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The Top 7 Video Sharing Sites in The World Ten years ago, nobody would have thought that the internet would conventional mediums in providing brilliant, revolutionary content. Over the past decade, the internet has become a vibrant, fluid canvas of ideas, images and stories. And most recently, video has completed this wonderful collage of content elements. As various forms of video continue to be being pinned to the vast entertainment fabric stretching across the internet, video sharing sites are becoming more relevant, and being lent a gravitas never previously associated with the entertainment sector. High-quality consumer and prosumer cameras have allowed netizens to capture moments anywhere and everywhere and content sharing has never been easier. In part, the rapid content growth story is being powered by the explosion of video sharing sites on the internet.
An Overview of Video Sharing Sites:
The majority of video sharing sites empower users to create content independently. As a result, the content being uploaded to these sites is
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rich and textured, spanning a wide spectrum of genres. While a section of video contributors create content for leisure, pleasure and entertainment, video has become a key element of the quintessential promotion mix of a business. Videos are effective mediums to promote products, services and innovations. Even for solo entrepreneurs and freelancers, video sharing sites can be handy tools to build a personal brand. But regardless of whether you’re a one-person enterprise or a massive organisation, a video platform can be a great way to project yourself to your audience, and picking the right platform is critical to your success.
7 Recommended Video Sharing Platforms:
Inspired yet? Here’s a list of seven video sharing platforms that rule the video sharing universe. By picking one that fits your requirements, you can get started with your video journey right away.
StreamTube: Think of StreamTube as a technology that can create a personalised, exclusive video sharing site for you. StreamTube has been developed by StreamNow, a veteran technology company in the live streaming space. If you intend to establish a video sharing site for a specific niche
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or industry segment, StreamTube is the perfect solution for you. Let’s take an example to be more clear about how StreamTube can help you. Say you’re a business in the culinary space that wants to create a video sharing site where users can upload amateur videos of unique recipes. In this case, instead of using a common video sharing platform like YouTube or Vimeo, you can set up your own branded video website using StreamTube. StreamTube isn’t a platform; it’s a technology that can establish a platform for you, and there will be no mention of the StreamTube brand once your website is up and running.
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Key Features: StreamTube offers a host of features for you and your users. The technology allows users to rate and comment on any contributor’s video and also see all the reviews for that video through an admin panel. Also, the framework comes with an inbuilt notifications feature that updates all users every time a new video is uploaded. In the event that a user finds a video abusive, they can flag it to prevent it from staying in circulation. StreamTube’s monetisation feature is amazingly adaptive, offering every advertiser a separate, expansive dashboard. Through the dashboard, an advertiser can create infinite personalised still or video ads, and in turn, each ad created will flow to you for approval. Advertising on StreamTube is much like advertising on Facebook. When an advertiser chooses to publish an ad, he or she will be presented with a checklist of options to set the preferred attributes of the ad, including its value and duration. Like YouTube, a platform created via StreamTube allows users to subscribe to various channels. Additional features include adult-rated video tags, curated favourite lists and specialised playlists that users can create. StreamTube also offers users multiple payment gateways, including PayPal, BrainTree and Stripe.
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YouTube:
You’re likely well-versed with YouTube, but if you’re not, here’s a runthrough of how the platform can help you. YouTube is without doubt, the most popular video sharing consumer site in the world. As the third most visited website on the web, YouTube operates as a quasi industry on its own. Its monetisation model has given rise to a sea of vloggers who have profited from massive fan followings. YouTube’s Content Creators’ Partner Program employs Google AdSense to reward users for their contributions. The programme gives users 55% of total revenue, while YouTube retains a 45% share. YouTube segregates its
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users into two classes: registered and unregistered. Registered users are offered differential upload thresholds.
Key Features: YouTube allows users to tweak videos by adding little notes and speech bubbles to them. YouTube doesn’t impose a cap on the number of videos you can upload as a user and many users prefer to link uploads to their social media accounts to keep followers posted about recent videos. However, YouTube as a service, is banned in certain countries, so you must make sure that the markets you are targeting aren’t affected by this block.
