BRAND GUIDE
TABLE OF CONTENTS 1
TYPOGRAPHY
2
COLOR PALETTE
3
ELEMENTS
4
LOGO GUIDELINES
TYPOGRAPHY There are two different typefaces used throughout the Ocean City Coffee Co. brand in both web and print.
TYPEFACES KULTURISTA LIGHT ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789 MYRIAD PRO REGULAR ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789
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COLOR PALETTE The Ocean City Coffee Co. brand uses a primary color palette. The primary color palette should always be used as a starting point for design. It can be used on all pieces.
PRIMARY COLOR PALETTE Seaweed Green C=42 M=1 Y=36 K=0 #94CFB3
Light Roast C=22 M=64 Y=86 K=8 #BA6C3C
Dark Roast C=70 M=67 Y=64 K=74 # 231F20
Medium Roast C=44 M=77 Y=82 K=64 #4A2316
Summer Tan C=20 M=24 Y=33 K=0 # CDBBA7
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ELEMENTS The Ocean City Coffee Co. brand includes a variety of graphic elements that can be used to add visual interest to different materials.
ICONS
Coffee Bean
Starfish
Seaweed
Seashell
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LOGO GUIDELINES COR E BRAND:
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