ISSUE III
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FURNITURE MARKET WAREHOUSE
More Than Just a Furniture Store
SUCCEEDING TOGETHER GREENSBORO EDITION
This is Lauren. Lauren is a millennial. Lauren didn’t go to college, but she is very well educated. Lauren is extremely technologically savvy and uses the Internet for menial tasks like grocery shopping and paying bills. Lauren owns her own business. Lauren is not married. Lauren’s values are not what older generations would consider “traditional.” Lauren cares less about the brand and more about saving money, but she will pay more for a product that is environmentally friendly. Lauren is very community focused, but her idea of community goes way beyond where she lives. Lauren loves to travel, but is very frugal and prefers Airbnb over hotels. Lauren values authenticity. Lauren and her friends are in the market to buy a house.
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TABLE OF CONTENTS
AGENT magazine
publisher’s letter | 5 cover story - furniture market warehouse | 6 lighting is a key component of curb appeal | 10 industry insight | 12
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Greensboro, NC
www.ncagentmag.com
benefits to open concept floor plans | 14 sales tip - bicycle realtors: going the extra mile | 16 outdoor improvements that boost home value | 18 calendar of events | 20 technology | 22
publisher David A. Johnson
dave@ncagentmag.com
vice president - operations Johnny Waymire johnny@ncagentmag.com
editor Sherry Johnson sherry@ncagentmag.com
director of sales Pat Brown pat@ncagentmag.com
NCAgent Magazine is published monthly by 1644 Media Any reproduction or duplication of any part thereof must be done with the written permission of the Publisher. All information included herein is correct to the best of our knowledge as of the publication date. Corrections should be forwarded to the Publisher at the email address above. Disclaimer: The paid advertisements contained within NCAgent Magazine are not endorsed or recommended by the Publisher. Therefore, neither party may be held liable for the business practices of these companies.
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PUBLISHER’S LETTER
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pril showers bring May flowers. Everywhere in nature, things are blooming and, dare I say, changing. There is one thing in the world that remains constant, change. Most people don’t like change. It upsets the natural balance of things. It rocks us out of our comfort zone. It messes with the status quo. Change is good, for the most part. I should say, positive change is good. It means things are moving forward and not stagnating. It means growth is taking place. As a seasoned (weathered) businessman and publisher, my life is in a constate state of flux. I don’t know anything else. I wake up excited every morning anticipating the changes that are going to take place. Frankly, I can’t imagine having a routine or a life that is so predictable change would seem like an
“If we don’t change, we don’t grow. If we don’t grow, we aren’t really living.” - Gail Sheehy
intruder. In fact, if change isn’t happening in my world, I kick the metaphorical cat just to stir things up a bit. For me, a life without constant change would be dull. The Real Estate business is all about change. The agents and brokers that do well have adapted to change and are ready to zig when everyone else is zagging. It is said that luck is when preparation meets opportunity. To those who live in the status quo, luck seems like an arbitrary thing. To those who welcome change, luck happens all the time because they are prepared for each and every opportunity that crosses their path. I bring this up because we have experienced a little change here a NCAgent Magazine. These changes, while a little uncomfortable, mean we are moving forward and growing. As a start-up, the only way to survive is to embrace the changes and roll with them. In my 30+ year career I have never gone through a major change that didn’t result in a stronger opportunity. I am elated. As part of the change, our content is changing a bit. We have partnered with a very reputable real estate content provider so that we can bring you market data as well as helpful and intriguing articles. We are certain this new content will “class up” this magazine. In launching this business, we went from zero to 100 miles per hour in a very short period of time. I heard someone talking about auto racing the other day and they said, “sometimes you have to slow down to speed up.” I had to stop and think about it for a minute, but I realized what he said was more profound than I had first thought. Along with the
changes, we are going to slow down a little, so that we can speed up and take the magazine and the business to the next level, which means more change. Now that I have that out of the way, I want to thank you for reading and my hopes are you are getting something useful and meaningful out of each and every issue we publish. I also want to remind you that your ideas and constructive criticism are welcome. Please e-mail me directly at dave@ncagentmag.com.
