ASHWINI SHWETHA KETHARAJ
PORTFOLIO
CV ▸ PROFILE A versatile, exceedingly sorted out and efficient person, whose exhaustive and exact approach to ventures has yielded f a b u l o u s o u t c o m e s . An exceedingly ambitious creator furthermore solid adherent to saying the adapting never stops,I anticipate work in and association where development and improvement are preeminent significance.
▸ CORE COMPETENCIES
Software Auto-cad, Rhino, Revit, Google SketchUp, Adobe Photoshop CS6, Indesign, MS Office (Word, Excel, Powerpoint) Soft skills Good presentation skills, team work, project management and planning. Languages English, Hindi, Telugu, German (A1.1)
▸ EXPERIENCE Internship : Raj Rewal Associates July 2o14 – November 2o14 Internship : Italproject design December 2o14 – April 2o15
▸ CONTACT
email id ashwini.shwetha1712@gmail.com
▸ ACADEMIC RECORD
linkedIn https://in.linkedin.com/in/ashwini-shwethaketharaj-bo1a42b
Post graduate International Masters in Interior Architecture and Design (IMIAD) CEPT University, Ahmedabad, India 2017 Exchange Semester second semester (IMIAD), Hochschule für Technik, Stuttgart, Germany 2016 Undergraduate Bachelor in Architecture (B.Arch) Vastu Kala Academy, College of Architecture, New Delhi, India 2015
phone +918586999999
CV ▸ PROJECTS
▸ WORKSHOPS ATTENDED
Chasing the Klongs, Thailand A workshop conducted in two regions of Thailand, where a study has been done on the different kinds of settlements on the banks of the canals and how the canals are being used. The behaviour of the canals have been observed along with the flair and fauna linked to it.
Post graduate Changing forms of Kalamkari and its Aesthetics (Research Thesis) Undergraduate Rejuvenation Centre, Rishikesh (Design Thesis)
Living with the highlanders, Sikkim, India A workshop was conducted in the Northeast India , Sikkim for 'LEPCHA' community, where we actually lived with them and learnt about their lifestyle, food habits, architecture, religious rituals and their traditions. Documented the above parameters in favour of them to help them promote about their community.
Professional Italproject Design Interned in an Italian firm named ItalProjectDesign in Gurgaon , where I mostly worked on the interiors of showroom designs, kitchens, offices, balconies and living spaces incorporating the international standards. Also learnt about products called SCG smart board and smart wood which acts as a replacement to the gypsum boards and wood respectively. Learnt the application of the same products.
Inhabiting Nicosia, Nicosia Workshop conducted for the betterment of Nicosia by re-thinking about the buffer zone to convert into a green line which doesn’t have borders anymore.
Raj Rewal Associates Interned with Raj Rewal Associates and was able to learn about topics ranging from concept designs to the actual design execution focussing mainly on commercial and social projects such as Jung-e-Azadi,Kartarpur(war memorial), Energy Technology Centre, Noida and Delhi Metro Rail Corporation Head quarter New Delhi. Commercial Spaces: Working drawings, Elevations and sections, illustrations and views, Interior design and drawings, Landscape plans , Area statement calculation, material & marketing brochures.
▸ EXTRA-CURRICULAR
Have worked in Kunzum travel cafe as travel photographer and architectural photographer. Have a very keen inclination towards art. Have been selected for International Milan Art fair. Have exhibited my art works in Milan Art Fair, 2o15. Been a part of and also lead the team to map large number Craftspeople in the National Craft fair 2o17 Prarambh Phase II.
IMIAD WORKSHOP, NICOSIA, CYPRUS
INHABITING NICOSIA
CONCEPT
BORDERS, BARRIERS & THRESHOLDS OF INTERIORS
The area dealt with in this Design concept are the Chrysaliniotissa and Ayios Kassianos quarters these stretch along the east of the buffer zone within the walled city of Nicosia. An observation of the use of the roads with barrier gates led to the realisation, of a second invisible border, one created by the society. The neighbours of the buffer zone inhabit the space by turning them into extended living rooms (in the north) or parking lots (in the south). It is not only the inhabited spaces that makes one feel as if by mistake intruding into a private area, that keeps visitors away. But also the frightening boundary line, that is a constant reminder of the brutal past and torn apart present, that creates this invisible second boundary.
REGATE:
CROSSING THE LINE
By working for the present but keeping in mind the future, a concept is developed where this socially created barrier is unveiled and physically built. This is to draw the people to the area, to unconsciously bring awareness to the ignored space. Also by deliberately drawing up a threshold that does not physically prevent one from crossing and at the same time forces the residents to constantly more over it, a mental barrier slowly disappears. The goal is to familiarise the citizens with the idea of living in a road that will be more than a dead end one day, that this road may lead to an intersection where past, present, future, religion, culture, opinions and languages collide together. 
