Asia Pacific Invest
Content
Issue 1
2013
p.4
Window to China Expo provides one-stop shop for Chinese investors
p.6
888 visa to lure wealthy Asian investors
p.9
New milestone in Australia China collaboration on food security
p.15
Rare earth suppliers start to hit their stride
p.18
Gas still glowing golden for Asian buyers
p.22
The Airport Economist
p.24
A new era for ICT growth
p.27
Australia’s super highway in the Asian Century
p.30
Australia-Vietnam trade prospers after 40 years
p.33
Vietnam- Australia cooperation continues to grow
p.36
Relationship where complementarities are greatest
p.39
Australian tourism is open to investment
p.42
Australia Asia tourism continues to grow
Asia Pacific Invest digital magazine is published by Asian Media Centre Director: Mimi Chau Editor: Laurence Strano Contributors: Tim Harcourt, David Thomas, Geoff Hiscock, John Tulloh, Roger Maynard, Chad Lee, Ketki Madane, Nguyen Mai and Duc Quan Designer: Jacky Chan Editorial contact Tel: (02) 9209 4694 Email: editorial@asianmediacentre.com.au Advertising sales: sales@asianmediacentre.com.au Address: Suite 145 National Innovation Centre, Australian Technology Park, Eveleigh, NSW 2015 Website: www.asiapacificinvest.com Š 2013 Asia Pacific Invest
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Chinese Sydney Property Expo
時間 Time : 2013.04.13 -- 14 (Sat/Sun 週六 、 日) 10am - 6pm
地點 Venue: Town Hall, Sydney 悉尼 市政廳 低座
主題: 顯著投資者簽證 188/888 及澳洲經濟與地產市道展望 Topic: Substantial Investor Visa 188/888 Australian Economy & Property Market Outlook 幸運抽獎 包括:1) 皇冠賭城2人世界週末套餐(機票,房車接送,住宿) 獎品豐富 2) 東方航空來回悉尼上海經濟艙機票1張 3) St George銀行$1000現金戶口1個 ... 另多項獎品
LTPS/13/02158
WINDOW TO CHINA
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(02) 9283-8383 info@windowtochina.com.au www.windowtochina.com.au
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Review on The 2013 (Autumn) Chinese Sydney Property Expo Window to China is proud to announce that we have reached another milestone at the recent 2013 (Autumn) Chinese Sydney Property Expo held at the historical Sydney Town Hall Building. Many of our exhibitors and visitors are extremely pleased with the success of the Expo. The venue was highly regarded and the entire Expo was well organized.
2012/13 is of great significance for Chinese investors, residing both locally and overseas. With the announcement of the Significant Investor Visa (SIV) by the Australian Federal Government in November 2012, and the Chinese government’s announcement after the Chinese New Year to control the property price bubble in China, Australia has become very competitive internationally in attracting quality investors to help stimulate the growth of the Australian economy, either by the investors’ skill set or through their funds. This year, Window to China is again honored to receive the support and acknowledgement from both of the Prime Minister Julia Gillard and the Leader of Opposition Hon Tony Abbott. Both leaders sent their representatives to attend the VIP Night for the Expo on Saturday, 13th April 2013. It is a leading Chinese community event. We also received support from the Lord Mayor, the Former Minister of Fair Trading, Ms Virginia Judge, and the President Elect of the Real Estate Institute of NSW, Mr. Malcolm Gunning. The main theme of this Expo is set on the Substantial Investor Visa subclass 188 and 888, the latest and hottest topic in town. Four professional seminars were organized to provide investors information on the SIV 888 program, the outlook of Australian economy, and the analysis of current Australian property and share market. The record of total audiences for all seminars was in excess of 180 representing an increase of 34% from last year.
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At this Expo, we welcomed 2,208 entries. However, after auditing process, the official number of visitors is 1,886. Window to China received 4 sales over the 2-day Expo (at the time this report is compiled) representing a 100% increase from the previous Expo. For the very first time, it was reported that deposit was taken during the Expo. We are honored to have 3 platinum sponsors who contributed to the success of this Expo, namely China Eastern Airline, Crown Casino Melbourne, and St George Bank. With their support, Window to China expanded the marketing campaigns overseas. Close to 200,000 invitations were sent out, and among those invitations, 150,000 were sent to customers in China directly together with the business class discounted airfare offers. Close to 100 discount offer registrations were received prior to the Expo reflecting the enormous interests from high net worth investors at the event. In terms of local marketing campaign, 1,000 A2 posters were distributed to various Chinese-concentrated suburbs (an increase of 25% from last year), 10,000 A5 flyers and 8,000 copies of Expo magazines were issued prior and during the 2-day Expo at various locations in Central, Town Hall and Haymarket areas. Window to China is also honored to receive strong support from many local media sponsors this year. We started to market the Expo in early February 2013.
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888 visa to lure wealthy Asian investors By David Thomas The past ten years of Australia-Asia trade and investment have been a phenomenal growth story centered around the resource sector and funded by mainly Chinese State Owned Enterprises (SOEs). As technology changes and societies evolve, we will see a new phase emerge with its roots in clean energy, real estate, agriculture and services. We are seeing an increasing number of capital injections from private high net worth individuals and entrepreneurs looking to strategically diversify their investment portfolios. The Significant Investor Visa, otherwise known as visa category 888, was launched on 24 November 2012. It allows foreign investors a four year residency visa in Australia (which can then be converted into citizenship) for individuals who invest over AUD5million into three main areas – Australian government debt, privately owned Australian companies and managed funds investing in Australian assets overseen by the local regulator, ASIC. There is expected to be strong demand for these visas, Deloitte estimates that approximately 700 visas will be issued under this scheme per year – a combined investment of $3.5 billion into Australia’s economy. The aim of the scheme is primarily to attract three things: people, money and entrepreneurial experience. There are over 60,000 individuals in China with over AUD16million in assets; if Australia were to issue visas to just 1% of these individuals, it would be a $30 billion injection into the Australian economy, which doesn’t even account for the multiplier effect or their personal contribution to the economy – i.e. housing, necessities, luxury goods, taxes, retail items. With over 1 million millionaires in China, of which, 85% send their children abroad to study – Australia and its education sector are well positioned market to attract these high net worth individuals to invest in our economy. Whilst there has been some controversy surrounding this new visa category (“Australia sells visas”) – from an economic standpoint, it is a beneficial transaction for all involved. Last year, Asian nations purchased over two thirds of our exports – worth $175 billion to the economy. As a net importer of capital – Australia must welcome these innovative, entrepreneurial and energetic individuals to our door step. Investment creates job opportunities, boosts income, infrastructure, services and expenditure. Interestingly, Australia is not the first to offer this type of visa category. In fact, the UK, Singapore, New Zealand and Canada all have similar visa categories. As such, Australia does have competition both domestically and internationally with such a scheme. The UK, Singapore and NZ threshold are all below that of Australia’s, sitting at GBP1million, SD1million and NZD1.5million (with language requirements), respectively. As demand for food security, safety and sustainability is propelled by swelling and evolving populations in the emerging world, there is a new wealth of opportunities in the agricultural sector and this is raising Australia’s attractiveness in Asia. In fact, Australia is poised to capture between AUD 0.7 - 1.7 trillion in agricultural exports by 2050. This boom in global agricultural trade will play a crucial role in correcting the worldwide imbalance in productivity growth and resources. This 888 visa scheme will also see investment flow into agricultural assets, projects and technology as wealthy individuals in an economy of a rapidly rising middle class invest in securing long term access to safe and nutritious food.