Dave
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COVER STORY
FURNITURE MARKET WAREHOUSE More Than Just a Furniture Store
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urniture Market Warehouse in Asheboro has expanded over the past year with a store in Raleigh, which opened February of 2018, and last month they opened a third store on South Holden Road in Greensboro. Store founder, Curt O’Briant says they have plans for a fourth store to be located in Sanford this summer and they are launching an e-commerce website FurnitureMarket. com this fall. “We look forward to moving into Sanford this summer and expanding our customer’s furniture shopping experience with the FurnitureMarket.com website this fall,” O’Briant said. Furniture Market Warehouse is more than a furniture store. It’s an adventure. People from all walks of life come into this business seeking quality furniture at deep discounts. It’s easy to find furniture that meets your style to incorporate into your space and make it feel more like home. If you are selling a home, it’s the perfect
place to find quality furniture to “stage” an empty home and help people visual the space with furniture, without breaking the bank. They carry all styles from traditional to elegant to farmhouse; you name it, they’ve got it. Furniture Market Warehouse
offers unique styles to add a twist to your home and set it apart from the rest. The inventory is constantly changing, which brings customers back to see what new finds are in week after week. “We enjoy finding unique items for our customers and offering values they can’t
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find with any other furniture store. It’s important to us that we provide quality furniture at deep discounts. That’s our goal each day, while our purchasing team is out gathering new items for the store, we make sure that the offerings are a fantastic value, or we simply don’t offer it. Our customers appreciate that from us, that’s what drives us,” says O’Briant. Curt began his story in furniture when he was 27 years old. He started working at his stepfather’s furniture factory, Michael Thomas Furniture, in Liberty, North Carolina. He worked his way through each department, learning about fabrics and patterns, framing, and 8-way hand tied spring systems. “I fed off his artisans’ love for furniture and his business acumen.” Curt says about his stepfather, Tom Jordan. “From there, I was active in the marketing world and along the way, built websites for various furniture companies.” This love of furniture and keen marketing ability encouraged Curt to start a retail company that strived to help customers find high quality furniture at affordable prices. Through his family connections, he is able to work with an exclusive buying group, as well as local and regional furniture lines such as Serta, American Woodcrafters, and Black Dog Salvage. Thus, Furniture Market Warehouse was born. 8
Business partners Christian O’Briant and Mary Davis echoed this sentiment. “When I’m purchasing new items for the store I try and do it through the eyes of our customers. I look for the trends of today and tomorrow, and always take in consideration what the value is. If I feel they could purchase a similar item elsewhere for less, I don’t procure it. I’m always seeking a balance between great quality and price, but never price over quality. If the quality is not there it’s not a
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value at any selling price.” Davis says. “I love it when a new customer, someone who has never shopped with us comes in for the first time. They typically love the look of the furniture and when they see the price tag the response is almost always the same...’really, no way, how can you guys sell it that low? I love seeing that reaction, it tells me we are doing our jobs right.” Christian O’Briant says. Furniture Market Warehouse has grown to 29 Employees over the past 3
years and has plans to hire 15 more in 2019 to cover sales in the current stores, as well as staff up the new stores and the e-commerce division. Stop in today and say hi to store managers Kim Allgood (Greensboro), Samantha Sparks (Asheboro) or Beth Perry (Raleigh). They love helping customers find new items for their homes and look forward to working with you and your clients to furniture their new home or stage a home for sale. Furniture Market Warehouse has quality merchandise at deeply discounted prices. Shop in any of their locations to get amazing deals on beautiful new furniture to spruce up your home, or to stage a home with quality furniture. Their friendly professional sales associates will help find the perfect set for you or your clients! Furniture Market Warehouse is open seven days a week and offers a wide selection of furniture for every room in your home. Shop them in Greensboro at 3740 S Holden Road, Raleigh at 3943 New Bern Avenue, or in Asheboro at 414 E Dixie Drive.
“I love it when a new customer, someone who has never shopped with us comes in for the first time. They typically love the look of the furniture and when they see the price tag the response is almost always the same...’really, no way, how can you guys sell it that low?” www.ncagentmag.com | ISSUE 3 | NCAGENT MAGAZINE
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LIGHTING IS A KEY COMPONENT OF CURB APPEAL
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urb appeal can affect prospective buyers' perception of a home. When addressing curb appeal, homeowners may be inclined to focus on features that are easily seen from the street during the day. But what can a homeowner do to improve on his or her home's nighttime aesthetic? Outdoor lighting is one aspect of curb appeal that is often overlooked, advises the home improvement experts at The Spruce. Homeowners may fail to recognize the importance of how proper illumination can provide their homes with a warm glow and make it look beautiful after the sun has set. For example, think of how cozy and inviting neighborhoods appear during the holiday season when homes are strung with twinkling lights. Homeowners can replicate that look all year long with lighting elements. Lighting for evening hours also
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helps maintain a safe environment for people who are visiting the property. Illuminating walkways and doorways provides a clearly visible and safe path to and from the home. The following are a few ways to improve outdoor lighting. 路 Focus on architectural features. Outdoor lighting can focus on the external features of the home's architectural style. Use light to draw attention to interesting gables, dramatic roof lines, dormers, or curved entryways. 路 Play up landscaping. Stylish lighting can highlight trees, shrubs, pathways, gardens, and all of the elements of softscapes and hardscapes on a property. The lighting experts at Vernon Daniel Associates say that soft lighting can make homes feel warm and cozy. Uplighting trees or other elements can add a dramatic effect. 路 Light up all doors. Make sure that
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doors, both entry and garage, are properly lit for ease of entry and egress from the home. Safety.com, a home and personal security resource, says a home burglary occurs every 15 seconds in the United States. Installing motion-activated lights or lights on timers can deter break-ins. Consider using home automation to control porch lights and other outdoor lights remotely, if necessary. 路 Create entertaining areas. Outdoor lighting can be used to extend the hours residents can spend outside. This is great for entertaining and can be an excellent selling point. Homeowners are urged not to overlook outdoor lighting as a vital part of their plan to improve curb appeal.
