Table of Contents Company Research
1. - 4.
Old Logo 2. Research 3. Old Logo Variations 4.
Style Guide 5. - 12.
Logo Overview 6. Logo Variations 7. Incorrect Logo Usage 8. Color Palette 9. Typography 10. Imagery 11. - 12.
Company ID 13. - 16. Business Card & Envelope 14. Letterhead & Email Signature 15. Old Company ID’s 16.
Website 17. -18. Website Design Layout 18.
PackagingElement 19. - 20. Box Design 20.
Company Research Old Panera Logo
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We are Panera. We are bakers of bread. We are fresh from the oven. We are a symbol of warmth and welcome. We are a simple pleasure, honest and genuine. We are a life story told over dinner. We are a long lunch with an old friend. We are your weekday morning ritual. We are the kindest gesture of neighbors. We are home. We are family. We are friends. At Panera Bread速, we believe in giving back to local communities. We show our appreciation for customers not only within our bakery-cafes but also throughout the communities we serve by sponsoring special events open to the neighborhood, participating in charitable events and offering various Operation Dough-Nation programs.
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Overview
The Panera logo includes many elements...
Style Guide
1. Word Mark - “Panera” & “Bread” 2. Tagline - “fresh bread makes friends” 3. Contains 3 Circles of different colors & sizes 4. Contains 3 graphics
1/2 in.
Logo should not be within a half inch of any other item.
1/2 in.
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Logo Variations
Store Sign
Napkin Design
Improper Logo Usage Don’t put tagline above Panera logo.
Don’t move tagline closer to the Panera Logo.
Do not stretch logo.
Cup Design 7.
Bag Design 8.
Color Palette Primary Colors
C -0 M - 50 Y - 100 K -0
9.
C - 20 M-0 Y - 100 K - 16
Typography Primary Font
Secondary Colors
C -0 M - 80 Y - 79 K -0
C - 20 M-0 Y - 100 K - 16
C - 12 M - 49 Y - 35 K -2
C -0 M - 35 Y - 85 K -0
You Won’t Bring Me Down ABCDEFGHIJKLMNOPQRSTUVQWXYZ abcdefghijklmnopqrstuvwxyz C - 50 M - 70 Y - 80 K - 70
Other Fonts Chaparral Pro Regular ABCDEFGHIJKLMNOPQRSTUVQWXYZ abcdefghijklmnopqrstuvwxyz
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Imagery
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12.
Business Card
Company ID Envelope
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14.
Old Company ID’s
Email Signature
Business Card
Letterhead
15.
Letterhead
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Home
Website
Menu
Nutrition
My Panera
About Us
From broth to bowl, we make soup the right way.
Find YOUR Panera Choose a city...
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Package Design Packaging Element
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