MAGAZINE #7 - 2018 WWW.WTCNL.COM
MAGAZINE OF COOPERATING WTCA MEMBERS IN THE NETHERLANDS
WATERMANAGEMENT IN THE NETHERLANDS EVERYTHING YOU NEED TO KNOW WELCOME NEW WTC IN UTRECHT, THE FASTEST GROWING CITY IN THE NETHERLANDS THIS IS THE WTC NL ALLIANCE AMSTERDAM, ALMERE, EINDHOVEN, LEEUWARDEN, ROTTERDAM, THE HAGUE, TWENTE, UTRECHT, SCHIPHOL AIRPORT THE NETHERLANDS A TRADING NATION SPECIAL EDITION GENERAL ASSEMBLY 2018
EVERT JAN SCHOUWSTRA - WTC LEEUWARDEN
HOST OF THE GA 2018 IN EUROPE’S CULTURAL CAPITAL
Foreword
A PERFECT PLACE FOR A GLOBAL NETWORK When I joined the World Trade Centers Association (WTCA) as Chief Executive Officer (CEO) in June 2016, I knew that one of the first things I had to do was learn as much as possible about our Members. And it only took a moment looking over a map of where our Membership was located to realize that there was something special about the Netherlands. With more than a dozen licensed World Trade Centers (WTCs) in a country roughly the size of the U.S. state of Maryland, it is hard to imagine a place more embracing of the World Trade Center concept. But it is more than just the number of Members—it is the incredibly high level of active engagement that makes this grouping of WTCs unique. Our Dutch Members attend our events, reach out to fellow Members, engage with our Headquarters office in New York, serve on our Board of Directors and take part in our collaborative efforts more than nearly any other country. And at the heart of that engagement sits the Netherlands Alliance, a self-organized group that actively works together to the betterment of their communities, the economy of Netherlands and our Association. This is what the WTC Association is all about. I suppose this should come as no surprise for a country which invented the stock market, was one of the first to master foreign trade, has an economy rooted in exports, and is the second largest food producer in the world, even given its size. And its influence flows far beyond its borders. One only has to look to New York—famously originally New Amsterdam—to realize the effect the Dutch have had on the modern world. And if this all were not enough, it is also one of my personal favorite places to visit. The success of the nation is matched only by the warmth and character of its people and culture. It was one of the first places I traveled to as CEO, for good reason, and I am thrilled to be going back for our General Assembly (GA) at WTC Leeuwarden, including a fitting end to the affair celebrating King’s Day in Amsterdam. With an economic model truly perched on the front edge of global trade and commerce, and a historic foundation in connecting the business world, the Netherlands is the perfect place to gather the WTCA. I look forward to once again traveling to one of my favorite places in Europe, and I am incredibly excited to greet our Members for what will most certainly be a masterfully-executed GA. Thank you, and tot ziens! Scott Ferguson Chief Executive Officer World Trade Centers Association 2
Index
INDEX 04 Coverstory The Netherlands: A trading nation 05 Interview Watermanagement in The Netherlands 08 Interview Prof. Dr. Gerjan Navis: Healthy business for healthy aging 10 WTC Leeuwarden Evert Jan Schouwstra WTC Leeuwarden, host of the GA 13 WTC Expo Leeuwarden The largest event complex in the Northern Netherlands 14 WTC Almere Renting office space in WTC Almere 15 Floriade Almere 2022 Green, greener, greenest 16 The business area of Almere 5 reasons to work and live in Almere 18 WTC Amsterdam Ready for the future 21 WTC Schiphol Airport Elevate your ambition
6
26 WTC Utrecht An urban connection 28 Utrecht Fastest growing city in The Netherlands 30 WTC The Hague ´We invest in durable relationships´
28
33 WTC Rotterdam Innovation and renewal 36 Metropole Rotterdam The Hague Interview with Jeroen Redder and Micha Patutschnick 38 WTC Eindhoven On the road to international success 41 Canon Experience Center Surprising innovations 42 WTC Twente ‘Twente is a unique place for international business’ 46 Musthaves Durable Dutch Design
38
MAGAZINE #7 WTC-NL magazine is issued by ASEGA Media on behalf of WTC Netherlands (WTCs Almere, Amsterdam, Eindhoven, Leeuwarden, Rotterdam, Schiphol Airport, The Hague Utrecht and Twente). www.wtcnl.com ASEGA Media & Communication Van Eeghenstraat 94-3, 1071 GL Amsterdam T: +31 (0) 20 - 799 74 14 Goirkestraat 90, 5046 GN, Tilburg, T +31 (0)13 545 32 98 info@asega.nl - www.asega.nl Editor-in-chief: Frank van Bergen Management: Bob Oostelbos Sales Executives: Bob Oostelbos, Frank van Bergen Art Director: Daniëlle Kool
Editors/contributors: Pip Cloo, Michelle Verstappen, Florian Aalders Translation advisor: Sahana Prakash Photography: Pepijn van den Broeke (coverfoto), Camiel Donders, Thomas Boden, shutterstock, istockphoto Editorial Advisory Board: Patricia van Drongelen, Robert Anemaet Thanks to: Eveline Steenbergen, Yasmine Abdelkaui, Micha Patutschnick, Angélique van Hienen, Jeroen Redder, Jan-Willem Kos, Mark Niesten, Margot Koeman. Everyone at the World Trade Center Netherlands Alliance, all participators in this magazine, all photographers and other contributors. Printed by: Q-Promotions Print run each edition: 3.000 copies Frequency: Biannual Advertisement/enquiries: Please contact ASEGA Media & Communication at T +31 (0)20 799 74 14 or info@asega.nl Copyright: © 2018 ASEGA Media & Communication. All rights reserved. Nothing appearing in this magazine may be copied or reproduced, in any manner whatsoever, unless explicit permission has been given in writing.
3
THE NETHERLANDS A TRADING NATION
Text: Marin van Mensvoort & Lonneke van Knijff | Photography: CIS Management
IT IS THE YEAR 1648. THE MARKET IN AMSTERDAM IS BURSTING WITH EXOTIC SPICES, AND THE POCKETS OF THE TRADESMEN ARE BULGING. THE SEAFARERS AND ENTREPRENEURS OF THE GOLDEN AGE ARE HAVING A BLAST. THE OPPORTUNITIES FOR SUCCESS REACH FAR ACROSS THE HORIZON, WHERE SHIPS ARE MAPPING UNDISCOVERED AREAS. THE NETHERLANDS IS BECOMING A TRADE NATION WHICH HAS NOT KNOWN GREATER FINANCIAL SUCCESS THAN IN THE SEVENTEENTH CENTURY.
ENTREPRENEURIAL DRIVE If the Golden Age has taught us one thing, it is that the Dutch are true entrepreneurs. Trade seems to be in our blood. We headed out to the water to gather treasures far and wide. The urge to travel by water is logical, seeing that the country borders on the North Sea. We wasted no time, and the amount of shipbuilders increased massively. People in Amsterdam worked on navigational instruments and maps with great enthusiasm, in order to facilitate trade and the foundation of colonies. Ships were able to quickly travel to Asia, Africa and America, where several profitable Dutch colonies were located.
IMMIGRATION The entrepreneurial spirit did not confine itself to only the Dutch. Foreign entrepreneurs or people with a different religious background were more than welcome, as long as they were willing to work hard. This is how the large Dutch cities also attracted foreign entrepreneurs. They brought along more than just profitable ideas: they also had a broad network of commercial contacts. The Republic was eager to exploit these. Cities changed their immigration policy in order to attract as many immigrants as possible. This immigration wave is the reason why Amsterdam is still home to many cultures. 4
Coverstory
The most important export/import product was wheat. This made for the most important source of welfare for Amsterdam. Thanks to Amsterdam, many other countries were supplied with wheat. The Republic got this wheat from the trade on the Baltic Sea. So crucial was this trade to Amsterdam, that grand pensionary Johan de Witt spoke of the ‘mother of all trade’. AMSTERDAM STOCK EXCHANGE In Amsterdam, trade was the order of the day. This is perfectly explainable, seeing that Holland develop into the most urbanized area in Europe in the sixteenth and seventeenth century. Amsterdam overthrew Antwerp as the most important European city after the Republic had blocked the river Schelde. In 1609, the playground for all tradesmen was established on the Dam in Amsterdam: the Amsterdam stock exchange, the oldest stock exchange in the world.
VOC In the Golden Age, the first public limited company with freely negotiable stocks in the world was established. At the time, this was the biggest trading company in the world, with branches in several countries: the Dutch East India Company, or VOC: Verenige Oost-Indische Compagnie. It was Johan van Oldenbarnevelt who decided to merge the companies who traded in East India, so the costs of mutual competition could be reduced.
TULIP MANIA One of the most iconic symbols of the Netherlands is the tulip. Strangely, the tulip is not from the Netherlands, but from the Ottoman Empire. The tulip did play an important role in the Golden Age, though. The flower created the first economic bubble. Within a short time, the tulip became in such high demand that a tulip bulb could be sold for the same price as a canal house in Amsterdam. Because of the enormous demand, traders sold tulip bulbs they did not even have yet. This trade in hot air went south when florists started selling tulips they did not own to people that could not afford them. The tulip trade fell apart.
BACKGROUND The VOC did not just become a major economic power - it also looked like an impressive military powerhouse. This is how the Republic demanded a near-monopoly in the spice trade. Convenient, because the prices would drop significantly if more countries brought spices to the market. Other western countries like France and Germany lose out. Although the seventeenth century is known for slave trade, this is not what the VOC did for a living. The VOC did not have a monopoly in slave trade. With a total of a little over 50,000 traded slaves, slavery only made for a half percent of all the VOC’s profit.
‘Tulip bulbs as expensive as a canal house’
DECLINE According to many, the Golden Age ended after 1672, the year that has gone down in Dutch history as the disaster year. The Republic was attacked by England and France, and although it survived the war, the economical peak was over. The VOC kept on sailing for more than a century after this and was formally dissolved in 1798. The VOC did not make it into the nineteenth century. Because of a failing policy of government members who did not have the same skills as the entrepreneurs of the Golden Age, the VOC got a new nickname: Vergaan Onder Corruptie, or: Perished By Corruption.
