We define our neighborhoods as much as they define us.
Fall 2014
www.townrealestate.com
e s t. 2010
600 + REPRESENTATIVES
TOWN
is
committed
to
equipping
its
Representatives with the tools they need to build smart, efficient and successful
40
I N D U ST RY LEADER S
TOWN’s leaders are game-changers. Each member of the management team was hand-picked from the highest echelon of specialists in their respective fields, from new development marketing and leasing, to luxury sales, to award-winning marketing strategy. We emphasize real access to management so our best-in-class talent is never more than a few feet from Representatives’ desks.
businesses from the moment they walk through the door. Through a unique range of marketing and professional development services, TOWN offers an unparalleled experience within the residential brokerage community. We invite you to stop by one of our 10 state-of-the-art facilities in Manhattan to learn more about how TOWN is “defining New York’s neighborhoods as much as they define us.”
17
NEW DEVELOPMENTS From the ground up, TOWN New Development Leasing industry
Marketing,
brings
Sales
together
expertise
and
and
veteran deep-
rooted developer relationships to create unforgettable,
highly-anticipated
product that is raising the bar for thefuture of Manhattan’s skyline, one square foot
10
MANHATTAN BASED OFFICE L O C AT I O N S
1.06
$
BILLION
in exclusive SALE S listings
5.63
$
MILLION
in exclusive LEASING listings
at a time. *Through September 2014
About TOWN TOWN’s approach is comprehensive and remarkably successful. Our philosophy emphasizes equal consideration and resources to sales, leasing, and new development marketing sales and leasing maintaining peerless leadership in all three business lines. Although every client has a specific set of needs and requirements, TOWN recognizes the common thread in every transaction: providing exceptional customer service, ensuring complete transparency of information, possessing unmatched neighborhood expertise and delivering reliable representation from talented professionals. Founded in 2010 by a dynamic team of leaders, TOWN has become a trendsetting presence on the New York real estate landscape. Its founding members are a close-knit group of professionals with renowned success and expertise in luxury Manhattan real estate. Innovative, collaborative and built on strong business ideals, TOWN remains perfectly poised to deliver dramatic results in today’s real estate market.
TOWN specializes in:
• LUXURY SALES AND LEASING • NEW DEVELOPMENT MARKETING SALES AND LEASING • CORPORATE SERVICES AND RELOCATION
TOWN Residential, LLC is a partnership with Buttonwood Residential Brokerage, LLC and Thor Equities, LLC. TOWN Residential, LLC is a licensed real estate broker, proud member of REBNY, abides by federal and state equal housing opportunity laws and owns the following subsidiary licensed real estate brokers: TOWN Astor Place LLC; TOWN Fifth Avenue LLC; TOWN Flatiron LLC; TOWN Gramercy Park LLC (“TOWN Gramercy”); TOWN Greenwich Street LLC (“TOWN Financial District”); TOWN Greenwich Village LLC; TOWN Soho LLC; TOWN West Village LLC; and TOWN 79th Street LLC (“TOWN Upper East Side”).
Leadership At the core of TOWN’s culture is a team of professionals who possess unsurpassed industry knowledge and experience. The winning formula which has brought TOWN many of its accolades in the residential real estate community—as a Best Firm to Work For* and one of the Top 50 Best Places to Work in New York City**—is a result of this top talent’s availability to every TOWN Representative. With unrivaled support, TOWN’s Representatives impart an unprecedented level of service to their clients, creating a foundation for legendary careers.
* The Real Deal, “Best NYC Firms to Work For,” 9.1.12 ** Crain’s New York Business, “Crain’s Names 2012 Best Places to Work in New York City,” 10.8.12
Executive
JOE SITT
ANDREW HEIBERGER
JEFF APPEL
CEO & Co-Founder
Founder & Owner
President & COO
W E N DY M A I T L A N D
I T Z Y G A R AY
President of Sales
Executive Vice President of Leasing
C O L L A B O R AT I V E , I N S I G H T F U L L E A D E R S H I P, U N PA R A L L E L E D S E R V I C E , O U T S TA N D I N G R E S U LT S
New Development Sales & Leasing
S H LOMI REUVENI
A N N A ZA R R O
M I CH AE L FA LCO N E
G I A W I LLIAM S
Managing Director of TOWN New Development
Director of Development Leasing
Director of Research & Business Development
Project Manager, Leasing
L I SA MEY ER
A M A L A R E DD
New Development Marketing Specialist
Project Director
J EFF D OD ER
RYA N F I TZPAT R I CK
Sales Managing Director
LYON P ORT ER
Managing Director
JU L I E T CL A P P
DE N N I S C USACK
Managing Director
Managing Director
Managing Director
A R I L E FAU V E
M E L I S SA VA N DA M M
GA R R E T LE PAW
Managing Director
Managing Director
Sales & Leasing Director
J U L I A M I L L ER
K E L L E E BU H L E R
Sales & Leasing Manager
Sales Director
Leasing S HARI FORRE ST
DA N M A R RE L LO
B R E N N A N ZAH L E R
H A L D. GAVZIE
Leasing Director
Leasing Director
Leasing Manager
Leasing Director
B RET T S OLOM ON
L A R RY G O L DB L AT T
Leasing Coordinator
Leasing Manager
Corporate & Creative DAVI D L I P M AN
Chief Creative OďŹƒcer
ANT HONY S ERI NO
R OSA N A V I DA L
CH R I S R EY E S
DA N I E L L E GARO FALO
Creative Director
Director of Representative Marketing
Managing Director, Technology
Director of Digital Marketing
LORI L EVI N
K A R E N FO R N AS H
CH R I ST I N A N GU YE N
K R I ST I N LUCIAN O
Director of Communications
Director of Strategic Relationships
Director of Human Resources
In-House Counsel
DAM I EN PARKER
SY LV I A A N G
LINA M. VIVIANO
JA M E S CO RCO RAN
Chief Statistician
Listings Manager
Director of Professional Development
Controller
A Selection of PROMINENT
SALES E XC L U S I V E S 441 EAST 57TH STREET
4 BR · 5 Bath · Listing Price: $12.25 M
TOWN’s Representatives are experts in every segment of residential sales. From townhouses and co-ops uptown to luxury lofts and condominiums in storied downtown markets, the firm’s Representatives have deep experience in every property type and price point. With a brand built around luxury sales, TOWN quickly emerged as a leader in the sector currently representing in excess of $1.06 billion in exclusive Manhattan sales listings. With a handcrafted approach to each individual sales listing and unrivaled marketing resources at their disposal, TOWN’s
415 GREENWICH STREET
4 BR · 4 Bath · Listing Price: $5.998 M
Representatives are equipped to imprint every segment of the sales marketplace.
