MARKETING P R O P O SA L
714 .7 4 3 .9 7 7 8 ashlie@ashlieducros.com As hl i eDuCros.com EXCEPTIONAL SERVICE. PROVEN RESULTS.
A BOU T A S H L I E
Ashlie DuCros has 11 years of experience working as a full time realtor in the Orange County area. Specializing in Residential homes, luxury and investment properties, Ashlie commits herself to providing excellent service throughout the real estate transaction. She ensures the best possible means of marketing in the industry. She gets the job done and is consistently ranked top 3% making her a top producing agent. As a member of Coldwell Banker Previews International, Ashlie provides top level of local and international marketing to ensure that each home gets as much exposure as possible. She utilizes the use of technology through marketing homes on YouTube, social networks, and features them over 600 different websites. She is fully committed to making the best sell, and finding the buyer the perfect home. Providing her clients with exceptional service, Ashlie makes the home buying and selling experience an enjoyable one while still accomplishing great results. She is self-motivated and determined to help her clients achieve their real estate goals. Ashlie prides herself in upholding the highest moral and ethical standards throughout any real estate transaction. She represents her clients in a manner that are both professional and thorough. Expect exceptional service with proven results, when you work with Ashlie DuCros. Cal BRE #01451478
www.facebook.com/ AshlieAndAssociates
www.linkedin.com/in/ ashlieducros
www.twitter.com/ OC_Realty
www.zillow.com/profile/ AshlieDucros
www.instagram.com/ OC_Realty
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
I interviewed other agents before hiring Ashlie and her professionalism and knowledge far exceeded the rest. She was great to work with and made the home selling process effortless! I would highly recommend her to anyone buying or selling, you will not be dissapointed! Zillow User Fernanda & Keith Sanducci
My husband and I recently worked with Ashlie DuCros as our agent to both sell our old home and buy our new home and we couldn’t be happier with her services. Ashlie is professional, reliable, and honest. We really appreciated how quickly she responded to phone, email, and text messages. She also made every step of the process convenient for us including meeting with us after hours and on weekends, having her assistant drop off and pick up forms at our home, and offering an online e-signature option for many forms. Ashlie is very knowledgeable about the local real estate market. When viewing homes with her she was able to point out advantages and disadvantages of particular homes and neighborhoods that we would not have noticed on our own. When we finally found our dream home we learned there were multiple offers submitted in addition to ours. Ashlie used her skill and reputation to make sure our offer was accepted by the sellers. When selling our home Ashlie’s advice was invaluable. She helped us to price it just right and to negotiate successfully with potential buyers. She also made all the arrangements needed to get the house ready to sell for minimal expense. Another plus to working with Ashlie is her great personality. We enjoyed the time we spent with her. She genuinely cared about finding us our dream home. We both highly recommend Ashlie as a buyer’s or seller’s agent, with no reservations. Amy & David Alvarez
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Ashlie tremendously helped my parents sell their home in Orange County. She was professional, committed and patient in many ways. She leveraged the internet/ texting, took professional photos of our house, set up appointments with other professionals to really showcase the house. To help finalize the sale, Ashlie stepped up and beyond her effort as an agent and helped us close the deal. Thank you Ashlie for EVERYTHING!! May you close and sell many, many more homes!! Zillow User smbum
Ashlie Ducros is an excellent real estate agent. She listed my house promptly and got me the highest price possible. My house sold in 3 days. Ashlie answered all questions regarding escrow and is highly knowledgeable regarding all aspects of buying and selling real estate. Ashlie was a pleasure to work with because she understood all my concerns. She explained everything and was willing to meet with me at any time. I would highly recommend Ashlie DuCros as your real estate agent to buy or sell your home. Debbie Knowlton
“If you are looking for a competent and professional real estate agent, look no further than Ashlie DuCros. In a very depressed housing market, Ashlie was able to sell our home in just a few weeks. And when the first sale fell through, Ashlie already had a backup offer ready to go that was even better than the first one. Ashlie used a combination of marketing strategies that included all of the newest technologies in the industry such as YouTube, Facebook and many others. We received daily updates via email that showed how many “hits” our house was getting that she used as a predictor of when we should have an open house and expect an offer. Pretty amazing stuff! As well, Ashlie was always available through texting, email or phone calls. Whenever we had a question or problem, Ashlie was right there with the answer. We recommend Ashlie without reservation. Janell & Gordon McWilliam
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Ashlie is a saavy realtor who is also personal and friendly. I met Ashlie over 2 years ago when she sold my Fullerton home, helped me find my Yorba Linda property and now she’s helped me rent my YL home as my life needs change. She is tech-centric and really focuses on getting the property exposure and interest. Ashlie also has great support staff and all are easy to reach, especially by text messaging. Hire Ashlie, you won’t be sorry. Zillow User6777392
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r Housing Act and the Equal Opportunity nker Logo, Coldwell Banker Previews al Estate LLC. Broker does not guarantee er or obtained from public records or other with appropriate professionals. If your
MAR KE TI NG S C H E DULE MAR KET IN G YO UR HOM E 1. Contract signed 2. Prepare and stage home 3. Schedule professional photographer 4. Live on Multiple Listing Service (MLS) 5. For Sale sign up & lock box installed 6. Create custom brochure 7. Upload property photos to all websites 8. Create virtual tour 9. Create YouTube video 10. Launch and sync your home to over 600 websites 11. Network to all social media outlets 12. Send an email blast campaign to client database and prospective buyers 13. Start print media campaign in local newspapers, magazines, etc. 14. Mail “Just Listed” postcards to neighborhood and other prospective buyers 15. Schedule Premiere Open House 16. Advertise open house on websites and print media 17. Daily and/or weekly update of buyers’ interests and activities 18. Start scheduling showings 19. Sell your home ASAP!