STORAGE MARKET Amsterdam was the most important storing place in the world in the seventeenth century. All export products were stored here. The warehouses that are still in the city today attest to this. Products from all over the world could be found here. Because Amsterdam is situated near the water, it was easy for the many ships to bring their products here for storage.
5
Text: Michelle Verstappen | Photography: Shutterstock
THE WORLD ISN’T FIT FOR THE FUTURE, YET. EVERYTHING YOU NEED TO KNOW ABOUT THE STATE OF ART AND BEST PRACTICES OF WATER MANAGEMENT IN THE NETHERLANDS AND ABROAD
IF YOU THINK OF WATER MANAGEMENT, YOU PROBABLY THINK OF THE NETHERLANDS. THE WORLD FAME IN THIS AREA IS A FORM OF RECOGNITION WE ARE VERY PROUD OF. BUT WHERE DOES THIS OBSESSION WITH - OR PASSION FOR - WATER COME FROM, AND ARE WE READY FOR THE FUTURE?
In 1953, the biggest natural disaster in the country in the whole of the twentieth century took place: the North Sea flood. A severe northwestern storm coinciding with spring tide made large parts of the country flood. This natural disaster cost the lives of over 1,800 civilians. “Despite this horrible disaster, we have started embracing the water in the last thirty to forty years, instead of fighting it”, says Mark Niesten, landscape architect and project manager for the Netherlands Water Partnership (NWP). “The Netherlands is a water country, that knows how to protect itself. This is in great
part due to the water boards, of which the first was established as early as the thirteenth (!) century.” Since then, we have succeeded in gaining land from sea and keeping it dry. TIME FOR A CHANGE Climate change poses new challenges for worldwide water management. Mark: “Along the most important challenges are the rising sea level, more severe storms and more intense precipitation. This brings along new challenges and opportunities for the planning and design of cities all over the world. When building them, the drainage of excess water was not
6 6
Watermanagement
the rest. The currents of the sea transport the sand to places where there is too little. This way, nature does what is needed to defend the coast in weak spots.”
taken into account. In many places, there is no need for that, but the consequences of climate change mentioned earlier can become a threat for many other cities worldwide.” Whereas the Netherlands has a proactive take on water management, other countries usually have a reactive policy. “Only when problems occur, action is taken. In fact, that’s too late”, says Mark. “In many countries, water safety is not a case of constant necessity, so usually, none or insufficient measures are taken.”
EURO SIGNS We have a knack for water, which also shows in the total export value of our water expertise. Since the year 2000, this has doubled to around 8 billion euros a year. “A large chunk of that is water management, such as dredging projects or consultancy by engineering firms. Because of this, among other things, we can safely say that our image, experience and proven track record have made water management a prominent USP of the Netherlands.” For more information about NWP, visit their website www.nwp.nl
And that is where the NWP comes in. They work together with around two hundred national and international stakeholders to deploy the Dutch expertise in water management and -safety worldwide. “From the Netherlands, we want to share our knowledge about water with the world. That is why we work together with companies, governments, knowledge institutions and NGO’s with an international ambition. We’re not ‘telling them how to do it’, of course - other countries are also evolving. This is why cooperation and knowledge exchange are the top priority, and our role is mostly to build bridges”, says Mark. MOTHER (NATURE) KNOWS BEST When it comes to innovation, so-called nature based solutions are the way to go for the future. What, fighting fire with fire? Or water, actually. How does that work? “A good example of this from our country is the ‘Sand Motor’ near Hoek van Holland. Near the coast, an enormous amount of sand was put on the bottom of the sea. A relatively simple intervention, because all that needed to be done was bring a product from A to B. Nature does
‘TIME FOR A CHANGE’
THE 1953 NORTH SEA FLOOD WAS CAUSED BY A HEAVY STORM THAT OCCURRED ON THE NIGHT OF JANUARY 31. THE FLOODS STRUCK THE NETHERLANDS, BELGIUM, ENGLAND AND SCOTLAND. IN THE NETHERLANDS, 1836 PEOPLE WERE KILLED.
7
WORKSHOP LEADER AT THE GENERAL ASSEMBLY PROF. DR. GERJAN NAVIS
HEALTHY BUSINESS FOR
HEALTHY AGING IN APRIL, THE WTC LEEUWARDEN IS THE CENTER OF INTERNATIONAL TRADE. OVER THE COURSE OF THREE DAYS, THE GENERAL ASSEMBLY OF THE WORLD TRADE ASSOCIATION TAKES PLACE IN THE FRISIAN CAPITAL. AN INTERNATIONAL PROGRAMME HAS BEEN PUT TOGETHER WITH THE THEME: TRUST, THE CORE OF INTERNATIONAL BUSINESS. TAKING NOTE OF THE SUBJECT ‘HEALTH’ MAKES SENSE. LIFELINES TEACHES A WORKSHOP ABOUT HEALTHY AGING. THE WORKSHOP LEADER IS PROF. DR. GERJAN NAVIS.
Internist and nephrologist prof. dr. Gerjan Navis is a professor of Nutrition at the University Medical Centre in Groningen. She is one of the panel members in the plenary programme and she teaches a workshop in which she shares her vision on health, in relation to the worldwide societal challenges too. In 2006, Lifelines started an extensive population study involving over 165,000 inhabitants of the northern provinces of the Netherlands. This study follows the
participants for at least thirty years. The gathered data are used to gain insight into the factors that play a part in the occurrence and progression of (chronical) diseases. Navis explains. “As a hospital, it is our job to make people better, but we are even more eager to use our knowledge for prevention. Healthy Aging is a concept in the making that focuses on getting older in a healthy way, instead of on one specific disease. As of today, we still work with old definitions of health. These do not match the current perception of health. In
8
Interview
‘Making the world healthier is not possible without private parties.’
THE TIME IS RIGHT Despite the predicted long throughput time of thirty years before healthcare is equipped in such a way that not just the biomedical part gets the right amount of care and attention, there is some development. Navis: “We see the awareness of health changing. Just look at the enormous popularity of foodies and food gurus. Whether you think this is a positive development or not - I have some professional reservations - it does set something into motion. The great thing about a study like Healthy Aging is that you can provide a scientific foundation for concepts. This is highly educational too. Thinking you know it all kills any innovation.” INTERNATIONAL BUSINESS AND HEALTH With over 320 offices in 90 countries and around 800,000 members, the WTC surely is a large business network. It makes sense to wonder what an organisation like the WTC does for health and prevention. “International business plays an important role in shaping the world outside of healthcare”, Navis argues. “Major public players, such as the global business community, have an influence on the way we live our lives. Take our working life, for instance. Automation has led to us doing our work from behind a screen. Therefore, it is of high importance that private parties know about the upcoming changes in healthcare. There are a lot of business opportunities here, too. I also hope that I can convince the public of the importance of healthcare, so the existing business world can be deployed for healthcare. Without the cooperation of the global business community, it becomes a lot harder for healthcare providers to make the world a healthier place. Business also get something in return, by the way: healthier employees! In short: we need each other. By giving substantive input, Healthy Aging concepts can be translated into business concepts. That is what I call healthy business for healthy aging.
every way, it’s clear that other dimensions of health play an important part too. Examples are mental wellbeing, participation and feeling physically fit. A person with biomedical malfunctions can be very happy. The same goes the other way around: someone who has no physiomatic complaints can still feel unhappy. Taking these dimensions into account paints a more complete picture of health. We now call this: Positive Health. This concept is developing and is gradually gaining terrain in all branches of healthcare. But we need to be realistic: the throughput time is around thirty years. Only then will healthcare and all related health partners, and the public, be imbued with the complete picture. THE HEALTHY AGING PHILOSOPHY Times are changing, and so is healthcare. But why do we need the Healthy Aging philosophy? Navis: “Age comes with defects. Our classic healthcare is very good at treating all sorts of diseases, but it is not equipped to treat several diseases at the same time. Unfortunately, multi-morbidity - a combination of diseases - is one of the characteristics of an aging society. This makes our current working method inefficient. A different approach is needed. Instead of looking at the individual diseases, we look at the whole picture, including the life cycle and what the person wants. In curative healthcare, we have forgotten how useful it is if a medicine works for several diseases at once. This does mean that a strategic turnaround is needed in healthcare. To make it even clearer: we need to reinvent healthcare. The hard divide between preventive and curative healthcare has to go.”
PROF. DR. GERJAN NAVIS
9
EXPORT IS CENTRAL TO WTC LEEUWARDEN
SHOWING THE WORLD WHAT WE HAVE TO OFFER.
10
WTC Leeuwarden
‘It’s in the nature of northerners not to blow their own horns, but many companies can be proud of what they do.’
World Trade Center Leeuwarden is proud host of the 49th WTC Association General Assembly. The General Assembly brings the whole network of World Trade Centers and international companies to the Netherlands. A unique opportunity for the Netherlands to present itself. For WTC Leeuwarden very special because the city is this year European Capital of Culture. WORLD TRADE CENTER CONCEPT IN LEEUWARDEN: The WTC concept tries to take care of (inter)nationally active entrepreneurs as much as possible by supporting them with good facilities and services. In Leeuwarden, three independent organizations jointly carry out the concept. WTC Expo takes care of the exhibition complex with a number of its own productions; The Westcord Group, the WTC hotel, the congress centre, the Michelin star restaurant Elevé; and renting out office space. WTC Leeuwarden is the business services provider assisting international Companies. “The three of us strive for quality and optimal service. Each in its own profession,” says Schouwstra.
managing director believes that more companies should be allowed to spread their wings. “There are so many good companies here in the north of The Netherlands that make beautiful products. It’s in the nature of northerners not to blow their own horns, but many companies can be proud of what they do; rely on their own strength; and as far as I am concerned, should show off much more.”