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Food security is particularly important for China for four main reasons: sustainability, demand, political stability and national sovereignty. China is home to approximately 21% of the world’s population; however it has only 8.5% of the world’s arable land and only 6.5% of the world’s water reserves. China currently consumes 25% of the world’s soybeans, 20% of its corn, and 16% of the world’s wheat and, in just 3 years, its consumption is expected to exceed US$1 trillion. With the Chinese population expected to reach 1.462 billion by 2030, China knows that it will be unable to provide food security for its entire population despite a desire for selfsufficiency. By contrast, Australia consumes only 40% of its agricultural produce. The new visa program will act as a platform for the opportunities in this space. Investment will also allow for innovation and development in the agricultural arena under Australia’s strict regulatory framework. The complementary nature of the Australian economy to other Asian nations will open enormous opportunities in the agricultural, clean energy and services sectors. As the mining and resources industry slows and the Australian economy adjusts to a new equilibrium – the role of foreign investment will be crucial to expansion and innovation in these fast growing industries. The Significant Investor Visa is just one of a number of catalysts to attracting large foreign investments and successful entrepreneurs to our country.
BRIC Expert, Speaker, Entrepreneur and Thought Leader, David Thomas is well known in the Asia Pacific region for his experience, credibility and passion for identifying, building and facilitating business and investment relationships between developed and emerging countries. For more information: www.davidthomas.asia
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New milestone in Australia China collaboration on food security
By Mimi Chau A new milestone in Australian and Chinese collaboration has been reached with the signing of agreements between the University of Sydney and two premier Chinese research institutions to tackle the mutual challenge of food security. At the launch of the University of Sydney’s new Centre for Carbon, Water and Food, by Australian Prime Minister Julia Gillard, two memoranda of understanding were signed by representatives from the Chinese Academy of Agriculture Science and Nanjing Agricultural University, in the presence of the Ambassador of the People’s Republic of China in Australia, His Excellency Yuming Chen. The Centre for Carbon, Water and Food is Australia’s first multidisciplinary research centre dedicated to tackling the nation’s and region’s biggest food security and environmental challenges through the integrated study of carbon, food and water. The University of Sydney and the federal government have together invested more than A$20 million in the purpose-built facility, which draws upon the University’s already established world-class expertise in areas such as soil science, ecology and ecophysiology, and plant breeding. The first memorandum of understanding between the University of Sydney and the Chinese Academy of Agriculture Science will see a Sino-Australia Joint Laboratory for Sustainable Agro-Ecosystems established and housed at the Centre with a mirror facility in Beijing.
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The second memorandum of understanding between the University of Sydney and Nanjing Agricultural University will see a Sino-Australian Laboratory for Food Security established and housed at the Centre with a mirror facility in Nanjing. These new agreements will enable joint research in areas such as crop protection, food and soil security and the mitigation of climate-change effects on agricultural eco-systems, including the reduction of greenhouse gas emissions. The bilateral effort will include research projects for external agencies such as the World Bank and Gates Foundation, creating further international benefit from the collaboration. Professor Mark Adams, Dean of the Faculty of Agriculture and Environment and Head of the Centre for Carbon, Water and Food, said the longstanding relationship between University of Sydney researchers and China celebrates a new phase of development with the signing of the two agreements. “These agreements are the culmination of several decades of collaboration already undertaken between University of Sydney researchers and Chinese colleagues from a multitude of institutions,” said Professor Adams. “Australia and China face many of the same challenges in food security. In China, for example, water yield and quality in major river systems and the land base for agriculture are threatened by both degradation and alternative uses, much like in Australia.” “We both face the same problems with respect to water, soil, pests and disease.” “By comparing research approaches and collaborating on research we are able to learn from each other and redouble our efforts to address these mutual areas of concern.” Echoing these thoughts, Mei Xurong, Director General of the Institute of Environment and Sustainable Development in Agriculture, CAAS, said, “China and Australia are the important countries to ensure food security in the Asia-Pacific region. Climate variability, water scarcity, severe bio- and natural disasters, degradation of agro-ecosystem, etc. are the common challenges, and thus need cooperative efforts in agriculture science and technologies. With regards to food security, the collaboration is not only beneficial to the respective countries, but equally advantageous to the Asia-pacific region.” He suggested some possible solutions to address the problems with respect to water, soil, pests and disease. “Development of Climate Smart Agriculture should be the integrated solution, such as climate change ready varieties, careful management of the soil organic carbon, improvement of crop water productivity, reduction of disaster risks, enhancement of the biodiversity of agro-ecosystem, optimization of the cropping system and crop-livestock system, agro-
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forestry, rangeland management, etc. Such integration should focus on the balance between carbon reduction and food/fibre production,” Mei said. The Joint Sino-Australian Laboratory for Food Security will focus on four areas of research: · crop protection and improvement – plant breeding for resistance to biotic and abiotic stress and for improved yield · precision agriculture – new technologies to improve efficiency of land and resource management · climate change – securing soil and water resources and managing the atmosphere · food security – development of economic and social policy to secure food supply. The Joint Sino-Australia Laboratory for Sustainable Agro-Ecosystems will focus on research in: · adaptation and mitigation of climate change effects on agro-ecosystems including reduction of greenhouse gas emission from the agriculture sector · improvement of soil quality, especially the soil carbon and nutrient content · reduction of water consumption in agriculture production · prevention and reduction effects of plant pests and diseases on cereal production · treatment and recycling of poultry litter and livestock manure. Professor Adams said each partnership will deliver for both Australia and China over the coming decade and both Australia and China would use their partnership to help build further and stronger bridges with other institutions and countries. “We are excited about what is possible – we expect more than 100 PhD graduates to work with the Centre, to produce technologies that increase production while improving efficient resource usage, and to create new knowledge in key fields that underpin food security including research on water, greenhouse gases, biodiversity, and plant and animal breeding,” he said. “We will also produce better skilled and more broadly trained researchers able to work on more resilient food systems and higher quality and safer food.”