JU S T S OL D 5,100 SF
For a private showing, please contact:
ashlie@ashlieducros.com www.AshlieDuCros.com ©2016 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC.Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. If your property is currently listed for sale, this is not intended as a solicitation. Ashlie’s Cal BRE # 014514778.
6
5.5
$995,000
As designed by Jessica Shaw of Moment Design and Productions, this home is carefully curated to be elegant yet comfortable with attention to all details - original brick meets with custom millwork and luxurious wall coverings.
714.743.9778
STU N N I N G C ON TEMPORY H OME
21580 Yorba Linda Blvd. Yorba Linda, CA 92887
CALL TODAY FOR AN EXCLUSIVE SHOWING!
1234 MA IN STREET, YORBA LIN DA 714.743.9778
aducroshomes@gmail.com AshlieDuCros.com
STUN N ING CONT EMPO RY H O ME
©2016 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Coldwell Banker Residential Brokerage office is owned by a subsidiary of NRT LLC.Coldwell Banker® and the Coldwell Banker Logo, Coldwell Banker Previews International® and the Coldwell Banker Previews International Logo, are registered service marks owned by Coldwell Banker Real Estate LLC. Broker does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals. If your property is currently listed for sale, this is not intended as a solicitation. Ashlie’s Cal BRE # 014514778.
1 2 3 4 MA IN ST R EE T, YORBA L I NDA
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
CO LDWELL B A N K E R H E R ITAGE
1 0 9 YEAR S. MIL L IO N S O F D R E A M S. In 1906, as San Francisco began to rebuild after the devastating earthquake, Colbert Coldwell founded a real estate company with a philosophy different from others of the day: the customer’s best interest above all. In 1914, Benjamin Banker joined him to build a firm that today still stands on the principles of integrity, exceptional service and customer satisfaction. During the last 109 years, Coldwell Banker® has grown to become the premier residential real estate organization in North America by helping millions achieve the ‘American Dream’ of owning a home. Coldwell Banker began serving Southern California in 1924, and today the presence and success of Coldwell Banker Residential Brokerage in Southern California is unparalleled. With more than 75 offices and 4,100+ associates, Coldwell Banker Residential Brokerage exemplifies a dedicated commitment to client service. In Southern California and around the world, Coldwell Banker provides the responsive service of a local brokerage with the stability, resources and international connections of the leading name in real estate.
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
C O L DW E LL BA N KE R P HI LOS OPHY
V ISION To effectively represent you in your real estate transactions—for life.
MI S S ION Coldwell Banker Residential Brokerage is a network of local companies dedicated to creating exceptional real estate experiences for customers and communities through the passionate delivery of truly remarkable service.
