DESIGN PORTFOLIO
ashleyculler
CONTENTS
1 INTERIOR VIEW
retail design
2
office design
3
restaurant/retail design
4
exhibit design
5
hospitality design
6
furniture design
modeled & rendered in Revit
1[
sephora pop-up store
]
The intention of this project was to design a 1,000 square foot modular pop-up store that represents the language and client experience of a typical Sephora store, but is reconceived as a more temporary, concentrated brand experience.
modularity The store is a freestanding structure made up four square columns and several eight-foot and seven-foot shelving panels. These modular units can be arranged in variety of ways allowing the store to be reconfigured and adapt to different locations or environments. This also creates a simple means of installation and relocation for the temporary retail space. In addition, the store has four different points of entry and therefore can be accessed from all sides. With this type of layout, the store can be successful in several settings including an outdoor location or within a mall or large shopping center.
6’
3’
35’
10’
28’
floor display
Showcases merchandise while allowing customers to touch and test all products, similar to current Sephora displays. Storage is provided at the base.
self-check out kiosk
Allows customers a fast easy means of payment and checkout along with immediate access to Sephora’s website and online shopping.
beauty studio
new & trend product display
core product display
wall-shelving unit new & trend product display
core product display
Products are displayed and showcased against backlit LED wall. Underneath cabinetry provides storage for merchandise and top panel can be used for graphics and labeling.
the beauty studio Serves as the focal point of design as the one-on-one consultation is an important aspect of the Sephora experience. Taking on the shape of the iconic flame logo, the large counter helps divide the store and helps create circulation and a sense of flow within the small space. Also its considerable size and location is not only inviting to clientele but also serves as a central hub for employees. The counter itself provides a great deal of storage underneath as well.
view of beauty studio
exterior view
modeled in Revit rendered in 3D Studio Max
2[
vitamin water regional office
]
The intention was to design a new office space for an existing company that fosters creativity and collaboration among its employees. The company contains seven different departments each with their own vice president and varying staff. Program called for an exhibition space to promote the company brand & an appropriate number of break-out / teaming areas.
BREAK OUT AREA
MENS
WOMENS
KITCHEN
ELEVATOR LOBBY
MECHANICAL ROOM
SERVER ROOM
UP UP
ATRIUM & EXHIBIT SPACE
COPY & STORAGE
MAIL ROOM
RECEPTION & WAITING AREA
UP
1st floor plan
elevators restrooms
PUBLIC
reception exhibit space
PRIMARY CEO office conference room
PRIVATE VP offices workstations
CONFERENCE ROOM MENS
MENS
WOMENS
WOMENS
DN
DN
ELEVATOR LOBBY
ELEVATOR LOBBY
UP
VP OFFICE
PRODUCED BY AN AUTODESK STUDENT PRODUCT
UP MECHANICAL ROOM
VP OFFICE
MECHANICAL ROOM
DN
VP OFFICE
DN
OPEN TO BELOW
OPEN TO BELOW
VP OFFICE
VP OFFICE
VP OFFICE
VP OFFICE
CEO OFFICE
DN
DN UP
BOARD ROOM
2nd floor plan
MEETING AREA
3rd floor plan
1
section
Section 1 3/32" = 1'-0"
central atrium The main public space is centrally located within the large open atrium. The reception, exhibition area, and grand staircase are all located within this large architectural feature. Through skylights and window walls, the atrium also provides the building with a great amount of natural light and ventilation.
modeled & rendered in Revit
3[
houseware store & fondue
]
Project focused on creating a concept for a for a new line of kitchen and housewares stores. Development of a store name, color scheme, store image, and fixtures were included within the design. In addition the program called for an in-house coffee shop/fondue restaurant and re-examination of the fondue dining experience specifically the design of the fondue pot.
organization The store and restaurant were organized along a central axis that aligned with the 3 main destinations: the housewares cashwrap, food demonstration area, and fondue cashwrap. The grand staircase provides a focal point that dictates the main circulation within the building.
kitchen
backroom cutlery
linens
tableware
backroom
tableware
food products
cook books
baking
open to below
open to below
stemware
food demo
fondue
coffee open to below
1st floor plan
cookware
electrics
electrics
2nd floor plan PRODUCED BY AN AUTODESK STUDENT PRODUCT
cookware
kitchen utensils
open to below
architecture The wrapping architectural ribbons seen throughout the design provide a sense of direction that highlight the main paths of circulation and major destinations. The sleek modern structures composed of LEDs create a nice contrast to the more natural rustic surroundings.