520 WEST 19TH STREET - PH
5 BR · 5.5 Bath · Listing Price: $21.5 M
400 WEST STREET - TH
5 BR · 4.5 Bath · Listing Price: $21.5 M
A Selection of PROMINENT
SALES E XC L U S I V E S
8 2 0 P A R K AV E N U E
4 BR · 4.5 Bath · Listing Price: $12.5 M
70 GREENE STREET - PH
4 BR · 5 Bath · Listing Price: $12.35 M
17 EAST 17TH STREET - PH
Loft · 5 Bath · Listing Price: $40,000 Month
A Selection of PROMINENT
LEASING E XC L U S I V E S
38 CROSBY STREET
3 BR · 2.5 Bath · Listing Price: $18,500 Month TOWN Representatives have extensive experience in Manhattan leasing, with many having helped to transform the industry throughout their careers. Their record of success enabled TOWN to immediately make an impact in the high-end leasing market. Having represented countless property owners in the marketing and leasing of their units, TOWN’s expertise ranges from the leasing of apartments for individual unit owners to leasing entire properties for some of the most prominent landlords in Manhattan. With the same quality and care used in sales, TOWN leases are marketed in a creative and comprehensive manner catering to the specific needs of each individual unit and property owner. By consistently delivering stellar results, property owners can
1 2 9 L A F AY E T T E S T R E E T
trust their residences will be leased at the best possible rent
3 BR · 3 Bath · Listing Price: $16,500 Month
in the shortest amount of time.
10 EAST 14TH STREET
2.5 BR · 2.5 Bath · Listing Price: $17,500
200 EAST 69TH STREET - PH
4 BR · 4 Bath · Listing Price: $37,500 Month
A Selection of PROMINENT
11 HUBERT STREET
Studio · 1 Bath · Listing Price: $15,000 Month
LEASING E XC L U S I V E S
New Development Sales & Leasing TOWN New Development is a full-service division focusing on all aspects of high-end new development services, including: market research and analysis, pre-development planning, branding, marketing, advertising and active sales and leasing operations. Our dynamic team is comprised of seasoned industry
TOWN Scope of Services: • MARKETING RESEARCH AND ANALYSIS • PRODUCT DEVELOPMENT
leaders whose collective knowledge, experience and
• UNIT MIX AND PRICING
expertise are unsurpassed. Our resources include a
• BRANDING, MARKETING
unique and far-reaching network of industry specialists who understand the intricacies of new development,
AND ADVERTISING
ranging from architects and contractors to interior
• PUBLIC RELATIONS
designers and elite amenity providers. We leverage
• SALES AND LEASING
these relationships for the benefit of our clients and their developments, tailoring our approach for each
PROGRAM
project and striving to maximize value and other
• REPORTING
critical metrics.
• END LOAN FINANCING
As a division, we are intensely focused on achieving the highest and best results for our clients. With over $1 billion in sales and leasing assignments, TOWN New Development has established a track record of success built upon our all-encompassing understanding of the market.
