2 minute read
INSIDE STORY: Global Trade
Looking to start a successful import/export business or make improvements?
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Global Trade Activator participant
What brought you to Colorado?
I was born and raised in China, and went to graduate school in Massachusetts in 2001. Afterwards, I went back to China and my wife, who is American, and I helped build two schools. My family and I came to visit family in Colorado in January 2020 and couldn’t return to China in February due to the pandemic. Once March hit, I realized I must find a new job in the U.S.
How did you find out about the WTC Denver’s Global Trade Activator Program?
Sometime ago I came up with a business idea and in the spring of 2020, decided to pursue it. Not knowing where to start, I reached out to the World Trade Center Denver where a few years ago, I had the opportunity to meet people and network. I signed up for their Certificate of International Trade training to help me learn and network with people in Colorado and came across the Global Trade Activator program.
How has the Global Trade Activator (GTA) helped you reach your business goals?
The GTA program has provided me with importing and exporting training to help me better understand selling American products to China. I began to learn the basics such as Incoterms, going through strategic thinking and planning for importing and exporting business. Understanding the market, the WTC Denver also provided me with the industry expertise that I needed to know about this business. As an immigrant in the program, I received financial support for classes. The Global Trade Activator program is the perfect opportunity for immigrants with that entrepreneurial spirit who want to develop their businesses in their market.
What advice do you have for entrepreneurs in the Asian community?
Don’t worry, just jump in! If you are an immigrant you are in a host country. If you visit a host, you follow the rules and cultural norms in the host’s house. You must learn the laws and rules of your host’s country to protect your business and self which is where WTC Denver can help. Reach out to different groups of people to understand their needs and way of doing business. Go beyond your comfort zone to expand your business scope. Let’s pursue peace between China and the U.S. through trade and prosperity.
