Needles Christmas Tree Lot
Design
Designed and produced by Ashley Wilkins Graphic Design University of Detroit Mercy School of Architecture December 2011
Needles Christmas Tree Lot 2135 Michigan Ave Image and Branding....................3 Corktown Neighborhood Wayfinding....................................5 Storefront Facade........................7 243.413.9276 Interior..........................................9
Image and Branding
Business Card Front
Back
Logo
Needles Christmas Tree Lot
3
2135 Michigan Ave Corktown Neighborhood 243.413.9276
10 96
Michigan Ave 75
3
Tree Tag
Recycled Cardboard
e uc r p e S 30. u l $
0 0
B Logo Cut-out
4
Wayfinding
Location of Sidewalk Stamps indicating directionality of store Area for signage and street lamp signs Needles Christmas Tree Lot
5
Michigan Ave
Signage/Banner
Sidewalk Logo Stamp
6
Storefront Facade
Front Elevation
Needles
“Pop-up” Sign
Christmas Tree Lot
Heat Lamp Overhang
Open doors during business hours
7
Side Elevation
Spot Light Logo Stamp
Back Elevation
Blue Paint
White Paint
8
Interior Plan
Set up tree’s in a non-uniform way to resemble the way outdoor Christmas Tree lots are laid out. Keep doors open during business hours to allow a freer flow of people.
Open doors during business hours Loading Zone
Pedestrian Circulation
Sales Kiosk
Loading Zone
9
Open doors during business hours
Sales Kiosk
Paper Lanterns Logo Stamp
Laminate Recycled Wood
10