Graphic Design

Page 1

Needles Christmas Tree Lot

Design


Designed and produced by Ashley Wilkins Graphic Design University of Detroit Mercy School of Architecture December 2011




Needles Christmas Tree Lot 2135 Michigan Ave Image and Branding....................3 Corktown Neighborhood Wayfinding....................................5 Storefront Facade........................7 243.413.9276 Interior..........................................9


Image and Branding

Business Card Front

Back

Logo

Needles Christmas Tree Lot

3

2135 Michigan Ave Corktown Neighborhood 243.413.9276

10 96

Michigan Ave 75

3


Tree Tag

Recycled Cardboard

e uc r p e S 30. u l $

0 0

B Logo Cut-out

4


Wayfinding

Location of Sidewalk Stamps indicating directionality of store Area for signage and street lamp signs Needles Christmas Tree Lot

5

Michigan Ave


Signage/Banner

Sidewalk Logo Stamp

6


Storefront Facade

Front Elevation

Needles

“Pop-up” Sign

Christmas Tree Lot

Heat Lamp Overhang

Open doors during business hours

7


Side Elevation

Spot Light Logo Stamp

Back Elevation

Blue Paint

White Paint

8


Interior Plan

Set up tree’s in a non-uniform way to resemble the way outdoor Christmas Tree lots are laid out. Keep doors open during business hours to allow a freer flow of people.

Open doors during business hours Loading Zone

Pedestrian Circulation

Sales Kiosk

Loading Zone

9

Open doors during business hours


Sales Kiosk

Paper Lanterns Logo Stamp

Laminate Recycled Wood

10




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