POP PROGRAM 2014 – 2015
A1
NAMED FOR TYR, THE NORSE GOD OF WARRIORS, WE ARE A COMPANY STARTED BY ATHLETES AND POWERED BY ATHLETES. WE ARE DEDICATED TO RE-IMAGINING TECHNOLOGIES THAT HELP ATHLETES OBTAIN PEAK PERFORMANCE THROUGH INNOVATION AND DESIGN. LIKE ALL ATHLETES, WE ALWAYS WORK WITH AN INTENSE SPIRIT OF COMPETITION. EVERYTHING WE DO REVOLVES AROUND CREATING THE FASTEST, MOST ADVANCED PERFORMANCE PRODUCTS.
ALWAYS IN FRONT.
TYR POP PROGRAM
AT TYR, WE PRIDE OURSELVES ON PROVIDING OUR ACCOUNTS WITH THE MARKETING SUPPORT THEY DESERVE. The TYR POP Program provides marketing assets to be used at point-of-purchase, at events, on digital platforms, and for promotional purposes. Ask your sales representative which level you’ve qualified for, make your selections, and our activation team will get those items ordered and shipped out to your store(s)! It’s that easy!
LEVEL Platinum Titanium Gold Silver Bronze
POINTS 1500 600 350 75 50
TABLE OF CONTENTS REWARDS PROGRAM OUTLINE 3 TABLE OF CONTENTS
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STORE SIGNAGE
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Authorized Dealer Decal TYR Sold Here Decal Aura Campaign Poster Water Warrior Poster Special Ops Poster Phoenix Splice Poster Swim Bike Run Poster AP12 Poster Acrylic Block Carpet Cling Foam Core Aura Campaign Poster Standard Door Cling - Swim Standard Door Cling - Triathlon Triangle Overhead Sign Circular Overhead Sign Swim Print Display Poster Lightbox Custom Window Cling
SLAT & GRIDWALL FIXTURES Durafast Elite Fabric Display Competitor Fabric Display Grid Adapters TYR Shelf TYR Mirror Goggle Display Swim Cap Display TYR Merch Kit w/ Shelf TYR Merch Kit w/ Sign
5 5 6 6 7 7 8 8 9 10 10 11 11 12 12 13 13 14
EVENT ITEMS Tablecloth Custom Pop Up Banner Pop Up Tent
26 25 25 26
PROMOTIONAL ITEMS & SALES TOOLS
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TYR Team Fitting Kit Laminated TYR Technology Guide Concert-sized Poster Pad TYR Sticker TYR Eco Shopping Bag
27 27 28 28 29
DIGITAL CO-OP E-Blasts Site Imagery Placement Program Custom Digital Catalog / Flipbook
INDEX
30 30 31 32
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16 15 16 17 18 19 19 21 23 24
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TYR POP PROGRAM AUTHORIZED DEALER DECAL WINDWDEC 6” x 6” Cling adheres to your storefront.
POINT VALUE: 2
AUTHORIZED DEALER
TYR SOLD HERE DECAL SOLDECAL 6” x 6” Cling adheres to your storefront.
sold here
POINT VALUE: 2
STORE SIGNAGE TYR POSTER PROGRAM EVERY ACCOUNT THAT QUALIFIES FOR THE TYR POP PROGRAM WILL RECEIVE ONE NEW POSTER EACH QUARTER FOR ALL OF THEIR LOCATIONS FREE OF CHARGE. THESE QUARTERLY POSTERS WILL NOT GO AGAINST YOUR TOTAL POINTS USED. IF YOU WOULD LIKE EXTRA POSTERS TO DECK OUT YOUR STORE(S), ORDER THEM AT ONLY 5 POINTS EACH!
AURA CAMPAIGN POSTER ARPSTCS POINT VALUE: 5 Full Sized Poster (24” x 36”) showcasing Olympian Matt Grevers in the Oil Slick.
WATER WARRIOR POSTER POSTWW POINT VALUE: 5 Full Sized Poster (24” x 36”) of Olympic Gold Medalist Matt Grevers doing the backstroke.
MATT GREVERS
4X OLYMPIC GOLD MEDALIST
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TYR POP PROGRAM SPECIAL OPS POSTER POSTSPOP POINT VALUE: 5 Full Sized Poster (24” x 36”) showcasing the Special Ops 2.0 Goggles.
