IDA Innovation Review Spring 2020

Page 33

PROFILE The Transformer

The Transformer Martin Gurren CLIENT SERVICES DIRECTOR AND DUBLIN SITE LEADER, AUTODESK

Au tod esk cr eate s softwa r e fo r the manufa c tu r in g , ar ch ite c tu r e, building, co n str u c tion , med ia a n d entertainmen t in d u str ies.

AT A L G ANCE

E S TA B L I S H E D I N

1982 100+ 10,000+ + 4 million 100 million+ $2.57 bil ion OFFICES WORLDWIDE

EMPLOYEES WORLDWIDE

ACTIVE SUBSCRIPTIONS

“Dublin is a multi-cultural, creative and open-minded city, which fits really well with our culture.” What are the disrupters facing your industry? Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper or used a smartphone, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Today we have a global population of 7.7 billion with 3.5 billion living in cities. Over the next 30 years, it’s expected to grow to nearly 10 billion people – two-thirds of which will live in cities. We will need to build new housing and supporting infrastructure to meet this growing population, as well as maintain, improve and protect our current built environment. We recently partnered with a firm called Statista to calculate what was needed to meet this demand. As an industry, we’re going to have to build 13,000 buildings every day, and enough roads and rail to wrap around the earth 30 times every year. As we plan for the inevitability of designing and building more, we need to balance this with the reality of using less. The workforce is changing, with new skills needed in the digital world and many existing workers retiring during this time. Our natural resources are diminishing, and industry must

lower its impact on the environment, creating less waste and using less energy. To solve this fundamental capacity issue, we must rethink the way we design, make and build. This is the biggest design opportunity we have ever had. How are you approaching these opportunities? We cannot meet these future demands without technology. Automation provides the opportunity to do this better. We automate how things are designed in the digital world and made in the physical world. We help architects simulate how the buildings they design will perform before they’re built, and site workers construct them so they continue to perform after they’re built. For example, prefabrication and Design for Manufacture and Assembly (DFMA) are proven methods of speeding up design and construction processes. Innovations in generative design, machine learning and robots will have a broader, more significant role in helping design and construction teams solve the skills labour gap, and deliver safer, more resilient and sustainable buildings and infrastructure. How is the Irish talent pool helping to transform Autodesk’s global ambitions? The Dublin office is the hub for Autodesk EMEA and home to functions ranging from engineering and software localisation, to technical support, client services and inbound sales. Collaborating with our colleagues worldwide are finance and operations, facilities, HR, and recruitment teams.

CUSTOMERS

REVENUE

In addition, we are growing a new team of marketing and business development representatives for construction solutions, supporting the EMEA business. We selected Dublin to host Autodesk’s EMEA headquarters because of its global business environment, access to multilingual talent and quality of life for employees. The success of our team in Ireland is reaffirmed by our recent expansion announcement. We have opened another floor in our offices in 1 Windmill Lane, with the potential to double our capacity to up to 400 staff over the coming years. How has Ireland changed as a place to work and grow a business? Ireland has become a much more international place to work. There’s been growth in service-focused industries due to the educated and digitally-focused workforce. There’s also a real strength in talent and diversity. Dublin is a multi-cultural, creative and open-minded city, which fits really well with our culture. autodesk.eu IDAIRELAND.COM

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The Innovator

3min
page 58

Changing Houses

6min
pages 54-56

In Living Colour

1min
pages 51-53

A New Chapter

7min
pages 48-50

South Eastern Promise

6min
pages 45-47

BOSTON SCIENTIFIC (South Tipperary)

2min
page 44

AB AGRI (Kilkenny)

1min
page 44

UNUM (Carlow)

1min
page 44

RED HAT (Waterford)

1min
page 43

GRANDPAD (Wexford)

1min
page 43

DIGITAL DISTRICT

4min
pages 42-43

Wheels of Change

6min
pages 40-41

The Art of Attraction

3min
pages 34-39

The Transformer

3min
page 33

New Moves

2min
pages 30-32

Award-Winning Investment

2min
pages 26-29

Frontline Defense

7min
pages 23-25

The Disruptor

2min
page 22

Bearing Fruit

4min
pages 17-21

The Leader

3min
page 16

Stryke Force

6min
pages 12-15

Science and Progress

11min
pages 8-11

NEWS and VIEWS: Spring 2020

4min
pages 4-7
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