Vimeo: If you’re looking at an ad-free, premium experience, Vimeo is for you. Vimeo doesn’t showcase pre-roll or mid-roll ads like some other websites. Instead, the brand operates on a freemium model, having opened its basic features to users at zero cost. So, how does it monetise? Until recently, Vimeo provided a tip jar feature, that allowed viewers to digitally reward content creators. However, the company has now transitioned to a Video on Demand model, where creators can
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earn an amount for every download. However, this monetisation feature is only available in the Vimeo Pro version of the platform.
Key Features: Like most other video sharing sites, Vimeo accepts files in several formats. But where it really stands out is in its revenue sharing model. Vimeo offers its premium users 90% of revenues for every video consumed. Vimeo is a great platform for marketing promotions and should feature on every marketer’s roster of marketing tools.
Facebook: You must be wondering why on earth a social media site has made it to this list. The truth is, Facebook has come a long way from its humble beginnings as a photo sharing platform. With the advent of video, both live and archived, Facebook has established its identity as an allinclusive, video sharing service.
Key Features: If you’re a Facebook regular, you’re probably acquainted with its video autoplay option or the live streams that are put out by individuals and brands. Facebook’s upload restriction is capped at 1GB or twenty minutes, whichever is smaller. However, this limit varies if an advertiser
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uses video in an ad. Facebook has been ahead of the curve in terms of its video features. 360-degree video, for instance has changed the visual landscape of traditional video, allowing a user to rotate a video to gain a 360-degree view. Facebook is constantly reinventing to bring out new, exciting features, and its agenda includes introducing a monetisation model for content contributors. Wait for it.
DailyMotion: DailyMotion has already claimed its share of the video sharing pie. Like its counterparts, it enables uploads, viewing and sharing of video content through its platform. Its contributor programme, called DailyMotion Publishing Partner Program, lets users earn through a flexible revenue model. The platform doesn’t have a singular monetisation strategy. Instead, it earns through a medley of in-video advertisements, paid content and website monetisation. Users receive 70% of total revenues earned from their content and as far as premium plans go, DailyMotion is a free-for-all platform.
Key Features: DailyMotion is a keenly intuitive platform, curating videos for users based on their past views. Also, the platform has a significant following
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in European markets, and can be useful if your approach is geographically targeted. All in all, it’s a great promotional medium for businesses and individuals.
Vine:
If Twitter is a microblogging site, Vine would be a micro video site. Vine doesn’t allow long-form video. Inspired by the dwindling attention span of netizens, Vine accepts user videos of no longer than six seconds. While you may think that this is not nearly enough to establish a brand presence, there have been a myriad of people who have leveraged the platform effectively.
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Key Features: Vine works seamlessly across devices and operating systems and while its monetisation model doesn’t yet constitute conventional revenueearning tools, users resort to collaborating independently with brands to create sponsored content. The platform itself, however, doesn’t earn from video content uploaded by users. The overarching video sharing model pioneered by Vine has been replicated by a number of other apps. Instagram, for example, extended the concept to allow videos up to fifteen seconds on its app.
Twitch.tv: Twitch.tv is a perfect match for those of you that love gamified interfaces and video gaming. The platform allows you to stream video games from the web, up to a bitrate capped at 3,500. If you’re a gamer looking to monetise your offerings, Twitch.tv could be a good bet for you.
Key Features: There is debate about the exact revenue sharing model that the company follows, but if the number of partner content creators is anything to go by (11,000 and growing), Twitch.tv is doing a great job of
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keeping its content partners happy. Twitch.tv also offers a premium variant on its platform, known as Twitch Turbo. This version of Twitch prevents promotional content from being pushed to a user, providing a sleek, ad-free experience. The partner club at Twitch.tv is a coveted group, and joining it could prove more difficult than joining partner programmes on other platforms. However, Twitch is a specialised, niche solution for gamers wanting to reach a large audience, so it may be worth the trouble. Of the video sharing sites mentioned in this list, it can seem like there’s little differentiation among the various alternatives. But look closely, and you’ll notice subtle differences. If you want a branded website just for yourself, with no outside content, StreamTube’s your answer. If you’re looking to draw from a colossal existing user base, think of YouTube. Or if capturing people’s attention is proving to be a problem, consider Vine. You could even promote your content across several video sharing platforms, to capture as many eyeballs as possible. There’s no holy grail to making your video marketing strategy successful. However, these websites are a brilliant way to start.
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