Ashish Krishna ashishkrishna@gmail.com +91 9910 500 842 B-33, Pocket 1, Kendriya Vihar 2, Sec 82, Noida, UP India 201301
Education
Work Experience
M. Design (incomplete), University of Cincinnati, USA (August 05 - June 06)
Philips Design, Netherlands Graduation Student, April 08 - Sep 08
MSc, Integrated Product Design, Technical University of Delft, Netherlands (September 06 - September 08)
B. Design, IIT Guwahati, India (July 99 - July 03)
Dlight Design, India Product Designer - Human Factors, Nov 08 - June 09
StudyPlaces.com Design Consultant, October 07- July 08 DAAP, University of Cincinnati, USA Graduate Assistant, August 05 - June 06 HP Research Labs, India Design Researcher, July 04 - July 05 Human Factors International Usability Specialist, March 04- July 05 Pramati Technologies, India UI Designer, August 03 - January 04
Skills
Product Design: User Studies, Sketching, Renderings, Model making, Understanding of manufacturing constraints, New Product Innovation methods Usability/ UI evaluation: Think-Aloud Protocol, Contextual Inquiry, Cognitive Walkthroughs, Heuristic Evaluation Software: Rhino 3d, Adobe Illustrator, Adobe Photoshop, Painter, MS Office, Solidworks (basic level)
Interests
Human-centered Design, Sustainablity, New Product innovation, Universal Design, Product-Service-System
Reva
Design of a sustainable kettle using cradle to cradle methodologies (masters graduation thesis)
Philips Sponsored Graduation Project
Bento
Visualization of energy efficient product systems for the homes of tomorrow (group project, strength - 5)
Philips Sponsored Integrated Product Design Studio
Gesture Keyboard
Design research, development and user acceptance studies for a unique gesture recognizing pen based device developed by HP Labs for Indic scripts. Runner-up in the Wall Street Journal’s 2006 Technology Innovation Award HP Research Labs, Bangalore, India
Professional Work at HP Labs, India
Final Design
I was a key member of the design team for the Gesture Keyboard project at HP Labs, Bangalore. The project went to receive the Wall Street Journal Innovation runners up award later . I contributed mainly in the human product interaction design, layout/ gesture design phase of the product and finally concluded with a extensive user acceptance study for the keyboard.
We tried to develop a gesture-based keyboard which had gestures enabled on each key. The user neither has to write fully as in the case of pen based interfaces instead they can just make gestures to get a ‘matra’ along with the base consonant nor touch type fully to get a syllable.
Icons for Control Panel, Taskbar
In this case, the design of gesture became an important consideration for us.
Pressure Sensitive Tablet
Tapping and Gesture Senstive Layout for Indic languages
Layout Development with Extensive User Research & Data
Digital Pen
CooBo
Design a cleaning solution for a consumer segment defined as “home proud� by Philips as per their consumer study in Western Europe.
Philips Sponsored Domestic Appliance Studio
Persona for Home Prouds
User Study
Whys is cleaning such a drag? What makes it so hard and why is it no fun?
Ergonomic Posture Analysis
Who is a “Home Proud�?
The Home Proud see themselves as good housekeepers and strongly want to be appreciated by others. They adore receiving compliments for their beautiful homes. They are most interested in the superficial/outward aspects of cleaning: appearance and shininess. Its the First impressions that counts.
Rapid Upper Limb Assessment (RULA) is a survey method developed for use in ergonomic investigations of workplaces where work related upper limb disorders are reported.
User Insights
Difficult to clean corners Vertical Cleaning- dusting Obstacles on the floor Noisy Hose and canister bothersome Preparation time, Extreme bending Hard to understand controls
Latent User Needs
Light Vacuum Cleaner like product Iideal for vertical dusting and floor cleaning Easy to use, manoeuvre Less preparation time Pleasing to eyes Relaxing
Refined Design Brief
Design a vacuum cleaner suitable for the home prouds which helps in cleaning without putting users through body strains
Segway concept - with dirt sensors, easy pull-push, glows with dirt accumulation
Dual Cleaner concept-
robotic cleaner for floor, manual cleanerfor shelf, wall
Telescopic handle
In Use Drawings
can be used as an upright vaccum
Manual Vacuum Cleaner Inductive Charger
Robotic unit
Luminess
Improve the travel experience for aging consumers with innovative, universal and sustainable design of personal care products. (group project, ID group strength - 3) P&G IDSA Interdisciplinary Design Competition ‘06 - selected entry
Female Baby Boomers
• They account for almost half of all trips taken in the United States • They are more likely to stay in hotels • They are eager to take active, adventurous trips • They have a big chunk of disposable money and like to spend too • the leading and fasting growing market segment in the travel industry
Problems during hotel trip
too big to fit in the travel pouch; refilling the bottles; messy process; time consuming; look the same; difficult to read the words; lack of choice ; difficult to open; not of high quality; frustration and stress
Design Brief
Design a better bathing expreience with innovative and refillable packaging solution ideal for traveling purposes
Ideation
Final Design
The Luminess shells are based on the bath bead concept. They are filled with shampoo, moisturizer, conditioner and body wash enough for a single use. Once used they are disposed in the shower, and the outer casing dissolves in water. Moreover Universal product icons are placed on one side, while the other side has Luminess logo embossed to provide the user with non-slip optimal grip.
