Media and Marketing Officer Ashoka Arab World Terms of Reference Background: Ashoka is the global association of the world’s leading social entrepreneurs—men and women with system changing solutions for the world’s most urgent social problems. Social entrepreneurs are individuals with innovative solutions to society’s most pressing social problems. From its regional office in Cairo, Ashoka Arab World creates a competitive, entrepreneurial, and globally integrated citizen sector and develops the profession of social entrepreneurship. Ashoka currently works with 80 Ashoka Fellows located in Egypt, Jordan, Lebanon, Morocco, Palestine, Kuwait, UAE, Tunisia and Saudi Arabia. Position Title: Media and Marketing Officer Reports to: Country Officer Employment: Full time. At least two year commitment Office hours: 9 am to 5 pm (unless assigned to stay later fulfilling work requirements) Working days: Sunday through Thursday, with weekends on Friday and Saturday. Work-related obligations sometimes require weekend attendance. Duties and Responsibilities: Define media and marketing strategy of Ashoka Arab World and lead and coordinate its implementation with other departments in Ashoka Arab World office and with Ashoka Fellows. This is a role that requires a high level of innovativeness, creativity, strong leadership and problem-solving skills. We are looking for excellent communicators, who will quickly understand the core messaging of Ashoka Arab World and the essential role of social entrepreneurship as a means of addressing endemic social problems, and who will then develop effective strategies for conveying those messages to a diverse audience. We seek problem solvers, who thrive in fast-paced, sometimes high-pressure environments and who can consistently communicate very well with different stakeholders and through different media (print, digital, online and in person). The ideal candidate would be able to leverage a wide network of contacts to increase our media presence as well as developing innovative techniques to convey Ashoka Arab World’s core messages through our marketing material and branding. As s/he will be working closely with a small and diverse team of like-minded people, as well as training and managing the Media and Marketing Assistant, it is very important that the Media and Marketing Officer is extremely flexible and a team player, who prioritizes the needs of AAW as an organization, who communicates regularly and effectively with other departments to understand their needs and priorities and who is prepared to work long hours when needed. _______________________________________________________________________________________ Registration No. 34/2004
Ashoka Arab World Regional Office
34/2004 ﻣﺸﻬﺮة ﺑﺮﻗﻢ
اﳌﻜﺘﺐ اﻻﻗﻠﻴﻤﻰ- أﺷﻮﻛﺎ اﻟﻮﻃﻦ اﻟﻌﺮﰊ
93 Abdel Aziz Al Saud Street – 7th Floor – Apt.1 1 ﺷﺎرع ﻋﺒﺪ اﻟﻌﺰﻳﺰ أل ﺳﻌﻮد – اﻟﺪور اﻟﺴﺎﺑﻊ – ﺷﻘﺔ93 Manial – Cairo – Egypt اﳌﻨﻴﻞ – اﻟﻘﺎﻫﺮة – ﻣﺼﺮ Tel : (202) 25328586 – 23655336 – 25314775 - 25314779 Fax : (202) 23654404 www.ashoka-arab.org www.ashoka.org
Media: within the overall policy of the office, and under the direct supervision of the Country Representative, the Media and Marketing officer: U
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Develops and implements an overall engagement strategy for local, regional, and international media in English and Arabic, to promote: the work of Ashoka Arab World and social entrepreneurship and to bridge the gap between social and business sectors. In coordination with each department within Ashoka, the Media and Marketing Officer will create a strategy for media coverage of particular activities that fall under the work of each department or project, under the umbrella of the overall engagement strategy. Will work with the Fellowship officer on providing media coverage of AAW Fellows’ activities. Provision of these activities will be based on the assessment of Fellows’ needs.
Online Presence: U
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In consultation with the Executive Team, the Media and Marketing Officer will design and strategically develop Ashoka Arab World’s Social Media strategy in an innovative way that engages different AAW audiences (entrepreneurs, partners, youth, diaspora… etc.).
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S/he will then lead and supervise the Media and Marketing Assistant in implementing this strategy, particularly in moderating AAW social media outlets (including blogs, FB, Twitter, Tumblr, YouTube).
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Works together with the Media Assistant and IT officer on moderation and maintenance of Ashoka Arab World web site.
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Guides and supervises the work of Media and Marketing Assistant in updating the Ashoka Arab World page on Ashoka Wheel.
Publications and marketing materials: U
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According to the plan agreed with, and approved by, the Executive Team, the Media and Marketing Officer will define Ashoka Arab World publications in a way that they correlate with the overall media strategy of Ashoka Arab World. This process should define: the list of AAW publication; time of their release, content, targeted audience etc. Produces visual solutions for all Ashoka Arab World publications and marketing materials by using available tools of Ashoka Arab World office. The Media and Marketing Officer, in coordination with the Operations Manager and IT Officer, will assess if the production of media and marketing materials will require the usage of resources outside of the Ashoka Arab World office. Marketing material includes: videos, brochures, reports, leaflets, newsletter and others, all in hard and soft copy.
