The number of users on Facebook is enough to make up the world’s 4th largest country.
34% of bloggers are writing about brands and product experiences. Social media allows users to communicate instantly and to wider audiences, giving more power to the consumer than ever before.
It is the job of the social media officer to embrace social content and give the brand a positive online presence.
80% Twitter updates are from a mobile device.
“[Social media] is changing our job from simply being great story tellers to getting others to write and tell stories for us.” –Edward Boches
Social Media Officer A social media
officer is constantly keeping their brand connected and involved with social networks, media thinking and trends.
Whether its writing
interesting blogs, positing Facebook updates or getting followers on Twitter, a social media officer is getting their brand valuable interaction in the digital world.
By Ashley Thurkow + Tiffany Martin
A social media officer should help in developing a meaningful relationship between the brand and the consumer by: -Being aware of brand’s image in online media -Responding to brand’s image -Creating brand transparency -Staying updated with industry trends
Social networking is an essential connection between consumers and brand, reinforced by the social media officer.