SHLOMI REUVENI
Managing Director of TOWN New Development O: 212.557.6500 E: sreuveni@townrealestate.com
ANNA ZARRO
Director of Development Leasing O: 646.790.2629 E: azarro@townrealestate.com
SALES EXPERIENCE • • • • • • • • • • • • • • • • • • • • • • • • • • • •
159 W. 24th Street One Avenue B (310 E. Houston Street) 1 Wall Street Court 88 Greenwich Street 333 Rector Place 23 E. 22nd Street 333 E. 34th Street 15 Leonard Street 33 Vestry Street 48 Laight Street 55 Warren Street The Charles (1355 First Avenue) 210 W. 96th Street 325 W. 12th Street 385 W. 12th Street 22 N. 6th Street & 34 N. 7th Street The Laureate (2150 Broadway) 15USW (15 Union Square West) Reade57 (57 Reade Street) Renwick Modern (22 Renwick Street) One Morningside Park (321 W. 110th Street) Apple Bank Condo (2112 Broadway) Merritt House (167 E. 82nd Street) Element (555 W. 59th Street) The Olcott (27 W. 72nd Street) Mercer Greene (92 Greene Street) Carriage House (159 W. 24th Street) 732 West End Avenue
LEASING EXPERIENCE • • • • • • • • • • • • • • • • • •
640 Noho (640 Broadway) 53 Howard Street 1 West Street 1 Wall Street Court 1 Rector Park 163 Washington Avenue 90 Washington Avenue 100 John Street Icon (306 W. 48th Street) The Grayson (247 E. 28th Street) 53 Pitt Street 15 William Street 245 W. 25th Street 324 Pleasant Avenue The Ashley (400 W. 63rd Street) 20 Exchange Place 496 Broadway Windermere (666 West End Avenue)
• The Aldyn (60 Riverside Boulevard) • Allen House (201 E. 71st Street) • 11 Greene Street • The Branson (15 W. 55th Street & 19 W. 55th Street) • Mantena (431 W. 37th Street) • 30-50 Astoria (30-50 21st Street) • Packard Square North (41-18 Crescent Street) • 63 Wall Street • 67 Wall Street • 172 Montague Street
A Selection of Cur re nt Ne w D e velopme nt SALES & LEASING
THE CHARLES
7 3 2 W E S T E N D AV E N U E
CONDO DEVELOPMENT
CONDO DEVELOPMENT
THE ICON LEASING DEVELOPMENT
1355 First Avenue
Upper West Side
306 West 48th Street
15 LEONARD
2 0 E XC H A N G E P L AC E
640 NOHO
CONDO DEVELOPMENT
LEASING DEVELOPMENT
Tribeca
Financial District
LEASING DEVELOPMENT
640 Broadway
The first of its kind, full-service branding & creative marketing services agency Conceived to serve the luxury residential and commercial real estate space globally, the agency represents the vehicle to communicate TOWN’s keen ability to identify luxury for its clients. Led by Chief Creative Officer and branding legend David Lipman, T Creative services the New York City,
ICONIC BRANDS & MARKETING C A M PA I G N S C R E AT E D B Y T C R E AT I V E ’ S D AV I D L I P M A N I N C L U D E :
national and international real estate spheres.
• ONE57 The most successful development in the history of North America and one of the most
T Creative’s methodology is to effectively identify the “DNA” of a luxury asset, and to elevate and maximize its potential market impact through the strategic branding process.
successful sellouts in the world with average pricing topping out at over $6000 per square foot
• ONE MADISON PARK Record-breaking, market-making development downtown which sold out at an average price of $3450 per square foot
• BURBERRY • DAVID YURMAN • SEVEN FOR ALL MANKIND • SMART WATER • JUSTIN TIMBERLAKE • CAESAR’S PALACE’S CROMWELL HOTEL (Las Vegas, Nevada)
SCOPE OF SERVICES: • BRAND ARCHITECTURE • MARKETING STRATEGY • ONLINE AND MULTI-MEDIA STRATEGY AND CREATION • ART DIRECTION • MEDIA PLACEMENT • MOBILE MARKETING • STRATEGIC PARTNERSHIP DEVELOPMENT
Manhattan Market-Wide Metrics*
Q2 2014
% Change (Qrt)
Q1 2014
% Change (YOY)
Q2 2013
MARKET
Average Sales Price
$1,715,644
1.93%
$1,683,216
24.93%
$1,379,255
Average Price per SF
$1,320
0.08%
$1,319
16.30%
$1,135
Median Sales Price
$905,770
-1.55%
$920,000
8.48%
$834,965
R EPORT S
Median Price per SF
$1,193
1.10%
$1,180
13.94%
$1,047
Absorption Rate (In Months)
4.70
17.79%
3.99
—
—
Median Days on Market
88
8.64%
81
-11.11%
99
Median Sales Discount
-5.25%
—
-5.05%
—
-7.10%
Median Sales Premium
5.00%
—
4.30%
—
11.25%
*Market-wide sales figures refer to all condo, co-op, & cond-op sales.
Source: TOWN Residential
The following chart displays both market-wide average and median pricing for Manhattan apartme sales for the past year, from Q2 2013 through Q2 2014.
The Aggregate™ is the quarterly residential
Manhattan Market-Wide Pricing
market report published by TOWN Residential.
$1,200,000
after source of Manhattan neighborhood expertise
LEASING REPORT ECONOMICS AT September A GLANCE
an authentic, transparent, and credible information ™ resource with a clear-cut methodology and simple presentation.
