WELCOME TO THE AFRICA SOCIAL INVESTMENT ACCELERATOR We all know that Africa faces tremendous challenges. Across the continent, millions still struggle daily to get clean water, affordable healthcare and basic sanitation, or to improve livelihoods and lift themselves to a higher standard of living. What is less well known is that a new generation of African social entrepreneurs is rising to the challenge. In every country, brilliant entrepreneurs are developing new business solutions for tackling the continent’s toughest problems. These entrepreneurs bring market-based solutions that have the potential to improve living conditions for millions. Their ideas are scalable and smart and represent a new model for sustainable business. We are honoured and proud to present to you 12 of the most exciting projects that embody this new spirit of African social enterprise. Together, they are re-inventing business models in healthcare, education and agriculture, improving supply chains, creating trading platforms and bringing new technologies to market. These 12 projects have been carefully selected from more than 100 that applied to our Social Investment Accelerator. They were chosen based on the power of their ideas, their social impact and, above all, the potential that they can reach once they raise the investment to get to scale.
INTRODUCTION
For the past six months, our 12 entrepreneurs have been working diligently with a world-class team of business mentors to develop their business plans and investment proposals. Each team has a compelling business proposition and a scalable and sustainable business model. Ashoka, through our experience of over 40 years in finding and helping the world’s best social entrepreneurs, has been proud to contribute our knowledge into the design of this Accelerator. Our curriculum is specially adapted for the unique challenges that social entrepreneurs face. In this journey, we have been delighted to be partners with the Swiss Development Corporation (SDC) and Nestlé, whose funding has made this possible, and who have provided a world-class team of volunteer mentors to offer their business expertise and strategic insight. We are also deeply grateful to our partners Lefil Consulting, who has managed this program, and VC4A, for providing the infrastructure to make this accelerator possible, as well as our hosts, Bowman’s. Finally, we are indebted to the business mentors who have given freely of their time and expertise to help our entrepreneurs reach this moment. We hope that you enjoy meeting and learning about these entrepreneurs in the coming days. We can’t wait to share with you their stories and business ideas. Thank you for joining us on this journey! MARK CHENG
Managing Director, Ashoka Course Director, Africa Social Investment Accelerator
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THE COHORT Aggrico
Nampya Farmers’ Market
Aggrico provides smallholder farmers in sub-Saharan Africa with an affordable means to irrigate their land using sustainable energy and water resources.
Nampya Farmers’ Market is a B2B food distribution company that builds fair and reliable markets for agricultural producers and retailers through transparency, efficiency and technology.
Edupay Plus Edupay Plus provides an affordable education financing scheme that is less burdensome for poor parents and reduces payment defaults for Low-Cost Private schools.
Exportunity Exportunity is a B2B2C e-marketplace that builds and digitally manages trade routes within cities and links them, resulting in a large and deeply rooted trade web.
Farmers Pride Farmers Pride combines a franchise model, technology and village youth agents to bridge the agriculture inputs, services and information gaps among rural smallholder farmers.
Last Mile for Bop / Shopit Shopit is a mobile application that enables informal grocery stores in townships and rural areas to compare prices at wholesalers in their area, order and pay all their stock directly from their phone and get their order delivered to their doorstep within a few hours.
mumm mumm is an online platform empowering talented home-based cooks to join the economy and scale through connecting them with hungry professionals, who access wholesome fresh food from local home kitchens.
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Nucafe NuCafe is a social entrepreneurial farmer-owned Organization that delivers high-end services to over 1.5 million smallholder coffee farmers within more than 200 rural community farmer associations and cooperatives.
Safi Organics Safi Organics uses technology to downsize and decentralise fertiliser production, making it feasible to implement on a village-level basis using locally available resources and labor.
Totohealth Totohealth is a mobile platform that utilises artificial intelligence to advise parents based on the stage of pregnancy or age of the child as well as the health conditions that the child/mother might have.
Trutrade TruTrade is a social enterprise that increases smallholder farmer incomes by integrating them into sustainable supply chains, bringing together the ‘supply power’ of millions of small-scale producers to meet the demand of local, regional and international markets.
Ujuzikilimo UjuziKilimo is a data-driven agronomy services company that uses innovative sensor technology and a comprehensive database to collect and analyse farm data, helping farmers and agriculture players make better decisions and build targeted services.
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PARTNER OVERVIEW
MENTOR OVERVIEW
The Social Investment Accelerator Mentors
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MENTORS
ORGANIZATION
ROLE
Brenda Stern
Bowmans
Business Development Manager
Yonah Artemis Welker
The Yonah Fund
Founder
Dr. Mthandazo Ngwenya
Intellecap
Africa Director
Aurélie Faugier
Spring
Programme Manager
Christiane Wacker
Boosting your Social Business
Founder
Hannah Tucker
Generation IM
Director
Pierre-Joseph Magne
Nestlé
CFO, Nestlé NEAR
Nahla Kamal
Nestlé
Corporate Affairs Manager, Nestlé NEAR
Riham Mohsen
Nestlé
MM Bonjiorno, Nestlé NEAR
Osama Abdel Mohsen
Nestlé
DSP Manager, Nestlé NEAR
Amina Elgamal
Nestlé
CSV Manager, Nestlé NEAR
Tamer Younes
Procter & Gamble
Head of Government Relations & Communications - Near East & Global Development Markets
Ismaela Ouangraoua
Nestlé
FC Controller, Nestlé Burkina Faso
Sandrine Séka
Nestlé
Category Manager Culinary, Nestlé Côte d’Ivoire
Kasum Diabate
Nestlé
Supply Chain Manager, Nestlé Côte d’Ivoire
MENTORS
ORGANIZATION
ROLE
Mark Vella ND
Sapient
Business & Performance Mentor
Vije Vijendranath
Tapsnapp
Founder & CEO
Kayode Oladapo
Nestlé
Category Manager, Nestlé Nigeria
Estelle Kamal
Ralph Lauren
EMEA Procurement Director
Abdoulaye Diongue
Nestlé
Country Manager, Nestlé Gabon
Sawa Nakagawa
SIP Social Impact Partners
Impact Investing Advisor
Issa Sanogo
Nestlé
FC Controller, Nestlé Cameroon
Llewellyn Fredricks
E2 Investments
Investment Officer
Aboubacar Coulibaly
Nestlé
Muhammed Hajat
E2 Investments
Associate Investment Officer
Category Manager Dairy, Nestlé Nigeria
Nozuko Nkumanda
SIP Social Impact Partners
Business Development Manager
Asaad Sadeh
Nestlé
Koovindrie Moodley
Sovren Consulting
Director
Water Resources Manager, Nestlé Waters NW Africa & ME
Busi Raphekwane
Transformation Legacy
Business Mentor/Entrepreneur
Betty Hailu
Nestlé
CSV Manager, NW Africa
Elise Baudot
IFRC
Humanitarian, International Law
Gibson Singen
Nestlé
CFO, NW Ethiopia
Langa Madonko
Summit Africa
Private Equity Fund Manager
Saint Tohlang
Nestlé
Innovation Awards Lead, Nestlé ESAR
Jo Ann Pohl
Bowmans
Group Chief Financial Officer
Laurent Chantalat
Nestlé
Senior Scientist SHIELD, Nestlé Skin Health NYC
Janine Redfern
Bowmans
Financials System Manager
Christian Vousvouras
Nestlé
Public Affairs Specialist, Nestlé HQ
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Aggrico Limited INDUSTRY Agrobusiness
WEBSITE aggrico.com/
BUSINESS SUMMARY
CUSTOMER PROBLEM
To provide smallholder farmers in sub-Saharan Africa with an affordable means to irrigate their land using sustainable energy and water resources.