In Use
Travel Pack The refillable travel pack is made of frosted acrylic and houses 2 0 Lumniess shell.
twist the tab off
pour liquid into hand
pick a shell from the display
Discard the shell into shower base, it starts to dissolve emitting soothing fragrance. After 45 seconds, the shell disappears.
Volumetrics
User Study
The final models were rapid prototyped and the models were tested with 8 users.
User Comments
“The shells are very comfortable in palm” “The thicker shells are more comfortable” “The dimple on the shell makes it easier to hold” “I see I remove the tab to open the shell” “I could hold the tab and the shell in many different ways”
Spiral Conveyor System
Optimization of the spiral conveyor belt components to reduce the risk of chain failure and breakage in the system. (group project, strength - 4)
Apollo BV, Netherlands
Problem Analysis
The chain in the spiral conveyer belt sometimes breaks when the tower consists of more than 5.25 turns. The carts are only connected by the chain, so whenever the chain breaks the carts roll downwards and lots of time is needed to restore the system.
Fpn m g sin Ff Fpn1
Design Process
Free Body Diagrams Matlab Analysis FEM Analysis in SolidWorks Conceptualization
Problems Identified
Fg Fpn sin Fpn1 sin N m g cos
N
- Weight of the belt - Friction between carts and rails - One motor drive to pull the system
Fp
1.5 m
mv 2 R
c Ff rr N Fg r
n
c mv 2 Ff rr m g cos Fpn sin Fpn1 sin r R
300 mm
130 mm
Fp
Ff
n-1
α˚
170 mm
c v2 c v2 m g sin g cos rr g cos rr Fp 1 sin crr sin n1 r R r R r Fpn crr crr 1 sin sin 1 sin sin r r t Fg
m*g
4.5 m
n
n
W Aluminium Rail
PU Rail
Chain
W
β
Fp
Fcart
Fp sin β
n-1
n-1
N
β˚ N Fpull
Fcart
Fpsin β n
Fp
n
After extensive investigation, it was found that the best way to actuate a cable by means of a motor is with a sprocket.
Concept 1: Replace Chain by Timing Belt
Unlike a chain where the force acts on the outer link, causing it to break; the forces acts on the middle of the cable, without causing a moment.
Concept 2: Changing the Guiderail
steel
Concept 3: Direct Actuation of the Carts
Ideation
PU-90
The challenge here was to find ways of attaching components onto a steel cable that were able to support the high loading forces so that the sprocket could be actuated.
Cable Structure Final Concept Concept 4: Cable with Timing Elements
Timing Element Design
Assembly Design
Concept Prototype & Testing
Final Design VIsualization TIming Element Prototype
Cable
Gear
Cable Tensile Strength Test
Ball Bearings Cart System
Automotive Design
Bentley Concept GT: Design a Gran Tourismo for the year 2012
Vision
open, mature, progressive
Adjustable Seating
Skate Board Chassis
Fondue Set for Military
Design Manifestation Project addresses theoretical aspects of a product’s manifestation resulting from form-giving theory. The concept of Style has been deliberately chosen as a central theme for this project.
Keywords:
Modular, Macho, Portable, Camouflage, Metallic, Celebration, Relaxed, Equality, Engineered
Design specifications:
All the products can be stacked into the box Collapsible legs can be stretched into a 62 cms tall stand Heat resistant rubber coated pot handles Burner wings fit on the circular section of the lid Individual mugs to carry food Notches to hold the fork in place
Collapsible Legs for Portability
Exploded View
Dimesions:
Heat Resistant Rubber Handles
Foudue Pot (l*b*h): 32*21*14 cms Standing height: 62 cms Mug (l*b*h): 8*8*9.5 cms Fork length: 24 cms
DUOSSAL body (aluminium laminated with stainless steel)
Collapsible legs on the lid
In Use View
Alcohol Burner
Knife shaped FondueForks
Red Hat Society, Ohio (Purple Peacocks Chapter, Ethnography study)
The Red Hat Society is a women’s organization founded in 1998 by Sue Ellen Cooper of Fullerton, California. “We are the women in the red & pink hats. We are the mothers, grandmothers, and daughters of society. Little girls grow up, but they’re never too old to play dress-up. Our main responsibility is to have FUN ! “ The research was aimed at exploring and practicing user study methods and later finding the values of the target group.
What do Red Hat Ladies stand for?
Value Map
Sample size - 18 Red Hat Members Method Used - Ethnography, Questionnaires, Personal Interviews
Design Brief: Design an INDIAN flash light. Semantics: I studied the design elements of Indian ‘Deepaks’ used in the temples and took
inspiration from the bulges found in the them. The grip of the flashlight shares the formal qualities of the ‘Deepaks’ and also provides the user a non-slip grip.
Final Model: Carved out of wood
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Logo Design
Design strategy, Usability, Heuristics, User interface, Graphic design development for StudyPlaces.com - one of the biggest global education portals in the world StudyPlaces.com
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Sketch Book
Sketch Book
ashish krishna, 2009