 The design draws a line along the floor that evolves into a three-dimensional vertical gate and back into a boundary. The gateways face towards a physical intersection located inside the buffer zone. 
 Due to the high quantity of copper on Cyprus it was mined, making it prominent resource of the island. Some may say that the name Cyprus originates from the word Copper. The material used for the design is corten steel which resembles the colour of copper and ensures stability.
IMIAD, CEPT UNIVERSITY
GENERATIVE DESIGN PROCESS
FORM-FINDING
PROCESS DESCRIPTION A form finding exercise by using Fevicol 998 SR(rubber adhesive) as primary material for the generative design process. This rubber adhesive has a nature of creating membrane in between two or more points or edges because of its viscosity. Firstly the process started using GI wires and made random forms out of it. Those forms were dipped in this adhesive solution and the resultant form was documented. The second step of the process was to add more constraints to the random forms. Explored forms with multiple defined edges in cubical grids and wire mesh. These forms when dipped in the adhesive solution resulted in much more interesting surfaces which were documented.
FURTHER EXPLORATION by adding some kind of control to its frame structure and moderating its flow.
COMPUTERISED DOCUMENTATION
Designed algorithm is working and generating surfaces between two or more surfaces by lofting them. 
 
 Images are showing process of surface generation from cube and gradually in further process it intervenes about if the same algorithm is used with different forms derived from a cube and their possible resultant products. Finding exercise and measuring the nature of material for derivation of analytical data which can be used for generative design softwares as a base to design algorithms.
IN INTERIOR SPACE Using the form which was finally derived with previous experiments, the given interior space in Courtyard Marriott, Ahmedabad has been designed.
6TH SEMESTER, B.ARCH
HOUSING
SITE: DWARKA, NEW DELHI
A concept taken from the early settlements where the central courtyard is given the first priority and around it are the main housing blocks. The composition as such that the 3BHK cluster and 1-2BHK cluster are alternatively placed for the balance and symmetry in the design.
DETAILS
Concept taken from a typical Chinese courtyard group housing.
B.ARCH THESIS
REJUVENATION CENTER
SITE : RISHIKESH SOUTH ELEVATION
SECTION 2
SITE PLAN
SECTION XX’
SITE : VIEWS
VIEW 1
VIEW 2
VIEW 3
UNIT BLOCK 3D VIEW
GROUND FLOOR PLAN
SOUTH ELEVATION
NORTH ELEVATION
EAST ELEVATION
ROOF PLAN
3D SECTIONAL VIEW
SECTION 1
SECTION 2
WEST ELEVATION
SPA WEST ELEVATION
SOUTH ELEVATION
NORTH ELEVATION
SPA LEVEL 2
EAST ELEVATION
SPA : VIEWS
3D VIEW 1
3D VIEW 2
SITE PLAN
3D VIEW 3
COMMON FLOOR
TERRACE PLAN
3D VIEW 1
COMMON FLOOR PLAN
COMMON FLOOR 3D
COMMON FLOOR: ELEVATIONS
NORTH ELEVATION
SOUTH ELEVATION
EAST ELEVATION
WEST ELEVATION
ADMIN BLOCK
GROUNG FLOOR PLAN
ADMIN BLOCK : ELEVATIONS & VIEWS SECTION 1
WEST ELEVATION
VIEW 1
SOUTH ELEVATION
NORTH ELEVATION
EAST ELEVATION
VIEW 2
GUEST HOUSE
GUEST HOUSE PLAN
DINING/KITCHEN/STAFF VIEW
DINING/KITCHEN/STAFF PLAN
GUEST HOUSE VIEW
EXCHANGE SEMESTER, GERMANY
POP-UP CAFE
CONCEPT
The pop-up restaurant - initially conceived for the project, was based on the concept of ‘nomadic tents’. The idea was to sit together to have a meal on the floor - like in both Turkish and Indian cultures. Flat bread can be seen in all three cultures - American, Indian and Turkish, hence chosen for the type of food served.
INTERIOR IDEAS
PROCESS
DEVELOPMENT
EVENT DAY
We chose newspaper as a medium for constructing our pop-up restaurant since it was easily available , affordable and commonly used in all three nations.
FEATURED
The work has been featured in Stuttgart’s local Newspaper as well as a youtube channel has been made showcasing our work.