2013_TYR_Pop Poster_Special Ops_FNL.indd 1
9/24/13 11:09 AM
PHOENIX SPLICE POSTER POSTPHX POINT VALUE: 5 Full Sized Poster (24” x 36”) showcasing the wide array of colors of the Phoenix Team Splice.
PHOENIX THE
THE LEGEND HAS RISEN
300+ HOURS OF USE
2013_TYR_Pop Poster_Phoenix_FNL.indd 1
100% CHLORINE PROOF 100% COLOR-FAST DURABLE, FLEXIBLE & COMFORTABLE UPF 50+
9/24/13 11:03 AM
STORE SIGNAGE
SWIM BIKE RUN POSTER POSTSBR POINT VALUE: 5 Full Sized Poster (24” x 36”) of Ironman Champion Andy Potts racing in the TYR Carbon Kit.
ANDY POTTS
IRONMAN CHAMPION
AP12 POSTER POSTAP12 POINT VALUE: 5 Full Sized Poster (24” x 36”) of Olympic Gold Medalist Matt Grevers in the AP12 speedsuit.
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TYR POP PROGRAM ACRYLIC BLOCK TYRBLOCK POINT VALUE: 10 5” x 7” TYR branded Acrylic Block is a modern piece to keep by the cash register or in the TYR section of your store. *Shelf not included.
STORE SIGNAGE
CARPET DECAL CLING POINT VALUE: 15 2’ x 3’ TYR branded Carpet Decal that sticks to the floor in your store. (removable)
FOAM CORE AURA CAMPAIGN POSTER FMCRPS POINT VALUE: 15 Full Sized Poster (24” x 36”) of Olympian Matt Grevers in the Oil Slick mounted to ¼” foam core. Foam core adds durability and allows poster to be a stand-alone piece on all surfaces.
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TYR POP PROGRAM STANDARD DOOR CLING - SWIM MGDRCLNG POINT VALUE: 25 53” x 28” Door Cling of Olympic Gold Medalist Matt Grevers that easily adheres to a standard store door.
MATT GREVERS
4X OLYMPIC GOLD MEDALIST
STANDARD DOOR CLING - TRIATHLON TJDRCLNG POINT VALUE: 25 53” x 28” Door Cling of Ironman Champion TJ Tollakson that easily adheres to a standard store door.
TJ TOLLAKSON
IRONMAN CHAMPION
STORE SIGNAGE
TRIANGLE OVERHEAD SIGN TRIOHSGN POINT VALUE: 25 New Triangle-Shaped TYR Branded Sign measures 11” x 24” inches on each side. Easily hangs from all ceiling surfaces.
CIRCULAR OVERHEAD SIGN TYROHSGN POINT VALUE: 25 Circular TYR Branded Sign measures 30” in diameter. Easily hangs from all ceiling surfaces.
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TYR POP PROGRAM SWIM PRINT DISPLAY PRINTDSP POINT VALUE: 40 12” x 12” metal frame displays your store’s TYR Swimwear and showcases its vibrant designs and colors. (Set of 3) *Shelf not included.
POSTER LIGHTBOX LIGHTBOX POINT VALUE: 120 Illuminate your TYR Signage using the TYR Lightbox, which holds the standard size (24” x 36”) poster. Grab the attention of customers by lighting up your store!
STORE SIGNAGE
CUSTOM WINDOW CLING CUSTCLING POINT VALUE: 150 Custom Window Cling tailored to your store’s product selection. Once image selection and dimensions are confirmed, production time is 2-3 weeks.
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TYR POP PROGRAM DURAFAST ELITE FABRIC DISPLAY FABDSPSW POINT VALUE: 5 Two 12” x 8” signs that explain and show the features of our top selling swim fabric, Durafast Elite. Includes actual sample fabric squares for customers to touch, feel, and stretch. Image of athlete in Durafast Elite pairs nicely next to the fabric technology sign on slat or grid with grid adapters.