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INDUSTRY INSIGHT New Study Reveals One Surprising Reason for the Inventory Shortage
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here has been a great amount written on millennials and their impact on the housing market. However, the headlines often contradict each other. Some claim this generation is becoming the largest share of first-time home buyers, while others claim millennials don’t want to own a home, blaming them for the dip in homeownership rate. While it is true that millennials have achieved milestones like getting married, having kids, and buying homes later in life than their parents and grandparents did, they are not solely to blame for today’s housing market trends. Freddie Mac’s Insight Report explored the impact of the Silent and Baby Boomer Generations on the housing market. If millennials are unable to find a home to buy at a young age like their predecessors, then who is living in those homes? The answer: Seniors born after 1931 are staying in their homes longer than previous generations, instead choosing to “age in place.” Freddie Mac found that, “this trend accounts for about 1.6 million houses held back from the market through 2018, representing about one year’s typical supply of new construction, or more than half of the current shortfall of 2.5 million housing units estimated in December’s Insight. Older Americans prefer to age in place because they are satisfied with their communities, their homes, and their quality of life.” According to the National Association of Realtors, inventory of homes for sale is currently at a 3.5-month supply, which means that nationally we are in a seller’s market. A ‘normal’ housing market requires 6-7 months inventory, a level we have not achieved since August 2012. “The most important fundamental in today’s housing market is the lack of houses for sale. This shortage has been identified as an important barrier to young adults buying their first homes.” Bottom Line If you are one of the many seniors who desires to retire in the same area you’ve always lived, you’re not alone. Will your current house fit your needs throughout retirement? If you have any questions about demand for your house, get together with a real estate professional to discuss the opportunities available. 12
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Benefits to Open Concept Floor Plans
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he way a home is designed can say a lot of things about it. In fact, many real estate professionals and contractors can determine when a home was built based on the design of its interior. For example, homes with sunken living rooms were likely built sometime in the 1960s and 1970s. Open concept living rooms are one trend that might one day make people nostalgic for the early 21st century. Many of today’s home buyers want homes with open concept floor plans, which can give homes a more spacious feel, perhaps even creating the illusion that a home is bigger than it really is. Home buyers who have never before enjoyed open concept floor plans can consider these benefits to these wildly popular layouts. Entertainment Many people who live in homes with open concept floor plans cite their convenience when entertaining as one of their biggest assets. In an open concept home, guests don’t have to be corralled into a single room in the home. Instead, hosts and their guests can roam freely from room to room because there are no walls dividing common areas. This can make gatherings feel less cramped than in homes with more traditional floor plans. Safety The safety of open concept floor plans may be most applicable to parents of young children. Open concept floor plans allow parents to keep an eye on their children while cooking dinner, working from home or tending to other chores around the house. Since there are no walls to divide rooms in open concept homes, parents don’t have to wonder what their curious kids are up to because they can see them at all times. Flexibility Open concept floor plans give homeowners more flexibility. For example, homes with more traditional floor plans may have designated spaces for dining areas. These spaces don’t leave much room to work with and may not be valued by homeowners who don’t often host dinners at home. As a result, such rooms may just be wasted square footage. With an open concept floor plan, homeowners have the flexibility to make dining areas as big or small as they see fit and can even adjust the rooms on the fly on those occasions when people are coming over. Open concept floor plans continue to be popular among home buyers and might prove to be the most lasting home design trend of the early 21st century.
“Many people who live in homes with open concept floor plans cite their convenience when entertaining as one of their biggest assets.”