“Worldwide, there are 320 WTC’s in over 90 countries, with some 800,000 affiliated companies and organizations. So, you can imagine the extent of the vast network at our disposal. We have coaches who can help entrepreneurs draw up an export plan and to start executing the plan; we identify partners abroad and in the Netherlands; we give courses and training through the WTC Business Academy; and we offer trade missions.” A WTC wants to make a significant contribution to the development of the regional economy. “When dealing with foreign companies, small things can sometimes be very important. Certain cultural differences that you just need to know about”, Schouwstra continues. “Our local offices help our companies in overcoming these differences. We have the ability to take certain business issues off your hands, and save companies a lot of time and effort.”
LEEUWARDEN, EUROPE’S CULTURAL CAPITAL This year Leeuwarden is in the spotlight. It is the cultural capital of Europe. All kinds of cultural events are organized for a whole year. “When this was assigned to Leeuwarden, you experienced a great deal of pride on all sides.” Leeuwarden simply has a lot to offer for the business community. We can now prove this all year round. It is a great promotion for our region and therefore also for the regional business community,” says Schouwstra. This year a number of major events will be offered. Toppers are the Giants (dolls as tall as buildings) in August and “Stormrider” a show with more than 100 Frisian horses as a main attraction. But the presentation of Escher in the Frisian Museum is also highly recommended. GOALS OF THE WTC What does Schouwstra want to achieve with WTC Leeuwarden – now with 250 members – in the coming years? “I think it is very important to challenge and develop the export potential of the business community in the northern provinces. We want to make a significant contribution to the growth in the number and turnover of exporters in the north. In addition, we want to optimize our services and our program by listening carefully to what the exporters need and by actively participating in the WTC Netherlands Alliance.
HEAVY AND WONDERFUL WORK From the work that Schouwstra did before he became active in WTC Leeuwarden, he has gained tremendous experience in the international business world. His current position is thus tailor-made for him. “I come from practice and think it is nice to be able to share experiences with entrepreneurs with an international ambition. I know the enormous challenges that are associated with international entrepreneurship. It is heavy, but also wonderful work.” The 11
Meetings & Events at WestCord Hotels WestCord Hotels is a Dutch family owned business with hotels on the Wadden Islands of Vlieland, Terschelling and Ameland and in the cities Leeuwarden, Amsterdam, Delft, Rotterdam, Garderen and Raalte.
Island Events is the event company of WestCord Hotels and is specialized in organizing corporate getaways, incentives, congresses or tailor-made group packages on the Wadden Islands.
www.westcordhotels.com
WTC Leeuwarden
LOOKING FOR A SUITABLE LOCATION FOR YOUR CONGRESS OR EVENT? WTC Expo is the largest event complex (7 halls totalizing 40.000 m2) in the Northern Netherlands featuring an impressive event arena for both public and business events. Large public exhibitions, trade fairs, concerts and conferences attract hundreds of thousands of national and international visitors every year. Besides events we have our own productions like BOOT, CARAVANA, and the LANDBOUW BEURS (Agricultural Exposition for the Northern Netherlands) . WTC Expo hosts numerous of events organized by external parties like the STORMRUITER, a unique theater performance in which 100 Friesian horses excel. WTC Expo is an impressive stage with unknown possibilities.
More information:
Heliconweg 52, 8914 AT Leeuwarden The Netherlands Postbus 1144, 8900 CC Leeuwarden The Netherlands Telefoon +31 (0)58 – 2941 500 E-mail: info@wtcexpo.nl Website: www.wtcexpo.nl 13
RENTING OFFICE SPACE IN ALL SHAPES AND SIZES AT WORLD TRADE CENTER ALMERE ANYONE CAN RENT OFFICE SPACE IN THE WTC: FROM GROWING COMPANIES TO ESTABLISHED ORGANISATIONS AND FROM ONE-MAN BUSINESSES TO START-UPS.
The WTC organisation offers space to all businesses and is proud of the diversity of industriousness it accommodates. WTC’s facilities aim to offer good service to the business and personal that rent office space here and locate their business here. All our visitors can expect a warm welcome; whether you want to hire office space, host your event with us or simply drop by our espresso bar for a quick meeting. At the World Trade Center Almere, you will always feel at ease. MODERN WAY OF WORKING WTC Almere is in the middle of the country, in the 7th largest city of the Netherlands. There is a diverse range of office space for rent in Almere, so there are a lot of options if you want to locate your business there. We strive to adapt our services in such a way that the World Trade Center makes every business look good. That doesn't need to be expensive. In the WTC, you share a lot of facilities and services, and you don't pay for more than you use. Is your company growing? The WTC would love to grow with you. You run your business at your own pace. And that is the modern way of working. WTC SERVICES The location, the building and the nice facilities are all benefits of working in the WTC. On top of that, the building has one of the most beautiful views on a sunny day being the tallest WTC of the Benelux and the highest building of the Flevoland province. Such a magical view never gets old. You could feel a bit spoiled, though. Just like you will feel thanks to our service level, which goes a lot further than free WiFi. Service is the way we care about our tenants; the entrepreneurs and their businesses. It's the little things that matter: a table tennis table for a break in the workday, the coolest barista's in Almere who are always up for a talk and make real good cappuccino's, and a committed building owner who wants to know what is important to his tenants. FACILITIES - bar - Espresso - - - - -
Restaurant WTC Lounge Meeting rooms Parking garage Indoor smoking space
SERVICES - Reception services - Fibre network - VoIP environment - Printers - Drinks and events - Masterclasses - WTC Business community - Large community - Active network 14
WTC Almere
FLORIADE ALMERE 2022: GREEN, GREENER, GREENEST IN FOUR YEARS, ALMERE WILL HOST THE FLORIADE. THE THEME OF THIS EDITION IS: GROWING GREEN CITIES. THE WORLD HORTICULTURE EXHIBITION NOT ONLY WANTS TO INFORM ITS VISITORS, BUT ALSO INSPIRE THEM TO MAKE SOCIETY GREENER AND MORE SUSTAINABLE. “WE WANT TO MAKE VISITORS CONSIDERATE OF THE CURRENT NEED FOR A GREENER AND MORE SUSTAINABLE LIFE", SAYS JANNEWIETSKE DE VRIES, THE FLORIADE DIRECTOR.
The need for developing a green and sustainable city is urgent, says De Vries. “Within twenty years, seventy percent of the world's population will live in an urban area. Cities need to be prepared for this. It is important to look at primary needs such as housing, food, water, sustainable energy and, of course, vegetation. Floriade 2022 makes this clear with the theme ‘Growing Green Cities'.
2022 will be a living laboratory.” Twenty green submissions by future-oriented Metropoles like Tokyo and Paris are presented too. “They show their ideas for a healthy, sustainable and green city. Our audience is diverse and largely international, of all ages. We want to inspire as many different visitors as possible", says De Vries. TREE LIBRARY The Green City Arboretum covers the whole expo area. Visitors will walk through a ‘tree and plant library’ that is sorted alphabetically. All these trees have to do with one of the four themes. De Vries: “This is a unique exposition concept. There will be a great green stage. We want to entertain our visitors too, aside from informing and inspiring them, so they would really like to come back once more.”
GROWING GREEN CITIES This theme is divided into four essential terms: greening, feeding, energizing and healthying. Greening means to add vegetation to the cityscape, to make cities healthier and more attractive. Feeding is the term for solutions to grow more food, so that everyone will be able to have enough, affordable and healthy food. The sub theme energizing is mostly about solutions for sustainable power. Healthying explains the importance of vegetation for a healthy living environment and the good physical and mental condition of a city's inhabitants this leads to.
A part of the exposition will get a new function after the Floriade, in the green and healthy city district that is being developed on the terrain. De Vries: “We practice the overarching theme of sustainability with this. Instead of never doing anything with the exposition again, this will become the green pillars of the new city district in Almere.” For more information, visit www.floriade.nl
INTERNATIONAL AUDIENCE De Vries: “New technologies in the areas of energy, water, waste, food and mobility are being demonstrated. Floriade 15
CITY CENTRE ALMERE
THIS IS THE BUSINESS AREA OF ALMERE THOUSANDS OF SQUARE METERS DEVELOPED IN THE HEART OF ALMERE, CLOSE TO AMSTERDAM AND IN THE MIDDLE OF SCHIPHOL AIRPORT AND, IN THE NEAR FUTURE, LELYSTAD AIRPORT
3
6
1 2 5
14
7
10
9
12 11 13
1 WTC Almere (34.000 sq. m) Currently a supply of 16.000 sq. m. with an asking price of EUR 165 / sq. m)
2 Rabotoren (5.366 sq. m) Owned and used by Rabobank. 3 De Aardbei (5.500 sq. m) Will be transformed into residential. 4 Flevo Ziekenhuis (hospital)
5 Martinez Toren (19.797 sq. m) This property will be transformed into a 4-star Plaza Hotel. The upper floors will be developed into short stay appartments. 6 Eurotoren (12.255 sq. m) Former office of USG People which will be transformed into residential. 7 Het Alnovum (6.041 sq. m) Owned by the municipality and is a business complex.
16
8
8 Le Branchement (9.368 sq. m.) Business complex Places to Work. 9 De Beurs (6.305 sq. m) To be developed property 10 De Vlinder (6786 sq. m) Former office of Leaseplan Corporation. 11 L’Aguille (7.206 sq. m) Will be developed soon.
WTC Almere
16
5 REASONS TO WORK AND LIVE IN ALMERE THE FACILITIES NEAR WTC ALMERE ARE GREAT AND THE CITY IS BUSTLING WITH LIFE!
4
WEERWATER The Weerwater is at the edge of Almere City. It came into being when the sand pits were made to create Almere Harbor. There are many opportunities for recreation here. From the Weerwater, you will have a lovely view of the Almere skyline.