Around the world, 500 million farmers work on land that is smaller than five acres, and less than 5% of these farmers have access to irrigation. With more than 33 million small-shareholder farmers based in Africa and their land performing at just 40% potential, the opportunity for change is now. The push to increase productivity and broadly improve incomes across Africa will only be realised if smallholder farmers and sustainable irrigation solutions are at the forefront of strategies for agricultural transformation.
MANAGEMENT Sunil Lalvani - Founder & CEO Sunil brings over 20 years of work experience in emerging and frontier countries (including Nigeria, Ghana & Kenya), running the Binatone electronics business globally and successfully growing and managing over 20 offices across three continents. Throughout his extensive work in Africa, Sunil witnessed first-hand the critical, under-addressed issue of water poverty, leading him to found Project Maji in 2015. Sunil has since taken his passion for this cause one step further by addressing the global water crisis with a sustainable business mindset, and is driven to be a significant player in eradicating rural water poverty in sub-Saharan Africa. EMPLOYEES We have 100 years of cumulative experience in our executive team with representation from five different continents. Our team comprises of energy, solar, agriculture, marketing and international development experts working across Africa. We have offices in Ghana, Hong Kong, Kenya and Dubai.
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Ghana, Kenya SALES / MARKETING STRATEGY
COMPETITIVE ADVANTAGE
Our direct customers will be small-shareholder farmers reached predominantly via farming cooperatives and the use of demonstration farms. We will expand geographically via country distributors / franchisees and will also apply for government tenders. We will enter Ghana, Kenya and Rwanda in the next three years with expansion to Uganda and Ethiopia in five years. With aggressive marketing campaigns using roadshows, radio and SMS, our farmer training sessions will engage new customers along with an incentive-based referral system for existing users to introduce new customers.
We have over 60 years of business experience in Africa and have offices throughout the continent. We have also coupled our solution with a Pay-As-You-Go system.
PRODUCT / SERVICES Aggrico solar irrigation pumps are designed for rural communities, empowering smallholder farmers through the introduction of affordable, mobile, automated solar-powered irrigation tools. Our solution not only greatly reduces manual labour, but also attracts a younger labour force through its technology, usability and the promise of increased earning potential. Solar-powered irrigation dramatically increases the area over which crops may be grown and the variety of crops planted, and ultimately boosts crop yields. In addition, we provide comprehensive training and create demonstration farms in rural communities to best disseminate information and further develop our technology to meet the needs of our target customers and beneficiaries. TARGET MARKET Small-shareholder farmers, cooperatives and agri-business companies.
Timing of this round, percentage already committed, minimum individual ticket investment amount: We are looking to raise USD 1.5m (for 13% of the business) during Q2 2019, of which 50% is already committed. We are looking at individual investments of USD 250.000 as a minimum. Previous capital raised USD 2 million invested by founders Lawyer Dentons Company stage Early Stage Capital seeking USD 1.5 milllion
CONTACT
Sunil Lalvani sunil@aggrico.com Address Kemp House, 60 City Road, London, EC1V 2NX
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Edupay Plus INDUSTRY Payment Services
WEBSITE masuafrica.org/edupay/
Ghana
The accelerated cash collection allows LCPSs the ability to invest in teachers and school infrastructure. Through the Edupay model, schools also have a far greater accuracy in revenue forecasting. TARGET MARKET
BUSINESS SUMMARY According to independent research, private schools in Ghana bridge a critical access gap in basic education provision. Private basic schools also far outperform their public school counterparts. However, many poor families in rural parts of Ghana cannot afford to make the required tuition pre-payments at the start of any given term. Through a flexible payment system and pre-financing program, Edupay Plus provides revenue relief to Low-Cost Private Schools and tuition payment relief to parents, allowing students to experience uninterrupted, quality education. MANAGEMENT Edupay Plus has a skillful, analytical and creative management team with diverse networks who are fully committed to the team’s mission to consistently exceed the expectations of our customers, partners and stakeholders in order to continue to lead the carved industry. Godfred Bennet Turkson Chief Executive Officer, Msc Economics (Universitat` Cattolica del Sacro Cuore), BA Economics (University of Ghana) Dorcas Pokuaa Owusu Chief Finance Officer, BBA Accounting (Ghana Baptist University College), HND Accountancy (Kumasi Technical University) George T Vital Chief Operations Officer, Bsc Agribusiness Management (Kwame Nkrumah University of Science and Technology Ghana)
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Emmanuel Douglas Turkson Chief Programs Officer, Bsc Entomology and Wildlife (University of Cape-Coast, Ghana) Board Chair - Francis Akrono Deputy Registrar, Institute for Educational Research and Innovation Studies (University of Education, Winneba, Ghana) EMPLOYEES 9 CUSTOMER PROBLEM Many Ghanaian parents (B2C) have enrolled their children in Low-Cost Private Schools (LCPSs). Owners and management of LCPSs (B2B) require these parents to pay their children’s fees in full before the annual school session begins. Most willing-to-pay parents, however, are unable to pay up front because they earn low daily incomes. As a result, pupils owing tuition fees are frequently sacked from school, forcing them to face the academic and other consequences of absenteeism or dropping out entirely. The tuition fees payment default in turn affects the LCPSs’ revenue, manifesting in bad teaching and learning infrastructure which ultimately affects pupils’ education.
