Asian traveller june 2013 by Asian Traveller

Vol. 6

No. 10

Pages 32

` 100

US$ 10 (Overseas)

June 2013

Incredible India

through the pages .

Vol. 6 No. 10 JUNE 2013

08 S Harikishore IAS Appointed Kerala Tourism Director 09 Karnataka's First-ever Medical Tourism Expo to be Held in October 2013 16 Sustainable Tourism and Environmental Conservation 18 The Amazing Thailand Grand Sale

P 10-11

24 Third Phase of 'Khushboo Gujarat Ki' Campaign to Start Soon 25 UNWTO and Casa Arabe Signed MoU 26 As I Travel 28 E Hotel - Setting the Benchmark in Chennai 30 Ayanaant Outbound Travel Thought Leadership Meet, Commenced

P 22-23

Cover Photo Courtesy : http://www.satvikshop.com/blog/

Ten Questions

Woman of the month

1st Person

P 14-15

P 20-21

P Subrahmanian

Kajal Somaiya

Amit Kumar

ASIAN TRAVELLER | JUNE 2013

EDITOR’S NOTE

Editor & Publisher : G. Biju Krishnan

Group Vice President : Siji Sen

Chief Executive Officer : M. P. Sreekumar

Group Editor : Reeny Joseph Art Editor : Pradeep C. N.

Sub Editor : Sreejith N. K.

AGM-Marketing : Albin V. Dominic

Sr. Manager (Sales) : Lineesh V.

Sr. Manager (Operations) : Krishna Nair

Director-PR (Mumbai) : Ashok Bania

onsoons are a welcome change given the freshness it brings to the earth and Kerala is blessed with abundant rainfall during the season. As far as our tourism industry is concerned the advent of the monsoon has meant a sharp fall in the number of tourists visiting Kerala. But that is becoming a thing of past with the recent interest shown by domestic tourists and some foreigners. We have to tap the rains to avoid dip in the arrivals as the monsoons are considered off season. Monsoons in Kerala are the most enchanting in India. With green pastures at its best, it is undoubtedly the most perfect destination during rainy season. If think tanks of the tourism industry implement perfect strategies we can lure more tourists by selling the charm of monsoons. One ideal strategy should be to market wellness tourism along with the monsoon. Since monsoon is also the season for Ayurveda many people head to the state for rest and rejuvenation. Monsoon is a season for rejuvenation, when the people take special diet and ayurvedic therapies for rejuvenation and longevity. According to Ayurveda, monsoon is an ideal season to take treatments for various diseases. Ayurveda, as a tourism product, has great prospects in West Asia, Australia and Russia, besides traditional markets in Germany. The arrival of Arab tourists from June to August has been a trend for the past four years. The sight of rainfall tempts the Arabs in a big way, so we should tap into this opportunity by combining ayurvedic therapy. Our traditional medicinal system should be promoted as a strong wellness quotient during the monsoon. Another big advantage is that Arab women, coming for rejuvenation treatment, usually bring their entire families along and stays for weeks on end. So focussing on these well-off, long-haul tourists who arrive in groups, gives us a strong positive hope that they would come again next year. The need of the hour is to promote the wellness component along with the charm of monsoon. Also more efforts must be in place to tap more markets.

Financial Advisor : Jayachandran S Legal Advisor : Adv. G.S. Prakash GM-Tamil Nadu : P. Deenadayalu

USA : Jiju K. Thomas UK : Abdul Najeeb UAE : Sanjeev S L Kuwait : Mariam Titus Mumbai : Ashok Bania Bengaluru : Sophy K. Magal Goa : Casey Fernandes Kolkata : Sobha Joshi Chennai : Nisha J Hyderabad : K.S. Johnson Indore : Manohar Bhati Madurai : P. Deenadayalu

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T ASIAN TRAVELLER | JUNE 2013

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TEN QUESTIONS

Passionate Leader Indian hospitality sector will continue to grow and the prospects are very positive and encouraging, says P Subrahmanian, General Manager, Marari Beach Resort, a CGH Earth Experience. You have been in the hospitality industry for the past several years. Could you tell us about your early days? What made you enter the hospitality sector? I have been in the Tourism Industry for more than two decades. When I joined the industry it was in a nascent form in Kerala but it was beginning to flourish and the job opportunities were opening up. The Job was very challenging and demanding. It was necessary to be very passionate and patient. My passion for the job made me to join this industry. What plans do you have for the company? CGH Earth is structured on the basis of core values like environment sensitivity, inclusion and development of the local community and adopting the local ethos. My challenge would be to work by sticking on to these core values and also retaining and generating more guests by creating a â&#x20AC;&#x2DC;Wow effectâ&#x20AC;&#x2122;. How do you see the role of a hotel in developing a

destination? What all things can hospitality sector do in this regard? Hotels play a good role in the development of a destination by helping foreign exchange, taxes, infrastructure development like road, local community development, exchange of culture, job opportunities and more importantly show casing the traditional culture to an international audience. Would you please share with us the proudest moment and some of the unforgettable moments in your professional life? I always take pride in being a part of the CGH team which catered for the Pope John Paul 11. I have received so many national and state awards: I was selected as the best general manager in 2010 by the Tourism Department. I was the GM of the unit when Paul Mccartney, world renowned singer and a prominent member of the iconic band Beatles, stayed in Coconut Lagoon. In your career, have you

ever worked abroad? What according to you are the advantages of working overseas? Even when I have not been working abroad, I was given ample exposure to international standards at various levels. Where would you like to see yourself, say, 10 years from now? I can see myself taking up bigger responsibilities in setting goals and plans for the company or even training youngsters to take up the challenges of industry. How do you see the growth prospects of Indian hospitality sector? Indian hospitality sector will definitely continue to grow. The prospects are very positive and encouraging though setbacks are unavoidable in changing financial and social scenario.

What we have to offer is very unique, compelling experiences. In the Indian hospitality context, it is indirect service to God when you serve. Aditi Devo Bhava About your family? My wife Deepa is a teacher and we are blessed with two boys Vishnu and Sambhu who are studying in class 11th and 8th respectively. Please tell us about your hobbies and other interests? My hobbies are travelling, participating and supporting traditional and cultural activities .Reading, farming, organic gardening, and other outdoor activities. Which is your favourite destination? Why? I would name Wynad as my favourite tourist spot because of its pristine natural beauty and cultural diversity.

ASIAN TRAVELLER | JUNE 2013

NEWSLINE

S Harikishore IAS Appointed Kerala Tourism Director

Harikishore IAS took charge as the director of the state

tourism department. The 2008-batch IAS officer had earlier served as the District Tourism Promotion Council secretary in Wayanad. With a few years of experience under his belt in the tourism sector, as former DTPC secretary, Harikishore says top most on his agenda is improving the marketing of Kerala tourism and taking trade into confidence to roll out new projects.

"God's Own Country is all about selling an experience. I need about three months to study and understand the kind of experience we are trying to market. Be it responsible tourism or adventure tourism, I would really like to market the state to different kind of people," he said. At Wayanad, Harikishore has rolled out adventure activities such as zorbing and water cycling and said he would be "looking forward to developing new products to

drive the industry." As for keeping the industry's faith by fulfilling projects mentioned in the Tourism Policy, such as forming a state tourism advisory committee, he said: "I think it is essential to hear what the trade has to say. He has taken over the office of the tourism director from Rani George, who had been holding additional responsibility of the department.

