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Beauty Brand Recommendations Michelle Chan
Beauty Brand Recommendations
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By Michelle Chan
Sustainability. Eco-friendliness. Ethics. Over the past few years, the beauty industry has realized the importance of those three concepts. Another term often heard in the beauty industry is “clean beauty.” But what does this actually mean? “Clean beauty” refers to products that do not contain any synthetic chemicals that could irritate the skin, such as phthalates and parabens. However, “clean beauty” does not necessarily mean that its approach includes eco-friendly practices. Instead, “green beauty” refers to brands that perform sustainable, ethical and eco-friendly practices in their packaging and sourcing. Although there are brands that encompass the ideas of “clean” and “green” beauty, not many are known. So, let’s take a closer look at some of these brands that represent both “clean” and “green” beauty”.
Note: Look out for products that are crueltyfree(do not test on animals) and vegan!
4 ASIAN OUTLOOK
*�� �� Versed
Blendily
Versed is a budget-friendly and accessible skincare brand with a wide range of products. Unique to this brand is their recycling responsibility program. This program aims to limit their product packaging waste by encouraging their customers to send back empty product bottles (at least three) in exchange for a 15% off coupon. Featured Product
Dew Point Moisturizing Gel
$14.99
A great lightweight moisturizer for oily, acne-prone skin. It utilizes aloe, sodium hyaluronate and green tea to provide hydration and maintain a strong skin barrier.
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Blendily’s philosophy combines the ideas of “green” and “clean” beauty. Using locally sourced ingredients from the Pacific Northwest, the company creates a plethora of products including skin care products, hair products and even herbal remedies. In addition, they give their customers access to information about all the types of plants used. Featured Product
Aloe Honey Facial Cleanser
$18
This gentle cleanser, recommended for normal to dry skin tones, is packed with both exfoliants from the honey and hydration from the aloe. SKINCARE SKINCARE SKINCARE SKINCARE SKINCARE SKINCARE SKINCARE
MAKEUP MAKEUP MAKEUP MAKEUP MAKEUP MAKEUP MAKEUP MAKEUP MAKEUP MAKEUP Ilia Beauty
Tower 28
�� Ilia Beauty is a popular makeup brand, sold in Sephora and other retailers, whose mission is to “protect & revive” both their consumers’ skin and the Earth. They have dedicated 1% of the sales of one of their most popular products, Ilia Super Serum Skin Tint SPF 40, to environmental causes such as reforestation. In addition, similar to Versed, they have a recycling program where you can send in up to 10 empty products per month. Note that only some of their products are vegan! Featured Product
True Skin Serum Foundation
$54
More than just one of Ilia Beauty’s most popular products, this foundation has also won numerous awards such as Allure’s Best Clean Foundation in 2020 and TREEHUGGER’s Best of Green Beauty in 2021. In addition to providing a glowing light to medium coverage, it is loaded with star skincare ingredients such as niacinamide, plant-based squalane and hyaluronic acid.
�� �� Keeping “clean beauty” in mind, Tower 28 aims to provide great makeup products to all different skin types, including sensitive skin. By using only hypo-allogenic, noncomedogenic, dermatology-tested and gluten-free ingredients, the company attracts a wide variety of consumers. In addition, they hold themselves accountable for their ethical and sustainability practices by implementing minimalist packaging and trial testing 100% carbon neutral shipping methods. They also are committed to donating 100% of their gross profits to Heal the Bay, an environmental organization, every Earth Day.
Ph otos f rom Tar get , Blendil y , The Detox Market , Revolve and Unsplash
Featured Product
BeachPlease Luminous Tinted Balm
$20
This tinted balm is a multipurpose balm that can be used on both cheeks and lips to give a sunkissed and radiant glow. It comes in five shades with Magic Hour (a sun-kissed rosy nude shade) noted as one of Allure’s choices for Best of Beauty in 2020.
*�� : vegan, ��: cruelty-free