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SALES TIP
Bicycle Realtors: Going the Extra Mile
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inding a niche group of people to work with can be the difference between moderate and exceptional success for a real estate agent. One such group that is growing are cycling enthusiasts. For the most part they are just like anyone else when looking for a new place to live, but on the other hand they have very specific criteria that must be met before they are ready to call a house their home. There are a group of real estate agents that realizes these “green”, health conscious, cyclists might relate better to someone that understands their passion and is willing to go the extra mile (pun intended) on two wheels instead of four. This growing number of real estate agents is taking green home buying to the next level and using bicycles to show their clients potential places to hang their helmets and other cycling gear. While the concept is simple on the one hand, it is genius on the other. If someone is the type of person that is conscious of their carbon footprint and they’re looking for an environmentally friendly home, a cycling realtor may be the solution they are looking for. This group of realtors are not only using an eco-friendly way of connecting you to the right house, they are also aware of the issues facing the environmentally sensitive home buyer. Casually cycling from home to home can be a lot more fun and relaxing than a tense time in the car, and it’s healthier for you, too. Throw in a picnic lunch and it will be a day to remember. If you are a real estate agent, and a cycling enthusiast this may be the perfect niche for you to explode your business. Even if you aren’t just into cycling for the health benefits; appealing to this type of home buyer will show them that you are also concerned about their community’s environment. Sure, you may want to use a car in bad weather but using a bicycle when at all practical is the optimum choice for today’s physically active real estate shopper. Along the way, a real estate agent who rides a bicycle as part of his job is also seen as cognizant of the environmental impact of real estate on the earth. For the person looking to buy a house that is energy-efficient and is less of a burden for mother earth to carry, a realtor who believes in bicycles is a great one to consider.
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For cycling enthusiasts who have to find a home, the bicycling realtor would be the obvious choice - after all, this person will know what to look for when you say you want safe storage for your $3000-$5000 touring or racing bike or even a decent area for your $500 commuter bike. They’ll understand when you say that you need a decent workshop with easy-in, easy-out access. And, of course, they’ll make sure that you are alerted to available houses situated near cycling trails and designated bicycle routes in the city. For those who are not die-hard cyclists, the bicycle realtor may still be a good choice. You would be surprised at how much less stressful a house-hunt is if you spend a good part of the day leisurely cycling from one house to the next. Even if you’re client is determined to use the car to get around, that’s okay. As a bicycle realtor, let them know you are going to get to the next showing on two wheels! www.ncagentmag.com | ISSUE 3 | NCAGENT MAGAZINE
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OUTDOOR IMPROVEMENTS THAT BOOST HOME VALUE
and even watching TV outdoors is increasingly popular. Outdoor living areas can be custom designed and built. In addition, prefabricated modular units that require a much smaller commitment of time and money are available. · Patio: Homeowners who do not already have a patio will find that adding one can increase a home’s value. Patios help a home look neat, add useable space and may help a home to sell quickly. The experts at Space Wise, a division of Extra Space Storage, say that refinishing, repairing and building a new patio offers strong ROI. · Deck: Deck can be as valuable as patios. A deck is another outdoor space that can be used for entertaining, dining and more. Remodeling magazine’s 2018 “Cost vs. Value” report indicates that an $11,000 deck can add about $9,000 in resale value to the home, recouping around 82 percent of the project’s costs. · Door update: Improve curb appeal with a new, high-end front door and garage doors. If that’s too expensive, a good cleaning and new coat of paint can make an old door look brand new. These easy fixes can improve a home’s look instantly. · New landscaping: The National Association of Realtors says an outdoor makeover that includes well-thought out landscaping can net 105 percent ROI. Installing a walkway, adding stone planters, mulching, and planting shrubs are ideas to consider.