fixtures The fixtures were design as modular units that can be stacked and arranged in a variety of ways depending on the merchandise they are displaying.
branding Graphic and branding strategies focused on creating a rustic yet contemporary design aesthetic that appeals to a young adult client base. Simple and natural materials serve as a clean neutral background that allows merchandise to shine. The use of large lifestyle graphics provide a pop of color and enhance the overall image of the store/restaurant.
unwrapped
fondue The design of the fondue pot was inspired by the aesthetic of the store & restaurant. The continuous form is able to hold fondue and dippers in an all-in-one fashion but also provides the user flexibility to spread out. They can be arranged so that people can easily share their different fondue. Also the heating mechanism is removable allowing for easy dish washing and cleaning.
modeled in Revit rendered in 3D Studio Max
4[
]
space view exhibition
An exhibit designed for a company called Spaceview that is marketing commercial flights to space. The program called for an experiential element, a lounge space, conference room, interactive kiosks, information booth and display of the vehicle model. Branding and logo design were also required.
concept development The design focused on an interweaving path of circulation with the vehicle model positioned as the focal point. The overlapping curves create a sense of flow and mystery, pushing the visitors throughout the different spaces. Multimedia walls and interactive kiosks provide an engaging yet informative environment.
upper levelmain experience
SP CE IEW
lounge space
lower level upper level
info booth & experiential ramp
modeled & rendered in Revit
5[
balinese resort villa
]
Located in Uluwatu, Bali, this research-based project focused on creating a private retreat where the user is immersed into the culture of the place. Drawing inspiration from the physical environment and Balinese lifestyle, this type of resort is designed to stimulate wellness in a harmonious fashion focusing on improving the mind, body, and soul.
division of 3
BALI
Based on the concept of tripartite division, the Balinese believe everything in the natural world can be divided into 3. Their principle philosophy of Tri Hita Karana also deals with 3 harmonious relationships, just like wellness is can be broken down into 3 aspects: mind, body, and soul. Therefore the division of 3 plays a major role in the compositional strategy and drives the overall design.
ULUWATU
hierachy
PURA
MAIN-UNIT SLEEPING SPACE LIVING SPACE
rhythm
SUBAK
SERVICE SPACE OUTDOOR SPACES
balance
TRI HITA KARANA
L K
M N
J E
F
H
D
G
B
I A
C
A Entry B Kitchen C Laundry Space/Storage D Outdoor Dinning E Fire Pit F Living Space G Meditation Space H Water Feature I Jacuzzi J Bedroom K Bathroom L Outdoor Shower M Swimming Pool N Sun Deck
view into bedroom
connection with nature
outdoor dining
Maintaining harmony between human and nature is essential to the Balinese culture. The presence of nature plays an important role in improving and sustaining health and wellness. Therefore the architecture should reflect this important connection with nature with all spaces having the ability to be open to the outdoors.
modeled & rendered in 3D Studio Max full scale piece built by hand
6[
knock-down furniture
]
A small coffee table design that has the capability to break down and fit inside a standard shipping box. Designed with retailers like Ikea and Target in mind, where ready-to-assemble furniture is sold. Creating a functional yet simple aesthetic was the ultimate goal.
connections The Lamello Clamex P system allows for detachable connections only with the use of an allen key. Its applicable for both miter and butt joints. These connections provides the ability for quick and easy assembly and disassembly of the table. When furniture piece is dissembled the parts can be easily stacked and transported.
32”
16”
16”
16”
8” 16”
1/2”
8”
1/2”
1/2”
continuous variations The small table was designed with the simple concept of creating the illusion of a continuous surface without interruption. That therefore allows the table to be flipped onto any side and still remain functional. This provides the user three different visual options within a single piece of furniture.
modeled & rendered in Revit full scale piece built by hand
WALDEN a modern credenza
6[
a modern credenza
]
Project focused on taking a classic piece of furniture and creating a more modern and functional version of the mid-century modern credenza. The main objective was to create a statement through simplicity and contrast.
flexibility The credenza was designed with several different storage features: shelving, drawers, & sliding doors. The sliding doors can be positioned in a variety of different ways to meet the needs of the user and provide different visual options.
ashleyculler 913.579.7897 ashleyculler@me.com