On Friday the 11th of August, THE CUSTOM CHEF™ Officially launched an exclusive boutique store at Macy’s Flagship Herald Square store - New York.
I would like to acknowledge and thank the First-class team at Macy’s for their commitment and deter mination in Partnering to open the very first THE CUSTOM CHEF™ boutique in New York City.
THE CUSTOM CHEF™ has revolutionized the way knives are sold Globally. And the initial successes @ Macy’s demonstrates this success too.
After securing the #1 spot in the Souther n hemisphere for knife specialty sales, we have set our sights on replicating this success in the Norther n hemisphere.
THE CUSTOM CHEF™ is the World’s #1 Kitchen concession, and our products have sold in excess of 100 million pieces backed by a Lifetime Guarantee.
THE CUSTOM CHEF™ was the winner of the 2023 Innovation of Excellence Award, and is loved by Chefs worldwide.
I would like to thank THE CUSTOM CHEF™ Team for continually delivering Over & Above the brief. Each store just keeps getting better. Let’s keep Innovating & Disrupting the kitchen category, whilst pursuing and delivering on our relentless pursuit of per fection.
Whilst our products are used in the preparation of over 3 billion meals a year….. there are 8 billion people in the world…multiple meals per day….X 365 days per year….so do the maths – we have a long way to go!!
We are very excited for a strong Q4.
Steven Lew. Steven Lew Executive Chair man