300+ HOURS OF DURABILITY 100% CHLORINE PROOF 100% COLOR-FAST DURABLE, FLEXIBLE, COMFORTABLE
ANTI-ODOR LONG LASTING FRESHNESS HELPS PREVENT BACTERIA GROWTH REDUCES ODER WITHSTANDS CHLORINE & WASHING
AMANDA WEIR 3X OLYMPIC MEDALIST
SLAT & GRIDWALL FIXTURES
COMPETITOR FABRIC DISPLAY FBDSPTRI POINT VALUE: 5 Two 12” x 8” signs that explain & show the features of our top selling triathlon fabric, Competitor. Includes actual sample fabric squares for customers to touch, feel, and stretch. Image of athlete in Competitor fabric pairs nicely next to the fabric technology sign on slat or grid with grid adapters.
COMPETITOR COMPETITOR FABRIC ULTRA LIGHTWEIGHT FAST DRYING STRETCH RECOVERY, DURABILITY STAY COOL BREATHABILITY
COMPRESSION WEB INCREASED CIRCULATION REDUCED MUSCLE VIBRATION SLEEK, PERFECT FIT
TJ TOLLAKSON
IRONMAN CHAMPION
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TYR POP PROGRAM GRID ADAPTERS GRIDADP POINT VALUE: 5 32 Red Grid Adapters used to adapt the TYR Merch Kits from Slatwall to Gridwall.
TYR SHELF TYRSHELF POINT VALUE: 10 12” x 10” TYR Branded Shelf that can be used on slat or grid with grid adapters.
SLAT & GRIDWALL FIXTURES
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TYR POP PROGRAM TYR MIRROR MIRROR POINT VALUE: 10 9” x 6” TYR Branded Mirror assists your customers in trying on goggles. Can be displayed on slat or grid with grid adapters.
GOGGLE DISPLAY GOGDSPL2 POINT VALUE: 15 4” x 7” Goggle Display showcases your store’s best-selling TYR goggles outside of the packaging for your customers to try on. Merchandise the same goggle on the two hooks right underneath.
SLAT & GRIDWALL FIXTURES
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TYR POP PROGRAM SWIM CAP DISPLAY CAPDSPLY POINT VALUE: 15 12” x 10” TYR Branded Swim Cap Flipbook Fixture holds up to 10 different swim caps. Display your favorite TYR swim cap colors and designs. Can be used on slat or grid with grid adapters.
SLAT & GRIDWALL FIXTURES
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TYR POP PROGRAM TYR MERCH KIT W/ SHELF SLTGRDKT POINT VALUE: 40 TYR Branded Merchandising Kit for Slatwall includes 24 TYR Branded Hooks, 4 TYR Branded Face-Outs, 4 TYR Waterfalls Hooks, and 2 TYR Branded Shelves.
TYR Branded Shelves x2
TYR Branded Hooks x24
TYR Branded Face-Outs x4
TYR Waterfall Hooks x4
SLAT & GRIDWALL FIXTURES
TYR MERCH KIT W/ SIGN SLATKIT, KTSGNSWM POINT VALUE: 100 TYR Branded Merchandising Kit for Slatwall includes 24 TYR branded Hooks, 4 TYR Branded Face-Outs, 4 TYR Branded Waterfall Hooks, and 1 TYR Cardstock Sign of Olympic Gold Medalist Matt Grevers.
TYR Sign x1
TYR Branded Hooks x24
TYR Branded Face-Outs x4
TYR Waterfall Hooks x4
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TYR POP PROGRAM TABLECLOTH TBLCLTH
POINT VALUE: 15 TYR Branded Tablecloth that drapes nicely over 8’ table.
CUSTOM POP UP BANNER POPUPBAN POINT VALUE: 125 84” x 33” Custom Pop Up Banner of your choice. Once image selection is confirmed, production time is 2-3 weeks.
EVENT ITEMS
POP UP TENT POPUPTENT POINT VALUE: 375 TYR Branded Tent sized 10’ x 10’. Can be co-branded with your store’s name. Production time is 2-3 weeks.
YOUR LOGO HERE
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TYR POP PROGRAM TYR TEAM FITTING KIT MEASTAPE, PENCILS, PENCLPCH, FITKITPAD POINT VALUE: 2 Be ready for your next team fitting with the TYR Fit Kit. Includes TYR branded measuring tape, pencil case, pencils, as well as a writing pad of fitting guide forms for each individual swimmer or swimmer’s parent to complete.
LAMINATED TYR TECHNOLOGY GUIDE TYRTCGD POINT VALUE: 2 Train your staff on TYR technology and be ready for any customer questions about TYR product with our laminated TYR Technology Guide. Provides helpful insight on fabrics, goggles and more.