Tourism Minister to Inaugurate Suryanlanka Beach Resort MSI Newswire | Andhra Pradesh

K Chiranjeevi, Minister of State with Independent Charge for Tourism, will inaugurate the Suryanlanka Beach Resort of the Andhra Pradesh Tourism Development Corporation (APTDC) this weekend. The resort overlooks the Bay of Bengal and features comfortable options for tourist accommodation, stated a release. The Resort will be launched alongside the Bhavapuri Beach Festival

on the Suryalanka beach, which will be held on June 22 and 23. Vatti Vasant Kumar, Minister for Tourism & Culture, Archaeology & Museums, Archives & Youth Services & Sports, NCC, Government of Andhra Pradesh; and Chandana Khan, Special Chief Secretary, Tourism & Culture, Archaeology & Museums, Archives & Youth Services & Sports, NCC, Government of Andhra Pradesh, will be attending the Festival. During the Festival, there

will be contests like Boat Race; Walking Contest for senior citizens; Beach Volleyball and Womenâ&#x20AC;&#x2122;s Kabbadi, along with cultural and art shows by locals.

Alongside this, weavers and artists will put up their artworks for sale.

R. Murugan Elected Secretary cum Treasurer of LCCI MSI Newswire | Thiruvananthapuram

Murugan, MD of Swagath Holiday Resorts Kovalam and Chairman of PRS GROUP, has been elected as Secretary cum Treasurer of LCCI (Lions Co-ordination Committee of India). He has

also been endorsed to be the International Director of Lions Club International, stated an official release. PRS Group consists of PRS Builders, PRS College of Engg & Tech, PRS Multi Speciality Hospital, PRS College of Nursing and Swagath Holiday Resorts.

Swagath Holiday Resorts was commissioned in 1994 with the intention of entering into the foray of Hospitality. It is a captivating sea-side resort, located in Kovalam, offering high quality services and outstanding facilities for an enjoyable holiday.

ASIAN TRAVELLER | JUNE 2013

NEWSLINE

Karnataka to Launch New Ecotourism Policy in Two Months MSI Newswire | Bangaluru

arnataka would soon bring out a new ecotourism policy aimed at decongesting tourism hot spots and attract private investments. Vinay Luthra, CEO, Karnataka Eco-tourism Development Board (KEDB), said the proposed policy is being finalised as per the National Tiger Conservation Authority (NTCA) directions. The policy would be announced before October 15, the deadline set by NTCA to all the state, he told reporters on the sidelines of a conference on eco-tourism. "The Karnataka has been a leader in eco-tourism in

the country through Jungle Lodges and Resorts. But our aim is not to allow eco-tourism to deteriorate into mass tourism in the forest areas. The KEDB would monitor, facilitate and regulate eco-tourism initiatives," he said. He said, mass tourism can cause irreversible damage to environment, forests, wildlife

and local culture. Hence the Forest department and KEDB will be stepping in to play the role of facilitator and regulator in order to achieve positive aspects of eco-tourism and control the negatives. Forest Minister Ramanath Rai said the views of tour operators will be considered when the government

finalises the new eco-tourism policy. "Eco-tourism is a new concept and Karnataka is interested in promoting it to attract tourists from across the country and outside and was in the process of identifying new spots. However, we will formulate guidelines to safeguard the environment which will be our first priority," he said.

Karnataka's First-ever Medical Tourism Expo to be Held in October 2013

RS Global Industry Solutions (SRSGIS) and Creative Associates will organise Karnataka's first-ever premier healthcare and Medical Tourism expo 2013 in October. The expo will bring together over 1,000 delegates, 3,500 healthcare professionals, hospital owners, diagnostic centres, medical directors, biomedical engineers, Health Tourism, Ayurveda and holistic medicine centres and health spas from across the country. In addition to scientific deliberations and interactions, the expo will provide an opportunity for Indian and international hospitals to showcase their products and services. The expo will be organised in association

ASIAN TRAVELLER | JUNE 2013

with the National Accreditation Board for Hospitals & Healthcare Providers (NABH). Rajesh R, Managing Director, SRSGIS, said that the exhibition will feature a complete range of equipment, materials, services, processes, systems, components, and consumables that find wide use in medical surgeries, hospitals, clinics, and diagnostic centres across the world. "The expo is a platform dedicated to knowledge sharing and it brings together experts from major government and private

institutions. During the three days of the exhibition, one can witness a unique concurrent conference and exhibitionâ&#x20AC;&#x201D;a forum on innovative trends and practices in the medical,

dental, Ayurveda and Medical Tourism industry," Rajesh said. "We have chosen Mangalore for the expo as it is an educational, financial, industrial and tourism hub of Karnataka," he added.

Ayurveda

Kerala, the Home of Ayurveda 10

ASIAN TRAVELLER | JUNE 2013

Ayurveda

f all the places on earth there is just one that is literally shaped by a tradition of Ayurveda which goes back to thousands of years. In this secret preserve surrounded by the Indian Ocean, some of the world's most experienced practitioners open up the healing secrets of Ayurveda every day. Here, the sunshine and the very air work as a healing balm, while a unique way of life celebrates this ancient tradition. Welcome to the home of Ayurveda. Welcome to Kerala. Kerala can easily be called the only place that has an unbroken tradition of Ayurveda. Here, this 5000 year old system of healing continued to thrive over the centuries - thanks to the land's geographical isolation - even as its fortunes declined across India and elsewhere in the world. For centuries, Ayurveda was sought-after by the people as a prime option for healing almost every ailment. The Vaidyas (traditional practitioners) â&#x20AC;&#x201C; especially the legendary Ashtavaidyas renowned for their magical healing touch -played a key role in strengthening the tradition of Ayurveda in the State. Ashtavaidyas, traditional physicians who are experts in the eight branches of Ayurveda, as laid out in Ashtangahridayam, have contributed much to Kerala's rise as a prominent centre for Ayurveda. The unique Ashtavaidya tradition is said to have evolved as a result of the centuries-old interaction between text-based Ayurveda practices and regional folk medical practices utilizing Kerala's rich medicinal flora. Of the original 18 Ashtavaidya families, a few still remain in practice in the State. Kerala's deeply-rooted Sanskrit heritage which

ASIAN TRAVELLER | JUNE 2013

enabled practitioners to interpret the original Ayurvedic Sanskrit teachings was another significant factor that led to the land's supremacy in this natural system of science. In fact, Ashtangahridayam, the user-friendly treatise on Ayurveda is widely used in Kerala - its verses familiar even to the common man. A year-round pleasant climate. A moderate temperature hovering between 24 to 28 degrees. Ample rainfall ensured by two monsoons. Humid air. Abundant natural wealth... There is perhaps no other place in the world that provides the perfect natural setting for Ayurveda's healing touch as does Kerala. Kerala's tropical forests are home to over 900 different Ayurvedic herbs and medicinal plants and Agasthyakoodam, a peak in the southern part, nurtures some of the rarest varieties - most of them endemic to the region. Kerala's many sacred groves or kavus are also rich preserves of herbal wealth. What's more interesting is that every herb in Kerala is more potent than that found elsewhere in the world â&#x20AC;&#x201C; the rich alkaloid content in the soil adding to the potency. This makes the formulations derived from them extremely effective. Even the classic preparations have been proved to be superior in effect. With herbs available across every season, Kerala ensures the continuity and consistency that Ayurveda demands for making treatments effective. Agasthyakoodam, a peak south of Thiruvananthapuram, the capital city, is a treasure trove of medicinal herbs.