FORMU L A F O R S UC C ES S Coldwell Banker Residential Brokerage is positioned for success with a simple formula: • Strong leadership of local operations with established roots and valuable identities • Commitment to service excellence at every level of the organization • Adaptability to market demands and the pursuit of growth opportunities • Powerful tandem of cost-effective local advertising and extensive national brand marketing
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
LOC AL LOCAL NETWORK
NE TW O R K
75 Offices Throughout Southern California 5
Palmdale
15 18
Santa Barbara
15
Ventura
18
Lake Arrowhead
Oxnard 215
Woodland Thousand Oaks Hills Malibu
Santa Monica
West Ontario Covina
Beverly 60 Hills Los Angeles
247
San Bernardino
Glendale
62
10
15
90
10
Corona Anaheim Long Beach
215
Huntington Beach
Irvine 1
Palm Springs
Hemet
Santa Ana
Palm Desert La Quinta
215
Mission Viejo Laguna Niguel
Wildomar Murrieta Temecula 15
San Clemente
5
76 79
Oceanside Escondido Encinitas
La Jolla
8
Santee
San Diego
7 5 From OFFICES THR O UG HOU T S OU T H E R N C A LI F OR N I A exclusive coastal enclaves and lavish city living to distinguished suburban neighborhoods and prestigious desert From communities, exclusive coastal enclaves and lavish city living to distinguished suburban neighborhoods and prestigious Coldwell Banker Residential Brokerage maintains a strong foothold that extends throughout Southern desertCalifornia, communities, Coldwell Banker Residential Brokerage maintains a strong foothold that extends throughout offering a diverse range of properties appealing to buyers from around the world. Southern California, offering a diverse range of properties appealing to buyers from around the world. supports a powerful of the top realtop estate professionals in areas all over Coldwell Banker®supports Coldwell Banker® powerfulnetwork network of company’s the company’s real estate professionals in areas all over California, the nation and the world—independent sales associates who are likely to be working California, the nation and the world—independent sales associates who are likely to be working with buyers in with the buyers in the market for property like yours. To showcase your incomparable property discreetly, powerfully and internationally... market for property like yours. To showcase your incomparable property discreetly, powerfully and internationally… choose Coldwell Banker Residential Brokerage. choose Coldwell Banker Residential Brokerage.
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
A G LOBAL R E A L E S TAT E B R AND
E XP ERTS IN GLO BA L M A R K E T S The Coldwell Banker速 brand has a global reach with offices in 47 countries and territories, including the United States and Canada. There are 2,900+ Coldwell Banker offices worldwide. The Coldwell Banker brand has a presence in the following countries and territories (as of 12/31/2015). United States Argentina Aruba Australia Bahamas Belize Bermuda Brazil Canada Cayman Islands China Colombia
Costa Rica Cyprus Czech Republic Dominican Republic England Egypt France Ghana Granada Germany Guatemala India
Indonesia Ireland Italy Jamaica Kenya Malta Mexico Monaco Panama Puerto Rico Romania Spain
St. Kitts/Nevis St. Martin St. Maarten Thailand Turkey Turks & Caicos United Arab Emirates Uruguay Venezuela Virgin Islands (British) Virgin Islands (U.S.)
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
POWER OF PRICE POSITIONING C REATING A SUCCE SSFU L S A LE S P LA N As a real estate agent, I can be your greatest resource for local market trends and serve as your advocate to ensure a smooth and profitable real estate transaction. By creating a perception of value, I will help you position your property to generate the greatest amount of buyer interest and negotiate the best possible price and terms for the sale of your home.
An appreciating real estate market exists when fewer properties are coming on the market than are being sold, creating a shortage of inventory that causes prices to rise.
A depreciating real estate market exists when more properties are coming on the market than are being sold, creating an oversupply of houses that drives prices down.
Ashlie DuCros Coldwell Banker Residential Brokerage Mobile: 714.743.9778 E-mail: Ashlie.DuCros@coldwellbanker.com DuCros Coldwell Banker Residential A S H L I E D U C R O S . C OAshlie M E X C E P T IBrokerage O N A L S E R V I C E . P R OV E N R E S U LT S. Web: AshlieDuCros.com Mobile: 714.743.9778
POWER OF PRICE POSITIONING
Th e Buy er Pool i s R el ati v el y C on st ant i n Any M ark et
Ashlie DuCros Coldwell Banker Residential Brokerage Mobile: 714.743.9778 E-mail: Ashlie.DuCros@coldwellbanker.com A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S . Web: AshlieDuCros.com
POWER OF PRICE POSITIONING THE POWER OF PRICE POSITIONING DE TE R M IN E THE M A R K E T D I R E C T I ON OF R E A L ESTAT E C OM M OD I T I E S
Determine the Market Direction of Real Estate Commodities
2,500 –
2,000 –
1,500 –
1,000 –
New Listings
500 –
Under Contr
Total Invent
Expired List
0–
mo1
mo2
mo3
NEW LISTINGS
High inventory =This depreciating market column represents new listings on the market Low inventory = appreciating market UNDER CONTRACT This column shows listings under contract
•
The first column represents new listings on the market TOTAL INVENTORY
•
The second column shows listings under contract
•
The third column total inventory of homes Thisshows column shows overpriced listings that have expired
•
The fourth column shows overpriced listings that have expired
This column shows total inventory of homes EXPIRED LISTINGS
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•
Working with an independent sales associate an average of 10 weeks
•
Knowledgeable about market prices
•
Financially pre-approved
•
Familiar with properties previously on the market
•
Ready to make an offer when they perceive value
POWER OF PRICE POSITIONING
CA PTUR IN G TH E M OS T B U Y E R S I N T H E FIR ST DAY S OF E X P OS U R E 100 –
number of buyers
80 –
60 –
40 –
20 –
0– week 1
|
week 2
|
week 3
|
week 4
|
week 5
|
week 6+
buyers most prepared to buy
The first 14 days are the most critical in capturing the largest number of buyers who are prepared to buy because most are: • Working with an independent sales associate an average of 10 weeks • Knowledgeable about market prices • Financially pre-approved • Familiar with properties previously on the market • Ready to make an offer when they perceive value
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
POWER OF PRICE POSITIONING THE POWER OF PRICE POSITIONING Days on Market Affect Selling Price
DAYS ON M A R KE T A FF E C T S E LLI N G P R I C E Buyers pay attention to how long a property has been on the market and their perception of the value of that home
Buyers pay attention to how long a property has been on the market and their perception of the value decreases every day. A home will usually sell at its highest price in the first days of exposure to the market. of that home decreases every day. A home will usually sell at its highest price in the first days of exposure to the market. DAYS ON MARKET
BUYER’S PERCEPTION
$429,000
2
Must see
$429,000
30
Seller getting anxious and should be willing to negotiate
$429,000
60+
Why hasn’t this house sold? What is wrong with it?