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Rare earths suppliers start to hit their stride By Geoff Hiscock Rare earths – those 17 chemical elements used in a host of high-tech applications from iPads to wind turbine permanent magnets to military-grade night-vision goggles – are shaping up for a big year in 2013 as a multitude of market factors come together. Foremost among them is the changing supply equation. China, the world’s dominant supplier, has restricted the volume of its exports in recent years, sparking anxiety for end users in Japan, the US and Europe. Its export quota for 2012 was just under 31,000 tonnes, compared with 50,000 tonnes in 2009. China, which sent 56 per cent of its rare earth exports to Japan in 2011, and another 33 per cent to the US, Europe and South Korea combined, has made clear that it sees its first supply priority in future as its domestic industry, particularly as it ramps up high-use applications in renewable energy, electric vehicles and electronics. But mid-2013 will see the two biggest non-Chinese producers, Molycorp’s Mountain Pass mine in the United States and Lynas Corp’s Mount Weld mine in Western Australia, hitting their stride, on their way to phase one annual output of 19,000 tonnes and 11,000 tonnes respectively of rare earth oxides. In their phase two stages, Molycorp’s target is 40,000 tonnes, while Lynas is aiming for 22,000 tonnes. Some way behind in the funding and production timetable are two smaller Australian rare-earth miners, Alkane Resources, which hopes to have its Dubbo Zirconia Project operating in 2014-15; and Arafura Resources, which has its Nolans Bore mine in the Northern Territory and an
associated proposal for a rare earths processing plant at Whyalla in South Australia. Alkane plans to send about 1 million tonnes a year of ore to Japan, where ShinEtsu Chemicals will separate and refine the raw material into about 4000 tonnes of light and heavy rare earth oxides. Arafura aims to send about 700,000 tonnes a year of mineral concentrate by rail from Nolans Bore south to Whyalla, where expected output is 20,000 tonnes of rare earth oxides and 80,000 tonnes of phosphate. Its key investors include Chinese state-backed company East China Exploration with a 25 per cent stake. Some time after 2015, Australian-listed Greenland Minerals & Energy could be producing from its multi-element uraniumzinc-rare earth Kvanefjeld project on the southwest tip of Greenland. But from 2013-14, well before Kvanefjeld is in production, a joint venture involving Vietnam’s state miner Lavreco and Japanese trading companies Sojitz and Toyota Tsusho should be producing between 3000 and 7000 tonnes a year of rare earth oxides from the Dong Pao project in Vietnam’s Lai Chau province. Likewise, Sojitz has a deal with Lynas which allocates almost half the Australian company’s output to the Japanese market. In another effort to limit exposure to Chinese rare earth supplies, Toyota Tsusho is also working on a plant in India that will extract rare earths from tailings of monazite sand deposits in Orissa. The sand is mined for uranium and thorium by Indian Rare Earth Ltd (IREL), a company affiliated with India’s Department of Atomic Energy.
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Further into the future, Toyota Tsusho hopes to extract neodymium and dysprosium, two of the key rare earths used in hybrid and electric vehicles, from tin ore slag on the Indonesian island of Bangka. In South Africa, Great Western Minerals Group’s Steenkampskraal mine is also expected to be a significant rare earths contributor from 2015, along with mines in Kazakhstan – where Sumitomo has a joint venture with state entity Kazatomprom -and Kyrgyzstan, where Stans Energy has the Kashka rare earth processing plant that handles output from the old Soviet-era Kutessay II mine. In North America, the front-runners include Rare Element Resources (Bear Lodge, Wyoming) Quest Rare Minerals (Strange Lake, Canada), Ucore Rare Metals (Bokan Mountain, Alaska), Avalon Rare Metals (Nechalacho, Canada) and Gold Canyon Resources (gallium in Nevada, precious metals in Canada). In Sweden, Tasman Metals has the Norra Karr resource, which lies close to good power, water and roads infrastructure in farmland and forests about 300 km southwest of Stockholm. It has the indemand heavy rare earth elements, along with zirconium and niobium. These various mines, and the forging of alliances with traders and end-users in Japan, South Korea, the US and Europe, means that the goal of “mine-to-magnet” supply chains that don’t rely on China is a step closer. That will be of great comfort in particular to Japan, where Chinese export quotas in 2010 and 2011-12 caused anxiety among makers of electronics and precision equipment. The US too has been keen to find new supplies, following the publication in December 2010 of the
government’s first Critical Materials Strategy, which found that five rare earth metals – dysprosium, neodymium, terbium, europium and yttrium, as well as the processed rare metal indium – were “most critical” in supply terms for the following five years. For the past decade, China has been the world’s dominant producer of rare earths, stepping up its supply role when Mountain Pass in California was mothballed on environmental grounds in 2002. According to a June 2012 white paper by China’s State Council, China was responsible for about 95 per cent of the world’s rare earth supply in 2011, primarily from its production centres at Baotou in Inner Mongolia, Liangshan in Sichuan, Ganzhou in Jiangxi and Longyan in Fujian province. But while China is the big producer, it has only about 23 per cent of global rare earth resources. There are big deposits in North America, Australia, Africa, India, Russia, Brazil and smaller sites scattered across the globe from Greenland to Vietnam. After years of environmental degradation, mismatched industrial development and illegal exports, China announced in mid2012 that it planned to restrict any further production licences and would keep a much closer watch on exports. It is expected to consolidate the industry around three big entities – Baotou Steel Rare Earth, China Minmetals and Chalco – and will stockpile critical rare earth oxides, including dysprosium, terbium, europium and yttrium. Baotou Steel Rare Earth began the consolidation process in December 2012, announcing it would gain control of 12 other Chinese rare earth firms. By 2016, world demand for rare earth elements is expected to reach 160,000 tonnes, up from about 105,000 tonnes last