_______________________________________________________________________________________ Registration No. 34/2004
Ashoka Arab World Regional Office
34/2004 ﻣﺸﻬﺮة ﺑﺮﻗﻢ
اﳌﻜﺘﺐ اﻻﻗﻠﻴﻤﻰ- أﺷﻮﻛﺎ اﻟﻮﻃﻦ اﻟﻌﺮﰊ
93 Abdel Aziz Al Saud Street – 7th Floor – Apt.1 1 ﺷﺎرع ﻋﺒﺪ اﻟﻌﺰﻳﺰ أل ﺳﻌﻮد – اﻟﺪور اﻟﺴﺎﺑﻊ – ﺷﻘﺔ93 Manial – Cairo – Egypt اﳌﻨﻴﻞ – اﻟﻘﺎﻫﺮة – ﻣﺼﺮ Tel : (202) 25328586 – 23655336 – 25314775 - 25314779 Fax : (202) 23654404 www.ashoka-arab.org www.ashoka.org
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Together with Operations manager, the Media and Marketing Assistant and the IT officer will coordinate the production of regularly updated marketing materials Develops articles/ features about AAW and Ashoka Fellows for promotional purposes – in English and Arabic. Collects all information and documents from other Ashoka Arab World departments that are needed for production of AAW publications. Provides assistance to Ashoka Fellows with production of their marketing materials. The Media and marketing officer will provide this service only upon the request of Ashoka Arab World Fellows.
Representing Ashoka Arab World: U
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Attends events, conferences, meetings and other gatherings to provide PR services for Ashoka Arab World. Together with the Executive Team, the Media and Marketing Officer will organize events, press conferences and other events as part of overall Ashoka Arab World strategy. Produces press releases and public statements for media outlets in the name of Ashoka Arab World – in English and Arabic – following and adhering to the messaging approved by the Executive Team.
Partnerships: U
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Researches new media partnerships. Develops engagement strategy for each and all partnerships. Creates the network of media partners in the Arab World in order to secure an effective implementation of Ashoka Arab World media strategy. Follows-up with existing partnerships. Communicates with Ashoka Global and other Ashoka offices in case that assistance or cooperation is required for media and marketing activities
Documentation: U
Supervises the work of Media and marketing assistant in documenting all Ashoka Arab World events, field visits, etc. and relate to feed AAW Social Media outlets. - Produces regular press clippings of activities taken by Ashoka and other activities that may be related to topics related to the work of Ashoka Arab World office and social entrepreneurship. - Creates a data base of various events that Ashoka’s representatives should attend to enable adequate media exposure of the organization. - Supervises Media and Marketing Assistant with storing all Ashoka Arab World marketing products. Such data base should contain marketing products of Ashoka Arab World since the launch of our operations in the Arab World as well as marketing products of Ashoka Global and other Ashoka offices. - Coordinates all knowledge management initiatives with the Research Assistant to the Regional Director. _______________________________________________________________________________________ -
Registration No. 34/2004
Ashoka Arab World Regional Office
34/2004 ﻣﺸﻬﺮة ﺑﺮﻗﻢ
اﳌﻜﺘﺐ اﻻﻗﻠﻴﻤﻰ- أﺷﻮﻛﺎ اﻟﻮﻃﻦ اﻟﻌﺮﰊ
93 Abdel Aziz Al Saud Street – 7th Floor – Apt.1 1 ﺷﺎرع ﻋﺒﺪ اﻟﻌﺰﻳﺰ أل ﺳﻌﻮد – اﻟﺪور اﻟﺴﺎﺑﻊ – ﺷﻘﺔ93 Manial – Cairo – Egypt اﳌﻨﻴﻞ – اﻟﻘﺎﻫﺮة – ﻣﺼﺮ Tel : (202) 25328586 – 23655336 – 25314775 - 25314779 Fax : (202) 23654404 www.ashoka-arab.org www.ashoka.org
Management: U
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Leads, trains and supervises the Media and Marketing Assistant to participate in, contribute to and develop her capacity in all duties related to the implementation of Ashoka Arab World’s media and marketing strategy.
Other: U
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Assists Executive Team in any admin, research or programmatic task when needed. Prepares weekly time sheet that shows daily activities Submits to supervisor a monthly interim report based on monthly plan derived from this agreement. Assists Executive Team to update Salesforce system.