Edupay Plus’s Serviceable Obtainable Market in Ghana is estimated to be about 80% of approximately 1.3 million pupils enrolled in about 14,400 Low-Cost Private Schools (LCPSs) in Ghana. This represents about 1.04 million pupils drawing from about 11,500 LCPSs. SALES / MARKETING STRATEGY We engage School Management Committees (SMCs) directly on the Edupay Plus model. Upon reaching an understanding with school owners and management, we introduce our service to parents through the Parents & Teachers Association (PTA) meetings, where our on-spot
Timing of this round
registration rate is over 70%. As parents are convinced, their data is collected together with that of their children, and they are registered and enrolled into the Edupay payment module. COMPETITIVE ADVANTAGE Edupay Plus’s model is a relatively new business niche created in the education finance space and has no known real competitors. Microcredit and small loan firms remain potential competition to our markets. Microcredit firms, however, require relatively high interest rates and nonexistent collaterals unlike our Edupay Plus model, which is cheaper, doesn’t require collateral and effectively deals with the actual problem of tuition fees non-payment.
Scaling phase
Investors ACES Ghana (The Stern Stewart Institute), NEIP (Ghanaian Government Youth Enterprises Investment Fund) Previous capital raised USD 50.000 Lawyer Ms. Judith Naa-Ode Stephen Company stage Growth / Expansion Capital seeking USD 750.000 Percentage already committed 6%
SERVICES Edupay Plus allows parents (Our B2C Customers) to pay tuition over a 90-day term rather than through a 100% upfront tuition payment. Edupay’s daily tuition payment plan reduces absenteeism and enhances the overall learning experience. LCPS (Our B2B Customers) receive bulk tuition fee pre-financing on behalf of parents.
CONTACT
Email gbturkson@gmail.com Mobile +233 20 588 5367 Address 2nd Floor, Amenyo Supermarket Building, Sankofa Street, Prestea, Western Region, Ghana
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Exportunity INDUSTRY Trade
WEBSITE exportunity.com
Mauritius
Amb. Robert C. Perry Diplomat, Senior Advisor Marc L. Sage Of counsel at Dentons, Senior Advisor
BUSINESS SUMMARY Exportunity is a B2B2C marketplace with a decentralised blockchain app, mapping and facilitating payments and delivery for proximity businesses. We offer a platform for SMEs in diverse communities to build and digitally manage trade routes within their communities, resulting in a deeply rooted trade web. Our GPS mapping of businesses helps consumers know the live distance between them and products, increasing trust for export. We use government postal networks for logistical support and allow B2B and B2C buyers to place orders safely through secured payments and our escrow mechanisms. We provide all users of the platform with an individual wallet, loadable at mobile banking points, or online through Visa, MasterCard and Verve payment. With the support of the United Bank for Africa, we provide closed-loop payment remittance for our users on our own co-branded prepaid international Visa cards, the ‘XportCARDS’, which has already registered over 230, 000 USD of transactions. MANAGEMENT Vital Sounouvou Founder & CEO of Exportunity Group Telecommunications and software engineer; Forbes Africa’s 30 under 30 of 2016, S4YE, l’Afrique Excelle, YALI, TEEP, Stanford SEED, Techstars and Ashoka Alumni.
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Mathilde Lafarge Chief Communication Officer; MBA in Marketing, Communication & Business Strategies from INSEEC Paris. General Manager for Forbes Afrique magazine, 2015 to 2017. Didier Amouzounvi Head of Expansion; Bachelor In Project Management ISM- ADONAI Benin; Certificate in International Business Management: Westminster International College Malaysia. Claude Gbemenou Chief Technology Officer; Full Stack Software Developer EMPLOYEES 17 CUSTOMER PROBLEM With its fast-growing population, Africa boasts enormous market potential, especially with growing urbanisation contributing to rapid increases in consumption by households and businesses. Seventy-seven percent of the population (770 million people) in Sub-Saharan Africa is younger than 35. With 200 million people aged between 15 and 24, Africa has the largest population of young people in the world. According to the World Bank, 75 million young Africans are looking for work, and 80% of people in the region rely on SMEs for jobs. However, the majority of these businesses fail to survive their first year because they lack a direct bridge to an organised supply chain. Colonisers designed most African trade routes to transport raw materials for export. While local producers struggle to sell their finished goods beyond their city of production, in the most mature
markets on the continent, intermediaries inflate prices, making local goods often fail to compete with imports. As a result, registered trade between African nations accounts for only 15% of the trade in the region. This hinders local production, making it nearly impossible for local businesses to scale. As most of the trade deals on the continent are informal, financial institutions lack accurate trade data to assess the risk profile of SMEs.
COMPETITIVE ADVANTAGE
PRODUCT / SERVICES
3. We use postal offices and mobile banking points as contact and trade points, giving us a fast, trustable and lasting presence, and saving display costs in our marketing.
Online B2B and B2C shop, prepaid VISA cards, payment wallet. TARGET MARKET Sub-Saharan Africa SALES / MARKETING STRATEGY
1. As low as 20 minutes B2C delivery time, based on an Uber Eats model. 2. We provide a credit wallet loadable through cash points, mobile banking, VISA, Mastercard and Verve to ease transactions through our platform and eliminate transaction fees.
4. We bring high social impact by offering opportunities to thousands of unemployed youth, either by becoming e-shop managers in their community or by becoming independent delivery agents.
Exportunathons: periodic automated online competitions to identify the best traders to represent Exportunity and our sponsors in their communities.
Timing of this round, percentage already committed, minimum individual ticket investment amount: Minimum individual ticket: USD 200.000. Our preference goes to a limited number of investors per market, preferably with a deep local market understanding. Previous capital raised USD 237.000 Investors Founder, friends and family Lawyer Dentons Company stage Expansion Capital seeking USD 760.000
CONTACT
Email vs@exportunity.net Address 2 Labourdonnais Street, Port Louis, Mauritius
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Farmers Pride INDUSTRY Agriculture
WEBSITE farmersprideafrica.com
Kenya
BUSINESS SUMMARY Farmers Pride combines a franchise model, technology and village youth agents to bridge the agriculture inputs, services and information gaps among rural smallholder farmers. Our last-mile distribution network of physical and digital village-level one-stop franchise stores provide all tools that the farmers need to be successful, from high-quality hybrid seeds, to soil-testing services and cutting-edge training and information. The Farmers Pride network currently reaches 10,000 farmers who report an up to 30% increase in their farm income through our intervention. MANAGEMENT Samuel Munguti Founder and CEO: 10+ years of experience in agribusiness development, management and designing solutions to farmer challenges in East Africa. MBA in Marketing and Strategic Management plus Certificate in Social Performance Management Gladys Wanjiru Head of ICT and Accounts: Over three years’ experience in tech solutions development at Cellulant. Bachelor of Commerce degree in Accounts and ICT Nancy Mutisya Head of Business Development: 5+ years of experience in agriculture sales and marketing. Bachelor’s degree in Agribusiness from Technical University
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TARGET MARKET
COMPETITIVE ADVANTAGE
Farmers Pride beneficiaries are low-income, rural families that rely on mixed farming for their livelihood. 54% of our beneficiaries are women. Our customers are small rural agri-input stores where farmers go to purchase different products and services.