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year, according to estimates released in 2012 by Perth-based industry consultant Dudley Kingsnorth of Industrial Minerals Co of Australia (IMCOA). The big demand drivers are permanent magnets and battery alloy. In the next few years, these two applications, which are linked to the growth of renewable energy projects and electric vehicles, will account for more than half the rare earths used. While the lighter rare earths such as lanthanum and cerium are relatively abundant, the heavier and harder-toproduce rare earths such as dysprosium, yttrium and terbium are expected to be in short supply by 2016. Europium, a midweight rare earth used in LEDs, LCDs and energy efficient lights, will face the most significant shortage, according to Kingsnorth’s July 2012 estimate. Since 2010, Molycorp has spent $800 million rejuvenating and expanding its Mountain Pass facility under what it calls its Phoenix project, while Lynas has spent a similar amount getting its Mount Weld
mine into production and building an advanced processing facility in Malaysia. In February 2013, after months of delays caused by legal challenges from Malaysian environmental activists, Lynas announced it had delivered its first rare earth products from its Malaysian plant. In terms of market capitalisation, these two companies are by far and away the biggest in the rare earth scene, particularly after Molycorp completed its C$1.2 billion acquisition of Canadian-listed Neo Material Technologies. That deal gave Molycorp access to Neo’s processing capabilities, various patents and plants in North America, Europe and Asia, including magnet-making in China and Thailand. Geoff Hiscock writes on international business. His latest book is “Earth Wars: The Battle for Global Resources,” published by John Wiley & Sons (June 2012)
Top 10 listed rare-earth miners, by market capitalisation (at February 28, 2013, in $A, listing location) 1.Lynas Corp $1215 million, ASX 2.Molycorp $1080 million 3.Alkane Resources $225 million, ASX 4.Greenland Minerals & Energy $197 million ASX 5.Avalon Rare Metals $115 million NYSE 6.Great Western Minerals Group $101 million TSX 7.Rare Element Resources $100 million NYSE 8.Gold Canyon Resources $69 million TSX 9. Stans Energy $68 million TSX 10.Quest Rare Minerals $45 million TSX Source: NYSE, ASX, TSX
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Gas still glowing golden for Asian buyers By Geoff Hiscock Despite recent cost blowouts, a golden age of gas is likely to deliver a $45 billion a year boost to Australia’s export income by the end of this decade, as new LNG projects come on stream and demand continues to grow in Asia for cleaner energy. As well as buying Australian gas, Asian customers are taking stakes in many of the LNG development projects under way off the coast of Western Australia and the Northern Territory. Increasingly, too, they are investing in unconventional resources such as coal seam gas (CSG) projects on the Australian east coast, and in the longer term, emerging shale gas fields in areas such as the Cooper and Canning Basins. For example, Asian equity participants in the Woodside-operated North West Shelf include Mitsubishi Corp, Mitsui & Co. and China’s CNOOC, while Kyushu Electric Power Co and South Korean state-owned utility Korea Gas (KoGas) are involved in new LNG projects with Shell and Chevron off the West Australian coast. Similarly, Japan’s Inpex is a partner with Total in the Ichthys development in the Browse Basin. Tokyo Gas, Tokyo Electric Power Co and Inpex are also shareholders and customers in ConocoPhillips’s Darwin LNG project, which draws gas from the Timor Sea. On the east coast, where coal seam gas is the feedstock for the three large LNG
projects at Gladstone due to come on stream from 2014, Asian investors and customers include Malaysia’s Petronas, KoGas, Tokyo Gas and China’s Sinopec and CNOOC. A fourth Gladstone project, Arrow LNG, includes PetroChina as a joint venture investor with Shell. Arrow is still at the proposal stage and with construction costs for LNG projects in Australia rising rapidly, Shell is in no hurry to make a final investment decision. Nonetheless, demand for LNG from customers in China, India, Japan, South Korea and Taiwan is growing rapidly, in response to a range of factors that include general economic growth, energy security and diversity, competitive pricing, the switch from nuclear to gas after the 2011 tsunami, and the closing of some coal-fired power stations in an effort to reduce emissions. In 2011, gas demand from Asia was about 151 million tonnes, led by Japan (78 mt), South Korea (33 mt), China (13 mt), Taiwan (12mt) and India (11 mt). The consensus forecast is that demand for LNG will exceed 400 million tonnes per annum by 2020, according to Sydneybased energy analyst James Bullen of Bank of America Merrill Lynch (BAML). While some of this gas will be supplied by Qatar, Malaysia and Indonesia, it is Australia that stands to see the greatest growth. LNG exports from Australia - now running at about 20 mtpa -- are predicted to reach 80 mtpa by 2020 and could
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go as high as 130 mtpa by 2025, according to Australia?s Bureau of Resources and Energy Economics (BREE). Asian buyers favour Australian LNG because it is cheaper to ship than gas from Qatar, plus they can get project equity to further enhance supply security. If all the various LNG projects on Australia’s books are completed, the country probably will overtake Qatar to be the world’s largest producer and exporter of LNG by 2020. For now, coal seam gas from the Surat and Bowen basins in Central Queensland is the preferred feedstock for the various Gladstone LNG projects, but shale gas may come into its own later in this decade, particularly if domestic gas prices rise and the project operators have trouble sourcing enough CSG in the face of resistance from landholders and environmental groups opposed to hydraulic fracturing, or “fracking.” Shale is a relatively new on the Australian energy scene, and the equipment and expertise levels for tasks such as horizontal drilling and fracking are nowhere near as well developed as in Canada and the United States, where shale gas has transformed the energy scene. The first vertical wells specifically targeting shale gas were not drilled until early 2011 by Beach Energy in the Cooper Basin, on the South Australia-Queensland border. This is the site of most current activity, while another prospective area is the Canning Basin, in the Pilbara region of Western Australia.