Performance management a. Together with the Country Representative as a direct supervisor, Media and Marketing Officer will develop a performance agreement at the beginning of her/his term. This agreement will include goals, measures and expected results and will be the baseline for the performance review to take place after the first six months and the end of the year. b. Together with the Country Representative, the Media and Marketing officer will develop an annual plan of action. This plan will be created at the beginning of the year and updated on a monthly basis. c. Based on annual action plan, a monthly work plan with all activities to be executed during the month will be sent to Country officer. d. The Media and Marketing Officer will send a weekly time-sheet at the end of each week to the Operations Manager. e. Media and Marketing Officer will send a monthly report with all activities executed during the month; to be sent to Operations Manager, Financial Manager and Country Representative on the 25th of each month. U
Remuneration Between LE 144,000 and LE 180,000 gross per annum, in addition to private local health insurance. U
Qualifications: Education BA in a relevant field, preferably in communications and public relations U
Experience and Requirements - 5 year of relevant experience is required; an MA in Media and Marketing is highly desirable. _______________________________________________________________________________________ U
Registration No. 34/2004
Ashoka Arab World Regional Office
34/2004 ﻣﺸﻬﺮة ﺑﺮﻗﻢ
اﳌﻜﺘﺐ اﻻﻗﻠﻴﻤﻰ- أﺷﻮﻛﺎ اﻟﻮﻃﻦ اﻟﻌﺮﰊ
93 Abdel Aziz Al Saud Street – 7th Floor – Apt.1 1 ﺷﺎرع ﻋﺒﺪ اﻟﻌﺰﻳﺰ أل ﺳﻌﻮد – اﻟﺪور اﻟﺴﺎﺑﻊ – ﺷﻘﺔ93 Manial – Cairo – Egypt اﳌﻨﻴﻞ – اﻟﻘﺎﻫﺮة – ﻣﺼﺮ Tel : (202) 25328586 – 23655336 – 25314775 - 25314779 Fax : (202) 23654404 www.ashoka-arab.org www.ashoka.org
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Excellent writing and analytical skills Excellent PR skills Professional in Microsoft applications including Word, Excel, Power point, etc. Excellent with desk-top publishing and graphic design applications like Adobe InDesign, Illustrator, Adobe Photoshop and other programs. Person must have strong initiative, independence, creativity and sound judgment. They must be service-oriented and flexible, with excellent communication and organizational skills.
Language Fluency in written and spoken English and Arabic is essential. U
The Person: Must be creative within her/his scope of work and very resourceful in problem solving Must understand Ashoka’s vision and work. Must demonstrate her/his commitment with social change. Must be a deeply trustworthy person. Must be service-oriented and flexible. Must be detail-oriented and able to manage multiple high-priority tasks at once. Must be a team player with a high level of commitment. Must maintain cooperative working relationships and interact with others in a helpful, courteous and friendly manner. Must demonstrate sensitivity to, and respect for, a diverse population and be able to work with persons of different cultural and ethnic backgrounds across all areas of the world. Work Conditions:
Applicant must be willing to work in the office 70% of the time, and in the field 30% of the time. We work normal office hours (9 a.m. until 5 p.m., five days a week) 50-60% of the time. We work until 6 or 7 p.m. at least 20 % of the time. During major events, we work until 8 or 9 p.m. (25 % of the time) Sometimes, we work during holidays, if necessary. (10% of the time) After three years of work at AAW, staff members can apply to other Ashoka jobs in the region or abroad
How to apply: Interested candidates should kindly send their application package at: recruiting@ashoka-arab.org with “Media and Marketing Assistant” in the subject line. Application package should include: 1- An updated resume in a pdf format. 2- A cover letter explaining why you are interested in Ashoka and why you are fit with our hiring criteria. 3- A writing sample, something that you previously wrote entirely by yourself, in English on any topic of interest and that is not less than one pager. _______________________________________________________________________________________ U
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Registration No. 34/2004
Ashoka Arab World Regional Office
U
34/2004 ﻣﺸﻬﺮة ﺑﺮﻗﻢ
اﳌﻜﺘﺐ اﻻﻗﻠﻴﻤﻰ- أﺷﻮﻛﺎ اﻟﻮﻃﻦ اﻟﻌﺮﰊ
93 Abdel Aziz Al Saud Street – 7th Floor – Apt.1 1 ﺷﺎرع ﻋﺒﺪ اﻟﻌﺰﻳﺰ أل ﺳﻌﻮد – اﻟﺪور اﻟﺴﺎﺑﻊ – ﺷﻘﺔ93 Manial – Cairo – Egypt اﳌﻨﻴﻞ – اﻟﻘﺎﻫﺮة – ﻣﺼﺮ Tel : (202) 25328586 – 23655336 – 25314775 - 25314779 Fax : (202) 23654404 www.ashoka-arab.org www.ashoka.org
_______________________________________________________________________________________ Registration No. 34/2004
Ashoka Arab World Regional Office
34/2004 ﻣﺸﻬﺮة ﺑﺮﻗﻢ
اﳌﻜﺘﺐ اﻻﻗﻠﻴﻤﻰ- أﺷﻮﻛﺎ اﻟﻮﻃﻦ اﻟﻌﺮﰊ
93 Abdel Aziz Al Saud Street – 7th Floor – Apt.1 1 ﺷﺎرع ﻋﺒﺪ اﻟﻌﺰﻳﺰ أل ﺳﻌﻮد – اﻟﺪور اﻟﺴﺎﺑﻊ – ﺷﻘﺔ93 Manial – Cairo – Egypt اﳌﻨﻴﻞ – اﻟﻘﺎﻫﺮة – ﻣﺼﺮ Tel : (202) 25328586 – 23655336 – 25314775 - 25314779 Fax : (202) 23654404 www.ashoka-arab.org www.ashoka.org