a.schopp
D E S I G NS
ART IS LITERACY OF THE HEART - T.S. Elliot
Artist Statement I enjoy looking for the beauty in everything around me. I draw my inspiration from nature and different cultural influences from around the world. I have a passion for travel and adventure. I love experiencing life and everything that it has to offer.
FAIRLIFE MILK Advertisement Campaign This Fairlife Milk campaign targets men that lead an active and healthy lifestyle. Fairlife Milk is a protein drink that contains all the benefits of a traditional protein powder without the powder. The advertisements stress the fact that Fairlife Milk does not contain any protein powders. The objective is to build brand awareness. The advertisements stess the three things that drinking Fairlife Milk can help them accomplish without relying on protein powders: Power, Strength, and Stamina. These are things that would be important to athletes or just men leading an active lifestyle where fitness is important to them.
The billboard and gym poster stress the importance of Power without Powder with the actual milk poured from a Fairlife Milk bottle pouring over the “D” in “Powder” and only leaving Power behind. The T-shirt shows that only pure power is gained by drinking Fairlife Milk
ODYSSEY ADVENTURE APPAREL Advertisements and Products Odyssey Adventure Apparel is a brand for explorers. It encourages people to live an adventure and experience life without holding back. Three advertisements highlight how the user can do more in life than mundane things. The t shirt and snowboard only seek to push that idea even further. Bright colors and a bold type face are used in the logo to draw the eye in and create excitement.
Do More than Climb... Live An Adventure
Odyssey encourages people to find their inner adventurer. The world is full of beautiful things and places and we provide you with the highest quality clothing you could possibly need to live a beautiful adventure of your own. Visit OdysseyAdventureApparel.com
A FRESH SURPRISE Hello Fresh Ad Campaign A Fresh Surprise is a campaign for Hello Fresh. The target audience would be adults, people who enjoy cooking or people who want to learn how to cook but do not have time to find recipes. There are many different subscription based companies that send goods to clients on a monthly basis. However, Hello Fresh is the only company that sends all of the ingredients for full meals.The objective is to bring attention to this company that a lot of people do not know about. It is to show the simplicity of the process. And how everyone can feel like a chef.
Direct mail seeks to make the user more interested in learning about the service.
Recipe 1 Apple 3 Cabbage 2 Chicken
Mini Game Email Password
A mini game is a fun little extra. Something people can use to pass the time while their food is cooking.
SUNSHINE WINE Label Design Sunshine Wine is a company aimed at younger women age 21- 25. Bright, fun colors and a friendly and inviting script are used in the design of the label. The wine itself is fruit infused to give it a little extra. There are three different flavors: peach, blueberry and strawberry.
Sunshine Wine
Sunshine Wine
Sunshine Wine
HOP SHOTS Package Design Hop Shots is a drinking game for users 21+. It is directed at people that have a love of IPA beer. The name of the game is a play on words pushing the idea of the hops in IPA beer and the objective of the game, which is to hop frogs into the small shot glasses. The idea to take shots of beer instead of shots of liquor encourages the party to last longer without people becoming intoxicated too quickly.
DRINKING
GAME
HOP SHOTS
HOP SHOTS
HOP SHOTS
HOP SHOTS
Drinking Game
Drinking Game
4 Player drinking game for beer lovers! step 1: Fill shot glasses with your favorite craft beer. STEP 2: Try to hop your frog into your opponents drink. Step 3: If you get the frog in your opponents glass they have to drink! Step 4: Play till all the beer is gone!
21+ to play
Beer not included. Package contains four shot glasses and plastic frogs.
HELLO SPORT App Interface Design & Products Hello Sport an edutainment app that is designed to help children learn vocabulary through sports related activities. Children spend a lot of time sitting down and looking at a screen. This app will encourage them to also participate in physical, outdoor activities that mimic the activities that their character completes in the game. The users can also order a jersey set so that they can wear a uniform when they are completing their outdoor activities.
The main menu screen offers three options for the user to choose from so that it is not cluttered or confusng.
In the game basic questions related to an action are asked.
This screen lets the user choose which sport they want to learn about and practice.
When a question is answered correctly the action is completed and the user can move on.
In the customization section the user can create the jersey they want their player to wear.
Once the design is completed the child can order the Hello Sport Jersey Kit with the help of a parent.
The user can add their last name and favorite number or the name and number of their favorite sports player.
A parent or guardian can fill out this order form and the child will receive a jersey kit and activity cards.
Activity cards are used to promote physical outdoor activity. The child will look at the discription and fill out the action on the top of the card. The child will then practice that action with a friend, parent, or by themselves.
WANDER FUND App Interface Design Wander Fund is a travel app that allows a traveler to pre plan for how much money they will need to save for a new adventure. Traveling is stressful. Wander Fund helps alleviate some of that stress by keeping track of what a trip costs and how much money the user needs to save to cover the trip. Wanderlust is a term generally thrown around by people that enjoy traveling and exploring the world. However, in order to travel the user needs to have the funds to afford all the costs that come with their next big adventure.
Wander Fund
The user starts by choosing a a travel destination or multiple travel destinations.
After a destination is chosen the user enters the trip information that they know like flight and hotel cost. Then they can enter how much they are willing to pay for each meal and for attractions.
The user can keep track of their saving progress and set saving goals to help them achieve their savings.
A currency calculator will help the user understand how their money will transfer over from country to country.
Thank You.