2014 August 2014
Economics at a Glance™ supplements The Aggregate™ with monthly updates on
$920,000
$1,000,000
$861,395
$834,965
$905,770
$840,000
The following report is intended to give an idea of what the typical renter could expect
$800,000 ECONOMICS THEapartments MARKET of different sizes under current market conditions. to pay&for $600,000
across its three divisions of luxury product: sales, sales and leasing. Our chief objective is to present
$1,472,808
$1,451,878
$1,379,255
$1,400,000
real estate services firm, TOWN is a sought-
Median Price $1,715,644
$1,683,216
$1,600,000
As New York’s only fully-integrated residential
leasing, and the marketing of new development
Average Price
$1,800,000
™
The New York State Department of Labor updated theinemployment statistics for July to reflect that New York The following matrix depicts leasing pricing popular Manhattan neighborhoods: $400,000 City experienced a combined jobs increase of 2.5% in the private and government sectors. Statewide, the official seasonally adjusted unemployment rate remained at approximately 6.6% while the New York City $200,000 unemployment rate decreased slightly to 7.8%.
Median Rents
$– Year-over-year, manufacturing and government sectors shed jobs, while the primary industries contributing to Neighborhood Studio 1 BR 2 BR 3+ BR job growth were educational and health Q3 services, and businessQ1 services as well as Q2 2013 2013professional Q4 2013 2014$8,498 Q2trade, 2014 Battery Park/Financial $2,890 $3,700 $5,750 transportation and utilities.District Source: TOWN Residential Chelsea
$3,050
$4,060
$5,995
$7,425
The S&P 500 has broken the 2,000 mark and the 30-Year Fixed Rate Mortgage decreased slightly to
East Village $2,150 $2,895 $3,648 Theapproximately following matrix displays breakdown of median Manhattan apartment prices category: 4.1%. The Federal aReserve has continued incremental reductions in its$5,095 current bondby buying
strategyGramercy as planned, facilitating a tapering of the quantitative It should be Park/Flatiron $2,698 $3,798 easing policies $5,500 in October. $6,200 interesting to see the interplay between interest rates $3,298 and asset prices through 2014.$6,673 Greenwich Village Median Studio$2,525 $3,788 2 BR Market-Wide Median 1 BR Median Median 3+ BR Harlem chart demonstrates fluctuations $2,608 *The following in$743,323 the $2,000 S&P 500 Stock$1,477,500 Index as well as$3,498 the $3,115,000 30-Year FRM on a Q2 2014 $436,725 $1,691 weekly basis 2010 through August 2014: Lower from East Side $2,500 $2,953 $3,725 $5,150 Q1 2014 $429,000 $711,250 $1,473,231 $3,127,831 Midtown East
$2,225
$3,500
$4,900
$6,950
$5,015
$5,800
S&P 500 Stock$667,750 Index and 30-Year FRM $430,000 $1,450,000
Q4 2013
Midtown West
$2,850
$3,600
$2,774,638
economic trends as they relate to the
Q3 2013 Murray Hill/Kips Bay $449,000 $2,600 2,200
Manhattan luxury real estate market and asset
$3,295
$3,965
$4,448
2,000 Upper East Side
$2,150
$2,795
$4,295
$6,395
6.50%
Upper West Side 1,800 West Village
$2,400
$3,350
$4,425
$5,718
6.00%
$2,775
$3,495
$4,350
$5,895
4.00%
Pricing Differentials 3+ BR
3.00%
1,000Current Month
$2,550
$3,450
$4,495
$5,500
2.50%
% Change
2.00%
2.99%
8.97%
10.00%
insight into average pricing premiums based on apartment size and building amenities. It is an essential guide when initially exploring which neighborhoods offer housing based on
Studio 30-Year FRM
/14
/14 4/4
7/4
10
/14
/4/
/13
$4,125
1/4
4/4
7/4
12
/13
1/4
/4/
$3,350
10
11
1/4
/11
/4/
$2,500
10
/11
Additional Classifications S&P 500
7/4
4/4
10
/11
/4/
1/4
10
/10
/10 7/4
4/4
Previous Month
13
2 BR /13
1 BR /12
Studio
/10
leasing price points by neighborhood, and offers
$5,000
1 BR Sources: S&P2 Dow BR Jones Indices &3+ BR Mac Freddie
Doorman
$2,850
$3,800
$5,695
$6,995
Non-Doorman
$2,200
$2,700
$3,495
$4,900
MONEY & THE MARKET
following chart depicts pricing differentials across allrates apartment categories: AnotherThe important economic trend regarding fluctuations in interest is the flow of funds as measured by the Investment Company Institute’s studies of mutual fund activity. The most recent trend has been back into taxable bond mutual funds and out of equity. According to ICI estimates in the previous month through August, Neighborhood Leasing Pricing equity investments saw a negative outflow of approximately $21.5 billion while positive of Neighborhood Leasing Pricing Studio bonds 1 BR saw 2a BR 3+ inflow BR approximately $1 billion. This trend is observed amidst increased stock prices and central bank discussions of $10,000 early rate increases in 2015. $9,000
Taken in$8,000 conjunction with lower than usual trading volume, year-over-year decreases in the number of financial $7,000 activities jobs, housing inventory shortages, slowly increasing mortgage rates as well as rising real estate prices, $6,000 many are hoping to see stability emerging in the construction and housing sectors and an increase in the supply $5,000 side of the Manhattan inventory as we enter a new stage in economic recovery and slowly shifting $4,000 monetary policy.
tV
es W
W er pp
ur
U
40,000 20,000
M
20,000
ge
illa
id
e
de
tS
es
st
Ea
pp U
ra
Si
ec
/T rib
er
ho
ill H y
So
/K
to id
a
y
s
ip
n w
w to id
M
M
Ba
es
W
Ea
n
Si
Ea er
Lo
w
t
st
de
m
le
st
ar
H
40,000
0
0
*The calculations provided herein are based on an amalgamation of TOWN Residential, LLC’s internal database, open listings
-20,000 -20,000 and exclusives broadcast through industry subscription services, omitting properties priced at more than $10,000. Some pricing discrepancies may appear due to number of bathrooms, balconies or additional amenities. All prices reflect median values.
