2 minute read
Ireland’s Hotel Breakfast
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Could an idea this simple solve your customer complaints about food service?
Discover A Surprising New Product, That Protects Your Food Service Business From Negative Online Reviews
In 2019 smartphones dominate the internet and over 70% of users check Google or Facebook reviews before choosing where to eat. Negative reviews have convinced 94% of online searchers to avoid a business - and reviews are worse than reality. Sadly, your customers are 21% more likely to leave a review after a bad experience than a good one.
In 2012, Harvard Business School research showed that a 1 star change in a restaurant’s review could make a 9% difference in revenue. Nowadays, the use of ‘top rated’ review filters have made things much more serious :A 1-star drop in your Google rating can make your restaurant invisible online.
Plus, 54% of those who complain online share it with at least 5 other people. That can cause negative word of mouth to snowball, doing serious damage to your reputation - and sales - overnight. It could mean the difference between success and failure for your business.
What Are The Biggest Reasons For Customer Complaints?
Surprisingly for cafes and restaurants, the service matters more than the food. A recent survey of almost 1’000 restaurants showed the 2 most-reported problems are:
• 49% of diners complain about ‘overbearing’ staff who interrupt the table too often
• 34% complain about ‘uncaring’, inattentive service
Doesn’t this seem like a no-win situation? After all, it’s not always easy for your staff to see when guests need service.
Introducing IXI: The Turn For Service Table Lamp
IXI is a cylinder-shaped lamp, with a service indicator light which turns red when the lamp is facing up, and white when it’s facing down.
So, Imagine the scene: A party of guests arrives for a meal. While seating them, your waiter needs just 10 seconds to demonstrate and explain how to use IXI to signal for service. Now when the customers want service, they turn the IXI lamp face up. The red lamp is lit, and can be seen across the room at a glance. Your staff are trained to watch out for the IXI lamp’s red service light and can respond immediately when customers need assistance. They are on hand whenever needed, but without any unnecessary interruptions to customer enjoyment of the food, drinks and conversation.
See IXI In Action Before Deciding For Yourself
Because we’re so confident IXI can improve any cafe or restaurant’s service operation, we offer a 14 Day Free Trial for new customers. We’ll deliver the lamps to you, and give your team a brief training so they can start to work with the IXI lamps straight away.
There’s no commitment and it’s 100% risk-free: if you decide that IXI is not for you, we will take it back - no questions asked. Call or email us today to get things started: