Communications Plan: Institute for Creativity and Innovation

Page 1


:K\ ZH DQG :KDW ZH" 3RVLWLRQLQJ DQG 2EMHFWLYHV &UHDWLYH 3XEOLF 5HODWLRQV 0HGLD 6RFLDO 0HGLD :K\ LV WKLV JRRG" $SSHQGL[ &RQWDFW 8V

7DEOH RI &RQWHQWV


:+< :( 7+,1. 7+,6 :$< 8$ DQG WKH ,&, VWDUWHG WKLV MRXUQH\ RII VWURQJ DQG ZH·UH RQH VWHS FORVHU WR UHDFKLQJ RXU GHVWLQDWLRQ 7KH ÀUVW VWHS RI WKLV SURFHVV ZDV UHVHDUFK 8$ FRPSOHWHG WZR IRFXV JURXSV WR UHDFK RXU SULPDU\ UHVHDUFK JRDOV +HUH DUH D IHZ RI WKH EDFNJURXQG IDFWV IURP WKH VHW RI IRFXV JURXSV

8$ JDWKHUHG SDUWLFLSDQWV WKURXJK D YDULHW\ RI PHWKRGV DLPLQJ WR JHW WKH ZLGHVW UDQJH RI PDMRUV SRVVLEOH 8$ JDUQHUHG SDUWLFLSDQWV WKURXJK VHQGLQJ PDVV H PDLOV )DFHERRN PHV VDJHV DQG 7ZLWWHU GLUHFW PHVVDJHV RU WZHHWV WR RXU FROOHDJXHV RXWVLGH RI 8$ IULHQGV DQG RU DFTXDLQWDQFHV 1R UHODWLYHV RI 8$ PHPEHUV ZHUH DSSURDFKHG WR SDUWLFLSDWH LQ WKH IRFXV JURXSV 8$ DGYHUWLVHG IUHH UHIUHVKPHQWV DV DQ LQFHQWLYH WR MRLQ RQH RI RXU IRFXV JURXSV

-1-

)RFXV *URXS 3DUWLFLSDQWV ‡ SDUWLFLSDQWV RYHUDOO R PHQ R ZRPHQ ‡ $JHV ² ‡ 6RSKRPRUH -XQLRU DQG 6HQLRU /HYHO R 6RSKRPRUH R -XQLRUV R 6HQLRUV ‡ 0DMRUV R +5$' R 0DUNHWLQJ R (FRQRP\ R $J %XVLQHVV R %LRORJ\ R 6SRUWV 0HGLD


:KDW :H )RXQG UHVHDUFK UHFDS :KDW GLG ZH ÀQG" $ORQJ ZLWK RXU VHFRQGDU\ UHVHDUFK DGYHUWLVLQJ DQG SU H[SHUWLVH DQG D IHZ JRRG KXQFKHV 8$ JRW WR WKH ERWWRP RI WKH GLUW\ ODXQGU\ DQG KDV HPHUJHG ZLWK UHDO FOHDQ UH VXOWV 5HDG RQ IRU D TXLFN UHFDS 7KH ,QVWLWXWH IRU &UHDWLYLW\ DQG ,QQRYDWLRQ LV DQ LQYDOXDEOH XQLTXH DQG FULWLFDO UHVRXUFH WR WKH 268 FDPSXV +RZHYHU NQRZOHGJH XQGHUVWDQGLQJ DQG UHFRJQLWLRQ RI WKLV IDFW KDV QRW EHHQ ZHOO UHFHLYHG E\ WKH WDUJHW DXGLHQFH :KHQ WKH DXGLHQFH UHDG RU KHDUG WKH ZRUGV ´FUHDWLYLW\ DQG LQQRYDWLRQ µ PDQ\ IHOW XQFRQQHFWHG RU XQLQYROYHG ZLWK WKH ,QVWLWXWH 7KH\ IHOW WKDW FUHDWLYLW\ DQG LQQRYDWLRQ GLG QRW UHODWH WR WKHLU PDMRUV RU WKHLU OLYHV :KLOH ,&, KDV KDG YDULRXV IRUPV RI FRPPXQLFDWLRQ LW KDV QRW EHHQ DEOH WR HIIHFWLYHO\ UHDFK LWV WDUJHW +RZHYHU 8QLYHUVLW\ $GYHUWLVLQJ KDV GHYHORSHG D FUHDWLYH SODQ WKDW ZH IHHO ZLOO UHVR QDWH ZLWK WKH WDUJHW DXGLHQFH DQG PHHW ,&,·V FRPPXQLFDWLRQ REMHFWLYHV )RU PRUH LQIRUPDWLRQ RQ 8$·V UHVHDUFK SURFHVV SOHDVH VHH WKH ,&, 5(6($5&+ 5(3257