BAML’s James Bullen says the Canning has size on its side. “It is very large, and in shale gas production, the size of the resource really matters.” An assessment of Australian gas resources in 2012 by BREE and federal agency Geoscience Australia noted that shale gas exploration had increased in recent years, with “significant” activity in the Canning and Cooper basins, and lesser activity in the Georgina, McArthur, Amadeus, Galilee-Eromanga and Perth basins. Overseas companies are showing interest, with CNOOC, for example, investing in junior explorer Exoma Energy, which is looking for gas in the Galilee Basin. Mitsubishi has a stake in Buru Energy's exploration in the Canning Basin, while India’s Bharat PetroResources is working with Norwest Energy in the Perth Basin. Other overseas investors targeting shale include Statoil of Norway, ConocoPhillips, BG and Hess. In February 2013, Chevron said it would spend about $340 million to buy into two of Beach Energy’s shale gas exploration projects in the Cooper Basin. Fitch Asia energy analyst Sajal Kishore says “commerciality” is the issue for shale gas, allied with good access to infrastructure, and the potential for associated liquids. He says a trigger for shale could be an increase in Australian domestic gas prices from the current $3-$4 a gigajoule to $7-$8 a gigajoule, in the medium term, roughly when the first three Gladstone LNG
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developments come on stream from 2015 onwards.
more than 50 per cent over the next three decades.
But he warns that it takes about three and a half years from identifying a shale resource to bringing it into production, given the number of wells that need to be drilled and the capital spending required.
China and India, in particular, will use more energy to meet the growing demands of their industries, their transport fleets and the consumption habits of their 1 billionplus populations.
Santos, which is the operator of Gladstone LNG in partnership with Petronas, Total and KoGas, has recently accelerated its exploration program. It has extensive conventional gas resources and a prospective shale gas resource in the Cooper Basin that could be piped to Gladstone.
Japan and South Korea, too, will continue to be big users of gas, even with their focus on renewable such as solar, wind and hydropower.
A report by the US Energy Information Administration in 2011 estimated Australia’s recoverable shale gas resources of 396 trillion cubic feet (about 435,600 petajoules) from four basins - Cooper, Canning, Perth and Maryborough. That would give it the world’s fifth largest shale gas resources. But the BREE says this initial estimate was based on limited data and was “likely to contract in the light of actual performance data.” Whether it is conventional oil and gas from long-established areas such as the North West Shelf and the Bass Strait, coal seam gas from Central Queensland, or shale gas from the Cooper and Canning basins, it is clear that demand for Australian natural gas from Asia will continue to grow over the next decade. At the 2012 World Gas Conference in Kuala Lumpur, ExxonMobil CEO Rex Tillerson said energy demand in the Asia Pacific was projected to grow by
Geoff Hiscock writes on Asian business. His latest book, “Earth Wars: The Battle for Global Resources,” was published recently by John Wiley & Sons.
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Fact box A
Darwin LNG 3.7
Asian LNG import terminal capacity in 2020 (in million tonnes per annum)
Pluto 4.3
Japan 199
Made up of --
South Korea 88
Gorgon 15.0
China 74
Qld Curtis LNG 8.5
India 41
Gladstone LNG 7.8
Taiwan 18
AP LNG 9.0
Thailand 10
Prelude 3.6
Malaysia 8
Ichthys 8.4
Indonesia 8
Wheatstone 8.9
Singapore 6
Other possible extra capacity by 2020: 53.7
Total 452 Source: Wood Mackenzie
Fact box B
Likely extra capacity by 2016-17: 61.2
Made up of -Bonaparte 2.0 Browse 12.0
Australian LNG export capacity (million tonnes per annum)
Gorgon T4 5.0
Existing capacity at 2012: 24.3
Potential Total Capacity 139.2 mtpa
Made up of -North West Shelf 16.3 Pluto T2&T3 8.6 Sunrise 4.1 Timor Sea 3.0 PTTEP 2.0 Pilbara 6.0 Arrow 8.0 Fishermans Landing 3.0
Source: Bureau of Resources and Energy Economics
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The Airport Economist
Did you know that Australia is helping Singapore ‘be creative’ to address its imbalance of ballet dancers relative to engineers? Or that there is a Transylvanian Cricket Club full of Aussies in Romania? Or that Israeli youngsters in Tel Aviv are crazy about in Tim Tams? Or that the French are buying Billabong Board shorts on Bordeaux on Bastille Day? Well if you didn’t then the Airport Economist is just the book for you. Join the airport economist – Tim Harcourt – as he travels around the globe from Sydney to Singapore, Shanghai, Seoul, St Petersburg, Seattle, Sao Paulo, Santiago…. and back again and discovers all sorts of amazing things about different countries and what makes them tick economically and socially. Along the way he interviews Australian supermodel Megan Gale in Milan, watches Sachin Tendulkar build an innings in Mumbai and dodges swarms of motorcycles in Asia’s newest tiger, Vietnam.
Unlike past ‘airport economists’ who offer economic advice to a new country without leaving the airport lounge press conference, Tim Harcourt enmeshes himself in each society he visits to get a real handle on the country’s economic fortunes (or lack thereof) or potential. He talks to businesses, workers, government official, scholars and farmers – as well as the odd celebrity – and finds out many things about a country that is not obvious from a text book or a market economist spreadsheet. He also finds many exporters from his homeland Australia making progress with true blue Aussie spirit. With his colourful turn of phrase and clever use of anecdotes and data, you’ll finally find yourself interested in economics as a result of reading The Airport Economist. From South Korea to Kath and Kim, The Airport Economist shows there is an export dimension to almost everything and not all economics writing has to leave you high and dry.
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Anne, Sunday, Sunrise, Bloomberg, CCTV, BBC and CNBC Asia.