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hether home improvement projects are design to improve the interior or exterior of a house, focusing on renovations that make the most financial sense can benefit homeowners in the long run. The right renovations can be assets if and when homeowners decide to sell their homes. So how does one get started? First and foremost, speak to a local real estate agent who is knowledgeable about trends in the community. While a swimming pool may be something coveted in one area, it may impede sales in another. It also helps to study generalized trends and data from various home improvement industry analysts to guide upcoming projects. The following outdoor projects are just a few renovations that tend to add value. · Fire pit: A fire pit is a great place to gather most months of the year. Bob Vila and CBS news report that a fire pit realizes a 78 percent return on investment, or ROI. · Outdoor kitchen: Many buyers are looking to utilize their yards as an extension of interior living areas. Cooking, dining www.ncagentmag.com | ISSUE 3 | NCAGENT MAGAZINE
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CALENDAR OF EVENTS
Relay For Life of Guilford County May 17th, 6:00 pm - Midnight Western Guilford High School, 409 Friendway Road, Greensboro Relay For Life brings the fight against cancer to our community. Help us attack cancer in Guilford County. Join Relay For Life to help the American Cancer Society save lives, celebrate lives, and lead the fight for a world without cancer. http://www. relayforlife.org/guilfordnc Kayla Collins | Kayla.Collins@Cancer.org Ribbon Cutting: Kellin Foundation May 20th, 3:00 to 4:00 pm Kellin Foundation, 2110 Golden Gate Drive, Greensboro GMA Digital Marketing Institute May 22nd, 11:30 to 1 pm GMA, 225 Commerce Place, Greensboro Presented by Sean Browne of SEO Rocket Google Ads for Local Business According to Nectafy, “88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours,” In this presentation, we will discuss the tools Google Ads offers to local businesses to give them the control to determine where, when and how users engage with their services. We will cover some new features that Google 20
has rolled out during the past year both within Google Ads and beyond, such as ad extensions and ad types, Smart Campaigns, and Local Service Ads. Rated: Intermediate GMA Risers Meet up May 24th, 12 to 1 pm Doubletree Hotel, 3030 W Gate City Boulevard, Greensboro Casual gathering and networking with GMA Young Professionals. Attendees are responsible for their own checks. This event is hosted by the Risers, but open to all members of GMA. Greensboro Chamber of Commerce: Coffee & Conversation 2019 May 23rd, 7:30 to 8:30 am The Carolina Theatre, 310 S Greene St, Greensboro Coffee and Conversation is a Networking and Educational program designed to bring leaders together to learn about important issues facing our business community. GMA City Center AM Briefing June 4th, 8 to 9 am GMA, 225 Commerce Place, Greensboro Presented by GMA, Downtown Greensboro Inc, and the City of Greensboro. Briefings are for anyone who lives, works or supports the downtown Greensboro area.
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These bimonthly meetings provide information on developments, activities, growth and projects for downtown. Each meeting features an in-depth presentation from a guest speaker and reports from city, fire and police officials, as well as other agencies. GMA New Member Orientation June 5th, 11:30 to 1 pm GMA, 225 Commerce Place, Greensboro GMA’s New Member Orientation is a fast-paced interactive program that introduces new members, new employees of GMA member companies and anyone looking to get more from their membership to all the programs and benefits that GMA has to offer! Lunch is provided. GMA After Work Network June 11th, 5 to 7 pm Color Works at Revolution Mill, 1000 Revolution Mill Road, Greensboro Bring your workday to a close at GMA’s After Work Network. Enjoy complimentary drinks and appetizers while you play our networking sticker game. With over 150 attendees, this is the best way to meet new contacts in the Triad. Free to all employees of GMA member companies.
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TECHNOLOGY
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ot so long ago many homeowners were racing to outfit their homes with home theater spaces. If spaces allowed, homeowners would transform rooms into dark, theater-like retreats, complete with large screens, surround sound and reclined seating. Interest in such spaces has waned in recent years, with many homeowners opting for media rooms instead. So what is the difference between these spaces? According to HGTV, a home theater is a room designed to replicate the experience of the cinema. A media room is a multipurpose space where people can gather to enjoy any type of media, from TV to music to gaming systems. Home theaters tend to limit activity to watching movies. However, homeowners interested in more versatile paces may find media rooms are much more practical. A media room is an option for families who want a theater experience in common areas or open-concept living spaces, says Digitech Custom Audio and Video System Integration Specialists. Media rooms frequently feature comfortable, customizable seating, rather than rows of seats facing the screen that are standard in home theaters. Guests can converse in media rooms while enjoying a show, streaming music or gaming. Various design layouts are possible, including furniture that conceals electronics so the media room can be an entertainment lounge one minute and a theater the next. Because media rooms are not as isolated as home theaters, the acoustics in such rooms may be compromised. That's a disadvantage
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for homeowners who have invested heavily in sound systems for their media devices. Sound from media rooms also may filter out and disturb others in different rooms of the house. However, fluffy sofas, drapery and carpeting can absorb sound and keep it in the room. Homeowners who like to entertain while watching or listening to media may prefer the flexibility of media rooms, which make it easy to stream movies and music and play games.
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www.iveyeggleston.com 336-355-2355 www.iveyeggleston.com www.iveyeggleston.com 701 Green Valley Road, Suite 304, Greensboro, NC 27408
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701 Valley Road, Suite 304, Worth Street, Asheboro, NC 27203NC 701 Green Green111 Valley Road, Suite 304, Greensboro, Greensboro, NC 27408 27408
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