15
FLORIADE SITE The 2022 Floriade will take place in Almere. This world horticulture exposition is hosted by the city of Almere, together with the province of Flevoland, the Dutch Horticulture Board and other partners. The site of the Floriade is across from the city center, on the opposite side of the Weerwater. The Floriade is a ‘living lab’, a testing ground for research to the innovative systems in terms of waste flows, water treatment, water, mobility and, above all, food production. After 2022, this area will be turned into a new, green district. GET OUT Almere has a wide variety of restaurants and bars such as La Cubanita, Vapiano and many more. Check www.citymall-almere.nl for more tips. Looking for some steam to vent? Almere also offers all kinds of indoor- and outdoor activities. Follow ski or snowboard lessons at Snow Planet, for example! SCHOUWBURG ALMERE Designed by architects Kazuyo Sejima and Ryue Nishizawa, this building is characterized by simplicity and straight lines. The largest room has space for 1000 spectators, the smallest seats 150 persons. It’s the ideal location for an evening out. From musicals to comedy nights or cabaret; the theatre hosts all kinds of events.
12 Le Nouveau Jour (11.822 sq. m) Current office of USG People. 13 La Defense (24.240) Office of UWV and Belastingdienst. 14 Station Almere CS With easy connections to the entire Amsterdam Metropolitan Area and Airport
CLOSE TO THE AIRPORT WTC Almere is close to Schiphol Airport. It takes 27 minutes by train from the station across the WTC Almere to get to the airport. A train ride to Amsterdam’s Central Station takes only 31 minutes. In the near future you will also be able to easily connect to Lelystad Airport.
15 Shopping center Chosen as best shopping center 2017-2019 16 Weerwater 17
FUTURE-PROOFING WTC AMSTERDAM WTC AMSTERDAM: A PIONEER IN THE CITY’S THRIVING ZUIDAS BUSINESS DISTRICT
18
WTC Amsterdam
WTC Amsterdam is a thriving international community serving managing director of WTC Amsterdam, since it opened its doors in 1985,’ Huijg says. ‘We have a great team, and I do think that we have become increasingly focused on the needs of our tenants over the years.’ Home to 330 companies and workers from at least 30 different nationalities, WTC Amsterdam is a thriving international community and often described as being like a village, complete with shops, art exhibitions in the central hall, a dentist and even a daycare centre. Indeed the extras – the special facilities and international network - are what make a WTC far more than an ordinary office complex.
WTC Amsterdam was one of the first buildings at Zuidas (Central Business District on the south of Amsterdam) when work began on developing Zuidas business district in the 1980s. Today, WTC Amsterdam remains the biggest office complex in the region, with 125,000 m2 of offices, thriving cafes, shops, a conference centre and excellent transport links to the rest of the Netherlands and Europe. Managing director Christiaan Huijg’s involvement with WTC Amsterdam stretches back to 2002 and he has held the top job since 2007. ‘It is pretty special to have done the same job for 10 years, particularly in times like these, and I think I’m also the longest
DYNAMIC As part of this drive to innovate, WTC Amsterdam has introduced its Suite Offices concept – small units for one or two people which can be rented for flexible periods and which have all the benefits of the dynamic WTC atmosphere. The lobbies on either side of the Zuidplein square are also being turned into attractive places to hold an impromptu meeting or catch up with colleagues. Casper Reinders, the restaurant and club owner and one of Amsterdam’s most innovative hospitality industry faces, was drafted in to help overhaul the catering facilities last year – bringing downtown to Zuidas, as Reinders put it at the time. Organic vegetarian food, sushi or a juicy burger from a street food stand – they are all part of the huge variety of places to eat and drink in WTC Amsterdam. ‘The concept with the facilities is being copied in other buildings – they are adding in the coffee corner and the communal areas, but the international network is our unique selling point,’ says Huijg. ‘However, we have to keep innovating and developing. Nowadays people don’t sit behind their desk from 9 to 5 anymore and modern companies demand a dynamic work environment.’
19
wide economic crisis, the vacancy rate did not creep above 5%. And although several other new office blocks are currently under construction in Zuidas, these are designed for large tenants. The WTC, by contrast, focuses on smaller companies and shared spaces and they are always looking for high-quality accommodation.’ NETWORKING Networking events (see box item), Christmas drinks parties and even the traditional pub quiz are all part of the added value offered by WTC Amsterdam to its tenants. It’s all part of the spread of knowledge and sharing of expertise which is a key part of the WTC experience. WTC Amsterdam also takes its social responsibilities in the Dutch capital seriously. It supports the Weekend School, a foundation that helps talented youngsters from disadvantaged backgrounds make the most of their skills. It also backs the Max Foundation, a charity focusing on improving water, sanitation and hygiene in Bangladesh. In addition, WTC Amsterdam is one of the founders of Hello Zuidas, the foundation which aims to create a clean, safe and dynamic Zuidas environment for both work and living, as well as the Green Business Club. ‘Every day things come up … WTC Amsterdam is a very dynamic place to work,’ says Huijg. The next big challenges facing him and the rest of the management team are the renovation and expansion of D tower and the Zuidasdok, the massive 10-year construction project to put part of the A10 ring-road in a tunnel and expand the railway station into a real transport hub. D TOWER While future-proofing the complex is a continuous process, this spring work starts on renovating D tower (11,000 m2) and adding 32,000 m2 by creating a new tower on the eastern edge. The new look D tower will be mainly used for offices but is set to have state-of- the-art facilities, including a roof-top bar on the 22nd floor. The redevelopment work also includes expanding the car park into what is the current conference centre. Work is slated for completion in 2021. WTC Amsterdam is the flagship asset in the CBRE Dutch Office Fund and the expansion is a key part of the fund strategy, says Jean-Pierre Spierts, asset manager at CBRE Global Investors. ‘This expansion allows us to give a quality boost and meet the current needs in the office market, so we can continue to improve our services to our tenants and other users.’ Indeed, the green light for the expansion shows just how popular WTC Amsterdam continues to be, with current vacancy rates at around 2%. ‘There is considerable demand for space in the WTC,’ says Huijg. ‘We’ve got a waiting list and it is getting longer.’ Even at the height of the world20
SUSTAINABILITY As well as expanding the WTC complex itself, the WTC Amsterdam team are busy boosting the complex’ sustainability profile. WTC Amsterdam has just been awarded three stars by the Dutch Green Building Council in line with the prestigious BREEAM assessment system – a way of judging the sustainability of buildings in terms of the people who live and work in them and in their use of natural resources. WTC Amsterdam’s three stars mean that the complex is ‘very good’ when it comes to both the building itself and the way it is run, says Ben Jorritsma, who is in charge of the BREEAM project on behalf of the WTC’s management team. The scoring is based in part on the amount of monitoring which takes place within a building – in terms of waste, management, land use, pollution and the like. ‘We are constantly checking on our energy use, for example,’ says Jorritsma, referring to the introduction of energy saving innovations such as motion sensors in the rest rooms and the use of geothermal systems for heating. Efforts to boost recycling have also had an impact. In 2013, when monitoring really started, nearly 60% of the waste produced by WTC Amsterdam tenants was non-recyclable, but that has now gone down to just under 42%. Because WTC Amsterdam has been built in stages, it actually has three separate BREEAM certificates, each covering a different part of the complex. And when the new-look D tower is completed in two years’ time, hopes are high for extra high rating, says Jorritsma. ‘The focus in D tower is very much BREAAM excellence in its design.’
WTC Amsterdam
WTC Amsterdam has been awarded three stars by the Dutch Green Building Council
NETWORKING MADE SIMPLE AT THE WTC BUSINESS CLUB The WTC Business Club is the forum where tenants and other Zuidas companies get together to share news and views, as well as making new contacts. The Business Club hosts six events a year, most of which take place out of the WTC itself. The events break down along three key themes – culture and the arts, sports and business information. This year, for example, club members had skating lessons from a former Dutch international skater while last year, a top tennis pro was on hand to help with club members’ backhands. The club organises visits to museums and auction houses, and a hotly-contested annual golf tournament with the members of WTC Schiphol Airport. ‘We try to set up a programme of events which will appeal to as wide a group of WTC tenants as possible,’ says WTC Business Club manager Godfried Schölvinck. One of the club’s most successful events is the annual New Year drinks party, during which a leading economist or high profile figures from the Dutch business world outline their views on the prospects for the year ahead. Schölvinck is also building up the profile of the WTC’s networking organisation and boosting its role as a lobby group for WTC tenants in dealing with the outside world. ‘Coming to our events is a good way to meet people, especially if you are a new tenant or a small company,’ he says. ‘You start out knowing no-one but you soon become familiar with people at other firms when you meet them in a social setting.’
FUTURE (2021)
LFA (M2)
125,200
155,000
OFFICE SPACE
113,000
140,500
HOSPITALITY
2,200
3,500
CONFERENCE AREAS
2,000
2,000
SHOPS
4,400
5,000
STORAGE
3,600
4,000
PARKING SPACES
1,200
1,200
TENANTS Companies: 330 Nationalities: 30 Employees: 4,000
21
CURRENT (2018)
UNDER THE WINGS OF WTC SCHIPHOL AIRPORT WORKING CLOSE TO HOME GETS A WHOLE OTHER MEANING AT WTC SCHIPHOL AIRPORT, WHICH IS CONNECTED TO CITIES ALL OVER THE WORLD. THE WTC SCHIPHOL AIRPORT IS LESS THAN A FIVE MINUTE WALK AWAY FROM THE DEPARTURE HALL, WHERE HUNDREDS OF AIRPLANES LIFT OFF TO MORE THAN 320 INTERNATIONAL DESTINATIONS EVERY DAY. PLANNING A BUSINESS MEETING WAS NEVER JUST SO EASY AS WITH THE AIRPORT RIGHT NEXT TO YOUR OFFICE.
