EFMM6006 ASHLEIGH CUSACK STUDENT NO.1306330 TRENDS & INSPIRATION PRODUCT DESIGN PACK STRATEGIC IMPLEMENTATION & CAREER PLANNING
CONTENTS
01 THE COLLECTIONS 02 PORTRAIT 05 08
INSPIRATION CADS
14 VENICE 16 20
INSPIRATION CADS
26 ANGLOMANIA 28 32
INSPIRATION CADS
38 MATERIALS
THE COLLECTIONS
Three new collections; Venice, Portrait and Anglomania come together in this new line to create an eclectic mix of tradition and modernity. Old and new have been combined to achieve an up to date take on Vivienne’s classic designs whilst maintaining the core values and styles known of the brand. Comfort and quality are combined to achieve a range of lingerie that can be worn all day at work or simply in the bedroom. As Vivienne says “fashion is about eventually being naked”. This attitude is reflected in the new line through suggestive lace placements and sensual fabrics.
1
2
Pantone Solid Coated Warm Gray 1 C Pantone Solid Coated 503 C Pantone Solid Coated 2134 C Pantone Solid Coated 5497 C Pantone Solid Coated 2334 C Pantone Solid Coated 7521 C Pantone Solid Coated Black 7 C
1 | PORTRAIT COLLECTION 3
Vivienne Westwood Gold Label SS15
Victoria’s Secret SS16 4
Georges Hobeika SS16
5
FEMININE PASTEL LIGHT FLORAL SHEER
6
1 | PORTRAIT COLLECTION
Inspired by one of Vivienne’s very first corset designs we see her classic portrait collection reinvented. Using Pantone’s colours of the year along with other light, chalky tones, this collection has a very feminine, soft ambience reminiscent of Westwood’s portrait corset imagery. Boucher’s Daphnis and Chloe painting is the original inspiration and continues to fuel this collection.
7
PORTRAIT LACE BODY
SIZES: 8, 10, 12, 14, 16 RRP: £120 COST PRICE: £40 MARGIN: 66.67% FABRIC: ORGANIC COTTON, LEAVERS LACE, SILK, CELLULOSE FIBRE ORDER QUANTITY: 750
8
PORTRAIT LACE SCALLOP BRA & THONG SIZES: 30A to 36E RRP: £80 COST PRICE: £30 MARGIN: 62.50% FABRIC: ORGANIC COTTON, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1800 SIZES: 8, 10, 12, 14, 16 RRP: £50 COST PRICE: £20 MARGIN: 60% FABRIC: ORGANIC COTTON, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1650
9
PORTRAIT TEDDY
SIZES: 8, 10, 12, 14, 16 RRP: £100 COST PRICE: £30 MARGIN: 70% FABRIC: ORGANIC COTTON, SILK, CELLULOSE FIBRE ORDER QUANTITY: 750
10
PORTRAIT BRALET & HIGH WAISTED KNICKERS SIZES: 8, 10, 12, 14, 16 RRP: £90 COST PRICE: £30 MARGIN: 66.67% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1125 SIZES: 8, 10, 12, 14, 16 RRP: £45 COST PRICE: £20 MARGIN: 55.56% FABRIC: ORGANIC COTTON, SILK, CELLULOSE FIBRE ORDER QUANTITY: 1125 11
PORTRAIT LACE SLIP
SIZES: 8, 10, 12, 14, 16 RRP: £120 COST PRICE: £40 MARGIN: 66.67% FABRIC: ORGANIC COTTON, LEAVERS LACE, SILK, CELLULOSE FIBRE ORDER QUANTITY: 750
12
PORTRAIT TRIANGLE LACE BRA & BRIEFS SIZES: 8, 10, 12, 14, 16 RRP: £60 COST PRICE: £20 MARGIN: 66.67% FABRIC: ORGANIC COTTON, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1125
SIZES: 8, 10, 12, 14, 16 RRP: £40 COST PRICE: £20 MARGIN: 50% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1125
13
14
Pantone Solid Coated 7427 C Pantone Solid Coated 7560 C Pantone Solid Coated 532 C Pantone Solid Coated 7449 C Pantone Solid Coated 7524 C Pantone Solid Coated 7516 C Pantone Solid Coated 7527 C
2 | VENICE COLLECTION 15
Victoria’s Secret 2015
Mulberry AW16 16
Vivienne Westwood ????? AW15
17
DARK MYSTERY LUXE OPULENT RICH 18
2 | VENICE COLLECTION
Opulence and decadence sum up the key features of the Venice collection. Rich, sensual colours on luxurious fabrics take from the mysterious Venetian carnivals and the depths of the water filled city.