The mountain and the surrounding Western Ghats constitute a hotbed of biodiversity with over 700 medicinal plants. Long before the world woke up to Ayurveda, it was a way of life in Kerala - connected to almost every aspect of daily life. An oil massage was customary before the daily morning bath and every home grew herbs that went into making simple homemade Ayurvedic remedies. The monsoon season of Karkidakam (JulyAugust), considered as the ideal time for Ayurveda, was kept aside for rejuvenative Ayurvedic massages and diets. Even the elephants in Kerala enjoy an Ayurvedic diet during monsoon and Ayurvedic massages have

long been customary for Kalaripayattu (Kerala's traditional martial art) artistes to increase flexibility of the body. Many seasonal rituals and religious ceremonies in Kerala also echo the tenets of Ayurveda. Though times have changed, most of Kerala still follows this exceptional way of life, a taste of which can be had while you are here. Ayurvedic traditions find expression in Kerala's cuisine too. Sadya - the traditional meal of the State, for instance, follows the Ayurvedic principle of shad rasas and features six flavours ranging from sweet to sour, aimed at harmoniously blending acidity and alkalinity to aid digestion. Some of the most effective Ayurvedic processes and protocols that have emerged 11

Ayurveda medicine manufacturing units... Kerala offers you one of the world's best Ayurvedic healthcare infrastructure. Home to some of India's oldest Ayurvedic institutions, here you'll find several premier Ayurvedic centres, Ayurvedic ashrams, clinics, resorts and spas. Kerala also has India's largest number of Ayurveda colleges including the country's first Ayurvedic college started in 1889 at Thiruvananthapuram. Today, the State is India's most important hub for Ayurvedic studies with 16 Ayurveda colleges that offer graduate and post graduate programmes. Affiliated to universities in Kerala, these colleges play an important role in moulding a new generation of professionals who are well-equipped to heal the world. To showcase the riches of Kerala to his superiors, the then Dutch Governor of Kerala, Van Rheede produced a tome in 12 volumes called the Hortus Malabaricus (The during the last few centuries more than 12,000 Ayurvedic Garden of Malabar). In this owe their existence to doctors carry forward this treatise on 780 rare plant Kerala. Here, generations of tradition of excellence for you. species found in Kerala, Ayurvedic practitioners have Trained in modern diagnostic Van Rheede points out that dedicated their lives to retechniques, they practise many valuable drugs used in interpreting the theories of Ayurveda as a scientific European cities, were actually this age-old science - adapting discipline - backed by research made from medicinal plants them into effective healing and contemporary anatomical of Malabar. systems for everyday life. findings. The popularity of It is in Kerala that Kashaya The Kani tribes of Kerala Ayurveda has today led Chikitsa (treatment using knew the healing power of Kerala Tourism to take concoctions) became a many herbs like arogyapacha stringent measures in standardized protocol and (Trichopus zeylanicus). For sustaining the quality of the Panchakarma treatment, many years, when allopathic the products and services which is mostly a detoxifying medicines failed to cure offered. A certification system phase, became a curative critical liver diseases, people has been introduced by process. The Kerala Vaidyars turned to a concoction called the Government to classify have also made great malamarunnu (literally, centres into Green Leaf and strides in toxicology and in medicine of the mountain) Olive Leaf categories based the treatment of fractures, that the Kani elders prepared on the quality and standard arthritis, jaundice etc. from arogyapacha. of services and products. The The latest immobilization More than 100 classifications ensure that techniques and hundreds of Government-run Ayurveda the treatments and therapies kizhis (herbal powders tied hospitals with over 2700 beds, are offered only under the inmuslin bags) were found several private health centres, supervision of a qualified here. Today, a new generation around 750 dispensaries, physician with a recognised of physicians, consisting of over 800 registered Ayurveda degree in Ayurveda and that

all masseurs have sufficient training from recognised Ayurvedic institutions. The therapeutic and rejuvenative programmes offered by these centres are also approved by a special committee and measures are taken to ensure that the medicine used is from an approved and reputed firm. The Ayurveda centres in Kerala are graded based on the quality of technical personnel, medicine, health programmes and equipment. Only those centres which are classified/approved are promoted by Kerala Tourism. Acclaimed as one of the fifty must-see destinations of a lifetime, Kerala lets you blend wellness with leisure. Thanks to the ease and affordability of international travel as well as the improved standards of care, every year thousands of travellers from across the world arrive here to surrender themselves to the healing power of Ayurveda. In this land hailed as the 'Mecca of Ayurveda', they refresh and rejuvenate themselves, with Kerala's lush greenery and pleasant climate acting as a balm to their weary minds and bodies. The close proximity of theme destinations further enables visitors to move from one to another in a matter of hours - to enjoy a holiday by the backwaters, beach, hill station or forests. With Ayurvedic institutions, resorts and spas located in some of the most scenic locations of the State, your healing holiday will never be far away. Ancient texts prescribe the monsoon season (JuneAugust) as the ideal time for Ayurveda. It is during this season that the atmosphere remains cool and dust-free letting the pores of the body open to a maximum, making the skin most receptive to therapy.

ASIAN TRAVELLER | JUNE 2013

Q&A Being well versed in foreign languages coupled with a career in travel and tourism is one of the most interesting, satisfying and dynamic combinations one can hope for, says Kajal Somaiya, India Representative Tourism Fiji.

The tourism sector is a very inspiring and change savvy sector. Being a woman what was the motivation behind your idea of venturing into this sector and that too with great confidence?

to name a few but I can safely vouch that foreign languages coupled with a career in travel and tourism is one of the most interesting, satisfying and dynamic combinations one can hope for!

I donâ&#x20AC;&#x2122;t possess a formal education in travel and tourism. I entered the industry purely by chance and I was extremely fortunate to have found my previous assignments with the French and the Italian Tourism Boards as I was learning the respective languages. After working with the French tourism board, there was no turning back for me. Being multi-lingual, a person has several career options â&#x20AC;&#x201C; teacher, translator, interpreter

As the Representative for Tourism Fiji, what were the initial changes you adopted to attract tourists? Fiji is a long-haul destination and one of our major challenges has been connectivity to Fiji coupled with high airfares. Ironically, it has been the challenges that have fuelled my passion to promote this beautiful destination in India. Since the time I have come on board I have strived to promote Fiji not only among honeymooners and couples but also to high-end families, MICE and adventure enthusiasts especially divers. Fiji is perceived as a brag value exotic destination and everyday is a learning experience and a step closer to achieving better results. Brief us about your first assignment in the tourism sector? I forayed into the industry as a trainee with Atout France, the French Tourism boards (then known as Maison de

ASIAN TRAVELLER | JUNE 2013

Q&A la France). I was studying French at Alliance Francaise when I came across a notice that MDLF was looking for a trainee. After a three month stint as a trainee, I was made permanent and worked with them for three and half years. Having no background of the travel and tourism industry, I learnt the tricks of the trade, literally, from base and onthe-job which will stay with me forever and enabled me to excel in my career with tourism boards. You will be having great moments of glory which you have achieved in the long run of your career. Can you share with us your proudest moments of achievements with us? As a tourism professional, one of my greatest achievements and proudest

ASIAN TRAVELLER | JUNE 2013

moments to-date was last year when Fiji was awarded the “Best Emerging Destination International” at the Lonely Planet India Travel Awards, 2012.

job is not a story of bouquets and batons all the time. Brief us from your own experience how you handle these situations with calm and dignity?