-2-


:KDW 1RZ" 7KH TXHVWLRQ \RX PLJKW EH DVNLQJ QRZ LV ´:HOO ZK\ DQG PRUH LPSRUWDQWO\ KRZ LV WKLV LQIR UHOHYDQW WR WKH ,&, DQG RXU PLVVLRQ"µ 2U PD\EH LW·V ´:KDW FDQ , GR ZLWK WKLV LQIRUPDWLRQ" , DP QRW DQ DGYHUWLVLQJ SUR µ 'RQ·W ZRUU\ 8$ KDV PDSSHG RXW WKH EHVW SODQ IRU WKH ,&, WR UHDFK LWV WDUJHW PDUNHW DQG JHW LWV PHVVDJH KHDUG ORXG DQG FOHDU 7KLV UHSRUW ZLOO GLUHFW WKH ,&, WR WKH ÀQLVK OLQH DQG RI FRXUVH 8$ LV KHUH WR KHOS ZLWK WKH GHWDLOV 7KH IROORZLQJ GHPRQVWUDWHV ZKDW LV QHFHVVDU\ LQ UHDFKLQJ WKDW WDUJHW PDUNHW WKURXJK D YDULHW\ RI DGYHUWLVLQJ SXEOLF UHODWLRQV DQG WUDGL WLRQDO DQG VRFLDO PHGLD WDFWLFV DQG SODWIRUPV 7KLV LQFOXGHV ZULWLQJ DQG GLVWULE XWLQJ SUHVV UHOHDVHV SDUWLFLSDWLQJ LQ LQWHUYLHZV FUHDWLQJ LQIRUPDWLRQDO EUR FKXUHV SODQQLQJ UHFUXLWPHQW HYHQWV DQG MXVW DERXW DQ\WKLQJ HOVH WKH ,&, FDUHV WR EUHZ XS %HZDUH 5HDG RQ RQO\ LI \RX·UH UHDG\ IRU UHDO UHVXOWV 7KH IROORZLQJ LV D GHWDLOHG DFFRXQW RI KRZ WR H[HFXWH WKH DERYH WDFWLFV WR UHDFK WKDW WDUJHW PDUNHW $QG DV DOZD\V 8$ LV KHUH WR KHOS WKH ,&, LPSOHPHQW WKH UHFRPPHQGDWLRQV DQG FDSWXUH LWV JRDOV

-3-


3RVLWLRQLQJ REMHFWLYHV ,&, 3RVLWLRQLQJ 6WUDWHJ\ 8QLYHUVLW\ $GYHUWLVLQJ VHHNV WR SRVLWLRQ ,&, LQ WKH H\HV RI LWV SULPDU\ DQG VHFRQGDU\ WDUJHW DXGLHQFH DV WKH IROORZLQJ ´7KH ,QVWLWXWH IRU &UHDWLYLW\ DQG ,QQRYDWLRQ LV D KDQGV RQ RUJDQL]DWLRQ ZLWK FRXQWOHVV UHVRXUFHV WKDW HQDEOH LQGLYLGXDOV WR GHYHORS WKHLU VNLOOV LQ WKH DUHDV RI FULWLFDO WKLQN LQJ GHYHORSLQJ VROXWLRQV WR VRFLDO SUREOHPV DQG IRUPLQJ QHZ ZD\V WR GR WKLQJV DQG WR DSSO\ WKHVH VNLOOV WR UHDO OLIH µ ,&, 2EMHFWLYHV ,&,·V PDLQ WDUJHW DXGLHQFH LV XQGHU \HDUV RI DJH 7KLV LV DQ DXGLHQFH WKDW LV LQ FUHDVLQJO\ GLIÀFXOW WR UHDFK DQG LQÁXHQFH 8QLYHUVLW\ $GYHUWLVLQJ·V FUHDWLYH FDP SDLJQ IRU ,&, DLPV WR FDSWXUH WKH DWWHQWLRQ RI WKH WDUJHW DXGLHQFH DQG WR UHGHÀQH ´FUHDWLYLW\ DQG LQQRYDWLRQµ LQ WKH H\HV RI WKH WDUJHW DXGLHQFH LQFUHDVH DZDUHQHVV RI WKH ,QVWLWXWH·V ORFDWLRQV DQG SXUSRVH DQG HQKDQFH H[FLWHPHQW DQG ´FDPSXV EX]]µ DERXW ,&,·V SURJUDPV FRQWHVWV DQG VHUYLFHV

-4-


&5($7,9( 7KH IROORZLQJ DUH WKH DGYHUWLVLQJ FUHDWLYH WKHRU\ DQG H[HFXWLRQ UHFRPPHQGDWLRQV IRU WKH ,&,

%,* ,GHD ´&UHDWLYLW\ ,VQ·W -XVW )RU 3DLQWHUV ,W·V )RU <RX 7RR µ 8QLYHUVLW\ $GYHUWLVLQJ·V FUHDWLYH FDPSDLJQ ZLOO XVH YHU\ FRORUIXO LQWHUDF WLYH DQG KXPRURXV FRPPXQLFDWLRQV WKDW FDSWXUH DQG KROG WKH DWWHQWLRQ RI WKH DXGLHQFH DQG HQFRXUDJHV WKHP WR LQFUHDVH WKHLU LQWHUDFWLRQ ZLWK WKH ,QVWLWXWH

-XVWLÀFDWLRQ &ROOHJH VWXGHQWV QHHG DQG DSSUHFLDWH UHVRXUFHV 7KLV WDUJHW DXGLHQFH UH VSRQGV SRVLWLYHO\ WR KXPRU DQG EULJKW YLVXDOV 7KH\ DOVR GHVLJQDWH KLJKHU DWWHQWLRQ WR DQG PRUH HDVLO\ UHPHPEHU LQWHUDFWLYH IRUPV RI FRPPXQLFD WLRQ

