Asia Media Studio is a leading Bangkok-based creative design agency with an impressive portfolio of International and Thai clients. We enjoy a vibrant reputation
STUDIO
for high quality creative work across a broad spectrum of marketing services. All our work is carried out in-house, and our experienced and talented European and Thai creative team provides a breadth of experience second to none.
PACKAGING PRESENTATION Intelligence Made Visible
We pride ourselves on delivering unique creative solutions designed to optimize the client’s business objectives, with every concept developed from a fresh and original idea.
STANDING OUT FROM THE CROWD To create a unique concept with the special edge to make the finished pack stand out. A retail outlet can have up to 40,000 items on display, all competing for the consumer’s attention. It is therefore not enough for packaging graphics to just be beautiful creations – they need to cut through the white noise of the crowded and often confusing display area.
OUR AIMS We work hard to ensure that our naming and logo
Packaging, too, comes in a plethora of materials, shapes and sizes, all of which can affect the final
development meet five key criteria and, before
design outcome. Some designers will see these factors as constraints against graphic design; at
any design leaves our studio, these must be fulfilled.
AMS, we will take these elements and will harness them in tandem with our graphics to create a
Each must be:
unique concept with the special edge to make the finished pack stand out in even the most competitive environment.
UNIQUE
We constantly ensure that we have a total understanding of new packaging technology to allow us to recommend new materials and new formats to clients and we enjoy pushing the boundaries to deliver high standout and on-shelf impact.
MEMORABLE
CLEAR
IMPACTFUL
LEGAL
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OUR APPROACH DESIGN BRIEF: Meet with the client to fully understand and
REVISIONS: New ideas, client input and final “polishing” of
agree the objectives.
mock-ups
MARKET RESEARCH: To fully understand the dynamics of the
FINAL PRESENTATION: Final mock-ups presented for approval.
client’s marketplace, the competition and the consumer.
Legal requirements approved
PACKAGING RESEARCH: To be totally conversant with the
DELIVERY: Artworks provided in required formats. Liaison with
pack formats and any limitations imposed by the materials used.
printers to ensure perfect quality results
CONCEPT DEVELOPMENT: Start with a blank sheet of paper; sketch out numerous thoughts and ideas, before concentrating on the two or three that work well. AMS has, over the past few years, developed an excellent
MOCK UPS: Full scale, high quality, true to the packaging material
understanding of packaging print needs and has worked with
limitations.
a number of printers in Thailand. We are very happy to recommend best printing options all at competitive prices
FIRST PRESENTATION: Meet with the client to present these
together with top class quality control and timely delivery.
first concepts and identify the one that is agreed works best
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SOME OF OUR WORK ANGRY BIRDS The Thai franchisee for Angry Birds fruit juices and soft drinks required an impactful on-shelf presence, yet a design that conformed strictly to the rules of the brand owner, Rovio from Finland. Pack sizes and materials varied significantly – 140ml and 200ml cans, 200ml tetra packs and pyramid packs, all in three flavors – and it was important to liaise at every stage of the design development with both Rovio and with Malee, the product suppliers in Thailand.
FAH SAI This newly Thai established company has developed Coconut Crispy Rolls with plans to market the product both in Thailand and Europe; a brand logo and pack design were required. This natural and memorable logo, in both Thai and English, is supported by an elegant pack design with clean and simple lines that makes good use of “white color”. Full use of color matching and retouching for the collated images creates striking visuals of the products and their ingredients.
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BALUNG TEA Nestled in the Borneo rainforest, the Balung River plantation is home to a host of pure organic foods and beverages including the plant leaves from which this Malaysian company produces its range of herbal drinks. Their popularity has led to a retail market launch and this design uses themes that reinforce the natural, healthy imagery of the product. Stunning photographic imagery of each product’s main ingredient source on the front and detailed montages on the back combine with clear and concise descriptors to produce a high quality and effective pack design.
YUMMIX This brand new product required naming, logo development and pack design. The name reflects the unique pack format and the product’s high taste values whilst the pack design itself incorporates high quality photographic imagery, using in-house photographic facilities, and clear, impactful graphics. Limited print areas, together with the need for nutritional and ingredients information in two languages presented particular challenges, skillfully overcome.
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“CARRIE” PERFUME A major French perfume house required a new house brand name, logo design and packaging design to support the launch of “Carrie” perfume – named for the famous star of the “Sex in the City” hit TV series. “The French Perfumer” succinctly epitomizes the company and its industry, while this stunning design for both the bottle and the box perfectly personifies the TV star.
SLIMILK The launch of two new savory milk drinks with healthy ingredients that include brown rice, kidney beans and sesame seeds, required a new logo and pack design. These elegant packs make great use of “white space”, a feature of the milk products market, and feature quality photographic montages of the ingredients.
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FIGHT LIFE The company offers a range of high performance supplements aimed at providing a boost to fitness workouts; they now wish to broaden the product’s appeal and offer it through mainstream retail outlets as well as through traditional sport outlets. The regenerated logo has greater clarity and a more modern look and the pack designs make stronger use of the color coding for the individual lines, to give brighter and friendlier appeal. Creative “engineering” led to the development of a unique eye-catching and sturdy capsule dispenser.
ROACH KILL The Australian manufacturer of this roach deterrent required a pack that would be instantly recognizable and have high standout on shelf. We created the format for the revolutionary gel propellant and the graphic designs for both the gel propellant and the sleeve. The highly graphic “targeted kill” image leaves no doubt about the product’s purpose and the bright colors are impactful and redolent of the industry. Given the nature of the product, legal requirements for usage instructions are strict, and demanded great attention to detail.
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THANK YOU FOR YOUR ATTENTION
STUDIO Asia Media Studio Co., Ltd.
t. +66 (0)2 663 59 30-1
e. info@asiamediastudio.com
21/7 Sukhumvit Soi 18, Klongtoey,
f. +66 (0)2 663 59 32
w. www.asiamediastudio.com
Bangkok 10110, Thailand