My superiors, both past and current have been a huge source of inspiration for me. They are my mentors and I Fortunately, I have not have always learnt from them faced any hurdles owing how to handle things, be it to my gender. The travel success or failure, triumph or industry is full of great friends errors. and colleagues in whom I’ve always found inspiration and Who is the most inﬂuential person in your life? support. I can’t name one individual How do you rate your success – I draw inspiration from story so far? family, co-workers and I’m extremely happy with even situations. I have a lot the way my career has shaped of people to thank for the out thus far, it has helped me product I am today, especially not only professionally but my current boss who has lit also personally. the path of success for me by From the career point of constantly encouraging me view, hospitality industry and by helping me achieve Being a woman what were the hurdles you faced from the industry?

goals and outdo myself. Share with us your hobbies? I enjoy reading, cooking and travelling to off-beat destinations. I’m an absolute adventure junkie and like indulging in activities like scuba diving, trekking and camping. What are your future aspirations and plans about your career? I strongly believe in this quote by Ben Sweetland – “We may think that we know what success is, because we tend to define success as if it were a goal, In reality, success is more of a journey than a destination.” I’m enjoying every bit of my journey, the process of constantly learning and growing and don’t have a five year or ten year plan.

Kerala Traveller

Sustainable Tourism and Environmental Conservation Abin. K. I. writes about Sustainable Tourism and Environmental Conservation.

ustainable Tourism is defined as "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities" Global Tourism and Travel industry is at a crossroads in its development and confronted with serious and difficult choices about its future in terms of its sustainability and compatibility with environmental protection and 16

economically efficient systems but are now fast declining due to lack of care, improper community development. management and over Indiaâ&#x20AC;&#x2122;s high human exploitation by uncontrolled population density, high backwater tourism activities. incidence of poverty, Kerala Tourism focuses on unbridled development new Environmental Mantra oriented tourist infrastructure, A new environmental over-exploitation of natural mantra is the need of the resources, industrial and hour and the state is always urban wastes and pollution known across the globe for its have been responsible for eco-friendly practices when it damage to the environment comes to responsible tourism. in and around key tourist Tourism can be a destroyer attractions such as beaches, of environment if it is not lakes, backwaters, rivers, managed and implemented wetlands which leads to the properly. The Backwaters popular belief that tourism of South Kerala are badly destroys tourism. Coastal affected by the uncontrolled backwaters and inland growth of house boats water bodies in Kerala are

and unplanned backwater tourism development. Water pollution and sound pollution created by house boats in Kumarakam, Kuttanad and Alapuzha has devastating effects on host community, marine species, water birds and migratory birds. During the past the industry had given only high priority for economic benefits from the sector and least importance for environmental management. This attitude of the industry has totally changed now due to serious consequences which arise from unplanned tourism and now it focuses on the concept of sustainable tourism

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Kerala Traveller for its responsible growth. Since the environment is the core resource of tourism and keeping in view the present situation and the future demands of the industry it has already been promoting eco-tourism in the state right from the beginning of the last decade itself. Wayanad, Thenmala, Kumarakam and Gavi are notable examples for tourist spots having pristine natural attractions. Eco-Tourism–“Prime focus on Environmental Conservation& Education” Eco-Tourism can definitely be used as a tool for conservation of environment if effectively planned and implemented. If environment is degraded and deteriorated tourism cannot achieve growth in a sustainable manner, it leads to decline in tourist arrivals and also diminishes the quality of experience gained by the visitors. Emerging forms of tourism like responsible tourism, eco-tourism, village tourism, farm tourism, community based tourism, rural tourism and wildlife tourism are ideal for Kerala in order to save and protect its natural environment. Ecotourism allows visitors to enjoy a natural attraction, culture and heritage of a community in a region with a low volume of tourist participation and impact such that the local culture and environment remain unimpaired. Strictly speaking, tourism and recreation use always lead to some level of impairment to sensitive natural eco systems like backwaters, beaches, mangroves, wetlands and grasslands. Gavi and Thenmala are apt examples for eco-tourism destinations where sound development of tourism respecting

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environment principles is strictly implemented. Zero waste management project implemented in Kovalam beach is a successful initiative of Kerala tourism done to make the beach a pollution free destination. Recently Plastic covers are banned in the tourist destinations like Thekkady in order to make it 100% eco – friendly and attractive. Forest department can play a pivotal role in the development and promotion of eco-tourism by providing awareness on forest flora, fauna and avi fauna. Responsible Tourism destinations like Kumarakam, Kovalam, Kumbalangy, Thekkady and Wayanad had already set high standards for environmental conservation. Zoning is an effective mechanism to regulate and restrict the flow of tourists especially inside the sensitive eco systems. Key Environmental Strategies vital for Sustainable Tourism Development • Give respect for the environment and creates an awareness about the environmental education among tourist, host community and tourism professionals. • Primary importance should always be given to environmental conservation and secondary importance for tourism development because if environment is degraded there is no scope for sustainable tourism development. • Eco-Tourism can be used as a tool for environmental protection and conservation with the participation of host community. • Carrying capacity principle should be strictly maintained in

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sensitive and fragile eco-systems like beaches, rivers, lakes, backwater, wetlands, hill stations etc. Limit the number of artificial constructions in a destination which creates visual pollution or aesthetic pollution. Identify new destinations and travel circuits in order to reduce congestion & overcrowding of tourist in a particular destination. Always Practice and Promote eco-friendly concepts in tourism Ensure strict rules and regulations in protected areas like National parks, Wild life sanctuaries, Biosphere reserves, Heritage sites, Community reserves etc. Give approval for tourism projects in fragile areas like islands, beaches and backwaters only after conducting an Environment Impact

•

Assessment (EIA) study. Ensure the co-operation and support of departments like (Forest, Irrigation and Public relations) for effective tourism development. Tourism industry always looks for changes but such changes should not damage or decline the quality of environment. Tourism should not be allowed to develop at the cost of environment. Such development will not be responsible and sustainable especially in the long run. Practice and promote the slogan “If there is no quality environment there is no quality Tourism” Effective tourism planning always leads to sustainable tourism development. Tourism industry and environmental organizations should avoid conflict and complement each other.

Thailand

The Amazing Thailand Grand Sale

f you love shopping, get ready for Thailand's biggest shopping fiesta - Amazing Thailand Grand Sale 2013 taking place during 15 June and 15 August 2013 in Thailand's leading tourism cities of Bangkok, Chiang Mai, Pattaya, Phuket, Samui, and Hua-Hin. The 2013 Amazing Thailand Grand Sale offers whopping discounts of up to 80% on not only products but also on services and air fares. Whether you are looking to shop, treat your taste buds or indulge in exotic spa treatments, there is no better time or place to get the best bargains. Thailandâ&#x20AC;&#x2122;s exquisite natural beauty and cultural heritage make it a great travel

destination. If together with that you have the opportunity to shop at discounts that go up to 80% on a whole range of products, there is no reason to resist visiting this beautiful nation. The event attracts many target tourists such as Malaysia, Singapore, Vietnam, Hong Kong, Japan, South Korea etc. to travel and go shopping in the low season of Thailand. During the Amazing Thailand Grand Sale, enjoy discounts for up to 80%, across shopping malls, jewellery stores, restaurants, entertainment centres and even hospitals. Across Bangkok, Chiang Mai, Phuket, Pattaya, Koh Samui and other famous destinations in

Thailand, there are more than 15,000 participating merchants and service providers. Though the sale is countrywide, the epicentre will unquestionably be Bangkok, the largest city in the country. Bangkokâ&#x20AC;&#x2122;s Siam Square and MBK Mall are two of the most popular shopping destinations. You can shop for an array of premium brand products, fashion items, bags, shoes cosmetics and services here at bargain prices. Apart from being the centre of all the shopping and festivities, Bangkok is also a great travel hub for those who intend to explore Thailandâ&#x20AC;&#x2122;s other beautiful destinations. Chiang Mai is a destination blessed with natural beauty.