AT THE HEART OF THE AIRPORT For the first time in a long time a larger office space will be available at the WTC Schiphol Airport from the beginning of 2019. Approximately 10,000 m² of connected office space with a fantastic view over the airport, offers one unique opportunity for internationally oriented companies to locate themselves at the heart of Schiphol. WTC Schiphol Airport is extremely suitable for a short meeting during a transfer and makes it possible to, for example, after one brainstorming session, step on the next flight for a business
conference abroad. Because WTC Schiphol Airport is directly connected to the departure hall, doing international business is easier than ever. Due to the location you experience much of the dynamics of the airport from the WTC Schiphol Airport. At this moment, 3,000 ambitious professionals work at over 100 internationally oriented companies in the WTC Schiphol Airport. This makes the WTC Schiphol Airport the most dynamic and inspiring work environment in The Netherlands. RELAXATION There are many facilities at WTC Schiphol Airport which makes it attractive to rent here or visit the building. For example, it offers an excellent restaurant and the cozy Fortune bar, but also a gym and shower facility. 22
WTC Schiphol Airport
Elevate Your Ambition at the WTC Schiphol Airport
In addition, there is a laundry and clothing repair service. For spiritual and physical relaxation, you will find a meditation room and Game Area. The hostesses of the Hospitality Desk are ready to offer help with all your questions.
WTC Schiphol Airport, including networking drinks and lectures. The WTC Schiphol Airport puts emphasis on connection and strives to make valuable encounters possible. This is why one can do business here, but aslo enjoy the total experience of the location.
In addition to the many facilities at WTC Schiphol Airport itself, a lot can be found within walking distance. Various top hotels, cafes, restaurants, the Schiphol Plaza shopping center, a unique 24/7 daycare and a Health Club are in the vicinity.
The ideal situation and the international character make the WTC Schiphol Airport a special place. It can be reached easily by public transport, car and of course by air. Approximately 10,000 m2 of high-quality office space will become available for new businesses in 2019. Every ambitious company is welcome. Elevate Your Ambition at WTC Schiphol Airport!
CONNECTION The connection between people and companies is the main focus of WTC Schiphol Airport. Every day, meetings are held between professionals from all over the world. Tenants are connected with each other via the exclusive Club WTC Schiphol Airport and they can meet each other via the Schiphol SPOT Community. Both online and offline meetings take place here. Events are regularly hosted in and around
For more information and the current offerings, please visit www.wtcschiphol.nl
23
WTC SCHIPHOL AIRPORT: OVERVIEW OF THE BENEFITS AT THE VIBRANT HEART OF THE INTERNATIONAL AIRPORT OVER ONE HUNDRED DIFFERENT INTERNATIONAL COMPANIES ARE LOCATED IN WTC SCHIPHOL AIRPORT. INTERNATIONAL BUSINESS IS CONDUCTED AT A HIGH LEVEL, BUT RELAXATION IS IMPORTANT TOO. WTC SCHIPHOL AIRPORT GIVES AN OVERVIEW OF ALL BENEFITS OF THIS UNIQUE LOCATION. THE ACCESSIBILITY Schiphol Airport is perfectly accessible. With over 320 destinations around the world Schiphol and therefore the WTC is one of the best accessible (office) locations in the world. In addition, WTC Schiphol Airport is easily accessible by car, train and bus. And international trains depart from Schiphol Airport, such as the Thalys to Brussels and Paris. This makes it the ideal location for international entrepreneurs and business partners, because of the easily accessible office. THE OFFICES AND DYNAMICS Which office has its own airport? And where to find the most international and dynamic work environment in the Netherlands? The WTC Schiphol Airport offers, in addition to high-quality, column-free offices with a view of the airport, an international and dynamic vibe because of the companies that are based there. THE 5 STAR FACILITIES The high-quality facilities at WTC Schiphol Airport support its tenants in achieving their ambitions. The facilities at Schiphol Airport can be used 24/7. There are various catering establishments. Take, for example, the Fortune Bar, where breakfast is served in the morning and a drink can be enjoyed in the evening. In addition to facilities, WTC Schiphol Airport also offers many services that make doing business at WTC Schiphol Airport more attractive. The hostesses of the Hospitality Desk can help with any questions, technical support or even ordering a bunch of flowers. 24
WTC Schiphol Airport
CURIOUS ABOUT ALL THE FACILITIES? CHECK THIS OVERVIEW: FACILITIES Juliet’s Kitchen Fortune Bar Business & Conference Center Club WTC Schiphol Airport Flight Information Screens Office WTC Bubble & Stitch Fit20 ATM MYPUP Meditation Room Shower facility Massage Chairs Shoe Shine Machine Schiphol Plaza Shopping Center Game area
For lunch, dinner and catering For breakfast, lunch and drinks For external office space For connection between and with WTC tenants To stay up-to-date on current flight times For various office items For laundry and clothing repair For an effective workout in 20 minutes For fast cash transactions For sending and receiving packages For spiritual relaxation For freshening up after a long journey or exercise For a fifteen minute massage For making your shoes look pristine For daily shopping from 07:00 AM - 10:00 PM For relaxation with foosball and air hockey
SERVICES Hospitality Desk WTC Management OfficeApp WiFi Network ICT Services Cleaning & Security Services Technical Services
For For For For For For For
25
a warm welcome and for all your questions questions, information and suggestions all news and information free WiFi on the third floor all questions regarding ICT a clean work environment technical support
WTC UTRECHT: AN URBAN CONNECTION
HEALTHY URBAN WORKSPACE WTC Utrecht will act as a connector in terms of bringing people, their businesses and their ambitions together. Therefore, we refer to WTC Utrecht as a community rather than just another building. A community that facilitates a climate of collaboration in todays’ world, where people work and live in an environment based on sharing, co-creation and co-production. A lot of attention has been paid to advance health and well-being in a way that it serves people to work, live, perform and feel at their best. A healthy urban working environment concerning, amongst other things, the quality of air, light and sound, comfort and smart use of space at this dynamic though compact location. An approach leading to improvement in things like employee productivity, engagement and retention. The holistic approach towards connecting people and business has created a trusted work, live and play community supporting sustainable success for entrepreneurial occupiers and visitors.
2018 will mark the official opening of WTC Utrecht. More than being just a building, WTC Utrecht will act as an urban connection that brings together people, international businesses and five-star services. Located in the city centre of Utrecht, right next to Central Station, which is known for its large number of daily passenger flows, the newly constructed building unites the inside and outside whilst facilitating the success of both its occupiers and visitors. The dynamics at Utrecht Station District were the architects’ muse in creating this inspiring and modern building. Roberto Meyer, Architect and Executive Director of MVSA Architects: “The huge number of daily traffic flows inspired us to visualise the building as a pillar in a fast-flowing river where the water flows along all sides. At this place of continuous movement, we’ve created a building that supports the motions of its users and passers-by. The glass façades create a welcoming and appealing appearance whereas the restaurant and café on the ground floor ensure a seamless transition from the outside to the inside and vice versa.”
WTC Utrecht is a development and investment of the CBRE Dutch Office Fund, an investment vehicle managed by CBRE Global Investors. For more information, please visit www.wtcutrecht.nl
26
WTC Utrecht
HOTEL-LIKE SERVICE The WTC Utrecht community comprehends entrepreneurial professionals and successful businesses creating their own, unique success stories through co-operation, co-creation and collaboration. They are able to focus on what they are good at while outsourcing peripheral issues and services. High-quality services that add value to the quality of their business as well as to their lives and well-being. In todays’ hyper-competitive and global markets, new technologies and new generations change the world. Changes that require modern, flexible work environments where people are able to excel and achieve maximum performance and results. For this reason, the new WTC Utrecht includes a Five-Star service experience that creates a setting in which people and businesses excel and are able to make a difference, day in and day out.
Ronald van der Waals, fund manager of the CBRE Dutch Office Fund and Head of Offices Netherlands at CBRE Global Investors: “An attractive workplace is a highly service-oriented and healthy workplace. Especially in business where Millenials have their say. This requires a new approach to offices and office environments. It asks for more than a high-quality building in a city centre. It requires environments where the needs of the people that use the building are at the centre of what is being offered and developed. Surroundings that contribute positively to the quality of life and where people are able to realise their full potential. That is why we create places where people want to be and feel comfortable. A community in which they are serviced on a flexible level depending on their needs, where they are able to make healthy choices and are facilitated in realising the best results.”
BUILDING SUCCESS STORIES As an entrepreneur you determine your own success. It is your vision, ambition and drive that turns your story into a success story. This requires the right preconditions. The innovative concept of WTC Utrecht therefore goes beyond just renting office space. We actively contribute to your success story by giving room for ambition. The best facilities and high-end services on an ideal location. Ingredients that will grow your business and a way to build success stories together.
‘We create places where people want to be and feel comfortable’ 27
UTRECHT:
FASTEST GROWING CITY IN THE NETHERLANDS Utrecht thanks its name to its accessibility. In Roman times it was given the Latin name Traiectum indicating the fordable area of the river the Rijn which crosses the city. Until today, the city lives up to its reputation by still being the most reachable city in the Netherlands by road, railways and waterways. A competitive city, successively named one of the most competitive regions in Europe by the European Regional Competitive Index, proving its ability to offer an attractive and sustainable environment for businesses and residents to live and work in.
OFFICE MARKET ON THE RISE The take-up of office space in the Netherlands was the highest in Amsterdam directly followed by Utrecht, where an increase of 20 percent was realised in 2017 compared to 2016 as well as rental growth of 17 percent in the same period. Recently, a number of companies amongst which VodafoneZiggo, Bol. com, De Sociale Verzekeringsbank, Noordhoff Uitgevers and Brunel (re)chose Utrecht as their home base. Facts & figures on Utrecht that continue to strengthen CBRE Global Investors’ ongoing trust in the fundamentals and future developments in the city centre of Utrecht. Proof of the pudding are the recently signed lease agreements for WTC Utrecht with – amongst others – Synchroon, Ecofys Investments, PropertyNL, The Office Operators and Aalberts Industries.
