re - p a cks . * P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
A com preh e ns i ve lo o k a t f i ve wa y s m u s e u m s , zo o s , a qu ar iu m s and nat i o nal p a rk s ca n re co u p reve n u e or generate n ew e ar n e d i nco m e i n 20 21. Whe t h er you are a cul t ura l i nst i t u t i o n (li ke a museum, zoos, a nd a qua r i um s) o r a t rave l -based org a ni zat i on l i ke a nat i o n a l p a rk, C OVID-1 9 h a s p rob a b ly up e n d e d yo u r fin an ces. As t h e economy recove rs , yo u’re probab ly l ook i ng to c re ate su s tain able revenue st rea m s i n ord e r to es tablish your org a ni zat i on’s new no r m a l . The quickest way to generate reven u e i s to lo ok for new sources of ea r ned i nc o m e .
a l l ows yo u to s e l l a w i d e r audie n ce o n l i n e a n d t hro u g h m o re c ha n n e ls . G re at s to re e x a m p l e s a re The G e t t y a n d MoMa. A n ot he r g re at e x a m p l e i s The Natio n al Pa rk s Fo u n d at i o n’s o n l i n e s to re wh ich fe at u re s g re at m e rc ha n d i s e a n d als o a l l ows v i s i to rs f ro m a ro u n d t he wo rld to d o n ate a n d s u p p o r t t he i r e f fo r t s . Th e F ie ld Mu s e u m a l s o ha s a ve r y i m p re s sive s ite t hat l e t s a nyo n e s ho p o n l i n e , b uy ticke ts to eve nt s a n d m a n a ge t he i r m e mbe rs h ip! When it comes to the ecommerce platforms to u s e , we p e rs o n a l ly l ove Sho p if y an d Sq u a re s p a c e , b u t t he re a re m a ny oth e r IDEA NO. 1: INVEST IN ECOMMERCE o p t i o n s ava i l a b l e l i ke B i g Co mme rce , L i g ht s p e e d , M a ge nto , a n d Wo o Co mme rce The first th in g a ny cul t ura l org a ni z at i o n t hat m ay wo rk fo r yo u . can do is invest i n ecom m erce. Mo s t ec o mmerce plat for m s a l l ow you to s e l l mo re th an just m erch a nd i se on l i n e . Yo u r org an izat i on ca n sel l t i c ke t s , me m bersh ips, c l a sses, a nd sub scr i p t i o n s IDEA NO. 2: REFRESH YOUR to just about a ny k i nd of p ro d u c t MERCHANDISE STRATEGY or prog ram. Fo r c u l t u ra l o rg a n i z at i o n s , in co me An ecommerce si te d oesn’ t l i m i t yo u ge n e rate d f ro m p ro d u c t s a l e s ( l ike th at to c onnect wit h p eop l e l oca l ly, i t a l s o 20
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
fo u nd in g ift shop s) a ccount s for a s l i t t l e a s 5% but as much a s 25 % of your an n u a l reve nue. Un like m ost ret a i l stores t hat c a rr y merch and i se b a sed on t rend s , t he m e rch an dise most cul t ura l org a ni zat i o n s c a rr y in th eir g i ft s sh op s i s cl osely t i e d to the e xh ibits and p rog ra m s t h at t h ey o f fe r.
m e m b e rs hi p b e i n c e nt iv i z e d i n a way t hat d r ive s p e o p l e to p u rc ha s e o ne?” Th e a n swe r l o o k s s o m e t hi n g l i ke t hi s : • It ha s to s how m e t he va l u e I ge t fo r b e c o m i n g a p a i d m e m b e r.
• It needs to offer me tiers of membership that clearly state the benefits of A s a store buyer a nd m erch a nd i se r, i t ’s each membership. c r itic ally impor t a nt for you to t h i n k o f yo u r retail store a s a sh op p a b l e exte n s i o n o f the ven ue overa l l . You wa nt to car r y a • Mid-tier, premium memberships need to be inclusive of amenities like parking, w ide , but well curated , ra nge of qu a l i t y wi-fi and low-cost freebies. m e rch an dise that cor resp ond s to what ’s o n e xh ibit perm a nent ly a nd tem p ora r i ly. • Upper-tier, premium memberships need Yo u also want to m a ke sure you have to include complimentary access to pro ducts th at fit m ul t i p l e p r i ce p oi nt s s o member only events. I should not have that visitors h ave a l a rge enoug h sel e c t i o n to pay for them. to s hop from. Ma ke sure th at your sh op h a s c o re m e rch an dise th at a re st a p l es. Th es e c a n b e ge neral souveni rs l i ke m ug s, p ostc a rd s , s ti ckers an d t- sh i r t s. Th ey ca n a ls o b e pro ducts corres p ond i ng to l ong st an d i n g pro grams, exh ibi t i ons a nd event s. Yo u’ l l a ls o want to ma ke sure you h ave m o re u niq ue product s to sea sona l exh i bi t i o n s o r prog rams.