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
POWER OF PRICE POSITIONING THE POWER OF PRICE POSITIONING Showing Activity Indicates Property Positioning When heavy traffic is achieved, your independent agent manages the important negotiation process to net the best possible sales price.
SH OW ING ACTIV ITY IND I C AT E S P R OP E R T Y P OS I T I ONING When heavy traffic is achieved, your independent agent manages the important negotiation process to net the best possible sales price.
OVER PRICED
no traffic no offers
MARKET PRICED
some traffic possible offers
ACTION PRICED
heavy traffic multiple offers
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
EXPANSIVE ONLINE REACH
Across the Most Powerful Websites and Search Engines
EXPANSIVE ONLINE REACH
Independent sales associates and the internet continue to be the most important resources in the home search
process.* The vast majority of internet marketing plans don’t reach enough of the top real estate sites, leaving your
property underexposed where nearly 90% of buyers are searching—the internet.
ACR O S S T H E MO ST P O WER FUL WEBSITES & SEARCH EN G IN E S
To tap into the internet audience of home buyers, your home is automatically syndicated to the world’s leading The internet continues to be the most important resources in the home search process.* The vast majority of websites, giving your property thereach maximum exposure it deserves. Banker Residential Brokerage helps to internet marketing plans don’t enough of the top real estateColdwell sites, leaving your property underexposed where nearly 90% of buyers are searching—the internet. ensure your listing appears where today’s home buyers are shopping. To tap into the internet audience of home buyers, your home is automatically syndicated to the world’s leading websites, giving your property the maximum exposure it deserves. Coldwell Banker Residential Brokerage helps to ensure your listing appears where today’s home buyers are shopping.
HOW TODAY’S BUYERS SEARCH FOR HOMES
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
COLDWELLBANKER.COM COLDWELLBANKER.COM The Most Visited Real Estate Brand Online
The Most VisitedCOLDWELLBANKER.COM Real Estate Brand Online
The Coldwell Banker website is one of the industry’s leaders, attracting more than 1.2 million potential buyers The Coldwell Banker website is one of the industry’s leaders, attracting more than 1.2 million potential buyers each month. Coldwellbanker.com and the brand’s robust mobile sites and apps are powerful tools that showcase each month. Coldwellbanker.com and the brand’s robust mobile sites and apps are powerful tools that showcase your listing Banker to over website 40 million visitors each year, around the globe. Themore visually stunning platform showcases The Coldwell is one of the industry’s leaders, attracting than 1.2 million potential buyersyour your listing to over 40 million visitors each year, around the globe. The visually stunning platform showcases your each month. Coldwellbanker.com andare theprovided brand’sthe robust mobile sites andwith appsyour are Coldwell powerful Banker tools that showcase home like no other. As a seller, you opportunity to work independent your listing over As 40amillion visitors year,the around the globe. home like notoother. seller, you are each provided opportunity to work with your Coldwell Banker independent sales associate to share what makes your home special through personalized videos, images, and stories, providing The visually stunning showcases yourspecial home like no other. As a seller, you images, are ableand to share what makes sales associate to shareplatform what makes your home through personalized videos, stories, providing prospective buyers with information they simplyimages, can’t get anywhere else. your home special through personalized videos, and stories, providing prospective buyers with information prospective with information they simply buyers can’t get anywhere else.they simply can’t get anywhere else.