Taxable Bonds
Domestic Equity
/14 2/1
/13 9/1
/13 4/1
2 1/1 11/
/12 6/1
/12 1/1
/11 8/1
/11 3/1
0 1/1 10/
/10 5/1
9 1/0 12/
/09 7/1
2/1
9/1
1/0
4/1
11/
/08
-60,000 /09
-60,000 /08
-40,000
7
-40,000
/07
material presented herein is intended for informational purposes only. This information may not be copied, commercially used or distributed without Town Residential's prior consent. While information is believed to be true, no guarantee is made of accuracy. Data is subject to revision. Equal Housing Opportunity.
Monthly Domestic Equity and Taxable Bond Mutual Fund Flow of Funds
6/1
© 2014 by Town Residential, LLC. All rights reserved. All material presented herein is intended for informational purposes only. This information may not be copied, commercially used or distributed without Town Residential’s prior consent. While information is believed true,Residential, no guarantee is made © 2014 to bybe Town of accuracy. Datareserved. is subjectAll to revision. LLC. All rights Equal Housing Opportunity.
B na at nc ter ia y P lD a is rk tri / ct C he ls ea G Ea ra st m er Vi cy lla ge Pa rk /F la G t re i ro en n w ic h Vi lla ge
and hyper-local statistics specific to what’s
$–
Fi
townrealestate.com, with regular market updates
$3,000
*The following $2,000 chart displays monthly flow of funds into and out of both equity and bond mutual funds from January$1,000 2007 through to the present:
/07
All of our reports can be found on our website,
1/1
budget considerations.
happening in each neighborhood.
3.50%
1,200
1/4
Leasing Reports™ provide monthly details on
5.50%
1,400
Market-Wide Metrics
New York City marketplace.
Source: TOWN Residential $5,093 7.00%
5.00%
/12
clients on current trends, clarifying activity in the
$2,850,000 7.50% $6,567
The following matrix depicts the pricing differentials for specific apartment designations: 4.50%
7/4
information to educate its Representatives and its
$1,400,000 $5,223
1,600
4/4
relates to real estate allows TOWN to share key
/12
prices. Tracking greater economic data as it
Soho/Tribeca
$686,750 $3,673
Sources: Investment Company Institute
N E I G H B O R HOOD
GUIDES At TOWN, we define our neighborhoods as much
92ND STREET
A P E R F E C T D AY O N U P P E R W E S T S I D E
C E N T R A L PA R K W E S T
B R O A D W AY
1
COLUMBUS AVENUE
AMSTERDAM AVENUE
WEST END AVENUE
RIVERSIDE DRIVE
90TH STREET
89TH STREET
87TH STREET
88TH STREET
as they define us. Our Neighborhood Guides provide insight into different Manhattan and
86TH STREET
85TH STREET
84TH STREET
Brooklyn neighborhoods, each of which offers
83RD STREET
HE
NR
UD Y H
B R O A D W AY
SON
HWY
with the addition of the Hudson River Railroad in the 1830s. Central Park was also created during this time, approximately 1850-60s, which oddly enough brought in many squatter shacks, boarding houses and taverns. In 1869 the American Museum of Natural History was completed, then another major change took place in the area in the later 1800s with the arrival of the elevated train line along Ninth Avenue (which was renamed Columbus), as well as Columbia University’s move to Morningside Heights. One of the most famous area residences was completed around this time as well. The Dakota building stood alone alongside Central Park, with the area around it not yet developed. The building took on its name because many likened its location to that of The Dakotas of America. Over time, a small group of the building’s owners would form the very first co-op in the city, each owning a share of the corporation that governed the building.