-5-


3ULQW )OLHUV )RRG VKDSHG )OLHUV R 7R EXLOG DZDUHQHVV RI ,&, ORFDWLRQ +DQG RXW ÁLHUV FXW LQ WKH VKDSH RI IRRG H J KRW GRJV

2Q EDFN ÁLHU VKRXOG UHDG ´+XQJU\" 7KHUH·V VRPH PRUH RI PH )5(( DW WKH ,&, RIÀFH ORFDWHG DW« µ R 7LPH RI ,PSOHPHQWDWLRQ +DQG RXW ÁLHUV IRU ORFDWLRQ DZDUHQHVV DW WKH EHJLQQLQJ RI 6SULQJ VHPHVWHU DQG RU LPPHGLDWHO\ DIWHU RSHQLQJ RI D IXQFWLRQLQJ ORFDWLRQ

)OLHUV IRU ZRUNVKRSV VSHDNHUV R %ROG KXPRURXV WRQHV R %ULJKW FRORUV R 3RVVLEOH ZRUGLQJ ´&UHDWLYLW\ ,VQ·W -XVW IRU 3DLQWHUV ,W·V IRU <RX 7RR µ ´,QQRYDWLRQ ,VQ·W -XVW IRU 6FLHQWLVWV ,W·V IRU <RX 7RR µ R ,I SODFLQJ ÁLHUV RQ EXOOHWLQ ERDUGV LQ FHUWDLQ FROOHJH GHSDUWPHQW EXLOGLQJ PDNH VXUH WR VSHFLÀFDOO\ DGGUHVV WKDW FROOHJH ´+H\ $J 6WXGHQWV «µ R 7LPH RI ,PSOHPHQWDWLRQ +DQG RXW GD\V SULRU WR GD\ RI HYHQW

2 &ROO\ DG

)RU 6SULQJ &RQWHVW ,Q ODUJH EROG IRQW ´ « ,W·V NLQG RI D ELJ GHDO µ ,QIR DERXW FRQWHVW 7LPH RI ,PSOHPHQWDWLRQ 3ODFH DG DW WKH EHJLQQLQJ RI VHPHVWHU DQG SHULRGLFDOO\ WKURXJKRXW VHPHVWHU WLPH WR HQWHU FRQWHVW HQGV

3ODFH OLWWOH VKHHWV DW HDFK FRPSXWHU LQ WKH FRPSXWHU ODEV LQ HDFK FROOHJH 6KHHW PD\ UHDG ´+H\ ZKHQHYHU \RX·UH GRQH ORJJLQJ RXW RI )DFHERRN LI \RX·UH QRW WRR EXV\ \RX VKRXOG FKHFN RXW WKLV ZRUNVKRS ,&, LV KRVWLQJ« µ 7LPH RI ,PSOHPHQWDWLRQ GD\V SULRU WR GD\ RI WKH HYHQW

&RPSXWHU ODE VKHHWV

-6-


-

3ULQW 2 &ROO\ $G H[DPSOH

-7-


3ULQW 2 &ROO\ LQVHUW 6XJJHVWLRQ 6KHHWV R 3UH PDGH FDUGVWRFN VXJJHVWLRQ VOLSV LQVHUWHG LQWR WKH 2·&ROO\ R ,I VWXGHQW ZULWHV D VXJJHVWLRQ DQG WKHLU LQIRUPDWLRQ RQ WKLV SDUWLFXODU VKHHW DQG HQWHUV LW LQWR D VXJJHVWLRQ ER[ WKH\ KDYH D FKDQFH WR ZKHQ DQ L7XQHV PXVLF FDUG RU VRPH RWKHU SUL]H R 7LPH RI ,PSOHPHQWDWLRQ 3ODFH LQ 2·&ROO\ ZHHNV DIWHU VXJJHVWLRQ ER[HV KDYH EHHQ VHW XS RQ FDPSXV 2QFH D PRQWK RQ WKH VDPH ZHHNGD\ SODFH WKH FRQWHVW LQ 2·&ROO\ 2ULJDPL $LUSODQH R ,QVHUW VKHHWV LQWR 2·&ROO\ R 6KHHWV VKRXOG IROG XS WR FUHDWH SDSHU DLUSODQHV R ,QVWUXFWLRQV VKRXOG EH ZULWWHQ RQ WKH VKHHW DORQJ ZLWK WKH IROORZLQJ ,&, SURYLGHV \RX WKH UHVRXUFHV \RX QHHG H J WKLV SDSHU KRZ WR DSSO\ WKHVH UHVRXUFHV WR EHWWHU \RXUVHOI H J WKH IROGLQJ DQG IROORZLQJ LQVWUXFWLRQV DQG WKH UHOHYDQFH RI DSSO\LQJ WKHVH UHVRXUFHV WR UHDO OLIH WR EXLOG DQG GR VRPHWKLQJ H J FUHDWH D Á\LQJ SODQH