T H E MO ST V ISITED R E A L E S TAT E B R A N D ON LI N E
Visitors Each Year Visitors Each Year
40+MILLION MILLION 40+
AROUND THE GLOBE AROUND THE GLOBE
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
COLDWELLBANKERHOMES.COM Connecting Listings and Qualified Buyers
COLDWELLBANKERHOMES.COM COLDWELLBANKERHOMES.COM Connecting Listings and Qualified Buyers ColdwellBankerHomes.com is your ultimate real estate destination, providing expansive reach for sellers and relevant and localized content for buyers while delivering an intuitive home search experience. The website is a product of ColdwellBankerHomes.com is youreffort ultimate destination, providing expansive reach for40% sellers andvisits relevant an extensive research and design thatreal wasestate born with “mobile-first” philosophy. With over of site
C ONNECTIN G L ISTIN G Sdesign A NisD QUA LI F Ithis E Dgrowing B UThe Y Edemand. R S is aByproduct and content buyersthe while delivering an intuitive hometosearch of fromlocalized smartphones andfor tablets, responsive optimized fulfill experience. userwebsite showcasing ColdwellBankerHomes.com is your ultimate real born estate destination, expansive reach for of sellers and an extensive research and design effort thatengaging was with “mobile-first” philosophy. With over homebuyers. 40% site visits properties using integrated map views and photography, theproviding website actively engages relevant and localized content for buyers while delivering an intuitive home search experience. The website is a from smartphones and tablets, the responsive designthat is optimized fulfill this growingphilosophy. user demand. By showcasing product of an extensive research and design effort was born to with “mobile-first”
properties using integrated map views and engaging photography, the website actively engages homebuyers. With over 40% of site visits from smartphones and tablets, the responsive design is optimized to fulfill this growing user demand. By showcasing properties using integrated map views and engaging photography, the website actively engages homebuyers.
Top Traffic by Country UNITED STATES
CANADA
Top Traffic by CountryBRAZIL UNITED KINGDOM
CHINA
AUSTRALIA
FRANCE
INDIA
GERMANY
PHILIPPINES
UNITED STATES
CANADA
CHINA
AUSTRALIA
FRANCE
UNITED KINGDOM
BRAZIL
INDIA
GERMANY
PHILIPPINES
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
EXPANSIVE ONLINE REACH EXPANSIVE ONLINE REACH Nearly 90% of Home Buyers Are Searching Online*
N EARLY 9 0% O F HO M E B U Y E R S A R E S E A R C H I N G ONL INE* To tap into this audience, Coldwell Banker Residential Brokerage automatically syndicates your listing to the world’s
To tap into this audience, Coldwell Banker Residential Brokerage automatically syndicates your listing to the world’s leading websites, in turn, send yourproperty property data 600600 web web partners around around the world. leading websites, which,which, in turn, send your datatotoover over partners the world.
*2014 National Association of REALTORS® Survey of Home Buyers.
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
EXPANSIVE ONLINE REACH
EXPANSIVE ONLINE REACH
Advertise Your Property to Buyers Worldwide
In addition to a powerful network of hundreds of websites, your property marketing will be enhanced through your independent sales associate’s access to an exclusive program on the seven most dominant high-traffic real estate websites and more, including— Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes, AOL Real Estate, MSN Real ADV ERTISE YO UR PR O PE R T Y TO B U Y E R S WOR LDWI DE Estate, and Homes.com In addition to a powerful network of hundreds of websites, your property marketing will be enhanced through my access to an exclusive program on the seven most dominant high-traffic real estate websites and more, including— Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes, AOL Real Estate, MSN Real Estate, and Homes.com
Featured agent branded listings in consumer search results on Trulia, Zillow, HotPads, REALTOR.com, Yahoo! Homes, AOL Real Estate, MSN Real Estate, and Homes.com • Agent branded listings receive 76% more leads than listings without • Listings above the $1M price point receive leads at twice the rate of unbranded listings Featured agent branded listings in consumer search results on Trulia, Zillow, HotPads, REALTOR.com, • Leads are routed directly to your independent sales associate’s mobile device Yahoo! Homes, AOL Real Estate, MSN Real Estate, and Homes.com Parent company to Coldwell Banker Residential Brokerage, NRT, is the only national real estate brokerage with the strength tolistings offer this exclusive online marketing strategy. • Agent branded receive 76% more leads than listings without •
•
Listings above the $1M price point receive leads at twice the rate of unbranded listings
•
Leads are routed directly to your independent sales associate’s mobile device
A S H L Icompany E D U C Rto O Coldwell S . C O M Banker E XNRT, C E PisT the ION A L national SERVIC E . estate P R O Vbrokerage EN RESU LT S. Parent Residential Brokerage, only real with
ONLINE VIDEO The Power of Video Listing
ON L I NE V I D E O
Coldwell Banker is the first in the industry to put the full power of its brand and network behind a tool that ®
represents the future of real estate—the video listing. YouTube is the first place most consumers go today when looking for video content online, and they are increasingly YouTube for much more than entertainment. Many consumers now search YouTube for content related to Tturning H E toP O W ER O F V IDE O L I S T I N G
practical information they need, including when they want to know more about a specific area or town. YouTube is Coldwell Banker® is the first in the industry to put the full power of its brand and network behind a tool that now the world’s second largest search video engine, trailing only Google. represents the future of real estate—the listing.