In the Netherlands, Utrecht is the fastest growing city having the strongest fundamentals in terms of economic, population and job growth. Together with the cities of Amsterdam, Rotterdam, The Hague and Eindhoven, Utrecht shows an above-average economic growth of 3.5 percent. In the period 2016 to 2030, the population in Utrecht is expected to grow by almost 20 percent. A faster growth than in any other Dutch city, including Amsterdam where growth will be around 8 percent. The close cooperation between government, business and knowledge institutions gives Utrecht a unique competitive position and a strong position in ‘the war for talent’ because of its high level of education. The city is home to three Universities, of which the University of Utrecht is the largest in the city and second largest in the country, as well as three large universities of applied sciences. A number of headquarters are based in Utrecht amongst which the Dutch Railways, ProRail, Rabobank Netherlands and the largest exhibition and event location Jaarbeurs Utrecht.
‘Utrecht shows an above-average economic growth’ 28
WTC Utrecht
HEALTH AS THE NEW GREEN CBRE Global Investors realises that buildings that are good for its users are also good for business results as they directly contribute to the health and wellbeing of the people who live and work inside them. WTC Utrecht therefore is an example of how ‘green’ can successfully expand to ‘good for its community’. Hence, sustainability, health and well-being are inextricably linked within WTC Utrecht. Through the use of materials, the choice and design of the installations and interior, plus the eventual use of the building, we facilitate the community through connecting entrepreneurs and organizations, optimizing B2B activities, and facilitating business growth by customer-focused facilities and services. Everything is devised with sustainability as the starting point. The future has truly been given a voice in today’s decisions.
equal in the Utrecht municipality: a city that pursues the ambition of healthy urban living for all people, professionals, companies and institutions in Utrecht. A SUSTAINABLE LOCATION FOR AN URBAN CONNECTION WTC Utrecht is located at one of the best office locations in the Netherlands at the most important public transport hub in the country. Only a stone’s throw from the city centre, easily accessible from all corners of the world having a direct train connection to Schiphol Airport taking only 30 minutes. For more information, please visit www.wtcutrecht.nl
‘This city pursues the ambition of healthy urban living’ CBRE Global Investors understands that the built environment has an impact on the natural environment and the health and well-being of local communities. At each step of the real estate process – from project development to asset management, property management, financing and sales – the investor follows identified practices and policies that not only minimize that impact, but through their purposeful application also ensure that the properties enhance and strengthen communities, provide healthy and productive places to live, work and play and at the same time produce strong financial returns. The investor has found its
29
EVELINE STEENBERGEN (MANAGING DIRECTOR WTC THE HAGUE) & JAN-WILLEM KOS (SENIOR ASSET MANAGER BOUWINVEST
WTC THE HAGUE: AT THE HEART OF BUSINESS IN THE HAGUE TENANTS AND VISITORS WILL FIND IT ALL IN ONE PLACE. WHETHER THEY WANT TO WORK, MEET, LUNCH, DINE, SPORT OR ATTEND A CONGRESS.
30
WTC The Hague
Ever since opening in 2012, the WTC The Hague is a truly multifunctional building. Managing Director Eveline Steenbergen: “You can work and meet here on the 42,500 m2 of office space, and use the gym whenever you want. You can also drink coffee at the CoffeeCompany, eat something at the noodle bar or buy some quick groceries at AH To Go. The WTC is also home to a 4 star hotel, 200 apartments and a parking garage with 1,000 parking spaces.” From the new main entrance, you head into the nicely renovated lobby. Eveline: “What’s new here is the wellness center and Bar Brasserie Mondano. You can enjoy a classic lunch here or a fine dinner.” Jan-Willem Kos, Senior Asset Manager at Bouwinvest (owner of WTC The Hague): “This is a dynamical place, where employees of other businesses in the area can also come. As an investor, we care about high-value offices in lively areas.” Existing businesses The diversity of businesses that choose for WTC The Hague is increasing. There are well-known international names, but also SMEs and local startups. Eveline: “Sectors we see a lot here are oil and gas, legal, finance and consultancy. But recently, one of the world’s largest gaming companies has also set up office here.” BREEAM Thanks to a major refurbishment in 2016, WTC The Hague is now exceptionally sustainable. WTC The Hague is the first multi-tenant building that received the so-called BREEAM-NL In-Use Excellent certification. “We even got a double excellent assessment for ‘Asset’ and ‘Management’”, says Jan-Willem. “The building is made out of sustainable building materials and has geothermal heating. Waste is separated and the toilets are water-efficient. This year, the parking garage will get LED lighting.”
31
Roof garden This year, the flat roof of the parking garage was turned into a roof garden with a sustainable solution for excess rain water. The roof garden shows how you can come up with a solution for excess water in the city. Rain water is collected through the roofs in the roof garden and regulated by the Smart Flow Control. This way, the sewage system will have less to process. Tenants and visitors can enjoy the view
‘We invest in sustainable relationships’
from the patio, as well as Mondano’s specialties. Turning the flat roof of the parking garage into a roof garden is a perfect example of the sustainable vision of WTC The Hague. Art Gallery WTC The Hague Art Gallery is situated on the third floor, en route to the elevators. Eveline: “National and international artists collaborate in expositions with varying themes. In the gallery, you can buy art for your buiness or home. Companies in the WTC can also lend the artworks. Aside from this, the gallery is a place to relax for tenants and visitors.” Flexible The modern-day office space tenant has varying wishes. WTC The Hague accompanies them with high-grade workspaces and flexible lease agreements. Jan-Willem: “For instance, companies can choose a yearly contract and use the Business Suite: a furnished office space of around 75 m2. In one of our towers, we offer completely furnished office spaces from 200 up to 10,000 m2 for SMEs. All our tenants can make use of their own mailbox, the parking garage and the service desk. They can also use the meeting rooms with a discount.”
Accessibility WTC The Hague is located conveniently for access by car as well as public transport. Eveline: “We are near the A12/A4 and two train stations: The Hague Central Station and Laan van NOI. From these stations, you can take a tram or walk to WTC The Hague in less than ten minutes. There are signs that show the shortest way for those who walk. From Laan van NOI station, there is also a metro to Rotterdam. This makes it easy for travellers from the Metropole to visit WTC The Hague.”
‘The accessibility of WTC The Hague is perfect’
32
WTC Rotterdam
JAN-WILLEM KOS (SENIOR ASSET MANAGER BOUWINVEST) & ANGÉLIQUE VAN HIENEN (MANAGING DIRECTOR WTC ROTTERDAM)
WTC ROTTERDAM IS LOOKING TO INNOVATION AND RENEWAL WTC ROTTERDAM HAS COME A LONG WAY IN A REFURBISHING PROJECT. ANGÉLIQUE VAN HIENEN AND JAN-WILLEM KOS WORK TOGETHER CLOSELY WITHIN THE WTC ROTTERDAM TO MAKE THESE CHANGES A REALITY. ANGÉLIQUE, THE MANAGING DIRECTOR, IS THE CONTACT PERSON FOR INTERNAL AND EXTERNAL ORGANISATIONS. JAN-WILLEM KOS, SENIOR ASSET MANAGER AT BOUWINVEST, IS RESPONSIBLE FOR WTC ROTTERDAM AND WTC THE HAGUE. “OUR MOST IMPORTANT GOAL IS TO KEEP ON DEVELOPING THE WTC ROTTERDAM AND TO WORK ON THE IMAGE AS THE NUMBER ONE (INTERNATIONAL) BUSINESS MEETING PLACE FOR THE ROTTERDAM AREA, AND TO REINFORCE THE WTC ROTTERDAM COMMUNITY.”
33
WTC Rotterdam is a fine example of a Bouwinvest office building. Centrally located, multifunctional and with a high facility level. The building itself is also iconic, with a monumental and a modern part combined. Despite all this, it is time for a change. That is why a Masterplan was developed. The Masterplan Angélique and Jan-Willem are both closely involved in improving the WTC Rotterdam. Two years ago, Bierman Henket architects developed a ‘Masterplan’ for Bouwinvest with the goal to make the building more open and welcoming, inside and out. “The building will be gradually refurbished this coming time. Of course, we take into account that we have over 250 tenants and that a lot of events take place in WTC Rotterdam”, Angélique says. Existing facilities such as the Business Center and WTC Rotterdam Art Gallery will get a more prominent place. Also, there will be beautiful new concepts. De Koffiesalon will open this summer, in the central hall in the renewed entrance area. The gym will open in September, and later this year, a beginning will be made to realise a hotel. “For WTC Rotterdam, creating and keeping up a 5 star feeling is very important to our service”, Angélique says. “The quality of our service and facilities for tenants and visitors is key here, and will be further developed and improved. If you decide to locate your business in WTC Rotterdam, or already have, you can trust and enjoy all the benefits our network offers businesses.” For example, WTC Rotterdam has its own Business Club, where businesses can meet each other.
‘The great thing about our tenants is that they are so diverse’ 34
WTC Metropole
‘For WTC Rotterdam, creating and keeping up a 5 star feeling is very important’
Tenants The planned changes will make it even more attractive for tenants to choose WTC Rotterdam. Jan-Willem explains that there are five branches that are seen a lot in WTC Rotterdam: the shipping sector, insurances, consulting, legal & finance, and trade. WTC Rotterdam is home to wellknown international businesses as well as local start-ups and scale-ups. This is in part due to the fact that one can rent a workspace, but also 2,000 m2 of office space or even more, and everything inbetween. We offer businesses room for growth and movement. Aside from this, we have meeting rooms or ‘break out rooms’, that can be used by anyone. “We see a great demand for real-life meetings”, Jan-Willem says. “Bringing people together is something a building should be able to do. WTC Rotterdam is equipped to allow different businesses easy meeting, however big the building is. This connection opportunity and strong community is one of the reasons why many businesses choose WTC Rotterdam.” Soon, there will be a community platform and an app so people can communicate and businesses will be able to find each other even more easily. In the renewal of WTC Rotterdam, full use of the building to stimulate cooperation and meeting is the focus. ‘Business living room’ The ultimate goal of WTC Rotterdam is to become more open; a place where people can meet each other in the ‘Business living room’. Doing business is also stimulated by organizing events about trade & investment. The location of WTC Rotterdam plays a great part in this development, because it is at the heart of Rotterdam’s business district. “We are a place where the business visitor as well as the tenant feels at ease and welcome”, Angélique says. “That’s right”, Jan-Willem adds. “We see that businesses choose WTC Rotterdam because of the location and the ambience. There are also a lot of facilities around the building for shopping, dining, drinks and parking.”