82ND STREET
C B
81ST STREET
a distinct New York experience. Neighborhood
80TH STREET
1 79TH STREET
COLUMBUS AVENUE
AMSTERDAM AVENUE
BRO
WEST END AVENUE
E IV E DR RSID RIVE
•
ADW
AY
74TH STREET
75TH STREET
IVE ST
knowledge is taken into account when assigning
WE
77TH STREET
76TH STREET
DR
C E N T R A L PA R K W E S T
RIVER
78TH STREET
HUDSON
W
hether you are a longtime resident or have only seen the city on TV or in film, the words “pre-war buildings” tell a story of their own about New York; and no fewer words give a greater introduction to a neighborhood quite like they do for the Upper West Side. The area’s architecture is legendary, with storied names like Dakota, Ansonia, Apthorp, Manhasset and Astor Court. A host of early 20th century behemoths line Riverside Boulevard and Drive, caressing Riverside Park; plus the area’s also home to the renowned Museum of Natural History. The entire area north of 59th Street well up to Harlem was, as most of the city, pure country with rolling hills, fields, farms and streams. It was around the 18th century that many country residences were established, particularly by well-to-do New Yorkers who lived on and near what was then Anthrop Farm and Bloomingdale Road (now Broadway). By the 19th century, smaller residences appeared, and much of the waterfront area was energized by shipping, transport and manufacturing. A major boom came
•
•
ABOUT THE NEIGHBORHOOD
HENRY HUDSON HWY
•
91ST STREET
Relocation Specialists so your executive or
73RD STREET
1 2 3 72ND STREET
71ST STREET
STREET
72ND
C B
TR
ANSVER
SE
employee can be assured of selecting the
70TH STREET
69TH STREET
nycgovparks .org /parks /riversidepark
sarabethsrestaurants .com
W E S TS I D E R B O O KS
AS ÍATE
68TH STREET
66TH STREET
1
RI V ERSI DE PA RK SO U T H
65TH
ERS
TRA
NSV
ERS
E
61ST STREET
60TH STREET
WEST DRIVE
C E N T R A L PA R K W E S T
thesmithnyc .com
COLUMBUS AVENUE
1900 Broadway Grab post-theater drinks at this upbeat spot located right by Lincoln Center.
lc .lincolncenter .org
AMSTERDAM AVENUE
THE SMITH
10 Lincoln Center Plaza For an evening of refinement, check out the center’s vast array of cultural programs.
perseny .com
WEST END AVENUE
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Indulge in an early dinner at this world-renowned restaurant.
amnh .org
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Sate your curiosity with one or more of the museum’s fascinating exhibits.
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AM ERICAN M US EUM of NATURAL H IS TORY Central Park West at West 79th Street
neighborhood most suited to their lifestyle needs.
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westsiderbooks .com
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80 Columbus Circle Enjoy inventive cuisine and stunning views atop the Mandarin Oriental. mandarinoriental.com/newyork/fine-dining/asiate
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2246 Broadway Pick up some new reading material at this cozy bookstore.
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S A R A B E TH ’S 423 Amsterdam Avenue
Bask in a warm atmosphere while having homestyle cooking for breakfast.
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R I V E R SI D E PA R K West 72nd Street to St. Clair Place Start your day with a scenic bike ride along the Hudson River.
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77 West Houston Street The gold standard for some of the city’s finest elixirs.
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PEGU CLUB
80 Spring Street
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B A LTH A ZA R Experience French fine-dining at this iconic SoHo restaurant.
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S K I N S PA 495 Broadway From facials to massages, unwind at this underground spa.
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114 Kenmare Street Get your taco fix at this neighborhood hotspot.
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38 Greene Street Explore an exhibit at one of the city’s oldest alternative galleries.
bloomingdales . com
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504 Broadway Iconic shopping awaits in Manhattan’s trendiest neighborhood.
dominiqueansel . com
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189 Spring Street Indulge in some French delights at this neighborhood patisserie.
soul - cycle . com
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Take a morning spin class and possibly spot a celebrity.
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which at the time was the highest point in Manhattan. Since the pond and meadow formed a natural boundary, major settlement in the area was restricted until sometime in the late 1770s when Broadway was extended north. As industrialization occurred in the 1800s, the pond became polluted and the mount was leveled to fill in the pond and meadow, literally paving the way for major development. This included residential and industrial growth, primarily from the textile industries as well as hotels, theaters, even casinos and brothels along Broadway. Over time, many residents and businesses left, and the industrial loft spaces were abandoned. The artists that became synonymous with the area began to appear in the 1950s, occupying the low-rent and empty spaces. The neighborhood’s name was officially coined in 1968 by the artists and activists who lived there, originally calling themselves the SoHo Artists Association, named in part by their physical location south of Houston Street (thus shortened to SoHo).
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702 Union Street Sit upstairs where the walls are full of books and a fire roars in front of comfy couches.
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68 Fifth Avenue Convivium combines the old world culinary and aesthetic traditions of Italy.
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157 Fifth Avenue Treat yourself to luxurious skin care, massage therapy and organic nail care.
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One of the most beautiful parks that allows you to escape the NYC mayhem.
shopbird . com
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The big, warm space carries Isabel Marant, Rag&Bone, and other designers.
colsonpastries . com
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Great energy with experienced teachers in a beautiful space.
he mere mention of art galleries, designer shops, quaint cafes and loft spaces will bring to mind in most New Yorkers, or even those mildly familiar with the city, one place: SoHo. This stands to reason, as every square inch of its half mile of paved and cobblestone streets is filled with these representative fixtures. SoHo is one of the few neighborhoods that is inimitably a definition of a specific personality and style. Life on many of its snug streets filled with loft and tenement-style buildings is also seasoned with bustling tourism and old world charm. Don’t be surprised to discover a new designer or two, or to enjoy an off-beat play after grabbing bites of Ben’s Pizza or savoring the freshest fish at Blue Ribbon Sushi. The first known settlement of this area came in the 1660s when a Dutchman purchased a large portion of the land, later passing it on to his brother-in-law Nicholas Bayard, who at the time was the largest land owner in the city. In the early 1700s, the area was full of trees, streams, a swamp and a few other notable areas including a collect pond, Lispenard Meadow and a hilly area called Bayard’s Mount,
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316 Fifth Avenue
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374 9th Street
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C. Litchfield purchased the Cortelyou farm (which encompassed much of present-day Park Slope) and built his majestic Italianate mansion at the top of the hill at what is now 5th Street and Prospect Park West. Prospect Park opened in 1867, and by the 1890s Park Slope had become one of the wealthiest communities in the entire country. Its celebrated, townhouse-lined streets were home to families of wealthy businessmen, many of whom worked in Manhattan and socialized at Park Slope’s prestigious Montauk Club (which still stands on Eighth Avenue). Following a period of disinvestment in the mid 20th century, Park Slope was one of the first Brooklyn neighborhoods to experience a post-war renaissance as “brownstoners” began discovering and renovating its intact Victorian architecture. The neighborhood was designated an official New York City historic district in 1973.