During the sale, you can get some awesome deals on handicrafts and designer items. Koh Samui, Phuket and Pattaya have some of the most terrific beaches in the country and there are a host of spas, resorts and vacation rentals where you will get massive discounts on treatments, services and accommodation. From traditional handicrafts and home decor items to beautifully designed clothing, jewellery and antiques, there is lot for you to choose from. These destinations also boast of bustling village food markets, noisy night markets and modern western style stores. The nightlife is vibrant and there is no dearth of activities you can indulge in.

ASIAN TRAVELLER | JUNE 2013

1 Person st

Self Motivated Professional Amit Kumar, Head Sales & Marketing, E Hotel Chennai, says setting platforms or programs that suit the individual client is extremely important. In an exclusive interview with Asian Traveller, he shares his valuable tips for marketing. Sales and marketing is considered as the pillar of any organization and you being the head tell us how you came to this field? It was easy choice for me to come into the sales and marketing field. I’ve always liked talking and meeting people and thereby have a lot of friends. Sales and marketing foremost is all about relationship and less of selling, at least in this industry. With the extended set of friends and contacts, it just automatically happened. Tourism and travelling is a fun filled and change oriented business. How do you enjoy your job? I love this industry. When I was with Amrita Aviation,

there was a period of time during early 2000 where our clients would stay at places that we recommend. I had to stay as a guest in many of the hotels in Chennai and nearby places, check out their food and services before recommending it to my clients. It was kind of a mission to find out the best places to stay and make packages that meet client requirements. Since we were quite successful in Amrita, it automatically became my course of life.

15-18 days a month in India and abroad. Earlier part of my career, we used to sit and discuss the advantages and deficiencies of the hotels he stayed and my job was to figure out how in Amrita Aviation we can offer our clients this kind of an experience, as most of the hotels at that time were expensive and were just out of reach to the general public. I was quite successful in it and I brought the same concepts into the other hotels I worked with, like The Park, Fortune Chariot Beach Resort. Describe us about the art of marketing? Give us a few tips on your marketing tactics?

I would not be able to speak for other industries, but in the travel and tourism industry, every focus is on the customer. No one else Is there any inspiration matters. I remember seeing factor for you to come to this on TV a program with field? Leela Group Chairman Mr. My brother is a well sought Krishnan Nair where he was after business improvement seen telling his team ‘‘I want consultant and had travelled the client to go back saying it

was an amazing experience in Leela”. In the hotel or tourism industry everything is based on “creating this experience for the client”. With the social media around, it’s very easy to get reviews- good or bad in the nick of time. So if one thinks taking care of the client is easy, think again. We have to be on our toes as the feedback is immediate and at times blunt. When you help people explore the world what sort of satisfaction do you derive out of it? It’s immense. As I said earlier, one of my favorite subjects is creating holiday packages that suit every budget. Long back, I once had a client from Theni in Tamil Nadu who wanted to tour Chennai. The family members had not travelled outside Theni (as her husband was in Saudi Arabia for 20 odd years). When he came back from Saudi, he wanted to show them around. Our team decided to take care of them in a special way where they had

ASIAN TRAVELLER | JUNE 2013

First Person phones, internet and blackberry, no one is far away. Any future agenda for your clients? We are making some interesting changes and trying out some different ideas currently. Being a new Hotel, convenience wise it’s easiest for all types of travellers. Location wise we probably couldn’t have asked for a better location in Chennai. We are uniquely positioned to address all needs of a travellerbe it corporate or the leisure segment. How do you market the changes in the industry? We at E-hotel strive to worry of nothing, especially own holidays amidst your to talk to the client and the since it was their first time business schedule? guests to make them aware coming out as a family. Entire It’s a challenge to match of the changes and the best schedule from their house schedules. My wife works suitable packages available till they got back we took with a Multinational company for them. It’s most often responsibility. Mapped out as a key relationship manager forgotten that when dealing their needs from shopping and my daughter is in school, with the corporate clients, to beaches to sightseeing, so it leaves only a small the rates & services are fixed to Mahabalipuram and window for time for us to plan with the corporate office and Pondicherry getaways, we even roped in a chef who was vacations. We try to get away the guest who ultimately once a year and take one or lands up in your hotel isn’t familiar the local cuisine in two short weekend getaways. aware of those. So just as in that part of TN. (There were I really cherish those times, other industries, changes 11 people in the family) my but at the same time it isn’t in plans, tariff, service level team and I practically lived easy to forget clients in such agreements are all part of an with them for a week. At the a demanding industry, even education process and we end, we had an immense while you are on a break. So I take the extra pains to make sense of achievement that typically end up working for sure we continuously engage we could present to them an a few hours even then.Well, the customer with the latest “experience”. being completely wired with information available. How do you manage your ASIAN TRAVELLER | JUNE 2013

Personally speaking which is your favourite tourism spot? Personally, my wife and I love Dubai. It’s a place where everything you are looking for is easily available. We also like to take short breaks in Kerala and places nearby Chennai like Pondicherry, Yercaud or Yelagiri. Our next favorite destination is Thailand. The Thai culture is also a lesson for India on how to keep a vacation spot or tourist destination clean and stress free for foreigners to enjoy. Have you ever thought of selling some new ideas and concepts for the people who really go for changes? Absolutely, we are always looking at ways on how to capture the attention of a potential client. See, corporates have a different mindset from that or a vacation traveler. When I was with the Aitken Spence group, where we had 5-6 resorts to promote, the character of the guest was different from the character of a guest we serve today in E-Hotel. In E-Hotel, our main focus is to balance the corporate and the vacation traveller as well. The management team supportsand encourages new ideas and is eager to try out newer concepts. So setting platforms or programs that suit the individual client is extremely important and we strive to do it. Any secret tips for the marketing professionals? No big secret, but the essence of Swami Vivekananda’quote: “Arise, Awake, Stop not until you goal is achieved.” Just means so much for any marketing professional. My Personal Goal is ‘Customer Delight’.