The Co l u m b u s Z o o , The Nat i o n a l Cow boy Mu s e u m , a n d The Di s c ove r y Mus e um have d o n e a p re t t y go o d j o b i n c o nveyin g va l u e a n d s how i n g what yo u ge t fo r m e m b e rs hi p t i e rs . Whi l e o f fe r i n g value to f a m i l i e s i s c r i t i c a l , I t hi n k t he re’s als o ro o m fo r m u s e u m s , z o o s , a n d a quariums to e x p e r i m e nt w i t h n ew t y pe s o f m e m b e rs hi p s t hat fo c u s o n a d u l ts o n ly.
A n d i f yo u’ re a n at i o n a l p a rk, s in ce e nt ra n c e fe e s ge n e rate m i l l io n s o f d o l l a rs p e r ye a r b u t p a rk s a re s till le f t w i t h a d e f i c i t to f u n d i m p rove me nts , IDEA NO. 3: DEVELOP NEW m ay b e t he re’s a way to c re ate be tte r MEMBERSHIP INCENTIVES p e rk s fo r p u rc ha s i n g p a rk p a s s e s . Wo uld a p a s s t hat c o s t s $ 1 0 - 2 0 m o re b u t e arn s A s I ’ve been resea rch i ng ways for cu l t u ra l s o m e o n e a ye a rly d i s c o u nt at Mo o s e j aw, o rgan ization s to d evel op new so u rc e s B a c kc o u nt r y, R E I Co - o p b e s ome th in g o f revenue, devel op i ng or red evel o p i n g t hey ’d p u rc ha s e? Mo s t l i ke ly. m e m bersh ip prog ra m s i s som et h i ng t hat s to o d out. Wh et h er i t wa s a m useum , z o o , o r aquarium, m a ny org a ni zat i ons o f fe r the s ame type of m em b ersh i p i ncent ive . I n general, th e va l ue of t h e m em b e rs hi p c o m e s off in a p ret t y gener i c fa sh i o n a n d the i ncentive to p urch a se wa sn’ t ove rly c le ar or persuasive. S i nce m em b e rs hi p is a n important m et r i c i n m ul t i p l e are a s , it le ads me to a sk mysel f, “ How c a n
IDEA NO. 4: REVAMP YOUR EXHIBITIONS, EVENTS & PROGRAMS E d u c at i o n a l eve nt s a n d p ro g rams are go o d s o u rc e s o f e a r n e d i n c o m e if th ey a re we l l d e s i g n e d a n d l a i d o ut. Th ey c o m e a s g re at s o u rc e s o f reve n u e wh e n * P r i c e s m ay var y an d are s ub je ct to ch ange
Pi ge on Forge, TN • Nov. 4-7, 2 0 2 0
they are orig ina l , not som et h i ng t hat eve ryone else is offer i ng , a nd t h at p e o p l e fe e l is un ique. It ’s t h e or i g i na l i t y a n d u niq uen ess th at i ncrea se t h ei r va l u e i n the at tendee’s m i nd , a nd t h ey a re w i l l i n g to pay for th em.
fo r g re at g i f t i d e a s fo r a n i m a l l ove rs ! If yo u a re n’ t a n o rg a n i z at i o n w i t h an imals to s p o n s o r, yo u c a n s t i l l u s e t hi s ide a in o rd e r to he l p f u n d yo u r l o c a l e d u catio n al p ro g ra m s a n d eve nt s .
Fo r example, t h e Wood l a nd Pa rk Z o o in Wash ing ton creates event s cente re d a ro u nd wh at loca l S eat t l e a rea resi d e nt s like to attend. They host highly experiential eve nts for famil i es a nd a d ul t s only. F ro m w ine tasting s to concer t s, h ol i d ay l i g ht fe s ts and fake snowb a l l fi g ht s, t he z o o fo cu ses on cre at i ng p rog ra m m i ng t hat Se attl eites love . Ea ch event a l so ha s a title spon sor from a l a rge a rea b us i n e s s s u c h as A laska Ai rl i nes or So u n d Cre dit Union. A noth er way to reva m p a nd /or c re ate new programs i s to l ook for l i ke-mi n d e d pe o ple an d com p a ni es to col l a bo rate w ith. For examp l e, a nat i ona l p a rk c o u l d c o llaborate wit h Th e Nat i ona l Wi l d l i fe Fo u nd ation, The S i er ra C l ub , t h e Nat u re Co ns ervan cy, or a not h er g ra ss ro ot s o rgan ization to d esi g n a m ul t i - c i t y pro gram th at focuses on wi l d l i fe a n d w ildern ess con ser vat i on.
IDEA NO. 5: TAKE SPONSORSHIPS & ADOPTION ONLINE Another great way to increase your revenue that isn’t related to sel l i ng m erch a nd i s e o r m e m bersh ips is to t a ke your sp onso rs hi p o ppo rtunities o nl i ne. Ta k i ng sp onso rs hi p o nlin e directly rel ates to d evel op i n g a n e co mmerce site . Two g reat exa m p l e s a re the Toronto Zoo, B i rd TL C , a nd t h e Po i nt D e f ian ce Zoo. B ot h org a ni zat i ons m a d e it e asy and cost effect ive for p e o p l e to s p on sor ani m a l s. Th ey a l l ow yo u to s et-up one-t i m e or m ont h ly a n i m a l s po nsorsh ips. Peop l e ca n a l so cont r i b u te to con servation i ni t i at ives. Th ese m a ke 22
Pi ge on Forge, TN • Nov. 4 -7, 2 0 2 0
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