Sustainable PR

SUSTAINABLE PR

Reaching New Markets

Partnering with smart eco-conscious brands, Sustainable PR is leading the field in green marketing

Sustainable PR is a public relations agency based in Sligo, Ireland. Fiona Donnellan started the company in 2019, with over 11 years of experience working in PR, journalism and communications. She describes her expertise as, “Working with Irish businesses, large and small, who want to have their story heard and grab consumers’ attention.”

What sets Sustainable PR apart from the other agencies operating in Ireland is that Donnellan works with smart, eco-conscious brands that care about the planet, providing simple and effective PR strategies to enhance a brand’s reputation.

Sustainable PR helps each brand tell their unique story through social media, brand strategy, press releases, events, photocalls, influencer marketing and everything creative.

Sustainable PR’s impressive client list includes a zero-waste store, an electric car brand, an eco-friendly toy store and B Corp certified Oat Milk company (B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency across a range of factors, such as employee benefits, charitable giving, supply chain practices and input materials, to name a few.)

POSITIVE IMPACT Sustainable PR isn’t all talk when it comes to sustainability. Donnellan is a member of 1% for the Planet, donating 1% of Sustainable PR’s annual revenue to environmental causes like rewilding Ireland and planting hundreds of native Irish trees. Donnellan streamlines her unique blend of PR so that she and her clients are minimising their impact on the planet whether that’s reducing the number of events, opting for less travel or other wasteful practices associated with the industry.

Donnellan also prides herself on being a Climate Ambassador, an initiative coordinated by the Environmental Education Unit of An Taisce with support from the Department of Communication, Climate Action and Environment.

Donnellan says: “When I started out on this journey, I wanted my business and my clients to have a positive impact, and this is recognition that we’re on the right path. Sustainable PR is the first and only PR agency in Ireland promoting sustainable brands. We’re a leader

WHEN I STARTED OUT ON THIS JOURNEY, I WANTED MY BUSINESS AND MY CLIENTS TO HAVE A POSITIVE IMPACT, AND THIS IS RECOGNITION THAT WE’RE ON THE RIGHT PATH

Fiona Donnellan, Founder, Sustainable PR

in this area. My PR services mean SMEs who have a brand or product in the sustainability space are getting their stories out there and heard on a national level.”

“Consumer public relations is how businesses communicate with the public or their customers. So, yes it can lead to buying and decimating the planet’s resources, however, Sustainable PR wants their communication around brands and products to be about not only responsible production but responsible consumption, giving customers an option to buy better— buy the bamboo toothbrush instead of the plastic one,” Donnellan advises. “Done right, PR can benefit everyone involved, working with the planet and the people and promoting climate action. PR with purpose.”