The uniqueness of the Farmers Pride model lies in the franchise model concept and the integration with mobile technology and village youth agents. This model transforms rural agro-dealer shops and farmers to increase their income, while contributing to ending youth unemployment, food insecurity and malnutrition in Kenya and Africa.
SALES / MARKETING STRATEGY Joel Patenaude Strategy and partnerships advisor: Experience in consulting with startups. Experience with financial technology business in banking and payments in SSA EMPLOYEES 10 CUSTOMER PROBLEM Rural farmers suffer from poor farm production, crop losses and malnutrition as a result of limited access to quality inputs, services and information. Eighty percent of smallholder farmers in Kenya depend on livestock and crops as a key source of livelihood, yet 35% of livestock and crops are lost due to crop failure and livestock death each year as a result of disease, pests and bad agricultural practices. PRODUCT / SERVICES Farmers Pride commercially distributes quality farm inputs bundled with farmer extension, farmer training and other services like soil testing and insurance through one-stop, village-level physical and digital franchise stores. We provide all of the tools that the farmers need to be successful, such as high-quality hybrid seeds, soil-testing services and cutting-edge training and information.
Marketing plan in place with key objectives: to empower farmers, franchisees and shop assistants through education and training, and to retain and grow business relationships with existing and new clients. Sales growth is driven by network expansion and superior sales support through village youth agents. Village youth agents support sales, product knowledge and business development at the franchise and community level.
Funding round Series A Investors Kenya Markets Trust Previous capital raised We raised USD 130.000 grant funding in 2016 from Kenya Markets Trust to support Farmers Pride pilot phase (2016-2018) Lawyer Geoffrey Gitau Company stage Growth Capital seeking USD 620.000
CONTACT
Samuel Munguti samuel.munguti@farmersprideafrica.com Phone +254 725 718 069 Address Martinice Building 1st Floor, Main Athiriver Road, PO Box 91-00519 Nairobi
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Last Mile for BoP Africa (Pty) Ltd. (operating under Shopit trademark) INDUSTRY Wholesale eCommerce
WEBSITE shopitapp.co.za
South Africa
Shopit is also a marketing tool for FMCG (Fast Moving Consumer Goods) companies and wholesalers. They can increase their visibility on the app, organise online/offline marketing operations and access live and localised market data collected on Shopit. The data collected on Shopit is used to improve the distribution of social products (solar lights, clean cook stoves, water filters, etc.). MANAGEMENT Our dedicated management team has extensive business experience, a strong local knowledge and network, a clear vision and a resolute determination. Our management team has been selected and receives mentorship from the Alibaba eFounder Fellowship, MAN Impact Accelerator and Ashoka Social Investment Accelerator. Arnaud Blanchet Founder and CEO, has more than 10 years of experience in managing high-growth startups in Europe and Asia. He previously worked on many social projects in developing countries.
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COMPETITIVE ADVANTAGE
40,000 of the largest informal grocery stores in South Africa, 200 of the largest general wholesalers distributing FMCG in South Africa, 200 regional/national/international FMCG brands present in South Africa.
Largest catalog on the market (as we aggregate wholesalers’ catalogs, this enables spaza shops to order all of their stock from their phone without having to leave their store anymore);
SALES / MARKETING STRATEGY
BUSINESS SUMMARY Shopit is a mobile application that enables informal grocery stores in townships and rural areas to compare prices at wholesalers in their area, order and pay all their stock directly from their phone and get their order delivered to their doorstep within a few hours.
TARGET MARKET
Nicolaas van der Westhuizen CTO, is a senior developer with strong experience in eCommerce, payment solutions and successful projects targeting township-based users. EMPLOYEES 10
WhatsApp message to give access to all the wholesalers’ specials and direct shop owners to our mobile app, Shopit; Shopit exclusive deals (price only available on our app, negotiated with brands and wholesalers); Partnerships with wholesalers and brands (to access their database of spaza shops); Referral program.
- Cheapest price on the market (as we compare prices from all wholesalers catalogs) - Same-day delivery - Asset light (we do not have warehouse, delivery vehicles or stock)
CUSTOMER PROBLEM More than 130,000 informal grocery stores, called ‘spaza shops’ in South African townships, represent 46% of the food distribution and attract 77% of the shoppers in South Africa. They are often highly inefficient and offer a poor shopping experience: limited range of products, frequent out-of-stock products, occasional expired products, high prices, etc. This situation can be explained by the lack of working capital and business skills among ‘spaza shop’ owners and by the fact that informal markets are still underserved, making it difficult for stores to access stock and receive deliveries. The informal markets represent an interesting growth opportunity for FMCG brands, but are difficult and costly to address today. PRODUCT / SERVICES B2B mobile application to order and pay bulk volume of FMCG (Fast Moving Consumer Goods) and mutualised delivery service for informal grocery stores. B2B marketing solution for FMCG brands and wholesalers to access informal grocery stores.
Timing of this round 1st semester 2019 Investors Kenya Markets Trust Previous capital raised USD 31.000 in grants Lawyer TrustLaw (Herbert Smith-Freehills (Pro Bono)) Company stage Seed (acquiring first major customers) Capital seeking USD 580.000
CONTACT
Arnaud Blanchet arnaud.blanchet@shopitapp.co Mobile +27 78 943 6065 Address 17 Dock Road, V&A Waterfront, Cape Town, 8001
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mumm INDUSTRY Food Tech
WEBSITE getmumm.com
Egypt PRODUCT / SERVICES
TARGET MARKET
We offer fresh homemade food at your doorstep!
Consumers (USD 3-billion target market): 24-45 years of age; busy, white-collar employees working in the industries of Finance, FMCG, Telecom, Technology, Advertising etc., earnings of USD 300+ per month.