Tamil Nadu Traveller

Wildlife Tourism in Tamil Nadu

he topography of Tamil Nadu is delightfully varied and diverse. Of the 1,30,058 sq km land area, 17.6 is covered with forest area that spreads over the plain and mountain slopes. Dry lands are bestowed with dry-deciduous forests, thorn forests, scrubs and mangroves. The Western Ghats and a few cooler regions are endowed with moist deciduous, wet evergreen forests, sholas and grasslands. Tamilnadu is rich in flora and fauna. Some of the major wildlife sanctuaries of Tamilnadu like Mudumalai and Anamalai (or Indira Gandhi Wildlife Sanctuary), are situated in the Western Ghats. These hills are ideal havens for elephants, tigers, bisons, monkeys and deer. Of the 3,000 and more plant species found in Tamilnadu, a majority is found in the mixed deciduous forests of this region. One of the most noteworthy flowers is the Kurinji of Kodaikanal, which blooms once in 12 years. Cinchona, from which the anti-malarial drug quinine is

extracted, and the medicinal eucalyptus grow abundantly in the Nilgiri hills. Forests of other medicinal herbs are found in Palani hills and Courtallam. Some of the best spots to explore the flora and fauna of Tamilnadu are listed below: Vedanthangal Water Birds Sanctuary This sanctuary is one of the most spectacular breeding grounds in India. The Vedanthangal Bird Sanctuary has been protected by the local people for well over 250 years. The bird life (resident & visitors) includes Cormorants, Darters, Herons, Egrets, Open billed Stork, Spoonbill and White Ibis, Little Grebe, Indian Moorhen, Black Winged Stilts, a few migratory ducks and occasionally Grey Pelicans. November to February is the ideal season to visit the sanctuary. Vedanthangal is home not only to migratory birds but also to many ornithologists who camp here for weeks observing the birds at close quarters. The best season to

visit is from November to January. Point Calimere Bird Sanctuary Sprawling on 17.26 sq km surrounded by sea and shore, comprising forests of tidal swamps and dry evergreen mangroves, this wildlife sanctuary is situated in Nagapattinam district. It is bestowed with populations of varied wild life such as Chittal, Wild Boar, Bonnet macaque, Black Buck, Flamingoes, Teals, Gulls, Terns, Plavers and Stilts. Special attractions are close

Dr. S Bakthavatchalam takes us through the abundant and spectacular wild life existing in Tamilnadu.

encounters with Dolphins and Turtles which often come quite close to the shore. Between November and January, the tidal mud flats and marshes are covered with Teals, Curlews, Gulls, Terns, Plovers, Sandpipers, Shanks, Herons and up to 3000 Flamingoes at one time. In the spring, a different set of birds - Koels, Mynas and Barbets are drawn here by the profusion of wild berries. From April to June there's very little activity; the main rainy season is between October and December.

ASIAN TRAVELLER | JUNE 2013

Tamil Nadu Traveller The avifauna includes Racket Tailed Drongo, Black Headed Oriole, Paradise Flycatcher, Whistling Thrush, Emerald Dove, Green pigeon, Tickell's Flower Pecker, Rufus Wood Pecker, Rose Ringed Parakeet, Black Eagle, Great Indian, Malabar pied Hornbill, Fiery Blue Bird and green billed malkhoha etc. Mudumalai Wildlife Sanctuary The Mudumalai Wildlife Sanctuary is located in the Nilgiri Hills, at a point where the Western Ghats meet the Eastern Ghats. This sanctuary has a mix of flat land, undulating parkland, open grassland, swamp, valleys and nullahs. The Mayyar River forms a series of spectacular cascades on its 65 kms route on the Udhagamandalam-Mysore highway. This sanctuary can be reached from Mysore too. Kingfishers, Egrets, White Crocodile Bank The fauna includes Ibis, Partridges, White stork This Crocodile Bank has Elephant, Gaur, Bonnet, , Greater flamingo ,Quails, been established with an aim Macaque, Common langur, Spotted and Brown Doves, to protected and conserve Tigers and Leopards, Chital, Babblers and occasionally, the endangered reptiles such Dhole Panther, Sloth Bear, Chipmunks and Pheasantas crocodiles, Alligators Python, Barking deer, Fourtailed Jacanas. etc. Situated 14 kms from Hourned- Antelope, Otter, Indira Gandhi Wildlife Mamallapuram, this Trust Crocodiles (mugger), giant Sanctuary now houses more than six flying squirrel, Sambhar, Spread over 958 sq kms, species of crocodiles. They Hyena, Wild Dog, Wild Boar, this wildlife sanctuary in can be viewed from a safe Mouse Deer, Spotted Deer, Tamilnadu can be reached distance. Kunthakulam Bird Sanctuary though Anamalai Hills on the Jackal, Hare, Porcupine and Western Ghats. An ecological Mangoose. Kunthakulam bird The Birds listed in this Paradise, this sanctuary sanctuary is situated 223sanctuary and Wildlife Safari encompasses a National Park km from Tirunelveli district. are peacock-our national with an area of 108 sq kms. Though Kunthakulam is not bird, grey jungle fowl, About 800 species out of so popular amongst tourists Malabar whistling thrush, 2000 South Indian Flora are it is definitely worth a visit. large racket-tailed dronge, During the season January to distributed here. the shama, the magpie-robin, This sanctuary nurtures April every year more than 10 spotted babbler, small green Arboreal animals like lion thousand birds from various barbet, green pigeons, little tailed macaque, bonnet countries like Pakistan, macaque, Common Languor, brown dove, Malabar grey Myanmar, Sri Lanka, USA hornbill, bulbuls, mynahs etc. Nilgiris langur, Malabar and Australia migrate here Among birds of prey, eagles, Giant squirrel and Grizzled and when the season is over hawks, buzzards, harriers, Giant Squirrel. The ground the birds return. falcons and king vulture are Amongst the most popular animals listed are: Tiger, predominant, birdies some Panther, Elephant, Gaur, bird species that can be migratory water birds. Pangolin, Sambar, Spotted spotted in the Kunthakulam Mukkurthi National Park Deer, Barking Deer, Mouse bird sanctuary are Pelicans, The Mukkurthi Deer, Wild boar, Dhole, Sloth Cormorants, Spot-bill Ducks, Bear, Porcupine, Nilgiris Tahr, National Park is located White Ibis, Egrets, Herons, in the high altitudes of Civet Cat and Taddy Cat. Minivets, Flycatchers,

ASIAN TRAVELLER | JUNE 2013

the martenNilgiris, and is made up of rolling downs interspersed with sholas and woodland. This park is also a part of Nilgiris Biosphere Reserve and is situated 40 kms from Udhagamandalam. It contains a population on Nilgiris Tahr (Hamitragushilocrius), Sambhar, Barking deer, Nilgiris Marten, River Otter, Jungle cat, Jackal and many other species of fauna. The avifauna consists of varieties of birds found in the hills. They are the laughing and whistling thrushes, woodcock, wild pigeon and black eagle. Butterflies with Himalayan affinity like the Blue Admiral, Indian Red Admiral, can also be seen. Trekking routes exist from the Parson valley, Pykara valley etc. Trout fishing is recommended in the rivers and lakes of the Mukkurthi. Kalakkadu Wildlife Sanctuary The Kalakkadu wildlife sanctuary is located in the beautiful hills of the Western Ghats, covering an area of 223 sq kms in the Tirunelveli District. The sanctuary along with Mundanthurai sanctuary forms the Kalakkad Mundanthurai Tiger Reserve. For tourists, the ideal time should be anytime between September and March. Srivilliputhur grizzled squirrel wildlife Sanctuary Located in the Virudhunagar District, 45 kms off Virudhunagar Town, this sanctuary has a composition of dry deciduous forests, moist mixed deciduous forests and grasslands. It is the home of the Grizzled Giant Squirrel. Other interesting species that can be found here are the Flying squirrel, Tree Shrew, Elephant, Liontailed Macaque, Nilgiris Tahr, Mouse Deer, Barking Deer, and many species of birds. This sanctuary can be visited all through the year.