YouTube is the first place most consumers go today when looking for video content online, and they are To create Onturning Location, Coldwellfor Banker Estate collaborated with both YouTube, a Google subsidiary, increasingly to YouTube muchReal more thanclosely entertainment. Many consumers now search YouTube for content related to practical information they need, including when they want to know more about a specific area or and Google to develop a customized framework and user experience – offering what is arguably one of the most town. YouTube is now the world’s second largest search engine, trailing only Google. comprehensive and immersive brand channels on the YouTube platform. On Location is the first branded YouTube To create On Location, Coldwell Banker Real Estate closely collaborated with both YouTube, a Google subsidiary, channel to use dynamicaIPcustomized lookup to search for videos, which automatically serveswhat up local results when first and Google to develop framework and user experience – offering is arguably one ofvisitors the most comprehensive hit the site. and immersive brand channels on the YouTube platform. On Location is the first branded YouTube channel to use dynamic IP lookup to search for videos, which automatically serves up local results when visitors first hit the site.
ON LOCATION
TM
YouTube.com/ColdwellBanker
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S .
OBI L E M A R K E TI NG MOBILEM MARKETING Bringing Information to Buyers—Wherever They Are
Just as the internet changed the way people search for homes, mobile technology has changed habits even more.
BRI N Coldwell GIN G INhasFO RMATI O Nof TO B UYER REVE R THE stayed on the forefront those changes with itsS...WHE ever-evolving mobile technology tools.Y A RE Banker ®
ColdwellBanker.com andthe ColdwellBankerHomes.com arehomes, mobile-enabled provide a robust experience for even more. Just as the internet changed way people search for mobiletotechnology has user changed habits Coldwellhandset Banker® has stayed on the forefront of those changes with its ever-evolving mobile technology tools. devices like the iPhone® and Android®.
ColdwellBanker.com and ColdwellBankerHomes.com are mobile-enabled to provide a robust user experience for a powerful mobile and home-search experience? Download the Coldwell Banker iPhone® and Android® apps as handset Looking devicesfor like the iPhone® Android®. well as an exclusive iPad® version!
Looking for a powerful mobile home-search experience? Download the Coldwell Banker iPhone® and Android® apps as well as an exclusive iPad® version!
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VI EW VIEW MAGAZINE
M AGA Z I NE
The Largest Regional Real Estate Brokerage Magazine Brokerage has the REAL ability to showcase properties at a vastRAGE regional level through THColdwell E L ABanker R G EResidential ST REG I O NAL ESTATE B ROKE M AG A View, Z IN E a magazine exclusive to Coldwell Banker Residential Brokerage in Southern California and Arizona. The visually
Coldwell Banker Residential Brokerage has the ability to through showcase properties at aeach vast month, regional level through engaging, full-color magazine is distributed to consumers news publications reaching hundreds View, a magazine exclusive to Coldwell Banker Residential Brokerage in Southern California and Arizona. The of thousands of potential in targeted zip codestothroughout the region. news publications each month, reaching visually engaging, full-colorbuyers magazine is distributed consumers through hundreds of thousands of potential buyers in targeted zip codes throughout the region. Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.
Additionally, homes advertised in View are featured on CBView.com, the online companion to View magazine.
VIEW
VIEW
inside
SELA WARD'S
INSIDE
GORGEOUS Bel AirHome
CARPET Radiance
Luxurious Desert Playground
BENDING the RULES with GAURAV NANDA
FE AT U R ED
Properties
of GRAFF DIAMONDS
behind the Smart home craze
La Quinta’s most
INTRODUCING THE NEW
VIEW MAGAZINE
the RED
Rancho Santa Fe’s
TROPHY ESTATE
February 27 - March 4, 2016 LOS ANGELES, SANTA BARBARA & VENTURA COUNTIES
January 16 - January 22, 2016 ORANGE COUNTY & DESERT COMMUNITIES
February 27 - March 4, 2016 DESERT COMMUNITIES & ORANGE COUNTY
February 2016 SAN DIEGO COUNTY & TEMECULA VALLEY
Cover Represented by STEVE FRANKEL
Cover Represented by TIM SMITH
Cover Represented by NELSON-MOE PROPERTIES
Cover Represented by JANET LAWLESS CHRIST
Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage
Coldwell Banker Residential Brokerage
January 2016 Cover Represented by WENDY WALKER I PAGE 8 Scottsdale, Arizona Coldwell Banker Residential Brokerage
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Arizona’s Leading Real Estate Magazine
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Distribution
14 MILLION+
COMBINED ANNUAL CIRCULATION
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VI EW M AGA Z I NE
VIEW MAGAZINE
THThe E LLargest A R G ERegional ST REGReal I O NAL ESTATE B ROKE RAGE M AG A Z IN E EstateREAL Brokerage Magazine
View China Multiple times per year, a special China edition of View is published and distributed through The Wall Street Journal in Beijing and Shanghai. This publication provides Coldwell Banker Residential Brokerage clients with an even greater advantage when reaching international buyers.