R 7LPH RI ,PSOHPHQWDWLRQ 3ODFH RQFH HLWKHU EHJLQQLQJ RU PLG VHPHVWHU

-8-


2XWGRRU /DZQ 3RVWHU ERDUG ‡ R R R R ‡

&UHDWLYLW\ DQG ,QQRYDWLRQ ,V :KDW <RX 0DNH ,W /DUJH SRVWHU ERDUG ORFDWHG LQ /LEUDU\ /DZQ 3URYLGH SDLQW FUD\RQV PDUNHUV VWLFNHUV PDJD]LQHV JOXH VSUD\ SDLQW HWF (QFRXUDJH VWXGHQWV WR DGG WR WKH ERDUG ([ 6WXGHQW PD\ GUDZ D ZLQGPLOO VLJQLI\LQJ LQQRYDWLRQ 7LPH RI ,PSOHPHQWDWLRQ 3ODFH RQFH EHJLQQLQJ RI WKH VHPHVWHU

6LGHZDON FKDONLQJV

‡ ‡ ‡

‡ ‡ ‡

9LVXDOO\ VWLPXODWLQJ 9HU\ FRORUIXO LOOXVWUDWLRQV OHWWHUV 7LPH RI ,PSOHPHQWDWLRQ 3ODFH GD\V EHIRUH GD\ RI WKH HYHQW

&RORUIXO +LJKOLJKW FROOHJHV WKDW PD\ EH LQWHUHVWHG LQ WKLV SDUWLFXODU VSHDNHU ZRUNVKRS 7LPH RI ,PSOHPHQWDWLRQ 3ODFH GD\V EHIRUH GD\ RI WKH HYHQW

-9-

$ IUDPHV


LQWHUDFWLYH ‡ R R R R

7R HQFRXUDJH VWXGHQWV WR WKLQN DERXW FUHDWLYLW\ DQG LQQRYDWLRQ DQG KRZ LW DSSOLHV WR WKHLU FROOHJH DQG PDMRU $QVZHU WKH TXHVWLRQ ´+RZ FUHDWLYLW\ DQG LQQRYDWLRQ LV LQFRUSRUDWHG LQ P\ FROOHJH" PLQXWHV ORQJ :LQQHU UHFHLYHV DQ L3DG 7LPH RI ,PSOHPHQWDWLRQ $SSURSULDWH WR KRVW DQ\WLPH GXULQJ WKH VHPHVWHU

9LGHR FRQWHVW

%LJ %R[HV ‡ ‡ ‡ ‡ ‡

-10-

+DYH WZR ODUJH [ [ VXJJHVWLRQ ER[HV RQH E\ /LEUDU\ /DZQ RQH E\ 7KH 4XDG

7KH ODUJH VL]H VKRXOG JDUQHU VRPH DWWHQWLRQ $OVR KDYH D VWXGHQW QHDU WKH ER[ KDQGLQJ RXW EODQN VKHHWV RI SDSHU DQG SHQV SUHIHUDEO\ SHQV ZLWK WKH ,&, ORJR QDPH RQ WKHP DQG H[SODLQLQJ WKH VXJJHVWLRQ ER[ $IWHU HYHQW SODFH VPDOOHU YHUVLRQV RI ER[HV DURXQG FDPSXV 3ODFH VLJQDJH DURXQG WKHVH ER[HV IXUWKHU H[SODLQLQJ WKHLU SXUSRVH XQWLO ,&, VXJJHVWLRQ ER[HV EHFRPH FRPPRQ NQRZOHGJH 7LPH RI ,PSOHPHQWDWLRQ 3ODFH DV VRRQ DV SRVVLEOH DIWHU WKH VHPHVWHU·V ÀUVW VSHDNHU RU ZRUNVKRS


*XHULOOD DQG RWKHU XQGHU VHDW SUL]H R R R R

$W VSHDNLQJ HYHQWV 3ODFH D SUL]H RU WLFNHW IRU D SUL]H XQGHU DW OHDVW RQH VHDW 7HOO VWXGHQWV WR ORRN XQGHU VHDW DW WKH HQG RI VSHDNHU :RUWKZKLOH SUL]HV L3RGV *LIW FDUGV 0RYLH SDVVHV 7ULSV 7LPH RI ,PSOHPHQWDWLRQ +RVW DIWHU HLWKHU HYHU\ VSHDNHU RU HYHU\ RWKHU VSHDNHU

RWKHU

6XQJODVVHV ZLWK ,&, ORJR DQG WLWOH +DQGOHEDU ELNH ÁLHUV SODFHG RQ ELNHV LQ ELNH UDFNV DURXQG FDPSXV WKLQN ZLQGVKLHOG ÁLHUV

