2 minute read
Liberty Insurance
LIBERTY INSURANCE
Guided by Values
Guided by its values of Putting People First and Making Things Better, Liberty Insurance is creating purposeful initiatives for its employees, customers, parters and society
Liberty Insurance is shortlisted in three categories in this year’s Sustainable Business Impact Awards: for the Liberty Digital Way in the Workplace category; for The Greatest Gift in the Communications category; and for the Liberty DEI Council, in the Diversity, Inclusion and Equity category.
The Liberty Digital Way (LDW) is the company’s go-forward working model, which advances on the company’s transformation process to becoming a fully digital organisation.
LDW means all staff work primarily remotely, with the option of spending up to two days per week in the offi ce for specifi c activities. The pilot schemes on this commenced even before the pandemic, which then accelerated the uptake across the company, with 93 per cent of employees expressing a preference for continuing digital work post-pandemic.
“At Liberty, we wanted to live by our value of Putting People First and give employees the freedom and fl exibility they desired and deserved. We also operate as a multi-market company, so that means that we operate as one team across Spain, Ireland and Portugal. The digital model really enables collaboration in this,” notes Roseanne Regan, Sustainability Manager for Europe.
LIBERTY DEI COUNCIL In 2021 Liberty Insurance set up its fi rst Diversity, Equity and Inclusion (DEI) Council, consisting of employees themselves, with a mandate to advance the Global Strategy of Diversity, Equity and Inclusion, guaranteeing that it is successfully executed locally. “DEI is a journey,” says Regan. “We strive to be a place where everyone feels included and that they belong.”
The 15 employees on the council work across issues including gender equality, disability inclusion, LGBTQ+ issues and cultural diversity, and DEI training is going on across the whole company. Within the DEI Council there are four working groups, one for each area
of focus: LGBTQ+, Gender, Cultural Dexterity, and Disability. Each group is responsible for identifying actions to implement aligning with the objectives of the DEI Council and the company’s DEI framework.
Liberty Insurance’s support of the Irish Wheelchair Association’s Run ‘n’ Roll race to promote an inclusive society for people with disabilities is an example of these actions. It took place in St Anne’s Park on 4th September, with an accessible route ensuring runners, walkers, wheelchair users and buggies were all safely catered for. Roseanne Regan, Sustainability Manager for Europe, Liberty Insurance
THE GREATEST GIFT The Greatest Gift campaign promoted a Christmas message to staff , stakeholders and partners: that the greatest gifts are not material, and to remember to care for each other, thank each other and protect the emotional well-being of loved ones. Liberty Insurance wanted to emphasise that ‘we have in our hands immense power to give aff ection and help others feel included, protected and safe’.
The video campaign, executed in three diff erent languages, was based on a neuropsychological experiment to demonstrate, with the aim of technology, that aff ection and love have a much greater emotional impact than material gifts.
“It was, fi rstly, a thank you to the people within our organisation, and then highlighting that by living our company values—closeness and appreciation—that is the greatest gift.”