Tim Harcourt, The Airport Economist, is the J.W. Nevile Fellow in Economics at the Australian School of Business at the University of New South Wales (UNSW). Tim was also for over a decade the first chief economist of the Australian Trade Commission (Austrade). Tim is currently the inaugural AdviserGlobal Engagement to the Hon Jay Weatherill, MP, the Premier of South Australia a position he holds on a part-time basis. Tim is also an Adjunct Professor in International Business Strategy at the Australian School of Business at UNSW, teaching in the AGSM international programmes business in Asia and Latin America with a focus on China, India, ASEAN, Brazil, Chile, Colombia and other emerging markets. A prolific author and globetrotter, Tim has visited over 56 countries in the past five years alone. Tim is an active commentator in the Australian and international media on economic and trade issues and appears regularly on TV and radio shows including ABC Midday, Business Lateline, Lateline, Business Today The World, Sky News, Sky Business News, Mornings with Kerri-
Tim also writes for a number of major publications including The Australian Financial Review, The Sydney Morning Herald, The Age, The Business Review Weekly, The Australian, The Advertiser, The Herald Sun, The West Australian, The Courier Mail, The OECD Observer, The Globalist, The National Times, The Drum, The Punch, The Economic Times and various websites and blogs. Tim was educated at the University of Adelaide, the University of Minnesota and Harvard University. Tim’s book The Airport Economist is a business bestseller and has been translated into several languages around Asia and soon in South America. It’s available in all good bookshops including airport bookshops. www.theairporteconomist.com His new book The Airport Economist Flies Again! And his TV show The Airport Economist will be launched in 2014.
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A new era for ICT growth The digital pathway linking the two continents is about to become a superhighway as the corporate world moves to embrace the unprecedented opportunities and the Australian ICT industry continues to spread its wings overseas. Trey Zagante is typical of the new wave of technology pioneers who are forging closer ties between Australia and Asia.
By Roger Maynard
As sales and marketing director for Vanceinfo Technologies in Melbourne, he epitomises the changing face of Australia’s ICT industry.
Australia’s information and communications technology industry is on the cusp of a new era in growth which will create attractive investment opportunities for Asian companies.
While Vanceinfo Technologies has long been one of China’s leading IT consulting and off-shore software development companies, it is a comparatively new entrant to the Australian market.
Already worth more than a hundred billion Australian dollars, the nation’s ICT market is the fifth biggest in the AsiaPacific region and the fourteenth largest in the world.
Recognising the potential a couple of years ago, it is the first of the China-based IT services to set up shop in Australia.
Highly regarded for its extensive research infrastructure, skilled workforce, innovative style and comparatively low development costs, Australia’s ICT industry has long been a favoured strategic investment target by large multi-nationals. Now that reputation for ingenuity and reliability is about to power a further dramatic leap as technological advances and state-of-the-art infrastructure propel Australia into the Asian Century.
Trey, who is half-Chinese and halfSlovenian, is Melbourne-born and has spent much of his working life in financial services and IT consultancy. Staff numbers have grown from zero to 60 in eighteen months and the head count is set to increase by 100 over the coming year. Its Australian brief is different from the global company’s strategy which focuses on outsourcing and software development.
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“We’ve got a different offering which is about setting up a local IT consulting capability and then supplementing that with our off-shore services,” explains Trey. “We’re looking to sell the consulting services or the capability we’re building here, back into the Asia-Pacific region so it’s kind of reverse outsourcing.” The investment in Australia is already paying off with Telstra and Jetstar among its early clients. The Melbourne-based company is working with the Australian telco at both a local and international level, while supporting Jetstar’s expansion into the broader Asia-Pacific region by helping to set up its IT infrastructure. Vanceinfo is the advance guard in what could turn out to be a swathe of overseas IT services companies moving into the Australian market. And Trey is surprisingly candid about the opportunities. “We think it’s not going to be long before a number of our competitors move into the market as well,” he admits. “There are good business opportunities here and a lot of Chinese companies are going to be looking to tap in.” It is not a one-way exercise either. Some Australian IT services companies are also offering their high value consulting services to Asia. “We’ve got examples of clients where China-based IT outsourcing companies are doing software development and testing and then Australian companies are moving
into the market and providing their consulting services which sit on top,” says Trey. Australia’s growing reputation as a knowledge economy when it comes to ICT, is based on an estimated workforce of nearly half a million professionals who make their living from information and communications technology. For a country with a population of nearly 23 million that is a significant percentage. According to the International Monetary Fund, Australia is poised to outperform most of the world’s advanced economies over the next two years. And while no one can predict investment potential with certainty, the evidence suggests that Australia’s ICT industry will continue to grow. Of course there can be hiccups along the way and sometimes political considerations and cross-cultural perceptions can interfere with business policy at an international level. While Australia has enjoyed major economic benefits from its trading ties with Asia, they are not always comfortable bedfellows. Recently it emerged that the Australian government was unlikely to look sympathetically on moves by the giant Chinese telecom solutions provider, Huawei, to bid for contracts to supply equipment for the National Broadband Network. While not officially revealing the reasons why, the Australian government’s decision
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was reportedly based on Huawei’s perceived links to the Chinese military. Though the Department of Foreign Affairs later pointed out that Huawei already had a strong record of commercial achievement in Australia. In truth the Chinese company has been operating in Australia since 2004 and now employs more than 200 staff. It continues to grow, providing next generation, end-to-end solutions for mobile and fixed line operators and enterprise networks.
His experience with Vanceinfo has provided him with a unique insight into the potential for two-way growth in the Australian ICT industry. “There is a lot of investment by China in the Australian economy and that’s definitely a plus,” he observes. It is a view which many Asian businesses are also beginning to recognize, as the opportunities offered by Australia’s information and communications technology market continue to grow.
Trey Zagante of China’s Vanceinfo Technologies admits he was aware of the risk of negative perceptions getting in the way of business when he joined the company’s Melbourne office. “It’s one of the things we were very mindful of when we set up our market entry strategy – what are the perceptions of China? What roadblocks might there be?” He initially thought there might be issues around data security and intellectual property rights, but not so. “We did a lot of homework,” he reveals. “We haven’t had any issues in that area….it really hasn’t been an issue for us,” he insists. Right now he is concentrating on the future.
Roger Maynard has spent nearly four decades working as a journalist and foreign correspondent. Since making his home in Australia in l987 he has worked as Sydney correspondent for The Times, The Guardian, ITN and CNBC Asia.
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Australia’s super highway in the Asian Century By Roger Maynard “It will allow businesses of all sizes to access IT and business services that have previously only been affordable to large corporations,” he says. NBN’s Chief Communications Officer Kieren Cooney believes its potential cannot be underestimated.