)DQQ\ SDFNV

%LJ SRFNHW NLG R

-11-

)RU 6SULQJ &RQWHVW +DYH D VWXGHQW ZDON DURXQG ZLWK RYHU VL]HG SRFNHWV ZLWK IDNH PRQH\ IDOOLQJ RXW DQG KDQG RXW ÁLHUV SRFNHWV VKRXOG ORRN VLPLODU WR ZDOOHW LQ WKLV DG EXW HYHQ PRUH REYLRXV <RXWXEH 1HZ <RUN /RWWHU\ :DOOHW (QY\ )OLHUV VKRXOG UHDG VRPHWKLQJ DORQJ WKHVH OLQHV ´, EHW \RX ZLVK \RXU SRFNHWV FRXOG ORRN OLNH PLQH 7U\ HQWHULQJ WKH ,&, &UHDWLYLW\ &KDOOHQJH :RUN RQ DQ DPD]LQJ PHDQLQJIXO SURMHFW QHWZRUN DQG PLQJOH ZLWK SHHUV IURP RWKHU FROOHJHV DQG SRVVLEO\ ZLQ D IDW VWDFN RI FDVK WR EH H[DFW 7LPH RI ,PSOHPHQWDWLRQ +DYH ZDON DURXQG FDPSXV KDSSHQ RQO\ WZLFH WKH VHPHVWHU 2QFH DW WKH EHJLQQLQJ RI VHPHVWHU DQG FORVHU WR WKH HQG GDWH WR HQWHU WKH FKDOOHQJH


3XEOLF UHODWLRQV 3XEOLF 5HODWLRQV LV LPSRUWDQW IRU ,&, EHFDXVH RQH RI WKH ELJ JHVW VWUXJJOHV ZLWK ,&, ULJKW QRZ LV IHZ DUH DZDUH RI WKH RU JDQL]DWLRQ DQG LWV PHVVDJH 7KURXJK SURPRWLRQV 8$ KRSHV WR RIIHU D XQLTXH ZD\ WR VSUHDG WKDW PHVVDJH DQG KHOS LW VWLFN LQ WKH PLQGV RI VWXGHQWV $OVR 8$ KRSHV WR PDNH ,&, DQ RUJDQL]DWLRQ WKDW FRPHV WR WKH PLQGV RI VWXGHQWV ZKHQ WKLQN LQJ RI LQYROYHPHQW RQ FDPSXV

-12-


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´KDQGV RQµ LQ D FUH DWLYH ZD\ WR GUDZ DWWHQWLRQ WR ,&,·V PHVVDJH )RU H[DPSOH DPEDVVDGRUV FDQ VHW XS VWDWLRQV RQ FDP SXV ZLWK KLJK VWXGHQW WUDIÀF DQG KDYH KDQG FXW RXWV ZKHUH WKH\ FDQ ZULWH RQ WKHP VRPHWKLQJ WKH\ ZRXOG FKDQJH DERXW WKH XQLYHUVLW\ RU ZKDW WKH\ EHOLHYH WR EH FUHDWLYH RU MXVW FUHDWH VRPHWKLQJ RQ WKH KDQGV HWF 8VLQJ WKH KDQGV ZLOO UHLQIRUFH WKH ´KDQGV RQµ WKHPH ZKLOH EHLQJ PHPRUDEOH WR WKH VWX GHQW 7KH SRVLWLRQLQJ VWDWHPHQW VKRXOG DOVR EH UHVWDWHG DW VSHDNHUV DQG RWKHU HYHQWV ZLWK WKH RUJDQL ]DWLRQ WR KHOS UHLQIRUFH WKH PHVVDJH DQG FUHDWH XQLW\ EHWZHHQ WKH SURPRWLRQDO PDWHULDOV WKH HYHQWV DQG ZKDW ,&, VWDQGV IRU

-13-


7KUHH NH\ PHVVDJH SRLQWV IRU ,&, &UHDWLYLW\ DQG ,QQRYDWLRQ DUH IRU HYHU\ ÀHOG RI VWXG\ &UHDWLYLW\ PHDQV DSSURDFKLQJ SUREOHPV LQ D IUHVK ZD\ PHDQLQJ FUHDWLQJ VROXWLRQV IURP RXU JLYHQ VNLOO VHWV DQG WDOHQWV³WUDGLWLRQDOO\ FUHDWLYH RU QRW ,QVWLWXWH IRU &UHDWLYLW\ DQG ,QQRYDWLRQ FRQQHFWV SHRSOH DQG LGHDV IURP HYHU\ PDMRU IURP DFURVV WKH 268 FDPSXV

EURDG 3XEOLF UHODWLRQV VXJJHVWLRQV ‡ ,&, ZRXOG EHQHÀW JUHDWO\ IURP KDYLQJ D ´ERDUGµ RI VWXGHQWV RU ´DPEDVVDGRUVµ IURP HYHU\ FROOHJH WKDW FDQ KHOS VSUHDG WKH ZRUG ZLWKLQ WKHLU VFKRROV DERXW XSFRPLQJ HYHQWV DQG DOVR WR SURYLGH LQVLJKW LQWR WKH VWXGHQWV RI WKDW SDUWLFXODU ÀHOG RI VWXG\ ‡

2QFH D ERDUG RI VWXGHQWV LV HOHFWHG 8$ VXJJHVWV XWLOL]LQJ WKHVH VWXGHQWV DV SURPRWLRQDO DGYRFDWHV IRU ,&,

‡ ,&, VKRXOG VHQG QHZV UHOHDVHV WR DOO PDMRU PHGLD RXWOHWV WKDW VWXGHQWV XVH 7KLV ZLOO HQFRXUDJH FRYHUDJH RI HYHQWV DQG DOVR FRXOG OHDG WR VWRULHV DERXW WKH VSHDNHUV HWF WKDW DUH XSFRPLQJ ‡ (YHQ WKRXJK UHVHDUFK LQGLFDWHG WKDW 268 VWXGHQWV GLVOLNHG WKH 8QLYHUVLW\·V HPDLOLQJ SURFHGXUHV SURYLGLQJ WKH VWXGHQWV ZLWK DQ RSW LQ SROLF\ ZLOO HQVXUH WKDW RQO\ WKRVH VWXGHQWV LQWHUHVWHG LQ KHDULQJ DERXW ,&,·V HYHQWV ZLOO UHFHLYH WKH H PDLOV ‡