Gujarat Traveller

Third Phase of 'Khushboo Gujarat Ki' Campaign to Start Soon MSI Newswire | Gujarat

he third phase of the 'Khushboo Gujarat ki' campaign would be shot soon. For the development of tourism infrastructure, a budget of Rs. 6540 million has been allocated", said Vipul Mitra, Principal Secretary, Gujarat Tourism in a press meeting. "We are also trying to promote adventure sports and golf tourism. Existing as well as new and upcoming destinations have been identified, and after determining their potential, various development projects will be undertaken," added Mitra. For this the department has signed five memorandums of understanding (MOUs) with various private golf clubs. Besides, the development

of coastal tourism has special priority among the agenda of Gujarat's tourism department. The state has the longest coastline in the country and for the development of infrastructure in coastal tourism the Planning Commission has granted a financial aid of Rs. 12000 million. The state government is also planning to develop cruise terminals for dolphin sighting trips in the selected beach destinations. The department has allocated Rs. 1560 million to develop coastal tourism across 16 beaches that have been identified as having tourism potential. 'Rama trail' is an initiative that commemorates the journey of the mythological characters Lord Rama, Sita and Laxman undertook as part of their 14-year exile.

Locations like Sita Van, Ram Sarovar, Unai and Shabari Dham will be connected together to create the 'Rama trail'. "Gujarat tourism has done extremely well in the last two years. We have an annual traffic growth of around 16 per cent, a marketing campaign that has caught everybody's attention and quite a few national and international awards. Hence it was prudent that we have a higher budget

allocation for 2013-14. This year, a budget of Rs. 3950 million has been allocated for tourism as against Rs. 3400 million last year", added the principal secretary.

Gujarat Tourism Undertakes Rs 20-Cr Water Discharge System Project at Bet Dwarka

he Gujarat Tourism Department has launched Rs 20-crore project to interconnect the three lakes on the Bet Dwarka Island and develop a proper water discharge system.

During the rains, these lakes overflow and water can be seen spilling all over the place. The project aims at clearing the water outlets on the island. Over the last year, the

Department has focused on Dwarka and Bet Dwarka for upgrading tourism facilities. "We have spent Rs 50 crore from the kitty of the Department and Yatradham Vikas Board to improve facilities in Dwarka," said a senior official. He said that emphasis was placed on improving the lighting in Dwarka town and developing parking and public toilet complexes. "Several temples like Surya Narayan temple and Rukmini

temple have been re-done. We have also developed a cobblestone pathway for pedestrians and renovated the Parikrama Path at the main temple complex," the official said, adding that Nageshwar Jyotirlinga Temple is also being renovated. Sources said that tourist destinations in Gujarat recorded 2.23 crore visitor arrivals. It is the religious tourists who continue to form the major chunk of visitors. Officials said that of the 2.23 crore, about 67 per cent were religious tourists.

ASIAN TRAVELLER | JUNE 2013

NEWSLINE

UNWTO and Casa Arabe Signed MoU

NWTO SecretaryGeneral Taleb Rifai and Casa Arabe Director General Eduardo Lopez Busquets have signed a Memorandum of Understanding to promote sustainable tourism development and strengthen institutional capacity in Arab countries. Signed at UNWTO headquarters in Madrid, the Memorandum furthers cooperation between UNWTO and Casa Arabe in common interest areas, including sustainable tourism and institutional capacity building aimed towards socioeconomic growth and poverty alleviation. The agreement places a special focus on improving

ASIAN TRAVELLER | JUNE 2013

public policy and management models for tourism development and promotion, as well as supporting strategic alliances within the framework of marketing and investment in Arab countries to foster economic progress and job creation. “This agreement is a positive step in developing tourism as an effective instrument for economic growth, inclusive development and environmental sustainability in the Arab world,” said the UNWTO Secretary-General. Casa Arabe and its International Institute of Arab

and Muslim World Studies is a consortium of Spain´s Ministry of Foreign Affairs and Cooperation, the Spanish Agency for International Development (AECID), the autonomous communities of Madrid and Andalusia and

the town councils of Madrid and Cordoba. Its main goals include strengthening bilateral and multilateral policies and promoting economic, cultural and educational relations in the Arab and Muslim world.

COLUMN

V Duraikkannan

was travelling to Singapore two weeks ago. I had the option of flying by several airlines like Singapore Airlines, Air India, Indigo, and Tiger Air for more or less the same kind of fare, give or take a thousand or two. The so-called low cost Tiger is not any more low cost as one would expect for that also matches, if not overruns the cost of the full service carrier when you factor in the costs of check-in luggage, meal on board, seat choice etc. I settled for Air India for two reasons - for one thing, it was my former employer (Indian Airlines, to be more precise which is now merged with Air India) and for another to support our national carrier. Though not my earlier experiences of flying by Air India had anything much to write home about, I still was founding it passable. But unfortunately this time experience did not help much to retain that thinking anymore! On the day of departure, the flight which was scheduled to be departing at 0045 hours was maintaining the schedule only on the electronic display board. Though the boarding card mentioned the boarding time as 0015 hours, even by 0030 hours there was no stir in the air. Nobody had any clue as to its departure or to its delay. There was no announcement of any sort and added to that even the very uniformed staff were not having any information.

Only after some continued booing and bullying, the airhostess was trying to explain a bit saying that there was no APU (auxiliary power unit) and that the aircraft was on GPU (ground power unit) and once the APU would start, it was just a matter of seconds that the whole aircraft would be cool. But that was not the case, though the machine picked up its own power, the air conditioning was below par throughout the four hours of flight!

I also fail to understand why they should take more than one hour after the aircraft's attaining cruising speed to go about serving the food which they could have started under less than thirty minutes (allowing for the heating up of the pantry) from take off. Because it was a full-service flight with Finally the boarding was called at about 0030 hours and meals on board for all and the departure was at 0045 hours when we got into the aircraft it was like a baking oven - the which was already delayed by another 30 minutes. Were aircraft's air conditioning they wanting to serve dinner unit was not on and all of us were made to sit like on a hot only at 2 a.m., one was made to wonder. Having checked stove. There was not even an in for the flight as early as announcement to the effect. 26

9.45 pm, what most of the passengers wanted was to have a drink or two (that is for those who drink) and have the dinner as soon as possible to catch a few winks of sleep before they could get into Singapore for the daybreak as Singapore would be 2.30 hours past India's time. Finally the tardy service started by about 2 a.m. by which time half of the passengers had already gone to sleep, mostly out of exhaustion. I thought I could have a drink but then I could not see any liquor or beer on the catering trolleys the stewards were carting along. Finally when some passengers made bold to ask for the drink, they pulled out from the bottom a bottle of Dewar whiskey and some tins of Lion beer. There was no other choice of drink. They served here and there a few drinks and completed one full run to the front and they were coming back. When I asked for a second whiskey, they curtly said no adding that whiskey was over and if I wanted I could have a beer. ASIAN TRAVELLER | JUNE 2013

COLUMN magazine is divided into two sections, English and Hindi separately but still in one bind. Or even they could go for two editions, one English As regards reading and another Hindi and keep material, there was hardly both the editions available any except the day's evening newspaper, that too one copy leaving it to the passengers' choice. But the way the in one pouch for the entire magazine is published, no one row of eight seats. The only could feel like reading it at all. other reading material was the airline's in-flight magazine It was highly unappetizing for the reading mind and called ' Shubh Yatra' ( Bon Voyage). That was capping it so very cumbersome on the eyes. I just wish they do some all their other disservices! passenger survey on this. First ever time, I saw a Expectedly, I could not find a magazine divided into two single waking passenger even different linguistic columns thumbing through the invertically page by page flight magazine! one in English and one in Years ago, I was attending Hindi and all the articles are a tourism convention running concurrently side at Chennai which was by side in two parts. There I just felt so very ashamed inaugurated by the then state could not be a more stupid of them for their statement way of publishing a reading tourism minister. To a hall because I had just then seen filled to capacity, the minister material! them a few rows ahead of me was giving (reading) the ASIAN TRAVELLER_15 cm H X 21 cm W.pdf 4/5/2013 1:43:48 if PM the One1 can understand stashing away the whiskey bottle underneath which was still more than half full. The unabashed lie left so much bad taste in my mouth.