The much-vaunted and rapidly expanding National Broadband Network will forge an electronic pathway which will make Australia a world leader in digital communications. Set to cost at least $37.4 billion dollars, the high-speed, optical fibre service, which will offer up to 100 megabits a second of data, will deliver a technological revolution which will carry Australia into the Asian Century. Launched in 2009 it will connect 100 per cent of homes, schools and business to high speed broadband within the next decade by using a combination of fibre, fixed wireless and satellite. Not without controversy, some critics predict it will end up costing much more and could be overtaken by new advances in wireless technology. But Australia’s Minister for Broadband, Communications and the Digital Economy, Stephen Conroy, disputes that view, insisting the network will play a crucial role in Australia’s future, cutting costs for smaller businesses and helping them to “find new markets around the world.”
“When you get an entire nation to participate in and benefit from the global digital economy you really give your country the best chance to compete in an increasingly digital world,” he adds. “And as Asian economies grow this will allow Australian organisations to serve and be part of these economies.” Typical of the next generation of small businesses exploiting the possibilities offered by faster broadband is Glow Networks, an IT company based in the Melbourne suburb of Brunswick. Run by managing director Sam Dawe and software developer Dave Kafoed, Glow Networks was one of the first Australian businesses to be connected to the NBN and it is already paying dividends. Clients are queuing up to take advantage of the data on-ramping service, which allows SMEs to make the transition to cloud-based facilities. Dave delights in telling the story of a client who regularly flew from Australian to Japan with a couple of hard drives in his briefcase, hired a serviced office with a fibre connection and uploaded all his data
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to Google Apps before flying home the next day.
resolution photography in real time with clients overseas,” Dave points out.
That was before he learned about Glow Networks.
“It gives them an opportunity to open up their business to the world.”
Before the arrival of NBN it would have taken up to 150 days to upload a terabyte of data – now it can be done in just over a day.
The long-term potential is impossible to ignore, he believes.
“There’s a huge market out there with SMEs wanting to move to cloud-based services and they jump at the chance when you offer the opportunity,” says Dave. The National Broadband Network has also allowed Sam and Dave to set up another business, Tele-Health Connect, which links patients in outlying areas to specialist medics. In a country like Australia where rural communities can live hundreds of miles from healthcare professionals, high quality video conferencing will enhance the diagnosis and improve the treatment of the sick and disabled. The team at Glow Networks is almost evangelical in its devotion to NBN and is already considering employing four more full-time staff. The company is also quick to recognize the international potential. The higher overseas connection speeds have the capacity to increase workflow in both directions. “That gives other nations an opportunity to house data in Australia and it also gives creatives here the facility to share large amounts of data including video and high
“People are going to create more and more ways to make money out of it and put us in the driver’s seat for the next 1520 years.” It is a view shared by much larger national and multi-national corporates. Telstra, which recently finalized an $11 billion dollar deal to share its services with the NBN, also plans to aggressively invest in cloud computing and media asset management, while expanding its activities across Asia. Chief Executive David Thodey says the telco is already looking at new growth areas provided by the NBN. And its telecommunications rival, Optus, which is owned by Singapore’s Singtel, is not far behind. Because the NBN is a wholesale only, open access network, it means that all players will be treated equally. In the past some companies have found it difficult to compete cost-effectively against industry leviathans such as Telstra in some of Australia’s regional areas. Scott Mason, director of Fixed Products, Marketing and Strategy at Optus, says the NBN presents exciting opportunities. “It opens up a high speed and cheaper way to level the playing field and start to
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compete in some industry verticals where we haven’t done so because of coverage limitation,” he explains.
terms of new applications and ways of collaborating and communicating,” says Scott.
“It opens up a whole new way of thinking which is more aligned to where we’re going in the digital age,” he adds.
For multi-nationals like Fujitsu, the NBN is a further cog in the wheel which makes Australia such an attractive regional base.
At a domestic level that means better video-conferencing with branch offices in more remote locations.
Fujitsu Australia and New Zealand, a wholly-owned subsidiary of its global parent, is now the third largest ICT company in Australia and NZ.
“More importantly the bandwidth will exist that will also allow you to look at charts or presentations and edit documents live while at the same time being in contact by video.” It also opens up the digital pathway between outback Australia and overseas. “It’s exciting for people who are looking to expand into Asia and want to communicate using a high band width from regional areas,” Scott explains. Higher broadband speeds between regional economies and the rest of the world clearly have the potential to create more trade. But the Optus marketing chief sees other opportunities for the savvy operator. “It’s also about asking what applications can we roll out more cost-effectively,” he points out. That could mean spending more on internal collaborative software over a greater number of employees, so the return on investment becomes more attractive on a per head basis. “People will very quickly get excited about what the extra bandwidth means in
And it’s why the company is placing such great emphasis on the development of a global cloud strategy. Australia was one of the first regions chosen by the company to launch cloud infrastructure and it recognizes the importance of the role the NBN will play in this. “It’s useless having a cloud and all these applications if no one can get to them because they don’t have the bandwidth,” says Craig Baty, Fujitsu’s Executive General Manager of Marketing and Chief Technology Officer. “So there are a lot of advantages in having an ubiquitous high speed broadband network.”