,&, QHHGV WR DOORZ IRU VWXGHQW FRPPHQWV DQG VXJJHVWLRQV LQ D FUHDWLYH DQG LQQRYDWLYH ZD\

-14-


6SHFLILF 3U VXJJHVWLRQV 8$ UHFRPPHQGV KDQJLQJ XS Á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ÀYH WR VHYHQ EXVLQHVV GD\V EHIRUH DQ HYHQW VSHDNHU 6XJJHVWHG RXWOHWV IRU QHZV UHOHDVHV DUH WKH 2·&ROO\ )DFHERRN GHSDUWPHQW KHDGV LQ HY HU\ VFKRRO RU FROOHJH 7ZLWWHU RWKHU VRFLDO PHGLD SODWIRUPV 6RPH ZD\V IRU DPEDVVDGRUV WR SURPRWH WKH ,&, LV WR KDQG RXW ÁLHUV RQ FDPSXV EHIRUH DQ HYHQW KDQJLQJ ÁLHUV LQ WKHLU VFKRROV VSHDNLQJ LQ WKHLU FODVVHV HQFRXUDJLQJ VWXGHQWV WR VLJQ XS IRU H PDLO DQQRXQFHPHQWV

-15-


6SHFLILF 3U VXJJHVWLRQV $QRWKHU ZD\ WR JHW VWXGHQWV LQYROYHG ZLWK WKH ,&, LV IRU DPEDVVDGRUV WR VHW XS WDEOHV DURXQG FDPSXV ZLWK SURPRWLRQDO PDWHULDOV DQG LQIRUPDWLRQ DERXW ,&, DQG XSFRPLQJ HYHQWV WR PDNH ,&, PRUH YLVLEOH DQG WKHLU FDXVH PRUH NQRZQ ( PDLO OLVWV VKRXOG EH VHW XS DW HYHU\ HYHQW WR DOORZ VWXGHQWV WR OHDYH WKHLU H PDLOV LI WKH\ ZDQW WR EH FRQWDFWHG IRU ,&,·V IXWXUH VSHDNHUV FRQWHVWV HWF ,&, DPEDVVDGRUV VKRXOG EH HQFRXUDJHG WR SDVV DURXQG DQ H PDLO RSW LQ VKHHW ZKHQHYHU WKH\ VSHDN DW FODVVHV RU VHW XS WDEOHV RQ FDPSXV ZLWK LQIRUPDWLRQ DERXW ,&, 3ODFH 6XJJHVWLRQ %R[HV RQ FDPSXV IRU VWXGHQWV WR SODFH WKHLU LGHDV RI KRZ WR LPSURYH WKH 268 FDPSXV RU IRU WKH QH[W ´ELJ LGHD µ $PEDVVDGRUV VKRXOG PRQLWRU WKH 6XJJHVWLRQ %R[HV VR WKH\ FRXOG EH SUHVHQW WR DQVZHU DQ\ TXHVWLRQV DERXW WKH 6XJJHVWLRQ %R[HV H[SODLQ WKH &RP PHQW %R[HV RU DQVZHU DQ\ TXHVWLRQV DERXW WKH ,&, RQ WKH VSRW

-16-


6SHFLILF 3U VXJJHVWLRQV $QRWKHU FUHDWLYH ZD\ IRU VWXGHQWV WR IHHO DV WKRXJK WKHLU FRPPHQWV DQG VXJ JHVWLRQV DUH EHLQJ KHDUG LV WR EH DEOH WR SRVW WKHP RQ WKH ,&, ZHEVLWH )DFH ERRN DQG 7ZLWWHU DFFRXQWV WKHQ VWXGHQWV FDQ YRWH RU UHWZHHW WKH VXJJHVWLRQV WKH\ OLNH EHVW 7KH PRVW YRWHG RQ VXJJHVWLRQ ZRXOG WKHQ EH ,&,·V MRE WR WU\ DQG PDNH KDSSHQ

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

-17-


0(GLD VRFLDO PHGLD XVH WKH IROORZLQJ PHGLD )LYH WR VHYHQ GD\V EHIRUH VSHDNHUV HYHQWV

R FROO\ IURQW SDJH DG )URQW SDJH DGV IRU WKH 2·&ROO\ FRVW DSSUR[LPDWHO\ SHU GD\ 5XQ WKH DG WKH 0RQGD\ EHIRUH D VSHDNHU DQG WKH GD\ WKH VSHDNHU ZLOO EH RQ FDPSXV 0RQGD\ LV WKH GD\ WKDW WKH PRVW VWXGHQWV UHDG WKH SDSHU DQG UXQQLQJ DQ DG WKH GD\ RI ZLOO JLYH WRS RI PLQG DZDUH QHVV DERXW WKH HYHQW

