DESIGN BUSINESS PROCESS
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R
heem has been the favourite hot water system for Australians since 1939. They have the widest range of hot water products available and an extensive network of service agents all around Australia. Rheem takes responsibility for its environmental footprint, striving to continue producing products of the highest quality with the smallest influence on the environment as possible. The design project to be undertaken is for a six page DL direct marketing piece advertising their most recent range of hot water solutions. To be taken into consideration for this project is the use of environmentally friendly stock that will reenforce Rheem’s focus on a sustainable future.
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CONTENTS Engaging the Client 3 Quotes & Costing 4 Contracts 7 Timeline for Completion 9 Approvals 10 Production Process 11 Delivery & Final Payment 13 Post Job Follow-up 14
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Engaging the Client After making initial contact with the client the first step of the process would be to send out an email to establish the task that needs completing. This would be in the form of a questionnaire that the client would fill out and return. After receiving this questionnaire back the Design Brief would be written and a meeting arranged. At this meeting the client would be presented with the completed brief which would be discussed and any notes and changes would be taken into account. These would be inserted into the brief after the meeting and the revised brief sent to the client for final approval along with a preliminary quote. Communication with the client would continue by way of email and phone calls after this final approval throughout the progress of the job.
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Quotes & Costing Upon meeting with the client the preliminary quote would be sent out with information detailing the hourly rate for each stage of the design process. This includes but is not limited to the creative process – conceptualizing, inspiration, research, sketching and creating roughs or prototypes for web design; the design process – sourcing images, choosing colour schemes, building the design in whichever program is relevant and mocking up prototypes if necessary; the printing process – contacting printers, getting quotes, cost of printing and any extra costs like foils, embossing or pantone inks; and general administrative costs – emailing, meetings, phone calls and writing up the brief. The hourly rate for the creative process would be $40 per hour. For the design process: $40 per hour
with the addition of the cost of any images not provided by the client including a 10% sourcing fee. For the printing process: whatever the cost of printing is as well as a 15% sourcing fee on top of that price. For administration the rate would be $20 per hour.
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Quote
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Invoice
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Contracts A contract may be used at the request of the client or if it is deemed necessary by the designer. The content outlined in the contract will include: Project details – What the project goal is, what the final deliverables are and a time frame for completion; Length of the proposal – how long the offer stands for if it is not accepted; Changes – the number of revisions to the brief allowed before extra charges apply; Client approval – the method by which the final product will be approved for print; Promotions – stipulating that the designer has the right to use the work to promote themselves online and in a portfolio; Confidential information – explaining that confidential information seen by either party will not be made public; and Contract termination – information regarding what the client is responsible for if they choose to terminate the project and what the designer will need to provide if they are the one who terminates the project.
[8] Ashley McEwan 19 Peel Rd Baulkham Hills Sydney, 2153 p. (02) 9624 4637 m. 0435 398 924 e. ash_m12@hotmail.com
Contract Project details
The goal for this project is a 6 page DL brochure promoting your latest service. The final deliverables will be 1000 printed brochures delivered to your head office in Sydney. The time frame for completion will be 15 working days from the recieval of the 50% advance payment.
Length of proposal
The proposal stands for 30 days if it is not accepted. Following that the project must be re-submitted and a new quote given.
Changes Revisions to the brief are allowed up to a total of 3 revisions. Any further revisions to the brief will incur a 10% surcharge on top of the quoted price for the project. Client approval
The final product will be sent to the client via email as a pdf for approval. The project will not go to print until the client has approved the design by means of sending a reply email with the words “Approved for Print”.
Promotions The designer has the right to use all work produced to promote themselves online and in a portfolio. Any artwork that the client wishes to revoke this right for must have a reasonable excuse. Each situation will be treated as it occurs. Confidential information
Any confidential information seen by either party will remain confidential and will not be made known to the general public
Contract termination
If the client chooses to terminate the project they are responsible for paying any expenses the designer incurred in developing the project including fonts, images, printing and they must pay out the hourly rate for whatever work has been done so far. If the designer terminates the project for any reason they must supply all artwork that has been completed so far and forfeits ownership of those artworks. As the initial payment is 50% a return payment 25% of the total quote would be made by the designer
Designer’s Signature
Client’s Signature
Date
Date
1.