Channel: IMIAD HFT insideIMIAD #1 Developing a pop-up restaurant https://www.youtube.com/channel/ UCGyspZWZ2TU_39Pp-bQPQEg
WINTER SCHOOL WORKSHOP, BANGKOK
CHASING THE KLONGS
BANGKOK NOI BANGKOK NOI : landscape features CHARACTERISTIC OF WATER IN CANAL: THE WATER FLOW IS VERY TURBULENT AT THE STARTING OF THE CANAL AS IT IS DIRECTLY INTERLINKED TO THE RIVER. THE WIDTH OF THE CANAL GRADUALLY DECREASES AS IT GOES FURTHER. BECAUSE OF THIS , THE TURBULENCECHARACTERISTIC OF THE WATER OF WATER IN CANAL: ALSO DECREASES PROPORTIONATELY . ALSO THERE THE WATER FLOW ISOF VERY TURBULENT AT THE ARE LOCK SYSTEMS USED TO REGULATE THE FLOW STARTING OF THE CANAL AS IT IS DIRECTLY WATER ACCORDINGLY. INTERLINKED TO THE RIVER. THE WIDTH OF THE
ACTIVITIES
CANAL GRADUALLY DECREASES AS IT GOES FURTHER. BECAUSE OF THIS , THE TURBULENCE OF THE WATER ALSO DECREASES PROPORTIONATELY . ALSO THERE ARE LOCK SYSTEMS USED TO REGULATE THE FLOW OF TAKEWATER PLACE ALONG ACCORDINGLY.
MANY COMMERCIAL ACTIVITIES THE CANAL LIKE TRANSPORTAION OF GOODS; CHARACTERISTIC OF WATER IN CANAL: ACTIVITIES EVEN HEAVY MACHINERY WAS PREFFERED TO BE CHARACTERISTICS OF WATER IN CANAL: HE WATER FLOW IS VERY TURBULENT AT THE MANY COMMERCIAL ACTIVITIES TAKE PLACE ALONG TRANSPORTED VIA CANAL OVER ROAD, FISHING, TARTING OF THE CANALflow AS IT ISis DIRECTLY The water very turbulent at the starting THE CANAL LIKE TRANSPORTAION OF GOODS; TERLINKED TO THE FLORAL RIVER. THE WIDTH OF THE MARKET, BOAT RIDE ALONG THE EVEN CANAL HEAVY MACHINERY WAS PREFFERED TO BE ANAL GRADUALLY DECREASES GOES FURTHER. interlinked to the of the canal asASitITis directly ECAUSE OF THIS , THE TURBULENCE OF THE WATER TRANSPORTED VIA CANAL OVER ROAD, FISHING, FOR TOURISM. THE RESTUARANTS WERE LOCATED LSO DECREASES river. PROPORTIONATELY The width . ALSO of THERE the canal gradually FLORAL MARKET, BOAT RIDE ALONG THE CANAL ALONG THE THUS CANAL ACTED AS A SELF RE LOCK SYSTEMS USED TO REGULATE THECANAL. FLOW OF
decreases as it goes further. Because of this, SUFFICIENT the turbulence of theLIVELYHOOD. water also decreases CTIVITIES proportionately. Also ANY COMMERCIAL ACTIVITIES TAKE PLACEthere ALONG are lock systems HE CANAL LIKE TRANSPORTAION OF GOODS; used to regulate the flow VEN HEAVY MACHINERY WAS PREFFERED TO BEof water accordingly. RANSPORTED VIA CANAL OVER ROAD, FISHING, ORAL MARKET, BOAT RIDE ALONG THE CANAL OR TOURISM. THE RESTUARANTS WERE LOCATED LONG ACTIVITIES THE CANAL. THUS CANAL ACTED AS A SELF UFFICIENT LIVELYHOOD. Many commercial activities take place along the canal like transportation of good; even heavy machinery was preferred to be transported via canal over road, fishing, floral market, boat ride along the canal for tourism. The restaurants were located along the canal. Thus canal acted as a self sufficient livelihood.
ATER ACCORDINGLY.
FOR TOURISM. THE RESTUARANTS WERE LOCATED ALONG THE CANAL. THUS CANAL ACTED AS A SELF SUFFICIENT LIVELYHOOD.
CHASING THE KLONGS. 4
KLONG MON KLONG MON- Landscape features
KLONG MON IS MORE OF A RESIDENTIAL AND PRIVATE ZONE. THE CANAL BECOMES NARROWER IN THIS AREA. HERE WE SEE MARKETS, SALOONS , RESTAURANTS , GROCERY STORES ALONG WITH THE RESIDENCES WHICH ARE STRICKLINGLY DIFFERENT FROM ONE ANOTHER , IN TERMS OF COLOR , CHARACTER . PLANTS ARE USED TO ENHANCE THE FACADES WHICH ARE AGAIN ENHHANCNG THE CHARACTER OF THE HOUSES.
