Social Media and Website

Social Media Specialist: Jarucha “Oh” Janmekha

ACAS social media channels continue promoting a variety of content such as educational content, video content, events, ACAS program activities, and LGBTQ+ rights. Moreover, we collaborate with other organizations such as in the case of Getakit, the HIV self-test kit campaign. We also curate content from other organizations which can benefit our audience.

We also promote the ACAS brand identity to stand out from other accounts in terms of colour, fonts, and style so that our audience recognizes our social media channels. Moreover, we also reply via direct messages to our audience when they reach out to our organization. Behind the scenes, ACAS continues using other social media tactics to better understand our audience such as analytics, auditing, monitoring, and listening campaigns. Our social media strategy has more than tripled our follower counts for each platform since 2020.

Over the past 12 months all platforms have seen growth in their numbers of followers, with Instagram experiencing the sharpest growth. Facebook has also seen a sharp uptick in followers from August to September. Twitter continues slight growth.

Testimonials

“ACAS social media shows me a lot about ACAS activities which are valuable to the Asian Community.”

“The content is cutting edge, and stays on trend all the time.”

“It is easy to recognize ACAS social media with a ton of other content out there per day, and it shows that they are consistent to promote the ACAS brand identity”