SOFTGOODS
GOGGLES
SWIM FABRICS»
PERFORMANCE GOGGLES»
All TYR Performance swimsuits are constructed with four-way lock seams for ultimate durability. Care Instructions: Hand wash in cold water after each use. Mild soap, no detergent or bleach. Hang dry away from heat. Do not iron or wring.
DURAFAST ELITE™ 300+ 300+ HOURS OF USE » 100% Chlorine Proof » 100% Color-Fast » Durable, Flexible & Comfortable » UPF 50+
ANTI-ODOR
» Long Lasting Freshness » Decreases Bacteria Growth » Reduces Odor » Durable to Chlorine & Washing
DURAFAST LITE™ 200+
LITE
200+ HOURS OF USE » 30% Lighter Than Durafast Elite™ » 360° Stretch » UPF 50+
OUR SLEEKEST, MOST STREAMLINED GOGGLES, ENGINEERED SPECIFICALLY FOR COMPETITIVE ATHLETES
EMBEDDED ANTI-FOG
LOW-PROFILE DESIGN
» Integrated treatment retains clarity without the need for traditional anti-fog spray application and re-application
» Close fit designed for minimal drag in competition
POLARIZED
SOCKET SEAL
» Polarized lenses provide clarity, optical precision and comfort by filtering out 99.9% of the surface glare that causes eye fatigue
» Swedish-style goggle with rubber seal for an extremely close, comfortable fit
WIDE PERIPHERAL RANGE
SILICONE GASKETS
» Wide peripheral range for optimal sighting
» Durable and hypoallergenic silicone gaskets that provide a comfortable, watertight seal and maintain their shape over time
30% LIGHTER
THAN TRADITIONAL SWIMWEAR » Keeps You Light & Dry » Comfortable & Flexible
LITE
ACTIVE GOGGLES» THE IDEAL GOGGLES FOR PRACTICE AND RECREATIONAL SWIMMING
SPEED ADJUSTMENT
TYRECO™ XTRA LIFE LYCRA FIBER THAN ORDINARY SPANDEX WHEN EXPOSED TO CHLORINE » Superior Fit & Freedom of Movement » UPF 50+
SIZE-ADJUSTABLE NOSEBRIDGE
» Simple and secure release button allows for quick and easy strap adjustment
10X LONGER RESISTANCE
» Incremental size adjustable nosebridge
ECO FRIENDLY
» Recycled Fabric » Uses Less Energy » Creates Less CO2 Pollution
SPLIT STRAP ADJUSTMENT
TRIATHLON FABRICS»
UNIBODY NOSEBRIDGE » Unibody design accommodates various facial types
We use heavier, more compressive fabrics in our bottoms and lighter, more breathable fabrics in our tops. We call this strategy body mapping. Care Instructions: Hand wash in cold water after each use. Mild soap, no detergent or bleach. Hang dry away from heat. Do not iron or wring.
CARBON FABRIC»
SILICONE GASKETS FLASH MESH
CARBON WOVEN » Extremely lightweight and highly compressive » Begins drying before you’re out of the water » Optimal fabric for your race day kit » 70% Nylon / 30% LYCRA® Spandex
KID SAFE
CARBON WOVEN FABRIC
» Draws moisture away from the body to keep you dry and light » Helps lower your body temperature and heart rate » Results in more efficient breathing and less lactic acid buildup » 54% Nylon / 25% Polyester / 19% Spandex / 2% Carbon Fiber
COMPETITOR WOVEN
COMPETITOR MESH
» Ultra lightweight and high-stretch for superior comfort » Fast drying, UPF 50+ » 81% Polyester / 19% Spandex
» Extremely soft and flexible for superior comfort » Breathable and stylish to help you stay cool and look cooler » 80% Nylon / 20% Spandex
COMPETITOR COMPRESSION LOWER » Offers stretch, recovery and durability, giving the feeling of a second skin » 80% Nylon / 20% Spandex
KIDS GOGGLES» COMFORTABLE, FORM-FITTING GOGGLES DESIGNED JUST FOR KIDS
TRUE YOUTH FIT
KID SAFE!
» We engineer our youth line specifically to fit young, growing athletes. The result is the same caliber of fit and performance as our larger goggles.