keynote address. At more than one place, the minister was telling ' We all should jointly evolve a tragedy (sic) to promote tourism in our country!' He was repeating that 'tragedy' several times throughout his speech. First bewildered, then I realised that the minister was just mispronouncing the word 'strategy' and that he was just asking us ' to jointly evolve a strategy' ! So much for the application of mind of the powers that be! I was just reminded of the minister's faux pas and I could not but think that the staff and the management of the national airline too are jointly evolving one such 'tragedy' to render the airline the most insipid and uncompetitive one! (The views and opinions expressed in this article are those of the author and do not in any way represent the views of Asian Traveller Magazine)

CMY

ASIAN TRAVELLER | JUNE 2013

NEWSLINE

E Hotel - Setting the Benchmark in Chennai MSI Newswire | Chennai

he E Hotel, which began its operations on 26th April, is branded as the city’s premier luxury boutique mall hotel and a haven of wellbeing. It is located at the heart of Chennai’s famous Mount Road, adjacent to the Chennai’s finest shopping, dining and entertainment hub “Express Avenue”. Commenting on the hotel’s opening, Kavitha Singhania, Managing Director at the E, said, “We are extremely excited to bring E in Chennai. Though Chennai is a fast growing and dynamic place, we observed that there was a need for a luxury hotel that could cater to the needs of the corporate, leisure and shopping

travellers coming to the port town. E will fill this gap and offer the visitors with luxury, comfort and convenience”. E is a stylishly designed boutique hotel that is designed for business and family oriented leisure travellers in need of a full-service lodging experience. We believe in “Stay Real”, a service commitment that recognizes our guests as individuals and our staff who understand their real needs during their stay. The initial opening will offer 44 rooms to its guests. Every room is a study in luxurious indulgence; from E’s signature Heavenly Bed to the innovative services available round the clock,

Wi-Fi access and usage of “E Connect “the business centre. The hotel has an all –day dining world cuisine vegetarian restaurant “Entrée” which has 60 covers and has already become one of the favourite eat outs in the city. And “Elixir” the

lounge bar with 120 covers will be opening shortly. The hotel also finds place in the corporate world as one among the best for holding corporate meets, product launches and weddings will be opening by July 1st week.

Social Media One of the Best Tools For Tourism Marketing, Say Experts at ICTT 2013 MSI Newswire | Thiruvananthapuram

nternational Conference on Travel Technology (ICTT), India’s first conference on travel technology, got underway recently at The Leela in Kovalam , with a call to tourism and allied businesses to utilise social media, the blog world and digital apps for marketing their services to the new, tech-savvy global traveller. As travel decisions become increasingly influenced by peer reviews and opinions on social networks such as Facebook, Twitter, Google+, LinkedIn, Instagram and Pinterest, experts are advising businesses to factor in the

internet in their marketing strategies. “Social Media has become a constant presence throughout the traveller life cycle – from decision and planning stage, to the actual vacation, to post holiday,” said Selina Power, a social media specialist from Australia. “It has become our information network and our source of news.” Chad Wiebesick,

Director of Social Media and Interactive Marketing for the tourism agency of Michigan state in the US, who spoke about opportunities in tourism marketing using social media commended Kerala Tourism’s use of Facebook to engage with customers, both existing and potential. “Kerala Tourism is doing a phenomenal job by

making its fans heroes on Facebook. By posting good, user generated content, particularly photographs it is able to constantly generate likes, shares and interest from people,” he said. ICTT India is being organised by the Association of Tourism Trade Organizations, India (ATTOI), with the support of Kerala Tourism.

ASIAN TRAVELLER | JUNE 2013

Test your knowledge contest 67 1. Where is Legoland, the amusement park promoted by the Lego Toys? 2.Which city state in the world has zero percent birth rate? 3. The second tallest mountain in the world is K-2. What does K stand for? 4.Cyworld is which country's popular social networking site (SNS)? 5. What is Thai Airway's in-flight magazine called? 6. Which country's official language is Amharic? 7. What is the collective name for a group of leopards? 8. What is the name for the lowest layer of atmosphere? 9. What is Iceland's national symbol? 10. What is the old name of Hawaiian Islands? Compiled by : DEEKAY

Send in your answers to info@mediastepsindia.com with TYKC 67 in the subject line. Answers should reach us before the 30th of this month. Answers to TYKC 66 1. Air Jamaica 2. Mobile Adware 3. Kowhai 4. Lord of the Sindh River 5. NH 7 ( now renamed NH 44, from Varanasi to Kanyakumari - 2,369 kms) 6. Akron, Ohio ( USA) 7. Tanzania 8. Goddess Mother of Mountains 9. James Goodfellow, a British engineer ( 1966) 10. Copenhagen

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NEWSLINE

Ayanaant Outbound Travel Thought Leadership Meet, Commenced

yanaant , an Outbound Travel Thought Leadership Meet organised by Viva Voyages Pvt. Ltd, will be held on 21st of June in New Delhi, an official release stated. Vikas Khanduri, founder and Managing Director, Viva Voyages, said, â&#x20AC;&#x153;I owe a lot to this wonderful industry and want to make significant contributions, in my limited capacity, that will be worthwhile. I saw a gap in learning and sharing our experience with each other. There is also a void of connection between the industry academia and trade fraternity. How will the student benefit from the wealth of knowledge and

Awards

information available? He has to wait till he joins the trade and learns the tricks of the trade rather than learning the trade! In order to address this, Viva Voyages has organized a first of its kind event, Ayanaantâ&#x20AC;?. A thoughtfully designed program, important outbound aspects will be discussed. True to the concept of teaching, professors of eminent universities are also participating. Students are submitting white papers and posing questions before the panel. The Tourism Secretary, Government of India, has confirmed attendance and foreign delegates are flying in especially for the day, the organizers announced.

G. Sudhiesh Kumar

E. M. Najeeb, (CMD,

(Managing Director Sea

Air Travel Enterprises)

Face Hotel Kovalam)

has won the Business

Excellence award

Excellence Award in

in the Travel and

the Hospitality sector

Tourism sector by the

by the Trivandrum

Trivandrum Chamber

Chamber of Commerce

of Commerce &

& Industry.

Industry.

Michel Koopman appointed as General Manager of The Leela Kempinski, Gurgaon.

Mark Decocinis, appointed as President and Chief Operating Officer, One & Only Resorts.

Stephen Killinger appointed as President, Mazagan Beach & Golf Resort.

Sony Joseph, appointed as the General Manager, Sales and Marketing of JJ Hotels and Resorts.

Ashutosh Chibba, appointed as the General Manager of ITC Mughal, Agra.

Dhananjay Kumar, appointed as the General Manager of Radisson Blu Marina Hotel, Connaught Place, Delhi

Bhagwan Balani, appointed as the General Manager of Hyatt Amritsar.

Ritu Chawla, appointed as the General Manager of Courtyard by marriott, Pune.

Shinoj George Jose, appointed as the General manager for CRB Cochin Palace.

Aseem Kapoor, appointed as General manager of Hyatt Regence Delhi.

ASIAN TRAVELLER | JUNE 2013