We have four product lines: 1) Family meals: Cooked and hot homemade food that’s perfect for family gatherings and daily home dinners.
BUSINESS SUMMARY mumm solves two fundamental problems: A. For our busy professionals, we save the time of cooking food at home at affordable prices. B. For our supply network of home-based women chefs, we provide a supporting eco-system to start and grow their micro-business. mumm is a responsible business that has a double bottom line: profit and impact. We enable women chefs with the right tools to create sustainable job opportunities for themselves from the convenience of their homes, while ensuring they are equipped with the right tools to deliver quality, safe, tasty food. MANAGEMENT Waleed Abd El Rahman Founder and CEO of mumm - Degree in Business Administration from the American University in Cairo - Ex-Market Strategy & Planning Manager, P&G - Ex-General Manager, Red Sea World - Founder of Favorito Restaurant - Founding Managing Director at MIT Technology Review-Pan Arab Edition - Member, Expert Group Council on e-commerce, World Economic Forum
Mahmoud Mamdouh Engineering Lead of mumm
2) Frozen meals: Pre-cooked, homemade and delicious dishes that will cut your time in the kitchen by more than half.
- Eight years of experience in Computer Engineering - Ex-Senior Developer, EGYWEB - Developer, 7Dash
3) Single meals: Homemade food that is delivered in 90 mins.
Shady Salah Business Development Lead, mumm
4) Single-portioned, well-balanced, healthy meals. Perfect for a homey feel and nutritious lunch at work.
Cooks: Unemployed women who know how to cook and want to increase their income or are looking for self-actualisation. COMPETITIVE ADVANTAGE Strong team, technology (complete automation and integration), network effect (200 kitchens in Cairo alone), mitigated risks of a shared economy food platform, economies of scale.
- Regional Sales Manager, Otlob (a Rocket Internet company) - Seven years of experience in Business Development EMPLOYEES 32 CUSTOMER PROBLEM Ordering clean, healthy food is costly in Egypt, and it takes too much time to prepare and cook homemade food. The alternative, junk food, is not healthy and contributes to Egypt’s high obesity rates.
Timing of this round Expansion. In 2018, mumm grew six times compared to 2017 sales. Investors 500 Startups, A15 Previous capital raised Total: USD 570.000 (Equity: USD 400.000, Grants/Prizes: USD 170.000) Lawyer USA: Ramsey Taylor and Egypt: Loay el Shawarby Company stage Post Revenue, Pre-Series A Capital seeking USD 2 million
CONTACT
Waleed Abd El Rahman waleed@getmumm.com Address Maadi, Cairo
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Nampya Farmers’ Market INDUSTRY Agriculture/Agri-Tech
WEBSITE nampyafarmersmarket.com
Uganda
Nampya’s target customers are the informal retail vendors in cities and towns. These include market vendors, stalls, kiosks and restaurants. Such vendors have to wake up at dawn to go to distant wholesale markets and jostle for low-quality and highly priced produce. As a result, they sell less to their market due to high prices and they are less available at their shops.
BUSINESS SUMMARY Nampya Farmers’ Market is a B2B food distribution company that builds fair and reliable markets for agricultural producers and retailers through transparency, efficiency and technology. With access to an innovative mobile ordering solution, staple food, fruit and vegetable vendors benefit from Nampya’s next-day delivery of high-quality, locally grown and fully traceable stock. At the heart of Nampya’s vision is the combination of technology and human efforts to comprehensively solve problems facing Sub-Saharan agriculture and smallholder-sourced produce: poor earnings for farmers, lack of a steady market, difficulties meeting market-driven standards and the inefficient logistics along the agriculture supply chain. MANAGEMENT The founder team includes Mark Matovu (CEO) and Kaseeta Dianah (CFO), who are committed to solving food insecurity and agrarian distress. Living on a continent where industrialisation still needs time and the right environment, they passionately believe that agriculture can be the source of growth that Africa needs. Mark Matovu With expertise in information systems analysis, logistics and supply chain space management, Mark is innovating the local food industry through creating deeper market penetration and distribution channels in the consumer food supply.
TARGET MARKET
SALES / MARKETING STRATEGY Kaseeta Dianah Dianah is an experienced community worker with a background in logistics and order fulfillment. Between Accounting and her MBA, Dianah brings a trained and analytical eye to the business and distribution operations. EMPLOYEES 5
Nampya markets its services to individuals through face-to-face outreach, social media platforms, advertisements, first-time user discounts and referral benefits. - Our business development team focuses on closing institutional partnerships with hotels and schools
CUSTOMER PROBLEM Farmers suffer from the uncertainty of future prices for their produce. A key hassle of retailers is that they get poor-quality produce from wholesale markets at higher prices. Urban dwellers pay higher price points (often 200% on average) for semi-fresh food from vendors. Forty percent of food is wasted at wholesale markets because of delays that result in end-consumers having to pay for the wasted food through inflated food prices. PRODUCT / SERVICES Nampya provides movement of produce from farms to retail shops through USSD and a tech platform. The company simultaneously onboards farmers and clients to facilitate trade and charges a 25-30% mark-up on every delivery made.
- We offer free stock management to vendors in a bid to help them reduce losses to the bare minimum. We also wish to help reduce the expenses of medicating crops when attacked by pests - Providing guarantee to farmers for credit access COMPETITIVE ADVANTAGE Beyond providing a multi-product-line shop, Nampya Farmers’ Market offers a simple and deeply rooted solution to reinvent Africa’s approach to retail, making it less time-consuming and more efficient. Uganda’s informal market economy is its continuous lifeblood, but Nampya – the logistics and resale company – saw an opportunity to streamline the process for vendors. The result is a digital marketplace for basic staples that lets vendors skip time-consuming, early-morning trips to wholesalers. Instead, they can order (and pay via mobile money) high-quality basic staples like bananas, potatoes, tomatoes, onions and other
Timing of this round Investment needed in the first half of 2019. Minimum ticket size USD 50.000 Previous capital raised USD 60.000 through savings, retained earnings and commercial loans Lawyer Silver Kayondo Company stage Post-Revenue Capital seeking USD 700.000
CONTACT
Mark Matovu m.mark@nampyafarmersmarket.com Phone +256 785 134155 Address Plot 34 Namayumba Town Centre, Health Centre IV Lane (next to Community Hall), Wakiso District, Uganda
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NUCAFE INDUSTRY Agriculture
WEBSITE nucafe.org
Uganda
David Muwonge is NUCAFE’s Deputy Executive Director in charge of Finance, Administration and Compliance. He is has 10 years of professional work experience on coffee trade and financial management, and has managed to date five projects funded by international development agencies. BUSINESS SUMMARY NUCAFE is a social entrepreneurial farmer-owned organisation that delivers high-end services to over 1.5 million smallholder coffee farmers within more than 200 rural community farmer associations and cooperatives. It uses a hybrid business model, The Farmers Ownership Model, which empowers farmers collectively and individually to assume as many roles and functionsalong the value chain in order to facilitate better returns on investment. This has increasingly enabled farmers to earn an increase of at least 250% in income per kilogram of graded coffee. NUCAFE also earns service fees from processing and marketing coffee. MANAGEMENT Joseph Nkandu Executive Director Joseph is a specialist in agricultural value-chain development, development of farmer organisations into lucrative businesses, export marketing, agribusiness incubation services and partnership building. Moses Abuce Finance Manager at NUCAFE Moses Abuce has a wealth of skills working with financial models and has helped in the operationalisationof the farmer ownership financial model. Healso has strong experience working and managingrelationships with impact financers, such as KIVA.
