Advance Digital Marketing Training
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What is Marketing? The action or business of promoting and selling products or services, including market research and advertising.
What is Digital Marketing? Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them.
The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques.
It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium.
Lecture by A. Bharadwaj Founder, way2inspiration
SEO
Social Media Marketing
Digital Marketing
Email marketing
SEM/PPC
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Advance Digital Marketing Training
Way2inspiration.com
Lecture by A. Bharadwaj Founder, way2inspiration
Way2inspiration.com
Way2inspiration.com
Facebook.com/way2inspiration
twitter.com/way2inspiration
Lecture by A. Bharadwaj Founder, way2inspiration
Way2inspiration.com
Like us
Facebook.com/way2inspiration
twitter.com/way2inspiration
Way2inspiration.com
Way2inspiration.com
Lecture by A. Bharadwaj Founder, way2inspiration
Lecture by A. Bharadwaj Founder, way2inspiration
Way2inspiration.com
Facebook.com/way2inspiration
twitter.com/way2inspiration
Way2inspiration.com
Lecture by A. Bharadwaj Founder, way2inspiration
Way2inspiration.com
Facebook.com/way2inspiration
twitter.com/way2inspiration
Like us
Facebook.com/way2inspiration
twitter.com/way2inspiration
Way2inspiration.com
Advance Digital Marketing Course Search Engine Optimization
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What is Search Engine: A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a mix of web pages, images, and other types of files.
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•SEO Process –Keyword Research [Analytical] –Competition Analysis [Analytical] –On page Optimization [Technical] –Off page Optimization [Technical]
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Why we need SEO ? •93% of the users look for information on SE. •82% of the people click on Organic Results. •Helps us to show as an Authority in market. •Generate Free targeted traffic to our website. •Helps us to generate high leads and sales. Way2inspiration.com
Search Engine Components •Every search engine is based on following components. –Crawler –Indexer –Algorithms –Results Page –Spam Fighting Algorithms
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Crawler [Spider, Robot, Bot] •This component helps the search engines collect the data from internet •A new site is discovered by crawler if –Website owner submits the site to search engine manually –Anyone submits the site to any public website •Last Crawl Date: –cache:www.website.com Way2inspiration.com
Indexer •This component categorizes the data collected by crawler and stores in different databases based on content of the pages. •Indexer can reject the data based on certain factors like duplicate, malware, empty pages etc. •Total pages in Google Index from given domain –site:www.website.com Way2inspiration.com
Generally there are three basic components of a search engine as listed below: •Web Crawler •Database •Search Interfaces Way2inspiration.com
Search Engine Working •Web crawler, database and the search interface are the major components of a search engine that actually make search engine to work. •Search engines make use of Boolean expression AND, OR, NOT to restrict and widen the results of a search.
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Following are the steps that are performed by the search engine: •The search engine looks for the keyword in the index for predefined database instead of going directly to the web to search for the keyword. •It then uses software to search for the information in the database. This software component is known as web crawler. •Once web crawler finds the pages, the search engine then shows the relevant web pages as a result. These retrieved web pages generally include title of page, size of text portion, first several sentences etc. Way2inspiration.com
Search Engine Processing •Indexing Process •Indexing process comprises of the following three tasks: •Text acquisition •Text transformation •Index creation Way2inspiration.com
TEXT ACQUISITION It identifies and stores documents for indexing. TEXT TRANSFORMATION It transforms document into index terms or features. INDEX CREATION It takes index terms created by text transformations and create data structures to support fast searching. Way2inspiration.com
Query Process Query process comprises of the following three tasks: User interaction Ranking Evaluation Way2inspiration.com
USER INTERACTION It supports creation and refinement of user query and displays the results. RANKING It uses query and indexes to create ranked list of documents. EVALUATION It monitors and measures the effectiveness and efficiency. It is done offline.
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