$ IUDPHV 8$ VXJJHVWV XVLQJ $ )UDPHV RQO\ IRU WKH ZHHN RI WKH HYHQW EHFDXVH RI WKHLU KLJK FRVW

-18-


XVH WKH IROORZLQJ PHGLD WKURXJKRXW WKH \HDU

2 FROO\ LQVHUWV ,QVHUWV FRVW IRU SOXV WKH SULFH RI SULQWLQJ 7KHUH LV D PLQLPXP RI LQVHUWV DQG D PD[LPXP RI FLUFXOD WLRQ UDWH RI WKH 2·&ROO\ 7KH EHJLQQLQJ DQG PLGGOH RI WKH VHPHVWHU DUH JRRG WLPHV WR UXQ WKHVH

6RFLDO PHGLD RXWOHWV VXFK DV 7ZLWWHU )DFH ERRN )RXUVTXDUH DQG %ORJJHU DUH IUHH WR FUHDWH DQG PDLQWDLQ 7KH\ DUH JUHDW IRU UDLVLQJ DZDUHQHVV DQG NHHSLQJ VWX GHQWV XSGDWHG DERXW WKH ,&, DQG LWV ODWHVW HYHQW 7KH NH\V WR VRFLDO PHGLD VXFFHVV DUH JDLQLQJ D VWURQJ IROORZLQJ IULHQG OLVW UHOD\LQJ UHOHYDQW LQWHUHVWLQJ LQIRUPDWLRQ DQG HQJDJLQJ ZLWK \RXU DXGLHQFH 1HY HU UHVRUW WR 6SDP WR JHW WKH ZRUG RXW 6SDPPLQJ \RXU VRFLDO PHGLD DXGLHQFH OHDGV WR LVRODWLRQ DQG \RXU PHVVDJLQJ ZLOO IDGH WR ´ZKLWH QRLVH µ

6RFLDO PHGLD

-19-


:K\ LV WKLV JRRG" 8$·V UHFRPPHQGDWLRQV ZLOO KHOS WR DFFRPSOLVK WKH IROORZLQJ JRDOV ‡ +HOS ,&, ´UHGHÀQH FUHDWLYLW\µ IRU VWXGHQWV RI DOO PDMRUV DQG GLVFLSOLQHV ‡

$VVLVW ,&, LQ FUHDWLQJ DQG LPSOHPHQWLQJ FUHDWLYH DQG LQQRYDWLYH ZD\V WR VSUHDG DZDUHQHVV RI WKH LQVWLWXWH DFURVV FDPSXV VSHFLÀFDOO\ WR WKH WDUJHW DXGLHQFH

‡

$LG ,&, LQ PHQGLQJ WKH EURNHQ FRPPXQLFDWLRQ DFURVV FROOHJHV LQ RUGHU WR JDLQ DZDUHQHVV IRU ZRUN VKRSV VSHDNHUV DQG WKH ,&, LQ JHQHUDO

‡

7R LPSURYH FDPSXV FRPPXQLFDWLRQ RYHUDOO

‡

+HOS FROOHJHV WR QHWZRUN DQG HQJDJH ZLWK RWKHU GLVFLSOLQH DUHDV GHSDUWPHQWV VFKRROV HWF DQG WKHLU VWXGHQWV

‡

7R LQFUHDVH VWXGHQW LQWHUDFWLRQ WKURXJKRXW WKRVH FROOHJHV GHSDUWPHQWV

‡

+HOS ,&, GHÀQH D VLQJOH ORFDWLRQ IRU VSHDNHUV

‡

7R VXSSRUW 268 DQG HVWDEOLVK LW DV D OHDGHU LQ LQQRYDWLRQ DQG FUHDWLYLW\

-20-


$SSHQGL[ 7KH IROORZLQJ SDJHV FRQWDLQ H[DPSOHV RI D SUHVV UHOHDVH LQ LWV VWDQGDUG IRUPDW 3OHDVH UHDG SUHVV UHOHDVHV IRU JHQHUDO LQIRUPDWLRQ DV WR KRZ WR ZULWH RQH FRUUHFWO\ 3UHVV UHOHDVHV DUH DOVR VRPHWLPHV FDOOHG PHGLD UHOHDVHV

-21-


-22-

%" #&./0 , . $. ,% 3&(( " 03+ 0+ 0%."" /"*0"* "/ *! +*0 &* 0%" )+/0 ."("2 *0

7 1+0"/ /%+1(! " ,+/&0&2" &*0.&$1&*$ *! +*(5 0%" 9)+/0 ."("2 *0: &*#+.) 0&+* 8

%."" 9 : /%+1(! (3 5/ "*! *"3/ ."(" /" /&$* (&*$ 0%"." &/ *+ )+." &*#+.) 0&+*

!!."// +# %&/ +. %". +.$ *&6 0&+*

+*0 0 &*#+.) 0&+* &* (1!&*$ 0%" /,+'"/,"./+*:/ * )" ,%+*" *1) ". " ) &( *! "

/ )" #+. (( 0%" *"3/ ."(" /"/ +# +), *5 0 % / $"*". ( &*#+.) 0&+* *! ."/0 0"/

%" "*! +# 0%" *"3/ ."(" /" /%+1(! +*0 &* +&(".,( 0" 3%& % &/ "//"*0& ((5 0%"

,1 (& ."( 0&+*/ 3.&0&*$ 0&,/

)") ". +# 0%" ,."// "" 0%" //+ & 0"! ."// % *! ++' #+. )+." ,."// ."(" /" *!