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Deus Nuwagaba is the Deputy Executive Director in charge of Operations Management. He has over eight years of experience in farmer empowerment, implementing the farmer ownership model and facilitating the international export of coffee from NUCAFE to the world. He has managed three successful coffee value chain projects in rural andagricultural community transformation.
TARGET MARKET Coffee farmers in associations and cooperatives. SALES / MARKETING STRATEGY Participating in exhibitions and conferences such as the National Coffee Festival; newspapers, website, radio and TV exposure; word-of-mouth by existing customers and through training sessions… COMPETITIVE ADVANTAGE
Anna Nabude is the Quality Control, Roasting andDistribution Manager of the farmers’ coffee brands in NUCAFE. She has specialised skills in Roasting, Quality Control and assurance, and is a certified R & Q grader.
We have a home-grown and proven business model (the Farmer Ownership Model) that creates shared value for all actors along the value chain. NUCAFE is not a commodity buyer, but rather a service provider to the farmer. The service price paid to NUCAFE does not fluctuate with volatile prices of coffee and this guarantees repayment to the lender. Sixty percent of the money is advanced to farmers against coffee delivered to the warehouse in order to enable farmers to meet their immediate cash flow needs and at the same
Immaculate Musuya is NUCAFE’s Monitoring and Evaluation Manager. She has specialised skills in data collection and analysis, and is responsible for impact measurement on the farming community transformation.
Timing of this round
EMPLOYEES 302 CUSTOMER PROBLEM
Previous capital raised
NUCAFE increases farmers’ income per kilogram by at least 250%. Farmers will earn at least US$5 per day. The investment will have a cumulative increase in income of US$62 million by 2025. Every dollar invested will bring a social ROI of at least 80. NUCAFE emphasises and supports family coffee business and succession planning to ensure smallholder farming family sustainability. In 2017, we won the Africa TITANS Continental Agricultural Sector award. In 2016, we won the Uganda Investor of the Year Award in medium gold category. In 2015, NUCAFE was the Winner of the Excellence Award in Rural Economic Development in Uganda. NUCAFE also won the Africa Farmer Organization of the Year Award (AFOYA) in the income diversity category offered by AGRA in 2013.
May 2019 Over USD 1.8 million in the last three years in debt
Lawyer Signum Advocates Company stage
Growth
Capital seeking
USD 750.000 in debt
Farmers do not have enough money to fully process and add value to their coffee. They therefore end up selling raw commodity coffee to intermediaries, which ultimately leaves over 10 million coffee farmers in the vicious cycle of poverty.
Percentage already committed None
PRODUCT / SERVICES
CONTACT
Coffee processing; grading, roasting, grinding, packaging and market linkage services to farmers.
time be able to process and add value to their coffee, which is never the case with the competition.
Joseph Nkandu joseph.nkandu@nucafe.org Phone +256 772 595030 Address Plot 35 Coffee House, Jinja Road, PO Box 34967, Kampala, Uganda
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Safi Organics INDUSTRY Agriculture
WEBSITE safiorganics.co.ke
Kenya
BUSINESS SUMMARY We use technology validated by the Massachusetts Institute of Technology (MIT) to decentralise and small-scale fertiliser production. Our method can be carried out profitably in rural villages using only locally available resources and labour in under four hours, without requiring external energy sources. Our eco-friendly fertiliser helps rural farmers improve their yields by up to 30% and income by up to 50%.
Dr. Kevin Kung Co-founder and Chief Technical Officer
MANAGEMENT
EMPLOYEES 15
Samuel Rigu Co-founder and CEO Samuel has more than eight years of experience as an agribusiness manager. He previously worked with the Turning Point Trust Farm, transforming it into a self-sustaining operation within six months by implementing organic farming practices. He holds a B.Sc. in Agribusiness Management from the University of Nairobi. Joyce Kamande Co-founder and Chief Operations Officer Joyce has five years of experience working with rural farmers. She oversees all the purchases and production activities, while also making time for regular visits to local farmers and partners. She is credited as having built and maintained the Safi Sarvi brand from scratch. She holds an M.Sc. in Procurement and Logistics from Jomo Kenyatta University of Agriculture and Technology.
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Kevin has over six years of experience. He graduated with a Ph.D. from the Massachusetts Institute of Technology (MIT), where he developed on the company’s core technology in biochar production and technical processes.
PRODUCT / SERVICES
SALES / MARKETING STRATEGY
1. Safi Sarvi, a carbon-negative organic fertiliser blend, and
Use of social media platforms and attending shows and exhibitions in the country as well as referrals by existing customers. Partnering with market off-takers to purchase the fertiliser on behalf of their farmers e.g., Nestle, EABL.
2. Extension services and training to farmers. Core to our operation is a smokeless, portable, small-scale biomass waste converter design that does not require any external energy, and that costs only USD 20 a piece (fabricated and repaired locally). MARKETS Our initial market will be smallholder farmers like Mr. Kibuchi, who spends about USD 70 per season on fertilisers. Without changing his fertiliser input costs, our product can improve his yields (30%) and income (100%). There are about 138 million farmers like Mr. Kibuchi in India and Sub-Saharan Africa, spending USD 1.5 billion per year on ineffective fertiliser. This market is growing at about 3% per year.