COMPETITOR FABRIC»
COMP WOVEN FABRIC
» Durable and hypoallergenic silicone gaskets that provide a comfortable, watertight seal and maintain their shape over time
COMP MESH
SILICONE GASKETS » Durable and hypoallergenic silicone gaskets that provide a comfortable, watertight seal and maintain their shape over time
» All of our kid safe products have been tested a nd approved in accordance with the Consumer Product Safety Commission’s guidelines.
KID SAFE
SPEED ADJUSTMENT » Simple and secure release button allows for quick and easy strap adjustment
PROMOTIONAL ITEMS & SALES TOOLS
CONCERT-SIZED POSTER PAD PPCS POINT VALUE: 5 12” x 16” poster of Olympian Matt Grevers in the Oil Slick. Comes in a pad of 100 sheets that you can tear and hand out at events.
TYR STICKER STCKBSTYR, STCKRWTYR POINT VALUE: 5 5” x 3” Sticker comes in red and white or black and silver. Minimum order is 25 stickers.
STCKBSTYR
STCKRWTYR
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TYR POP PROGRAM TYR ECO SHOPPING BAG ECOBAG POINT VALUE: 50 13” x 12” Eco-friendly reusable TYR Shopping Bag. Can be co-branded with your store’s name. Minimum order is 50 bags.
PROMOTIONAL ITEMS & SALES TOOLS | DIGITAL CO-OP
E-BLASTS DIGEBLAST 24 Stock e-blasts available for download
POINT VALUE: 100
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TYR POP PROGRAM SITE PLACEMENT IMAGERY PROGRAM DIGPLACE POINT VALUE: 150 Scheduled quarterly image releases to be used for site placements.
CUSTOM DIGITAL CATALOG/FLIPBOOK DIGCAT POINT VALUE: 400 Custom interactive digital collateral tailored to your store’s product selection.
32 32
TYR POP PROGRAM
INDEX STORE SIGNAGE WINDWDEC Authorized Dealer Decal SOLDECAL TYR Sold Here Decal ARPSTCS Aura Campaign Poster POSTWW Water Warrior Poster POSTSPOP Special Ops Poster POSTPHX Phoenix Splice Poster POSTSBR Swim Bike Run Poster POSTAP12 AP12 Poster TYRBLOCK Acrylic Block CLING Carpet Cling FMCRPS Foam Core Aura Campaign Poster MGDRCLNG Standard Door Cling - Swim TJDRCLNG Standard Door Cling - Triathlon TRIOHSGN Triangle Overhead Sign TYROHSGN Circular Overhead Sign PRNTDSP Swim Print Display LIGHTBOX Poster Lightbox CUSTCLING Custom Window Cling
2 points 2 points 5 points 5 points 5 points 5 points 5 points 5 points 10 points 15 points 15 points 25 points 25 points 25 points 25 points 40 points 120 points 150 points
o o o o o o o o o o o o o o o o o o
5 points 5 points 5 points 10 points 10 points 15 points 15 points 40 points 100 points
o o o o o o o o o
15 points 125 points 375 points
o o o
2 points 2 points 5 points 5 points 50 points
o o o o o
100 points 150 points 400 points
o o o
SLAT & GRIDWALL FIXTURES FBDSPSW Durafast Elite Fabric Display FBDSPTRI Competitor Fabric Display GRIDADP Grid Adapters TYRSHELF TYR Shelf MIRROR TYR Mirror GOGDSPL2 Goggle Display CAPDSPLY Swim Cap Display SLTGRDKT TYR Merch Kit w/ Shelf SLATKIT, KTSGNSWM TYR Merch Kit w/ Sign
EVENT ITEMS TBLCLTH Tablecloth POPUPBAN Custom Pop Up Banner POPUPTENT Pop Up Tent
PROMOTIONAL ITEMS & SALES TOOLS MEASTAPE, PENCILS, PENCLPCH, FITKIDPAD TYRTCGD PPCS STCKBSTYR, STCKRWTYR ECOBAG
TYR Team Fitting Kit Laminated TYR Technology Guide Concert-sized Poster Pad TYR Sticker TYR Eco Shopping Bag
DIGITAL CO-OP DIGEBLAST E-Blasts DIGPLACE Site Imagery Placement Program DIGCAT Custom Digital Catalog / Flipbook
TOTAL
SPORT, INC.
1790 APOLLO COURT SEAL BEACH, CA 90740
1 (800) 252 - 7878