RE
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ark Slope has been called one of the most livable neighborhoods in the entire country, and it’s not difficult to see why. The neighborhood has everything: ample park space, a range of transportation options, walkability, beautiful architecture, top-rated restaurants, renowned cultural institutions, two thriving commercial avenues lined with boutique shops, and a strong sense of neighborhood pride. It boasts one of Brooklyn’s largest intact collections of 19th century townhouses, many of which were constructed by renowned architects also doing work in such places as Fifth and Madison Avenues in Manhattan. Prospect Park is a major neighborhood attraction for residents and visitors alike; its year-round entertainment and leisure offerings in addition to some of New York City’s top-ranking schools keep families flocking to Park Slope. Park Slope was the southernmost section of the original City of Brooklyn. Though the borough’s boundaries have expanded, this area is still often referred to as “South Brooklyn.” A rural enclave until the 1860s, development took off after wealthy lawyer and railroad tycoon Edwin
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WWW.TOWNREALESTATE.COM
M A N H AT TA N • Battery Park • Chelsea • East Village • Financial District • Flatiron • Gramercy • Greenwich Village • Harlem • Hell’s Kitchen • Lower East Side • Meatpacking • Midtown East • Midtown West • Morningside Heights • Murray Hill • Soho • Tribeca • Upper East Side • Upper West Side • Washington Heights • West Village
B R O O K LY N • Boerum Hill • Brooklyn Heights • Carroll Gardens • Cobble Hill • Dumbo • Fort Greene • Park Slope • Williamsburg
TOWN Attaché TOWN’s complimentary Concierge program is powered by New York’s premiere lifestyle management and concierge firm, Luxury Attaché. TOWN Attaché understands the needs of a discerning clientele and consults to develop a personalized suite of services, exclusive experiences, and sophisticated events tailored to the preferences and interests of TOWN clients. Services offered by Luxury Attaché include but are not limited to:
•
Dining reservations at the most sought-after
•
restaurants and/or perennial favorites •
•
programming
Full in-home or off-site catering and event
•
Private fitness training appointments
planning services
•
Interior design services
Exceptional packing, moving and
•
Gift selection and delivery
home organization
•
Wine collection sourcing, guidance and
•
Premium household cleaning and maintenance
•
24 hour on-call ground transportation
•
Premium tickets to theatres, sporting events, concerts and more
•
Child care, family and educational
Celebrity chef-hosted dinner and cooking lessons
sommelier service •
Weekly floral arrangements, plant and home-garden care
•
On-site massage therapists and salon services
MARKETING & NET WORKING
The skill set of today’s broker is a lot different than the broker of the past.
New York: Always a top global destination,
TOWN’s innovative approach to marketing
and now more than ever a melting pot for the
also extends to partnerships with TEDx and
world’s savviest real estate investors and
Hudson Union Society. The TEDx experience
developers. The skill set of today’s brokers
is about bringing big ideas to your local
must keep pace with the ever-changing
community to spark connection and deep
demands of local and global buyers.
conversation via a vibrant mixture of online and live content. Hudson Union Society is
An emphasis on education and professional
dedicated to connecting thought leaders and
development has always been part of the
world-influencers with members who have a
culture at TOWN, as exemplified by our new
passion for changing our world. As the fastest
partnership with Grovo. Grovo is a top New
growing leader in full-service real estate
York start-up funded by several venture
services in New York, TOWN Residential
capital powerhouses including Accel Partners
plays an integral part in the growth of our
and Red Swan Ventures. Grovo teaches
community. Our agents see first-hand and
Internet and modern professional skills
exemplify how inspired and thoughtful service
through 60-second videos. This micro-
can change the spirit of our neighborhoods.
learning methodology makes it easy for individuals to learn about over 130 Internet
TOWN is also a proud sponsor of Brad Pitt’s
tools, cloud services, and professional topics.
Make it Right Foundation, an organization
A marketing team that is well versed in the
that builds sustainable homes, buildings and
latest trends in technology and social
communities for people in need.
networking supports our education portal, helping members of TOWN to leverage the latest trends in personal branding.
A Selection of MARKETING & BRANDING
THE GLASS IS FULL FU LL FL OOR L U X U RY R ES I D EN C ES STA RTING FRO M $5 . 8 2 M A L I M I T E D C O L L E C T I O N O F F U L L F L O O R , F O U R B E D R O O M P R I VAT E RESIDENCES ON THE UPPER EAST SIDE. ONE-OF-A-KIND RESIDENTIAL C O L L A B O R AT I O N B E T W E E N T H E I N T E R I O R D E S I G N O F D AV I D C O L L I N S STUDIO,
LONDON,
WITH
THE
ARCHITECTURE
AND
RESIDENTIAL
P L A N N I N G O F I S M A E L L E Y VA , N E W Y O R K .