COMPETITION Conventional fertilisers (the status quo) cost the same as our product, but their production capital requirement is 1,000 times higher than ours and they need to be transported from afar. With the same cost, our product improves farmers’ yields by up to 30% compared to conventional fertiliser. A local organic composting costs significantly higher than our product and the process takes weeks to months. (Our process, in comparison, takes only 4 hours and saves 40% of the operating costs.)
PROBLEM /SOLUTION Farmers pay two to three times more than elsewhere in the world because most fertilisers are imported from abroad. What is worse, because of their limited income, farmers can only afford the cheapest, lowest-quality fertiliser varieties that while in the short term may boost crop growth, in the long term actually acidify the soil, resulting in declining yields and loss of income, and therefore family food insecurity.
Timing of this round December 2019 Investors Self-funded Lawyer Mr. Waithaka Wachira Company stage Growth stage Financing Sought USD 250.000 Percentage already committed 20%
CONTACT
Joyce Kamande info@safiorganics.co.ke Phone +254 715 194 295 Address 173-20318 North Kinangop, Kenya
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Totohealth INDUSTRY Health
WEBSITE totohealth.net
Kenya PRODUCT / SERVICES
COMPETITIVE ADVANTAGE
Totohealth SMSs (life-saving information delivered via text and voice messages to parents) Totopack (a childcare pack containing items a mother uses immediately after birth)
1. The Ministry of Health has approved the Totohealth content.
TARGET MARKET BUSINESS SUMMARY
MANAGEMENT
Totohealth is a social enterprise established in Kenya in 2015. Our flagship product is a mobile innovation that utilises artificial intelligence to advise parents based on stage of pregnancy or age of the child as well as the health conditions that the child/mother might have. Once registered, the mother receives targeted text messages every Monday and Thursday. The messages highlight warning signs of pregnancy, as well as advise the parents on their children’s development. Our messages are translated into local vernacular languages to reach those who are illiterate. We currently have 51,000 active parents. We also have a partnership with the Ministry of Health in Kenya to share data that we collect in real time.
Felix Kimaru Co-founder and CEO
Additionally, we have designed a childcare package (Totopack) that contains items a mother needs to bring up a healthy child. Totopack is also a package containing items a midwife needs to perform a safe and hygienic delivery. The package contains hygiene products, baby clothing, a thermometer and mosquito nets, among other live-saving products.
Felix Kimaru co-founded Totohealth in 2015 after losing his auntie. Felix has over eight years of experience working at the intersection of health and technology. He has an MBA in Global Business and Sustainability from University of Milan and a Bachelor of Science in Computer Science from Maseno University Kenya.
3. We have signed partnerships with six of the 47 county governments in Kenya.
2. County governments in Kenya SALES / MARKETING STRATEGY We recruit Community Health Volunteers (CHVs) as Totohealth agents. CHVs are strategic because they are selected from the communities they serve. Each of them earns a commission of USD 0.40 for every parent registered.
Fonda Ruiter Director and Head of Content Fonda is the Head of Content at Totohealth. Fonda brings with her 16 years of child health experience. She has a Bachelor of Science in Paediatrics and a Postgraduate Diploma in Public Health from the London School of Hygiene and Tropical Medicine. EMPLOYEES 6 CUSTOMER PROBLEM 21 mothers die every day in Kenya due to preventable conditions associated with birth. An additional 219 children die every day in our country before they reach their fifth birthday. The major contributing factors to these painful deaths are deliveries that happen under unskilled birth attendance, absconding clinic and immunisation visits, low health-literacy levels and malnutrition. Our integrated solutions offer a chance to our mothers to live and for our children to see their fifth birthday: a sad statistic in our country.
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1. Mothers and fathers with children under five (7 million in Kenya alone)
2. We have copyrights for the content we have developed,
Previous capital raised USD 300.000 Investors Safaricom, StreamS Capital Lawyer Onyango and Tarus Advocates Company stage Seed Capital seeking USD 260.000
CONTACT
Email info@totohealth.net Phone +254 708 173 467 Address Suite 903, Astrol Building, Thika Road Exit 7, Nairobi, Kenya
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TruTrade Ltd. INDUSTRY Market Linkage/Commodity Trading
WEBSITE trutrade.net
Uganda
strategic planning and team leadership. Stephen was previously Head of Sourcing at Twiga Foods. Paul Mpagi Country Lead, Uganda BUSINESS SUMMARY TruTrade is a social enterprise that increases smallholder farmer incomes by integrating them into sustainable supply chains. Our Trade Transparency Solutions are digitising informal agricultural value chains, making ‘first-mile’ sourcing work better for everyone. We provide farmers with a direct link to market and fair prices; buyers get a reliable and traceable source of good quality produce; aggregators have a business opportunity. In this way, we bring together the supply power of millions of small-scale producers to meet local, regional and international market demand. In 2018, we sourced 860 MT of produce worth over USD 600,000 from 2,500 farmers who together earned USD 500,000. We doubled our turnover from 2017 and revenue grew by 400%. We have ambitious growth plans to provide 30,000 smallholder farmers with market access for over 23,000 MT of produce worth USD 18 million a year by 2023. MANAGEMENT TruTrade is led by Jenny Rafanomezana, a social entrepreneur with 25 years’ experience in rural livelihoods and agricultural development in Africa, Asia and South America. She has grown TruTrade from a concept, developing a viable business model, bringing in talent and establishing the structure and processes to reach the current position where the business is poised to scale. Stephen Katingima Country Lead, Kenya Over 15 years’ experience in commercial enterprise operations, project management,
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An experienced supply chain manager with international commodity trading companies. With IBERO Uganda, Paul was responsible for management of coffee procurement worth USD 20m; he has also worked with BAT Uganda and Paul Reinhardt. Annet Nanyanzi Head of Finance A Chartered Accountant with experience in banking, insurance and agriculture. She has had leading roles in financial management in public and private sector Organizations including Citibank, Deloitte, Uganda Telecom. EMPLOYEES 21 CUSTOMER PROBLEM Smallholder farmers typically work in unorganised markets, with no connection between producers and final buyers, poor logistics and limited access to finance for production or aggregation. Farmers sell to middlemen at low prices, off-takers struggle to get a reliable supply of quality produce and rural employment opportunities in agribusiness are limited. For farmers, this means low and uncertain incomes, which limits their investment in productive capacity and leads to fragile farming household economies. PRODUCT / SERVICES TruTrade’s Market Connect service provides smallholder farmers with a direct link to market, fair prices and digital payment that enables them to build a trading record. Source Connect provides agribusinesses and wholesalers with traceable produce to meet their quality specifications on a consistent basis.