+. ,+&*0 #+*0 *+.) ((5 '",0 0+ +*" , $" *! " /"*0 0%.+1$% " ) &( 0+ /," &#&

."// ."(" /"/ /%+1(! % 2" *+.) ( , $" ) .$&*/ " !+1 (" /, "! 3.&00"* &*

+# / &!

(3 5/ 1/" 0%" .1(" 9 / &! : 4 7 %" )""0&*$ 3&(( " #1* 8 /0 * )" / &!

,."// ."(" /" 3&0% 0%" (" /0 &),+.0 *0 &*#+.) 0&+* * (1!" -1+0"/ &* *"3/ ."(" /" *!

&*#+.) 0&+* +!5 +# , . $. ,% 3&0% )+/0 &),+.0 *0 &*#+.) 0&+* &/ (3 5/ #&./0 "*!&*$

0%" )+/0 &),+.0 *0 &*#+.) 0&+*

"( *&" $" */0&010" #+. ." 0&2&05 *! **+2 0&+* "(",%+*" 1) ". ) &( !!."// %00, "*0.",."*"1./%&, +'/0 0" "!1 ." 0&2&05 1 0&0(" 0&((3 0". '( ,"*&*$ /"*0"* " /%+1(! " *+ )+." 0% * 3+.!/ 3&0%


-23-

2&3/52$&3 4/ )&,0 %&6&,/0 8/52 3+*,,3 ".% "00,8 8/52 *%&"3 4/ 2&", ,*'&

-&,".*& 0"(& /+34"4& &%5 *3 ". +,")/-" 4"4& .*6&23*48 )".%3 /. /2(".*9"4*/. 7*4) 4)&

/2 -/2& *.'/2-"4*/. $",, &,".*& "(& "4 /2 & -"*,

4)& '5452& (&.&2"4*/.3 4/ "002/"$) 02/#,&-3 *. " .&7 ".% 5.*15& 7"8 <

"./4)&2 '*6& ".% 3/ /. ".% 3/ '/24) < &"#/%8 3"*% ; /0&'5,,8 4)"4 $". 34"24 " 2&6/,54*/. '/2

; ' $". 2&"$) &6&. '*6& 345%&.43 '2/- &6&28 3$)//, 30&"+ "4 4)/3& '*6& 7*,, 2&"$)

%*''&2&.4 7"83 /' 4)*.+*.( *. &6&28 "30&$4 /' ,*'&

2&30/.3&3 '2/- 4)& 345%&.43 *3 (/", *3 4/ &.$/52"(& 345%&.43 4/ 4)*.+ $2&"4*6&,8 ".% 4/ 53&

&"#/%8 )"3 6*3*4&% -5,4*0,& $"-053&3 "$2/33 4)& $/5.428 ".% )"3 2&$&*6&% (2&"4

$*2$5,"4& ".% 02/#,&-3 (/ 5.3/,6&% <

7/2,% < &"#/%8 3"*% ;!*4)/54 $2&"4*6*48 ".% 5.*15& 0&230&$4*6&3 4)& 3"-& *%&"3 $/.4*.5& 4/

; 45%&.43 .&&% 4/ 5.%&234".% 4)"4 $2&"4*6*48 *3 &33&.4*", '/2 35$$&33 *. 4)& -/%&2.

3&2*&3 30/.3/2&% #8 =3 .34*454& '/2 2&"4*6*48 ".% ../6"4*/.

%*3$533*.( 4)& 2&,&6".$& /' $2&"4*6*48 *. 4)& -/%&2. 7/2+0,"$& &"#/%8 *3 0"24 /' " 30&"+&2

&"#/%8 7)/ (2"%5"4&% '2/- "26"2% 7*4) " #"$)&,/2=3 %&(2&& *. 038$)/,/(8 7*,, #&

+,")/-" 4"4& .*6&23*48 /. )523%"8 ".

"4 ",,"()&2 #" 2&." "4 0 -

4*,,7"4&2 +," ".

: 38$)*"42*34 ".% "54)/2 "- &"#/%8 7*,, #& 30&"+*.( "4

&,".*& "(& .34*454& '/2 2&"4*6*48 ".% ../6"4*/. &,&0)/.& 5-#&2 -"*, %%2&33 )440 &.42&02&.&523)*0 /+34"4& &%5 $2&"4*6*48


8$ ZDQWV WR NQRZ ZKDW \RX WKLQN :H HQFRXUDJH DQ RSHQ GLDORJXH ZLWK RXU FOLHQWV DQG DUH KHUH IRU \RX DURXQG WKH FORFN HQVXULQJ RXU TXDOLW\ RI ZRUN LV ÀUVW LQ FODVV ( PDLO XV DW XDGYHUWLVLQJ RVX#JPDLO FRP RU FDOO $FFRXQW 0DQDJHU 7D\ORU 1L[RQ DW &KHHULR 8$ LV D GLYLVLRQ RI $G&OXE

-24-



Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.