AshokaLab | VISUAL identity
Concept
tecnology AND invention
The ASHOKA LAB visual identity is framed within the overall Ashoka identity. It has all of Ashoka’s attributed including social entrepreneurship, change, humanity, proximity, and it adds a specific category: tecnologY AND invention.
Logo 1 | tagline english/spanish
Logo 2 | partnership
IN PARTNERSHIP WITH
COLORS
Ashoka Blue Pantone: 302 CMYK: C100 M50 Y12 K56 RGB: R0 G58 B95
Ashoka Orange Pantone: 144 CMYK: C0 M62 Y100 K0 RGB: R245 G126 B32
The 2 key words are exemplified by 2 styles that can be represented graphically. And each are universal references, close to one another and known by all.
tecnologY
invenTion
For tecnology, the first modern look (Atari), the first pixel, the classic look of the future. For invention, the draft, the scribble, the expression of an idea.
tipograPHY
1. visitor
tipograPHY
1. blockhead plain
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tipograPHY
1. blockhead unplugged
!"#$%&'()*+,-./ 0123456789:;<=>?@ABCDEFGHI JKLMNOPQRSTUVWXYZ[\]^_`ab c d e f g h ij k l m n o p q r s t u v w x y z { | } ~ ¡¢£¤¥¦§¨©«ª¬°±²³µ¶·¼Šÿ‡•‰
Primary IconograPHY
Waste management
Agriculture
Energy
Tecnology Education
Tecnology Financing
Universal access to Tecnology
income for the most needed
housing
connectivity
SANITATION
Health
secondary IconograPHY
phOTOGRAphy
The style of the ashoka lab pictures are determined by a filter that simulates the lines that appear in the reproduction of an image on a screen.
illusration
Please consider that the following examples are are only references of the visual style, and do not contain the tecnology and invention themes.
The style of Ashoka labâ&#x20AC;&#x2122;s illustrations by hand, spontanteous, simple, descriptive of a single idea. It is the type of drawing that is done on a napkin or a personal journal.
illusration
illusration
Applications
We divided the Ashoka Lab applications into: 1. Corporate. Institutional applications that develop the brand such as stationary, merchandising, and primarily internal products such as power point presentations, documents, etc. In these applications we should only use the Ashoka and Visitor fonts. 2. ExternaL. Applications for external communications such as publications, bulletins, event graphics, communication campaigns. In these applications one can include the use of illustrations, and the blockhead font.
corporate Applications
stationary
john smith Director (202) 555-1000 johns@ashokalab.org www.ashoka.org
business cards
folder inside
folder
stationary
envelope
AshokaLab | 1700 North Moore Street | Arlington, VA 22209, USA | www.ashoka.org AshokaLab | 1300 New York Avenue N.W. | Washington, D.C., 20577, USA | www.
AshokaLab | 1700 North Moore Street | Arlington, VA 22209, USA | www.ashoka.org
power point
Presentation title here in two lines
power point
Lorem ipsum
Título de la Presentación en dos líneas
Lorem ipsum dolor sit amet » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.
Lorem ipsum
Lorem ipsum Lorem ipsum dolor sit amet
Lorem ipsum dolor sit amet » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et. » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis.
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» Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. Lorem ipsum dolor sit amet, lectus quam. » Lorem ipsum dolor sit amet, lectus quam, sem dictumst, et malesuada nam nullam dui quis quis. Lorem ipsum dolor sit amet, lectus quam.
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Lorem ipsum
Lorem ipsum
Lorem ipsum 2005
2006
2007
save the date
Event Title Goes Here and Continues on this Line The Ashoka Office, Suite 2000 1700 North Moore Stree Arlington, VA 22209 RSVP by July 1, 2009
MERCHANDISIng
BACK
BACK
MERCHANDISIng
external Applications
may 08
may 08
newsletter
What about the field Increase the number of “Everyone a Changemaker” campuses around the world; send the “Social Entrepreneurship Resources Handbook” to universities in your region. It is an Ashoka resource for faculty or students engaged in courses in Social Entrepreneurship with curricular suggestions (e.g. Ashoka Fellow case studies and the Global Academy film series), business plan competitions, support organizations for social entrepreneurs, conferences among others. You can download it here For more information contact Marina Kim: mkim@ashoka.org
Tips of the month 1. Grant opportunity Ever had one of those days when the internet is painfully sloooooooow? Google’s web accelerator (http://webaccelerator.google.com) may be the answer to your problems. Simply go to the website, install the free program, and your web pages will show up in a snap!
What about the field Increase the number of “Everyone a Changemaker” campuses around the world; send the “Social Entrepreneurship Resources Handbook” to universities in your region. It is an Ashoka resource for faculty or students engaged in courses in Social Entrepreneurship with curricular suggestions (e.g. Ashoka Fellow case studies and the Global Academy film series), business plan competitions, support organizations for social entrepreneurs, conferences among others. You can download it here For more information contact Marina Kim: mkim@ashoka.org
Tips of the month 1. Grant opportunity
Who is who? The Ashoka’s Changemakers competition on safe water and sanitation is in the voting stage. The finalists were selected by the panel of judges from 265 entries from 54 countries. Now YOU can choose the three winners. Vote online on www.changemakers.com and download and forward the ecard to invite people to vote here.
2. New application Ever had one of those days when the internet is painfully sloooooooow? Google’s web accelerator (http://webaccelerator.google.com) may be the answer to your problems. Simply go to the website, install the free program, and your web pages will show up in a snap!
Ashoka-Lemelson partnerships news Do you know what kind of funding we need the most? Unrestricted. One good tool for promoting lightly restricted funding is the Venture Fund. Download the prospectus here and use it with prospective donors. Through the Venture Fund, donors are essentially able to pool their resources and support Fellows in the areas of our greatest need each year. Any question? Send it to jsinatra@ashoka.org
events
invent yourself Transforming ideas in things that matter
May 10/09
events
invent yourself
invent yourself
invent yourself
events/ merchandising
invent yourself
invent yourself
invent yourself
events/ interior spaces
event/ e-card
www.ashoka.org/lemelson
invent yourself Transforming ideas in things that matter
Invent yourself, you choose the region, you choose the individual. We put them through our search and selection process. Speak up for social change here.
May 10/ 10:00 am
The Ashoka Office, Suite 2000 1700 North Moore Stree Arlington, VA 22209 RSVP by July 1, 2009
event/ save the date
SAVE THE DATE
invent yourself Transforming ideas in things that matter
May 10/ 10:00 am The Ashoka Office, Suite 2000 1700 North Moore Stree Arlington, VA 22209 RSVP by July 1, 2009
publications