19
VENICE EXTREME STRAP BODY
SIZES: 8, 10, 12, 14, 16 RRP: £140 COST PRICE: £40 MARGIN: 71.43% FABRIC: ORGANIC COTTON, MESH, SILK, CELLULOSE FIBRE ORDER QUANTITY: 250
20
VENICE BAND BRA, SUSPENDER & THONG SIZES: 30A to 36E RRP: £90 COST PRICE: £40 MARGIN: 55.56% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1200 SIZES: 8, 10, 12, 14, 16 RRP: £30 COST PRICE: £10 MARGIN: 66.67% FABRIC: ORGANIC COTTON, SILK, CELLULOSE FIBRE ORDER QUANTITY: 500 SIZES: 8, 10, 12, 14, 16 RRP: £40 COST PRICE: £15 MARGIN: 62.50% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1100
21
VENICE CROSS BACK BRALET & HIGH WAISTED KNICKERS SIZES: 8, 10, 12, 14, 16 RRP: £70 - £100 COST PRICE: £25 - £40 MARGIN: 60 - 64.29% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE, CELLULOSE FIBRE ORDER QUANTITY: 1125 SIZES: 8, 10, 12, 14, 16 RRP: £50 COST PRICE: £20 MARGIN: 60% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE , CELLULOSE FIBRE ORDER QUANTITY: 1125
22
VENICE QUARTER CUP BRA, SUSPENDER & BRIEFS SIZES: 30A to 36E RRP: £90 COST PRICE: £40 MARGIN: 55.56% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE, TENCEL ORDER QUANTITY: 1200 SIZES: 8, 10, 12, 14, 16 RRP: £35 COST PRICE: £10 MARGIN: 71.43% FABRIC: ORGANIC COTTON, SILK, TENCEL ORDER QUANTITY: 500 SIZES: 8, 10, 12, 14, 16 RRP: £40 COST PRICE: £15 MARGIN: 62.50% FABRIC: ORGANIC COTTON, SILK, LEAVERS LACE, TENCEL ORDER QUANTITY: 1100 23
VENICE HARNESS SET
SIZES: 30A to 36E 8, 10, 12, 14, 16 RRP: £170 COST PRICE: £50 MARGIN: 70.59% FABRIC: ORGANIC COTTON, SILK, MESH, CELLULOSE FIBRE ORDER QUANTITY: 2400
24
25
26
Pantone Solid Coated 7621 C Pantone Solid Coated 1815 C Pantone Solid Coated 2221 C Pantone Solid Coated 292 C Pantone Solid Coated 276 C Pantone Solid Coated 625 C Pantone Solid Coated Gray 1 C
3 | ANGLOMANIA COLLECTION 27
Vivienne Westwood SS16
Vivienne Westwood SS16 28
Theresa McCudden AW15/16
29
BRIGHT CLASHING BOLD BRITISH
30
3 | ANGLOMANIA COLLECTION
Following on from Vivienne’s classic Anglomania designs and British heritage we find the Anglomania Lingerie collection. With bold clashing prints in England’s red white and blue, Anglomania is given a contemporary update in avant garde shapes.
31
ANGLOMANIA CONTRAST BODY
SIZES: 8, 10, 12, 14, 16 RRP: £70 COST PRICE: £20 MARGIN: 71.43% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 750
32
ANGLOMANIA HIGH APEX BRA & CONTRAST BRIEFS SIZES: 8, 10, 12, 14, 16 RRP: £40 COST PRICE: £15 MARGIN: 62.50% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1125
SIZES: 8, 10, 12, 14, 16 RRP: £20 COST PRICE: £7.50 MARGIN: 62.50% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1125
33
ANGLOMANIA TRIANGLE BRA & CHEVRON BRIEFS SIZES: 8, 10, 12, 14, 16 RRP: £40 COST PRICE: £15 MARGIN: 62.50% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1125
SIZES: 8, 10, 12, 14, 16 RRP: £20 COST PRICE: £7.50 MARGIN: 62.50% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1125
34
ANGLOMANIA HIGH APEX BRA & CONTRAST BRIEFS SIZES: 30A to 36E RRP: £50 COST PRICE: £15 MARGIN: 70% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1800
SIZES: 8, 10, 12, 14, 16 RRP: £20 COST PRICE: £7.50 MARGIN: 62.50% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 1650
35
ANGLOMANIA CORSET
SIZES: 8, 10, 12, 14, 16 RRP: £90 COST PRICE: £35 MARGIN: 61.11% FABRIC: ORGANIC COTTON, CELLULOSE FIBRE ORDER QUANTITY: 750
36
37
38
MATERIALS USED: ORGANIC COTTON
In an effort to ensure the brand is eco friendly and sustainable, organic cotton and cellulose fiber will be used as the base materials in each garment. Leaver’s lace and satin provide a great quality and luxury aspect to the collections.
LEAVER’S LACE
SATIN
CELLULOSE FIBER
“The more intensively a textile comes into contact with the skin (and the more sensitive the skin), the higher the human ecological requirements to be met” - OEKO-TEX STANDARD 100, 2016
39
40