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Timeline for Completion Day 1
A questionnaire would be written and sent to the client to establish the task.
Day 2
Upon receiving filled out questionnaire the design brief would be written.
Day 3
A meeting with the client would be undertaken at which the design brief would be discussed and edited as needed.
Day 4
The revised brief would be sent to the client along with an initial quote for final approval.
Day 5
Background and industry research would be done as necessary and the content for the brochure would be written or the client would supply that information.
Day 6 Further research and concept sketches. Day 7 Revisiting concept sketches and developing ideas. Send out sketches to the client for directional approval. Day 8
Begin the design process, developing the approved concept in digital format.
Day 9
Continue the design process and contact printers for quotes.
Day 10
Send the final design to the client for final approval along with printing quotes and costings for any delivery charges.
Day 11
Meet with the client if required, make any changes requested and resubmit for approval.
Day 12
Send final artwork to printers.
Day 13
Check prints to confirm that they are how you requested them to be.
Day 14 Present final prints to client in a personal meeting and check if they have any other design needs currently. Day 15
Time allowed for unforeseen delays in the above steps.
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Approvals The approval process will involve sending the final artwork to the client through email and requesting that if they approve they should reply with the phrase “Approved for print�. If any changes need to be made that can be explained by email the client will reply with these changes, the changes made and the final artwork sent again for approval. If the changes are more complicated a meeting would be arranged and the changes made and again sent a second time for final approval. Once the artwork is approved for print, only then will the job proceed to the printing phase.
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Production Process Alongside the approval process a quote will be sent listing all the options for printing. The client will select one of these options and will confirm this by returning the printing quote via email with the selected option listed. Once this has been received the project will be sent to the approved printer with instructions for the approved option. If the client wishes to use their own printer they may simply indicate this via email. Once the printed products are received they would be checked over to confirm that they are correctly printed.
[12] Ashley McEwan ABN: 99 884 561 030 19 Peel Rd Baulkham Hills Sydney, 2153 p. (02) 9624 4637 m. 0435 398 924 e. ash_m12@hotmail.com
Date: 8/8/13 PRINT QUOTE No. 0001 Job Name: Rheem 6 page DL Brochure
To: Rheem
1 Alan Street Rydalmere NSW, 2116
Option Company
Qty
Stock
Value
1
Vistaprint
500
120 gsm glossy
$230.00
2
1000
120 gsm glossy
$345.00
3
Snap
500
150 gsm glossy
$615.25
4
1000
150 gsm glossy
$695.75
5
Kwik Kopy
500
semi-recycled 150 gsm glossy
$556.60
6
1000
semi-recycled 150 gsm glossy
$627.45
7
500
100% recycled 100gsm
$675.50
8
1000
100% recycled 100gsm
$779.25
9
10 11
OPTION CHOSEN This quote is available for 30 days.
1.
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Delivery & Payment Once it has been established that the prints are correct a meeting would be arranged with the client to present the final products. At this meeting the designer would give a brief presentation explaining how they went from the initial brief to get to the final product. In the case where it is not possible to meet with the client for this final presentation the products would be mailed to the client and an email would be sent saying they have been posted and to call once they have arrived. On this phone call the designer would talk the client through the final design. Following this a revised invoice would be sent with costings for any extra expenses not listed in the original invoice. These would include fonts, images, printing costs, delivery costs, etc. This revised invoice would include the amount payed by the client at the beginning of the project deducted from the final cost. This final cost must be payed within 2 weeks of the projects completion.
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Post Job Follow-up A month after the job had been completed the client would be contacted to check on how the project went. This would be in the form of a phone call in which the client would also be asked if they had any further design needs for the present time. Following this, once every six months the client would be contacted to check to see if they had any design work they need done. This functions to develop a continuos relationship with the client with the hope that whenever they have design work they need doing they would have our company in mind from the very beginning.
http://www.thedesigncubicle.com/2009/07/what-to-include-in-your-design-contracts/ http://freelanceswitch.com/clients/what-should-be-included-in-a-design-contract/ http://www.kwikkopy.com.au/ http://www.print4less.com.au/printing/folded-brochures/ http://www.snap.com.au/print/brochures.html http://www.vistaprint.com.au