FLASHBACK 2022

Even while it is difficult to argue on paper why Bollywood movies have failed, the hostility the industry has seen since the lockdown has left a mark. The boycott Bollywood movement have only fueled the already suffering industry efforts to find assistance. As we enter a new year, we take a moment to reflect on the year that has just ended, 2022, and hope to learn from the failures and setbacks. We list some of the significant events that made headlines, occasions that altered the concept of Hindi film and shed some light on the failure of the business.

By UMA RAMASUBRAMANIAN

Pan India Takes Over Bollywood

The days when regional film was despised are long gone. PAN India films have gained popularity over the world as times have changed. To state the obvious Pan India films such as RRR, Pushpa, KGF 2, Kantara gave Bollywood a run for its money.

It all started with the release of Bahubali a few years ago, and since then, the desire to travel across borders and understand the pulse of the audience across states has been a new trend that barely a few have mastered. The failure of each Bollywood films is directly compared to the success of pan India film unfortunately there is no definite conclusion on to why Hindi cinema failed to mint money. As OTT options have honed the Hindi audience's taste buds, the classic super stars of Bollywood are no longer bankable.

NAKED PHOTOSHOOT OF RANVEER SINGH

Ranveer dared it all and posed naked for a magazine which eventually ran into controversy. Several FIRs were filed against the actor. An NGO official claimed that the actor's images had offended the modesty of women in general and harmed their feelings. The FIR said that despite India's "wonderful culture," everyone's feelings had been harmed by these images.

BOYCOTT LAAL SINGH CHADDHA AND NOW BOYCOTT PATHAAN

The boycott trend in Bollywood has been consistent since pandemic. While Aamir made an honest attempt to tell an incredible story and adaptation of Forest Gump his efforts went in vain. Nationwide ban was pushed as the actor was charged for insulting the Indian army and offending their feelings. The film eventually failed to make enough money to cover its costs.

Post Laal Singh now the next superstar Shah Rukh Khan is targeted for his film Pathaan. Since some individuals objected to Deepika's attire in the song, which included a saffron bikini, many have called for a boycott of the movie.

SAJID KHAN ON BIGG BOSS SEASON 16

Sajid Khan, a sex offender, received criticism for joining Bigg Boss Season 16. While the #MeToo movement, gave strength to several victims the show took a different tack. Sajid Khan is still a member of the performance despite several criticisms of his participation.

Legal Issues With Jacqueline Fernandez

It has not been a great year for Jacqueline Fernandez as her name kept cropping up in a legal issue. The actress was accused in the INR200 crore money laundering case involving conman Sukesh Chandrashekhar. Fernandez who reportedly wanted to marry him received expensive gifts form the conman.

The Kashmir Files Controversy

Since its release, the film has been a contentious topic, but near the end of 2022, a new controversy arose when Nadav Lapid, the head of the jury, addressed the audience during the IFFI closing ceremony and referred to the film as "propaganda, vulgar."

Brahmastra Controversy

The film Brahmastra's teaser sparked controversy after a scene showed Ranbir Kapoor in his shoes entering a place of worship. However, director Ayan Mukerji quickly clarified that Ranbir was entering a durga puja pandal.

AKSHAY KUMAR VIMAL AD

Akshay Kumar who enjoys a huge fan base had to face back lash for advertising Vimal Pan masala. Soon after the repercussions the actor choose to pull back from the deal.

Death Threats To Salman

KHAN

Stardom comes with a cost, and in Salman Khan's case, that cost was death threats. After receiving a letter threatening his life, Salman sought a firearms license.

Prominent Indian Celebrities We Lost In

The article is incomplete unless we remember some of our favorite celebrities who have passed away leaving their fans in a state of shock. Celebrities including Lata Mangeshkar, K K, Bapi Lahiri, Raju Srivastava, Sidhu Moosewala, Pandit Birju Maharaj, Vikram Ghokale were some of the great personalities who lost their lives this year.