35
General Assembly & WTC Rotterdam WTC The Hague & Rotterdam invest a lot in sustainable relationships, with the environment as well as with tenants. They have noticed that there are several types of revenue coming from this, financially as well as in sustainable relationships with tenants. “We would like to urge all partners in the General Assembly to do more in terms of cooperation, by way of things such as a community app”, Jan-Willem says. “This way, in the future, we can work together even more and better, and we can connect even better.”
JEROEN REDDER (BUSINESS CENTER MANAGER WTC ROTTERDAM) AND MICHA PATUTSCHNICK (BUSINESS CENTER MANAGER WTC THE HAGUE)
‘COOPERATION IS OUR MIDDLE NAME’ WTC ROTTERDAM AND THE HAGUE WORK TOGETHER AS A METROPOLE TO COMPLEMENT AND REINFORCE EACH OTHER. JEROEN REDDER, BUSINESS CENTER MANAGER WTC ROTTERDAM, AND MICHA PATUTSCHNICK, BUSINESS CENTER MANAGER WTC THE HAGUE, TELL ABOUT THE SYNERGY WITHIN THE METROPOLE WTC ROTTERDAM-THE HAGUE.
What is your role as Business Center Managers and how do you help entrepreneurs? Our main goal is to welcome regional as well as international entrepreneurs in the world of the WTC. We also want to give them the opportunity to work in a professional and pleasant way. Our Business Centers offer flexible working spaces, turn-key offices and meeting rooms to tenants as well as external users. The goal is to create a ‘social-business’
environment in which entrepreneurs can meet each other easily and an cooperate with each other. Something remarkable is that at first, people think a WTC is very corporate and even a bit detached. But after a personal experience, people usually tell us it is very pleasant and even cosy. We feel like this is a good combination: making a chat at the coffee machine and then returning to work.
36
WTC Metropole
According to you, what is the role of the flexible workspace within the offices and the WTC network, and in what way do you work together? We want to break through the local mindset by cooperating more and making this a concrete part of what we offer. The opportunity to offer two flexible workspaces within a relatively short geographical distance is unique. You can decide where you’re going to work today and who you want to meet based on your personal situation. For instance, WTC Rotterdam is a good location if you want big-city hustle and bustle. A metro stop is right beneath the building and several cafes, restaurants and stores are nearby. However, if you are meeting people from different parts of the country, WTC The Hague is the place to be. The great accessibility and availability of catering in the building make it perfect for this. Together, the two locations reinforce each other. It’s not either/ or, it’s a sum of things. As it goes, you choose one of the WTC locations in the Metropole as your base location, but the other is also available to you. Another advantage is that you automatically expand your network too.
How would you describe the tenants and how is the great diversity within the businesses that rent a workspace at WTC handled? The great thing about our tenants is how diverse they are, while of course there are relatively many international businesss. If you look at the history, WTC Rotterdam used to be a house of trade, but there are web builders and marketeers now, too. In recent years, WTC The Hague has seen a transition from a small amount of large tenants to a larger amount of SME tenants. This has made it an even more dynamical and diverse place. The theme of the General Assembly is ‘better together. Trust, the core of international business’. What distinguishes the Rotterdam-The Hague Metropole? A unique thing about the WTCs in the Metropole is that we manage our own Business Centers. This means that working together is easy. We want each other to thrive and we can approach our services from the perspective of our tenants. For instance, we know exactly which customers to match up with each other so they can reinforce each other, not just within each WTC, but also inbetween the two. The transition from our Business Centers to the larger offices within our WTCs is also seamless. Growing organisations can move from the Business Center into elsewhere in the building. Also, larger office tenants can easily rent extra capacity for a short or longer time. The power of in-house management makes business broader and more logical. It works, and we’re proud of it!
‘We want to break through the local mindset by cooperating more’ 37
HEADING FOR INTERNATIONAL SUCCESS! In the globalizing economy, regions and business have international competition. Research shows that internationally oriented business are more innovative and grow faster in terms of employment than businesses with a regional nature. Internationalization is becoming more important. Around 25 percent of the total sales in SME businesses is abroad. In big businesses, this number is 40 percent. There is a lot growth potential for SMEs.
Still, the step towards international success is tough for many SMEs. Where should one begin? Who can help? Are there entrepreneurs who can teach you this? For SMEs with international ambitions, the WTC•E has developed - together with expert partners - the programme ‘No Boundaries, Just Business':
PRODUCT RANGE 1. Starters International Business For the starting exporter SIB Voucher
2. International walk-in consultation Every Monday morning in Holiday Inn Eindhoven
3. Seminars and workshops Partner search/ Distributors International stock exchanges Country themes Transport & logistics
5. Counselling interview Coaching with the entrepeneur's issue as central thread.
6. Coaching international business Heading for international success together
7. Market research Export plan, sales opportunities abroad
4. Future Proof because of internationalization! Shining a light on the unique opportunities of international entrepeneurship together with the government and the business community.
EXPERT PARTNERS Financing & Investing
Legal aspects
Fiscal aspects
Language & Culture
www.rabobank.nl
www.holla.nl
www.wesselman-info.nl
www.interlingo.net
38
WTC Eindhoven
‘WTC•E SERVING THE SOUTHERN NETHERLANDS’ ‘WTC•E Serving the Southern Netherlands’ 35th Anniversary World Trade Center Eindhoven
What brings President Trump America and the World - Willem Post, America Expert
VIP lunch @Estate the Wielewaal with entrepreneur Marc Brouwers
WTC-E President Willy van de Kerkhof
Politiek Debat met Marc Hendrikse, CEO NTS Group
WTC•E Internationaal inloopspreekuur
Meet, Connect & Interact with the High Tech Campus Community
Maserati Experience with the Driessen Autogroep
Photography: We Cover Content, Annie van Schayk Reportage Fotografie
39
TOPbusiness event with Joost Meijs, Director Eindhoven Airport
Grenzeloos groeien
rabobank.nl/ internationaal
Benut optimaal uw kansen in het buitenland Waar ter wereld u wilt ondernemen, wij bieden u ondersteuning. Of u nu gaat im- of exporteren of van plan bent een vestiging te openen in het buitenland. In meer dan 120 landen kunt u gebruikmaken van onze kennis, oplossingen en connecties.
Kijk voor meer informatie op rabobank.nl/internationaal.
WTC Eindhoven
CANON EXPERIENCE CENTER: SURPRISING INNOVATIONS IN THE WORLD OF GRAPHICS AND PRINTING! WTC•E Business Society visited the Canon Experience Center with over 70 professionals. Munckhof Tours made sure the group had a pleasant trip to Venlo. The conversations during the trip gave the participants a good mood. After the reception with a cup of coffee or tea, the members met Robert Boerkamp, director of Canon NL. He welcomed the group on behalf of the Brainport Region and told them about the Canon company in a global perspective. Willem-Jan Bosch, CEO Canon Business NL, spoke of the new direction Canon is heading for in the Netherlands, and of the changes in the company formula and the commercial printing market.
‘From victimhood to leadership, you decide your identity', was one of the things he said during his impressive story. We then headed to the OCÉ, where the experts and operators of several machines explained how they worked. We also got to witness the impressive production capacity of the graphic, copying and printing machines. After that, there was time for informal networking over drinks and food. During the trip back to Eindhoven, there was a lot of animated talk, about the Canon experience and all sorts of other things. Thanks to Eric van Boekel, Bianca van Herpen and the Canon team for setting up this inspiring and educational experience.
A special guest was Joseph Oubelkas. He shared his experiences and told how he crafted his own identity as an innocent prisoner in Morocco.
‘Determine your own identity’ - Joseph Oubelkas -
41
WORLD TRADE CENTER TWENTE YOUR GATEWAY TO BUSINESS OPPORTUNITIES IN THE EAST NETHERLANDS.
STRATEGIC LOCATION, CLOSE TO THE GERMAN BORDER WTC Twente is the only platform in the region exclusively focused on supporting the economic growth of the Twente region by stimulating development of international business. Utilizing our global WTC and local networks, we help Dutch companies to enter international markets and support foreign companies to successfully land their business in The East Netherlands. Due to the geographical location of the region, WTC Twente participates in many cross-border projects, such as “Euregio”. By actively cooperating with the surrounding German areas, like North Rhine-Westphalia and Niedersachsen, Twente forms an excellent bridge for Dutch-based companies to step-up into the German market.
Thanks to our intensive contacts with German business networks, academic & government institutions, we are also able to help international companies to establish in the Western part of Germany, on their way to European expansion. BUSINESS CLUB –THE REGIONAL PLATFORM FOR INTERNATIONAL BUSINESS The industrial & manufacturing heritage, combined with a rapid growth of knowledge-intensive business communities in the field of high-tech systems and materials, helped Twente become one of the top innovative regions in The Netherlands. The WTC Twente Business Club counts 170 company members and with it’s innovation clusters connecting companies around specific market sectors, it’s the place where internationally operating organisations meet and collaborate.
MEDICAL TECHNOLOGY
‘One of the top innovative regions in the Netherlands’ AGRIBUSINESS
ENERGY 42
WTC TWENTE
DOING BUSINESS IN TWENTE. MARKET INFORMATION AND TRADE SERVICES Our services concentrate mainly on identifying market opportunities and connecting international companies with potential trade and technology partners, in order to minimize the risk while expanding business in Holland, for example: - Inbound trade missions, - Market research & competition scan, - Advise on legal and fiscal requirements & local regulations, - Partner search & reliability scan, - Matchmaking, - Go-to-market strategy & plan. FULL-SERVICE BUSINESS CENTER, A HOME-BASE FOR INTERNATIONAL BUSINESSES Our new business center, located in a characteristic historical building in the center of Hengelo, is a unique place where internationally oriented entrepreneurs and professionals come together. It offers foreign companies and business visitors an ideal work and networking environment, while searching for new business opportunities in our region. The facilities include: - Full-service office space – a representative office location with an international allure. - Flexible workspace – a warm home-base for your mobile office, in the heart of an international network in the region. - Virtual Office – an ideal intermediate solution for companies setting their first steps in The Netherlands. Your Dutch based post office address with a mail management service and an unlimited use of the flex space office area, anytime you are here for business. - Meeting & conference facilities - a professional environment for your business meetings & events.