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PR I N T A DV E R TI SI NG
TAR G E T E D TO REAC H THE R IGHT B UYER S A good advertising strategy will blend traditional print advertising with the use of the internet and social media. In some instances it is important to advertise your property in one or more key print publications. Coldwell Banker Residential Brokerage has relationships with regional and many local publications where I can advertise your Targeted to Reach the Right Buyers property.
PRINT ADVERTISING
A good advertising strategy will blend traditional print advertising with the use of the internet and social media. In some instances it is important to advertise your property in one or more key print publications. Coldwell Banker Residential Brokerage has relationships with regional and many local publications where sales associates may advertise your property.
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H O M EB A SE I NTO UCH T M DE L I VE R IN G MO RE LEAD S FOR YOUR PROPER TY As a Coldwell Banker Residential Brokerage client, you’ll enjoy the personalized service and rapid response of a ™a powerful global network. neighborhood firm backed by the stability and scope of
HOMEBASE INTOUCH
Morehome-selling Leads For experience Your Property Delivering Delivering a truly satisfying requires responsiveness and the ability to maintain solid communications throughout the process. The busy schedules of sellers and potential buyers can make this especially challenging. To assist, Coldwell Banker Residential Brokerage developed proprietary technology and convenient web-based systems for facilitating transaction-related communications. One compelling example of how innovation drives exceptional client service is Homebase InTouchTM, the proprietary buyer-inquiry response system.
HOW HOMEBASE INTOUCH T M WORKS As potential a Coldwell Banker enjoy the personalized service and rapid of a at any When a buyer Residential sees yourBrokerage property,client, findsyou’ll it appealing and makes an inquiry onresponse your home of the websites where your listing appears, message is sentglobal within seconds, giving me the opportunity to neighborhood firm backed by the stability andascope of a powerful network. respond quickly. Delivering a truly satisfying home-selling experience requires responsiveness and the ability to maintain solid communications throughout the process. The busy schedules of sellers and potential buyers can make this especially challenging. To assist, Coldwell Banker Residential Brokerage developed proprietary technology and convenient web-based systems for facilitating transaction-related communications. One compelling example of how innovation drives exceptional client service is Homebase intouch™, the proprietary
A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S . buyer-inquiry response system.
I N D U S T RY A F F I L I ATE S N E T WO RK O F REP U TABLE FIRM S TO ST REAM LIN E THE C LOSING PROCESS
REAL ESTATE FINANCING
As one of the largest mortgage brokers in California, First Capital Mortgage offers a variety of loan programs. Trained loan officers support independent real estate sales associates, clients and client advisors to provide valuable, time-saving, professional services. For consumer loan needs, First Capital offers one-stop shopping with the best services at the lowest possible rates.
ESCROW SERVICES
Founded in 1965, West Coast Escrow has been serving clients of Coldwell Banker Residential Brokerage since its inception. With West Coast Escrow’s exclusive Escrowlink website, you can access complete, secure information on the status of your escrow transaction and connect with your escrow officer any time.
TITLE SERVICES
Equity Title Company, a full-service independent title agency, is the preferred provider of services for Coldwell Banker Residential Brokerage clients. Founded in 1980, it offers exceptional underwriting strength, a complete range of title and escrow services and exceptional customer care.
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AMERICAN HOME SHIE LD TH E N AT ION’ S LEAD ER I N HOM E WARR ANT IES Its job is to help homeowners keep their systems and appliances running by minimizing costs and risk. American Home Shield provides affordable protection against breakdowns due to normal wear and tear, along with reliable repairs from the nation’s largest network of independent, pre-screened home service professionals.
