Portfolio by Ashraf Fahd

Portfolio and Resume

Portfolio

Ashraf Fahd Baig

Ashraf Fahd Baig Graphic Designer

May 25, xxxx

axyz@gmail.com

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About

Hello, Iâ&#x20AC;&#x2122;m a designer with a background in Hospitality and Hotel Administration. It was the experience of working with and for people that got me into design. Thus my process is driven by the belief that the relationship between the client, consumer and the designer is crucial to come up with the best solution.

Education

Orita Sinclair: School of Design and Music, Singapore (2017-18) Diploma in Design Communication Yellow Tree Academy, Coimbatore (2017) Diploma in Graphic and Web Design Institute of Hotel Management, Chennai (2013-16) BSc. Hospitality and Hotel Administration

Experience and Responsibility

Intern at GreenPepper, Kochi (2016) Client management and Digital marketing. Intern at Taj Coromandel, Chennai (2014) Learned how each department of the hotel operates, over the period of 4 months. Event Hosting and Management Organised and managed various events during my time in school and college.

Skills and Softwares

Skills

Soft Skills

Softwares

Conceptualization Mockup Branding Social Media Marketing Typography Photography

Consumer relations and Service Interpersonal Event Management Conflict Resolution

Illustrator InDesign Photoshop Lightroom

Language

English

Hindi

Tamil

Interests

Football Beatbox Photography

Illustration Gaming Movies and TV Series

Branding

Nutrition Depot

Target Audience: 1. Gym members. 2. Diet conscious people. 3. Fitness enthusiats. Overview: Nutrition Depot, a unique concept in Bangalore at the time, was a protein bar set up at local gyms which would help gym members achieve their own customized diet goals. Thus a bold visual identity was to be created to emphasize on the service provided by the company.

Rich & Good

Target Audience: 1. Cake aficionados . 2. Tourists. 3. Locals. Overview: A primary school teacher, Lily Liu, with a passion for baking, set up shop two decades ago. Her skills and love for baking created a brand that is known by all of Singapore today, Rich and Good. In order to stay relevant Rich and Good approached us for a logo redesign along with stationery design.

Logofolio

Sims Urban Oasis

Penny Juice

Chopping Board

Osiris Design

Website

Penny Juice

Target Audience: Business and Organizations that cater to children like preshcools, orphanages, childcare centers,etc. Overview: A school project to revamp a website. The website chosen for the purpose of the project was Penny Juice, a juice distribution company based in USA. The website was designed on Adobe Muse.

Packaging

Tudor: Intemporel

Target Audience: 1. Chocolate afficinados. 2. Loyal customers of Tudor. 3. Socialists that would want gift chocolates. 4. Those who enjoy a luxurious lifestyle. Overview: To design a package for the upcoming chocolate brand with the attributes of Tudor. While also paying homage to cocoa farming and Ivory Coast as the patterns were inspired from the land of origin of the cocoa bean.

Publication

Gully Talk

Target Audience: 1. Participants of street culture. 2. Expressive through fashion and arts. 3. Inquisitive about the growing sub culture. Overview: Publication project at school that required to cover a theme of street culture from any part of the world. For this particular project I chose to cover street culture from India. Articles and images in the magazine are sourced from the internet.

Typography

Typeface Sampler

Target Audience: Graphic designers, editors and publishers that are looking for a classic retro font that has good readibility and legibility. Overview: A school project to create a sampler that would promote a typeface by showing its unique features, the applications of various letters, glyphs, weights and sizes. The typeface chosen was American Typewriter. The aim was to show the typeface as modern-retro font.

Thank you.

For more: www.behance.net/ashfahd0164