Our services are built on three core components: 1. A bespoke online and mobile-enabled trading and payment platform, weSource, for efficient supply chain management 2. A growing network of sourcing agents who manage collection points, check and weigh produce and trigger payments direct to farmers 3. Trade finance to pay farmers and cover transaction costs up to the point of delivery to the buyer or for export TARGET MARKET Our customers are agribusinesses, wholesalers and food retailers. Our B2B activities engage with a diverse portfolio of companies to ensure we have a reliable market for smallholder produce. We target growing domestic agribusinesses that care about quality and local sourcing, as well as global companies who require traceability in their supply chains. TruTrade enables buyers to use their purchasing power to create shared value and seeks opportunities to co-create products that can generate premium prices with consumers based on origination. In 2018, TruTrade sold produce to 23 companies, and we have a regular supply relationship with 80%.
SALES / MARKETING STRATEGY TruTrade’s marketing strategy is based on building a comprehensive understanding of local, national and international market opportunities; developing strong buyer relationships based on consistent quality of service and good customer relationship management; and creating a robust pipeline of new clients, targeting those whose values are aligned with ours and where the traceability and quality we offer can be translated into premium prices. COMPETITIVE ADVANTAGE TruTrade provides an alternative to the current buy-low-sell-high trading practice common in agricultural value chains in Africa. Traditional middlemen and brokers still provide the dominant route to market for the majority of smallholders, but are not reliable, often cheating with weights and measures, and can lock farmers into poor prices through provision of inputs or credit. Other alternatives such as virtual platforms for buyers and sellers to connect have failed to deliver their promise due to limited capacity to provide transaction security.
Timing of this round June 2019 Investors Self Help Africa (initial equity investor) Previous capital raised USD 950.000 (equity) Lawyer Mwamuye, Kimathi & Kimani Advocates (Kenya) Company stage Scaling Capital seeking USD 1 million
CONTACT
Jenny Rafanomezana jenny@trutradeafrica.net Phone Uganda +256 754451628 / Kenya +254 738444958 Address 4th Floor Wing B, Bank of Africa House, Karuna Close (off Waiyaki Way), Westlands, Nairobi, Kenya
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UjuziKilimo Solutions Ltd. INDUSTRY Agritech
WEBSITE ujuzikilimo.com
BUSINESS SUMMARY UjuziKilimo is a data-driven agronomy services company that uses innovative sensor technology and a comprehensive database to collect and analyse farm data to help farmers and agriculture players make better decisions and build targeted services. UjuziKilimo utilises data science and machine learning to provide actionable agronomic insights to farmers and to offer business intelligence and predictive analytics to agriculture service providers and businesses through a fully integrated data platform, powered by millions of data sets. MANAGEMENT Dickson Ayuka, Co-founder & Business Development Executive, social entrepreneur, engineer with six years’ experience in growing agricultural businesses. He has gone through the Global Social Benefit Institute programme, Miller Centre Santa Clara University and holds a degree in Civil Engineering. He leads all business development initiatives, testing and deployment of new business models. Evans Wadongo, Co-founder & Chief of Strategy & Partnerships Officer, electronics engineer, over 12 years’ experience in social entrepreneurship. Mr. Wadongo has received various global awards including CNN Hero, Africa Awards for Entrepreneurship - Outstanding Social Entrepreneur in Africa, Mikhail Gorbachev Award for Man Who Changed the World and Africa’s ’30 under 30’ best young entrepreneurs by Forbes.
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Kenya
Brian Bosire, Co-Founder & CEO, electronics engineer, six years in product design and entrepreneurship. Brian has vast experience in product design, having designed UjuziKilimo sensors at the age of 19. He’s among Forbes’ list of three innovators changing agri-tech in Africa and received several accolades by the Royal Academy of Engineering, American Society of Engineers, International Telecommunications Union and recently United Nations Young Leader for SDGs. EMPLOYEES 17 CUSTOMER PROBLEM Africa has more than 300 million smallholder farmers, but these farms produce only 30% of their potential. These farmers produce 80% of the food consumed, but still represent the majority of poor people living below USD 2.00 per day. For these farmers, life can feel like a constant guessing game, and lack of data leads to uninformed farming decisions on fertilisers, seeds and other inputs. Farmers are also disproportionately impacted by climate change, and unreliable weather information has contributed to severe losses. PRODUCT / SERVICES 1. SoilPal (patent pending): Sensor-based soil testing kit that analyses soil quality. The device has probes which are inserted into the soil; the device connects to network and reads data on soil pH, nutrient content, soil moisture and GPS location. Once read, the values are instantly sent to the database. The database, through an algorithm, analyses and matches the reading with advice, then sends appropriate recommendations to the farmer’s phone via short messages. This cuts the time of soil testing from the current two weeks to five minutes at the farm.
2. Agrobot platform: Intelligent farm data management system using machine learning and AI to provide customised recommendations to farmers, communications and predictive analytics based on farmer data and environmental and crop data. TARGET MARKET Small- to medium-scale farmers who have problems increasing their crop yields. In Kenya, the Total Addressable Market (TAM) is 14 million farmers; the total obtainable market for UjuziKilimo is 500,000. SALES / MARKETING STRATEGY Our primary acquisition strategy is focused on accessing farmer networks. We have already secured partnerships with leading agri-input stores in Kenya (Farmers Pride and Lenana Agro-vets) to distribute the devices to smallholder farmers across the country. Our local field extension agents, who have already built relationships with farmers in their regions, reach and onboard farmers to our technology and services.
COMPETITIVE ADVANTAGE Past approaches to precision agriculture have either been too costly or time-intensive to be accessible for smallholder farmers. Chemical-based soil monitoring is effective but slow, because it must be conducted in a separate testing facility. Near-infrared scanners also exist, but rely on pre-existing soil maps, and hence cannot be used in unmapped areas. UjuziKilimo proprietary sensor technology measures soil moisture, pH, nutrient levels, location and electrical conductivity (EC). The sensor technology does not require existing soil maps and therefore can be easily used everywhere. The technology is low-cost and thus can be applicable to smallholder farmers.
Timing of this round October 2019 Minimum individual ticket size USD 50.000 Committed percentage 35% Previous capital raised USD 135.000 (grant) Lawyer LAK Associates Company stage Seed stage Capital seeking USD 850.000
CONTACT
Email founders@ujuzikilimo.com Phone +254 (0) 712 105 573 Address Muthaiga Suites, Suite 3C, Muthaiga
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