Coldwell Banker® offers an optional Home Protection Plan, administered by American Home Shield®, that enhances your home’s appeal by offering buyers repair or replacement protection on every covered mechanical system or major built-in appliance for one full year after the sale. This coverage can be crucial, as statistics show that properties with a home protection plan have higher selling prices and shorter selling times. This home protection plan can also help protect your home while it is on the market. In the event of an unexpected breakdown, a home protection plan can provide quick relief for you at a very busy time. Here are the facts: • Contractors are assigned to a job within 15 minutes or less, 90% of the time • If a covered item is not repairable, then its replacement is covered • American Home Shield accepts and pays more claims than any other home warranty company in the nation, having covered up to $3 billion over the last 10 years
HOME WARRANTY PRICING & PLANS American Home Shield offers flexible coverage to fit your needs and is easily customized with the “Build Your Own” plan. Its Home Protection Plans help protect up to 21 major home systems and appliances. Whether you want to cover appliances like your dishwasher, systems like your air conditioning, or both, American Home Shield delivers. With plans starting at just $19 a month in some areas, home warranty protection is more affordable than ever. Remember, AHS Home Protection Plans cover the repair or replacement of many system and appliance breakdowns but not necessarily the entire system or appliance. Ask me for complete details of home warranty plans.
Home Warranty Provider
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CONCIERGE SERVICES A S I M P L E S O LUTI O N, C O NNECT ING YOU WIT H QUALIFIE D S E R V IC E P R OFESSI O NALS Coldwell Banker Concierge® offers you access to hundreds of service providers at your fingertips, 24 hours a day, seven days a week at www.conciergeservice.com. Trusted service providers listed in this easy-to-search website are pre-screened to ensure they are properly insured, experienced and licensed for the type of work they are offering. Performance agreements have been signed with all Concierge service providers to ensure they maintain the highest standards of ethics and professionalism.
MOVING SERVICES Moving your entire household may seem like a daunting task. Whether your move is across town or to the other side of the world, Coldwell Banker Concierge eases the challenge with assistance from experts in household relocation. Coldwell Banker Residential Brokerage has spent years seeking out the best movers in the industry. The moving program features dedicated customer service specialists, competitive pricing and professional assistance. Since all of the movers are pre-screened, licensed, and insured, you need not worry about entrusting your most valuable possessions to these professionals. Speak with a Concierge representative about a free moving quote.
UTILITY CONNECTION / UPDATER Coldwell Banker Residential Brokerage has partnered with Updater to save you valuable time with your move. Updater is a complimentary time-saving tool that helps you organize and complete many of your moving-related tasks in minutes including: • Filing a change of address form to forward mail • Comparing and connecting home services such as cable, internet, water, and natural gas • Notifying any of over 15,000 businesses and organizations of an address change • Finding moving-related discounts • Creating personalized moving announcements to share with friends and family via social media that include Google Map features • Link to conciergeservice.com Keep an eye out for an email invitation from Updater during your escrow period to get started! Call (800) 500-4053 or email concierge@hrc.californiamoves.com to connect with a Concierge specialist. Visit www.ConciergeService.com for more information.
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EXECUTIVE RELOCATION
SERVICING ALL MAJOR RELOCATION ACCOUNTS IN THE COUNTRY Have you ever wondered who handles transferring employees when a corporation needs them to move for a job? Coldwell Banker Residential Brokerage is the preferred broker for Cartus速 Relocation, which is a sister company to Coldwell Banker速 and is the largest corporate relocation company in the world. Cartus and many other major international corporate relocation companies have chosen Coldwell Banker Residential Brokerage to handle their most important corporate executives and their families with their real estate transactions. Cartus provides global relocation services throughout 165 countries and serves over 50% of the Fortune 50 Companies. Coldwell Banker Residential Brokerage has the largest and most experienced Relocation Division in Southern California and has earned many national awards and accreditations. In addition to servicing Cartus corporate accounts, Coldwell Banker Residential Brokerage is also the preferred broker for many of the top relocation management companies (referenced below). These companies represent thousands of corporations internationally and facilitate over 600,000 moves annually. Coldwell Banker is part of an extensive broker network throughout the U.S. If you or someone you know needs relocation or real estate assistance, please contact me.
Ashlie DuCros
Coldwell Banker Residential Brokerage
Mobile: 714.743.9778 E-mail: Ashlie.DuCros@coldwellbanker.com A S H L I E D U C R O S . C O M E X C E P T I O N A L S E R V I C E . P R O V E N R E S U L T S . Web: AshlieDuCros.com
IN-HOUSE LEGAL TEAM IN-HOUSE LEGAL TEAM Working TO to Maximize Transactional Efficiency WORKING MAXIMIZE TRANSACTIONAL EFFICIENCY
Coldwell Banker Residential Brokerage has an in-house legal team that works to maximize transactional efficiency and advise me on the legal aspects of your transaction.
• Experienced legal team averaging over 20 years in California real estate legal matters
Coldwell Banker Residential Brokerage has an in-house legal team that works to maximize transactional efficiency
• Offerssales riskassociate management education to independent and advise your independent on the legal aspects ofand yoursupport transaction.
sales associates
• Transactional counseling and support every step of the way should a claim arise •
Experienced legal team averaging over 20 years in California real estate legal matters
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Offers risk management education and support to independent sales associates
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Transactional counseling and support every step of the way should a claim arise
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