CHASING TH KLONG MON IS MORE OF A RESIDENTIAL AND PRIVATE ZONE. THE CANAL BECOMES NARROWER IN THIS AREA. HERE WE SEE Klong Mon is WITH moreTHE ofRESIDENCES a residential and zone.DIFFERENT The canal MARKETS, SALOONS , RESTAURANTS , GROCERY STORES ALONG WHICH AREprivate STRICKLINGLY FROM ONE ANOTHER , IN TERMS OF COLOR , CHARACTER PLANTS ARE in USED TO area. ENHANCE THE we FACADES ARE AGAIN becomes . narrower this Here see WHICH markets, saloons, ENHHANCNG THE CHARACTER OF THE HOUSES.
restaurants, grocery stores along with the residences which are strikingly different from one another, in terms of colour, character, plants are used to enhance the facades which are again enhancing the character of the houses.
EIGHTH SEMESTER, B.ARCH
HUSSAIN ART MUSEUM
SITE : KOLKATA, INDIA FRONT ELEVATION
REAR ELEVATION
SITE PLAN Art museum design in the memory of the legendary artist M F Hussain. Also the design caters to other prevalent artists during his reign and also giving platform to the upcoming artists. Three different wings have been designed respectively with spacious high atriums and galleries. Entrance has a two storey high statue which has a circular ramp around it. The ramp which makes one experience the statue from 180 degrees and leads to an open coffee shop where artists can get the pleasure of sipping a coffee alongside admiring the architecture of the museum and the exhibits.
LEFT ELEVATION
RIGHT ELEVATION
SECTION AA’
SECTION BB’
VIEWS
RAJ REWAL ASSOCIATES, INTERNSHIP
JUNG-E-AZADI
 WAR MEMORIAL
CONCEPT The building of Jung-e-Azadi memorial poses a remarkable challenge and offers opportunity to re-state the values of Indian freedom fighters who laid down their lives and regional concerns in built forms. The concept of Jung-e-Azadi memorial and museum is based on a circular enclosure which houses the focal centre of the memorial and integrates it with a harmonious ensemble of galleries amplifying the struggle and freedom around a ceremonial path.
The building complex consists of: 1. An icon in the memory of the martyrs. 2. Galleries for each movement in history. 3. Temporary exhibition gallery 4. Auditorium 5. Movie halls 6. Seminar halls 7. Amphitheatre 8. Cafeteria 9. Shops 10. Administration 11. Library 12. Kid’s corner
The complex is designed as a sequence of t h re e i n t e r- c o n n e c t e d c o u rt y a rd s , culminating at the main monument with t h e s t a t u e s o f f r e e d o m fi g h t e r s surrounded by exhibition galleries. The courtyard is based on subtle spatial enclosures which diffuses the harsh sun light and promote social and intellectual encounters the design is built around distinct functional requirements.
The landscape for 25 acres of site is an important consideration. The building form which includes the internal spaces around courtyards is designed by hard paved areas in sandstone with a few trees. Outdoor seating areas can be arranged around the route. The landscaping outside the building creates external outdoor green spaces with small embankments which relates to the internal functional spaces of the building.
MEMORIAL ICON AND EXHIBITION GALLERIES The memorial would be seen as a central monumental icon at the end of the complex of three courtyards on an axis starting at the entrance gate. It may be appreciated that the iconic form of flowering petals would also be seen from the road linking Amritsar to Jalandhar through a landscaped garden and an approach pathway which could form secondary gateway. Symbolic values of the central icon and its theme for displaying statues is an important consideration for the concept the circular form standing tall up to a height of forty two metres(approx 140ft) is composed of four petals, inspired by Punjab’s famous phulkari textile patterns symbolising a gesture of honouring by flowers for eternity the valour of freedom fighters.
Place of pride is given to the Martyr’s memorial which would be the tallest structure in the landscape. It is located at the highest place in a central position at the end of a long ceremonial path. It symbolises the righteous struggle and sacrifice.
Jang-e-Azadi’s galleries are grouped together in a circular formation seen as a sequence of events and struggle for our freedom. The circular circumbulatory movement is reminiscent of ‘Parikrama’ around the central memorial exhibiting statues of freedom fighters.
The galleries at two levels have the potential to be lit with natural light from the top and the average depth would be about forty feet. It is important that galleries can be modified based on interior design considerations. In view of this the flexibility for natural and artificial light is part of the design.
SITE DRAWINGS REAR ELEVATION
FRONT ELEVATION SITE LAYOUT
FRONT ELEVATION FROM THE HIGHWAY
SECTION FF’
SECTION EE’
VIEWS
PHOTOGRAPHY