43
THE MOST ENTREPRENEURIAL HIGH-TECH REGION OF THE NETHERLANDS A region that offers innovation, accessibility, creativity and collaboration. Due to these four strengths, Twente has a flourishing high-tech ecosystem. International companies have been benefiting from this for decades. Twente is conveniently accessible by air, road, rail and water and offers a great educational environment. The University of Twente and Saxion University of Applied Sciences are both strongly focused on entrepreneurships. These high standard universities attract talented people from all over the world. By stimulating close collaboration between companies and educational, research and governmental institutions, Twente has created an excellent environment for innovation. Both universities are responsible for developing almost 2’000 spin-offs. With the Thermo Plastic Research Center, Twente has an internationally renowned research center for thermoplastics composites, a collaboration of industry and academia hosted by the University of Twente. The Fraunhofer Institute, Europe’s largest application-oriented research organization, has established its project center at the University of Twente, entering a long-term partnership with the university with focus on translating fundamental scientific research into technological applications in industry. The presence of High Tech Factory, within walking distance of the MESA+ Nanolab of University of Twente, is another example of the regional focus on innovation. The factory is one of the largest facilities in the field of micro- and nanotechnology in the world, offering small companies shared production facilities with high-tech laboratories and cleanrooms.
44
Twente has three major technology campus locations: Technology Base, High Tech Systems Park and Innovation Campus Kennispark. Kennispark offers the perfect ecosystem for innovation, talent and entrepreneurship, where startups continuously develop new solutions to worldwide issues. The High Tech Systems Park is a place where companies share knowledge and cooperate, in order to accelerate an open environment attracting the best talents working on safety and security solutions such as cybercrime and command and control systems. Technology Base, located on the former airport Twente territory, is a magnet for companies with a huge innovative drive, especially in the aerospace and automotive sector. Thanks to the large, open space, the well preserved runway and related facilities Technology Base is the perfect place for trial testing pushing new boundaries. The base forms also a unique outdoor field lab for testing safety and security solutions, with excellent road and air connectivity.
WTC TWENTE
Novel-T, founded by the two universities and regional government organisations, helps at the other side startups and innovative entrepreneurs develop and give scale-ups the room they need to grow. By providing them with access to knowledge and connecting to international networks of scientists, entrepreneurs, investors and talent, Novel-T plays an important role in the region. Another initiatief is the “High-Tech Knowledge Transfer” project that delivers the extensive knowledge of Smart Industry and Technical Medicine from University of Twente to HTSM businesses in the East of the Netherlands.
and their highly skilled migrants in the east of The Netherlands. We make sure that the whole process of international relocation goes smoothly and the migrants and their families enjoy a warm ‘landing’ in The East Netherland. By providing information and guidance and organising social events we make expats feel at home in the East of the Netherlands. Our wide range of expat related services includes: - Formalities, - Relocation services, - Finance, Taxation & Insurance, - Career, - Social events for the expat community, - Dutch language training.
This entrepreneurial environment, where business, research and academic institutions work cooperatively, makes Twente a unique place for international business and an excellent ground for professionals from all over the world to develop their career.
East Netherlands is a unique place for international businesses and professionals.
WARM ‘LANDING’ FOR FOREIGN PROFESSIONALS FROM ALL OVER THE WORLD Living abroad is not as easy as it seems. Moreover, it is definitely exciting and challenging at the beginning. Expat Center Twente helps you to embrace the new living in Twente region with ease. Expat Center Twente is the central contact point for companies
More info: wtctwente.com
45
DURABLE DUTCH DESIGN DUTCH DESIGN COMES IN MANY SIZES, SHAPES AND PRICES. IT IS KNOWN INTERNATIONALLY FOR ITS INNOVATIVE CHARACTER AND BOLD DESIGNS. IN ADDITION, SUSTAINABILITY HAS BECOME A MAJOR FOCUS IN RECENT YEARS. AND THAT IS REFLECTED IN THE DESIGNS. WE PRESENT: ‘DUTCH DESIGN AT ITS FINEST’.
1
3 2
1 - LESS IS MORE Nord Interior Design is a design studio based in Rotterdam. The style features minimalistic graphic lines and the designs seek the boundary between tough, pure materials and soft, subtle accents. Steel and wood form the basics, but textiles and greenery complete the product. This Hang On Desk is characterized by a steel frame with a wooden worktop. The vertical frame allows the user to easily personalize the desk to their liking. The desk also contains an open compartment, a pen tray and a cover with a hidden socket. Hang On Desk 1330 euros via nordinteriordesign.com
2 - LIFE IS A ‘FEST’ By balancing modest Dutch sensibilities with more lively strains of contemporary style, FEST Amsterdam has successfully chiselled out a unique position within modern interior design. The studio’s furniture, homeware and lighting collections are all modestly designed, yet evoke a distinctive sense of warmth and home comfort. They keep track on the latest trends, but always prioritize comfort, sustainability and a timeless design. This couch is available in many sizes, colors and fabrics. Ace couch - price depends per model via fest.amsterdam
46
3 - (IM)PERFECT To create their fixtures and furniture, Blom & Blom scour abandoned factories for inspiration and material. Large parts of their collection are made from re-purposed industrial items, and each of their restored products come with a ‘passport’ that relays its origins. Instead of completely repairing these found items, Blom & Blom designs around imperfections of damages, in order to preserve their products’ unique charms. This large enamel spotlight, called Eagle Owl, originates from a small military complex north of the German capital Berlin. Eagle Owl enamel spotlight - 980 euros via blomandblom.com
Gadgets
4
5 6
4 - PRODUCED TO LAST A LIFETIME Cartoni Design is a young and energetic design label based in Amsterdam. Their products are handmade of carefully selected materials and fabricated in the eco-friendliest way. They want to show the world the beauty of sustainability through the eyes of a designer. Due to the rise of LED, lighting has become more sustainable. In addition to applying LED technology, designer Wisse Trooster made this lamp with recycled cardboard from Smurfit Kappa. Cartoni 900 LED pendant - 450 euros via cartonidesign.com
5 - ALL THINGS GREEN Let’s talk about all things green or let’s just talk about ‘elho’. This Dutch company wants to make the world a little bit greener with every step they take. They design pottery from recycled materials that makes both people and nature smile. They’re also the leading innovator in the synthetic pottery market, produce with 100% wind energy and aim to be circular in 2020. This illuminated flowerpot has a built-in, energy-efficient, LED lamp that guarantees 20.000 hours of light that you can dim to the desired level. Elho pure straight high led light 40 - 205 euros via elho
47
6 - A FLOOR ON DEMAND If you say Aectual, you say sustainable. This brands’ dream is to give everyone in the world access to good architecture and sustainable cities. Aectual ‘crunches’ the complex supply chains of the building industry, by developing digitally produced building products. Their 3D printed floor with terrazzo infill was launched at Dutch Design Week last year. Curious about Aectuals’ work? The first floor in the Netherlands is placed at Amsterdam Schiphol Airport, so you might want to check it out on your way home. All floors are custom made, more info via aectual.com
World Trade Center Almere P.J. Oudweg 4 1314 CH Almere +31 (0)36 548 25 00 welcome@wtcalmere.nl www.wtcalmere.nl
World Trade Center Eindhoven Veldmaarschalk Montgomerylaan 1 5612 BA Eindhoven +31 (0)40 237 49 72 info@wtce.nl www.wtce.nl
World Trade Center Rotterdam Beursplein 37 3011 AA Rotterdam +31 (0)10 405 44 44 servicedesk@wtcrotterdam.com www.wtcrotterdam.com
World Trade Center Amsterdam Strawinskylaan 1 (B2 Central Hall) 1077 XW Amsterdam +31 (0)20 575 91 11 management@wtcamsterdam.com www.wtcamsterdam.com
World Trade Center Leeuwarden Heliconweg 52 8914 AT Leeuwarden +31 (0)58 294 16 10 wtc@wtcleeuwarden.nl www.wtcl.nl
World Trade Center Schiphol Airport Schiphol Boulevard 105 1118 BG Schiphol +31 (0)20 316 30 24 wtc_management@schiphol.nl www.wtcschiphol.nl
World Trade Centers Netherlands Alliance For whichever strategic location you choose: every WTC in the Netherlands makes it possible to plug in all the professional facilities and services that are required to carry out your work perfectly. The WTCs offer various types of services for this purpose: Business Centers, flex work, large and small office rent, meeting rooms, conference rooms, hotel accommodations and restaurants. But the cooperating WTCs offer you much more, you can also go to these branches for all your trade questions. If you are looking for the right partner to work with, the WTC offers you partner searches and trade missions. Or do you want to gain more knowledge about international trade and where the opportunities lie for your company, you can always go to one of the many Masterclasses or training courses that are given within the WTCs and of course you can share knowledge and knowledge within the network of WTCs, the Business Club community. For more information, visit the joint website or contact one of your local WTCs. www.wtcnl.com
 www.wtcnl.com
World Trade Center The Hague Prinses Beatrixlaan 582 2595 BM The Hague T +31 (0)70-304 53 00 office@wtcthehague.com www.wtcthehague.com
World Trade Center Twente Prins Bernhardplantsoen 308 7551 HT Hengelo +31 (0)74 291 56 04 info@wtctwente.eu www.wtctwente.eu
World Trade Center Utrecht Jaarbeursplein 15 3521 AL Utrecht Voor meer informatie: www.wtcutrecht.nl