4 minute read
PRESIDENT’S MESSAGE
As a father of three sons living in Sydney, with a career in the security industry, security is always on my mind.
COVID, overseas conflicts, floods across the East Coast of Australia; it’s a lot to think about. Security is a basic human right, an expectation in Australia. In his 1943 paper “A Theory of Human Motivation”, American Abraham Maslow theorised a five-tier model of human needs within a pyramid, known as Maslow’s Hierarchy of Needs. Maslow concluded that the basic motivation needs for humans were firstly physiological needs and secondly the need for human safety. Maslow stated adults that are threatened by their safety may not show their feelings to others.
Maslow’s theory can lead us into the way we think about the value of security to our current and prospective customers. Is private security driven by an organisation’s mandatory requirements, such as insurance requirements or government mandates? Or is the value of security driven by physiological and human safety needs? Over the past two years, as an industry we have transformed the way we deliver new technology and services. In particular, the way we’ve kept people safe through temperature scanners, increased protective services and touchless access control technologies.
With office occupancy remaining low, even though Australia is one of the top 10 vaccinated countries in the world, organisations are looking at ways to bring back their employees to the workplace. I read an article recently where an organisation transformed their workplace into a hotel-like environment, with an onsite barista, full-time chef, gym and yoga facilities. This article suggests that organisations are willing to spend money on innovative solutions which bring back people to the workplace. Innovations in security are no different, as long as the organisation knows what is available. Unlike buying a television, decision makers generally don’t wake up one Saturday morning wanting to buy the latest security technology. On the contrary, we can all use this time as an opportunity to actively promote the latest security technologies which support a safe workplace. At the same time, remembering Maslow’s physiological and human safety needs that were true around 80 years ago, are still the same today. After all, humans may be driving tractors now instead of ploughing the land by hand but our basic needs haven’t changed.
Until next time, thanks for supporting ASIAL, let’s continue to play our part in keeping ‘A safe and secure Australia’. See you at the next ASIAL industry briefing.
John Gellel President
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