1 3 5 5 F I R S T AV E N U E B E T W E E N 7 2 N D A N D 7 3 R D S T R E E T S EXCLUSIVE SALES & MARKETING BY
212.475.2800
CHARLESNYC.COM
TOWN Residential LLC is partnership of Buttonwood Residential Brokerage, LLC and Thor Equities, LLC. No representation is made as to the accuracy of any description. This is not intended to solicit property already listed. The number of bedrooms listed above is not a legal conclusion. Each person should consult with his/her own attorney, architect or zoning expert to make a determination as to the number of rooms in the unit that may be legally used as a bedroom. TOWN Residential LLC is a licensed real estate broker, proud member of REBNY, abides by federal and state equal housing opportunity laws and owns the followingsubsidiary licensed real estate brokers: TOWN Astor Place LLC; TOWN Fifth Avenue LLC; TOWN Flatiron LLC; TOWN Gramercy Park LLC (“TOWN Gramercy”); TOWN Greenwich Street LLC (“TOWN Financial District”); TOWN Greenwich Village LLC; TOWN Soho LLC; TOWN West Village LLC; and TOWN 79th Street LLC (“TOWN Upper East Side”).
RESIDENCES STARTING FROM $6.45M
W W W.15 L E ONA R D ST.C O M
Born of a love affair with the neighborhood, 15 Leonard is Tribeca’s Quintessential Residence. Located in the heart of prime Tribeca, this boutique condominium new development features only six residences including private full-floor, four bedroom homes, an extraordinary triplex penthouse and a singular townhouse. Residents will enjoy private keyed elevator access, deeded storage, private outdoor space and on-site parking. Designed by acclaimed architect Wayne Turett, contemporary luxury meets the heritage of one of Manhattan’s most desirable and storied neighborhoods in this limited collection of residences.
Exclusive Sales and Marketing by TOWN New Development Brett A. Miles Licensed Real Estate Salesperson Andrew A. Azoulay Licensed Real Estate Salesperson
212-775-0015 INFO@15LEONARDST.COM
Tribeca Development Partners, LLC Gold Development
The residence layout, square footage and dimensions are approximate and subject to normal construction variances and tolerances. Square footages exceed the usable floor area. This floor plan is based on construction drawings. Minor inaccuracies between this floor plan and the actual residence layout when built will not excuse a purchaser from completing the purchase of a unit without abatement in price and without recourse against the sponsor. Sponsor reserves the right to make changes in accordance with the offering plan. The complete offering terms are in an offering plan available from sponsor file no. Cd13-0208. Sponsor: tribeca development partners, llc. Interior decorations finishes and furnishings are provided for illustrative purpose only. Sponsor makes no representations or warranties except as may be set forth in the offering plan. We are pledged to the letter and spirit of U.S. Policy for the achievement of equal housing opportunity throughout the nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race, color, religion, sex, handicap, familial status or national origin. The complete offering terms are in an offering plan available from the sponsor file no cd13-0208. Sponsor: Tribeca Development Partners, LLC.
Neighborhood Offices 25 West 39th Street New York, NY 10018
110 Fifth Avenue New York, NY 10011
88 Greenwich Street New York, NY 10006
730 Fifth Avenue New York, NY 10019
239 East 79th Street New York, 10075
26 Astor Place New York, 10003
337 West Broadway New York, NY 10013
530 LaGuardia Place New York, NY 10012
33 Irving Place New York, NY 10003
446 West 14th Street New York, NY 10014
TOWN IN THE P R E S S LIPMAN BECOMES A M A N A B O U T T O W N C R E AT I V E
TOWN RE SIDENTIAL T U R N S T O D I G I TA L T R A I N I N G
NEW YORK POST June 23, 2014
CRAIN’S NEW YORK BUSINESS July 1, 2014
M O R E N YC H O M E S GO GREEN
BROKERS CRAFT THEMED OPEN H O U S E S T O D R AW F A M I L I E S
FOX BUSINESS July 1, 2014
THE REAL DEAL July 2014
TOW N PA R T N E R S WITH HUDSON UNION
HARLEM HOME WITH ‘FEEL A N D C H A R A C T E R ’ I N TA C T
REAL ESTATE WEEKLY July 25, 2014
THE WALL STREET JOURNAL August 18, 2014
L I V I N G I N M U R R AY H I L L
T O W N C E L E B R AT E S NEW HQ OPENING
THE NEW YORK TIMES August 13, 2014
COMMERCIAL OBSERVER August 18, 2014
TOWN NEW DEVELOPMENT WILL L E A S E & M A R K E T T W O D T H C A P I TA L WA L L S T R E E T R E N T A L S
THE CHARLES: T H E O N LY WAY I S U P
CRAIN’S NEW YORK BUSINESS August 22, 2014
GQ, UK HOUSE & GARDEN AND TATLER MAGAZINE October 2014
www.townrealestate.com