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Australia - Vietnam trade prospers after 40 years By Laurence Strano
According to information from the Ministry of Finance, two-way trade turnover between Vietnam - Australia has reached nearly US$5 billion. The two countries have become important economic and trade partners. This relationship is growing strong and will be further enhanced in the future. The relations between the two countries have developed comprehensively in all areas namely economy, culture, education, science and technology. Two-way trade turnover between Vietnam and Australia has steadily increased each year Australia is also the largest trading partner and the fifth largest export market of Vietnam. Vietnam's main exports to Australia include: crude oil, seafood, nuts, furniture, handicrafts, coffee, garments, footwear, rubber and rice. In particular, crude oil is the largest forex earner to this market, with a value of over US$1.4 billion, accounting for 50 percent of total export value in the first 11 months of 2012. In November 2012, Vietnam's seafood export turnover to Australia reached US$16.10 million, up 4.4 percent compared to the same period last year; bringing total seafood exports 11 months to US$172.94 million. So far, Australian consumers are already familiar with many items imported from Vietnam. On the import side, Vietnam imports from Australia items such as:cereals, pharmaceuticals, food processing machines, electrical equipment, metal, steel, food and chemicals. In terms of bilateral investment, Australia ranks 18th out of 77 countries and territories with direct investment into Vietnam and is one of the countries investing effectively in Vietnam. As of October 2012, Australia invested in 123 projects in Vietnam with a total capital of US$700 million (disbursed capital of US$347.6 million), mainly in the areas of
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processing, business assets and services counseling, education and training, located in some large cities such as Ho Chi Minh City, Hanoi and Binh Duong, mainly in the form of 100 percent foreign owned and joint ventures. Australia has particular strength in the fields of agriculture and food processing. In recent years, the number of Australian companies investing in food and beverage sector, especially in brewing, food processing, dairy and beverage packaging, has increased significantly. In fiscal year 2012-2013 alone, despite the global economic difficulties, the Australian Government has committed aid for Vietnam of US$152.1 million. Australia's development assistance to Vietnam in the areas of agriculture and rural development, environmental protection, climate change, prevention and mitigation of natural disasters, epidemics and dialogue on human rights have been significantly enhanced. Regarding Vietnam's investment in Australia, as of October 2012, Vietnam has 15 projects in Australia with a total investment capital of US$140.09 million. Major investment projects are in the fields of agriculture and forestry, real estate and construction. The two countries’ businesses also lack information about markets and face difficulty in market research and trade promotion activities. Meanwhile, competition with other partners such as China and some ASEAN countries increases because of the major advantage of other countries in textile goods, particularly China and India. In addition, food products, fruits and agricultural products imported into Australia must pass strict inspection. This is also a challenge for Vietnamese fruit and vegetable export enterprises. To further boost trade relations, the two sides will cooperate to promote trade, investment, and create favorable conditions for enterprises of the two countries, especially in such areas as energy, mining, processing industry and service. The two sides also agreed to further expand cooperation in the fields of health, culture, labor, human resource training. Australia promised to consider the positive proposals of Vietnam on the development of tourism cooperation. In particular, 2013 will mark the 40th anniversary of establishing diplomatic relations between Vietnam and Australia (1973-2013); the two sides will jointly organize activities to commemorate this special event.
Current focused AVBC events: The AVBC is currently supporting Window to China Expo in Sydney (13-14 April) and thence in Vietnam (20th-27th April) and calling on expressions of interest from parties who either wish to attend or wish to have their project presented.
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Doing Business with Vietnam Vietnam offers opportunities Vietnam has reportedly some 94% of monies outside the banking system & hence has been less affected by the global financial crisis. AVBC are finding increased interest both from Vietnam and Australia to increase bilateral trade and investment and hence there are significant opportunities to be presented to you via AVBC. The AVBC embraces the Chamber activities The former NSW Vietnam Chamber of Commerce and the Australian Vietnam Business Council functions are now joined together (ref.AVBC.org website which is currently being significantly up-graded.) The AVBC: a) have a focus on the SME's as well as larger corporations; b) are working on means of assisting bilateral investment & and trading c) have regular networking functions with a focus on providing access to people & their experiences and means of increasing bilateral trade & investment. d) is an organization which seeks to be a dynamic organization and is a not for profit e) is very active and provides via networking benefits of opportunity exposure as well as access to the Trade Office people. f) has guest speakers which are well targeted to ensure member needs are properly provided for. AVBC Contact: President, Australia Vietnam Business Council (AVBC) + 61 (0) 2 9484 6546 Ăˆ + 61 (0) 405 098 857
Fax: + 61 (0) 2 9875 1052
Laurence Strano is the President of Australia Vietnam Business Council. He has supported the development of trade for small medium enterprises between different countries but principally between Australia and Vietnam for nearly 20 years.
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Vietnam-Australia cooperation continues to grow Australian companies in Vietnam such as Telstra, QBE, ANZ, Baulderstone’s, Bluescope Steel, RMIT International University, Meinhardt, the Commonwealth Bank of Australia, Interflour, and Origin Energy. Australian companies of all sizes have been involved in many industries including education, steel manufacturing, energy, agribusiness, and infrastructure. “Vietnam and Australia have, over the past number of years, built up a very good and positive relationship both economically and politically. The Australian Chamber of Commerce in Vietnam, along with Australian Embassy and Consulate and Austrade, will be encouraging the growth of business between Vietnam and Australia and encouraging Australian businesses to look at potential opportunities here”, expressed Mr Brian O’Reilly, Chairman of the Australian Chamber of Commerce (AusCham) HCMC, in an interview with the Vietnam Business Forum. Duc Quan reports. How do you evaluate the co-operation between Vietnamese and Australian enterprises in recent years and what are the obstacles for this co-operation?
Cooperation between Vietnamese and Australian businesses continues to grow and Australia has established a strong business presence in Vietnam over the past 20 years. There are a number of reputable
Vietnam, like many developing nations, has a number of challenges. These challenges may impact future growth and investor sentiment, including from Australian companies. In recent years, Vietnam has faced challenges around macroeconomic stability, including declining foreign exchange reserves, high levels of inflation and currency devaluation. In addition, recent downgrades by global ratings agencies will also negatively impact investor sentiment. There have been issues with transparency in decision making and the recent Government announcements to tackle many of these transparency issues are welcome news in lessening an increase in perceived risk for foreign investors. How does the recently signed ASEANAustralia-New Zealand Free Trade Agreement (AANZFTA) help facilitate investment and trade cooperation between Vietnam and Australia?
The ASEAN - Australia - New Zealand Free Trade Area (AANZFTA) is Australia’s most comprehensive trade deal
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to date. The countries of ASEAN; Brunei, Myanmar, Cambodia, Indonesia, Laos, Malaysia, the Philippines, Singapore, Thailand and Vietnam; constitute one of the most dynamic economic regions in the world and are right on Australia’s doorstep. It is the largest FTA Australia has concluded, and covers an area with a combined population of 600 million, with an estimated GDP of US$2.7 trillion. The AANZFTA covers goods, services, investment, intellectual property, ecommerce, temporary movement of business people, competition and economic cooperation. Vietnam is a major player in ASEAN and this FTA should also encourage more trade between Vietnam and Australia and encourage more investment in Vietnam by Australian companies.
suppliers and investors, including through certain legal protections for investment. It will also provide a platform for ongoing economic engagement between Australia and ASEAN countries, including Vietnam, through a range of built-in agendas, economic cooperation projects and business outreach activities. Both Vietnamese and Vietnamese businesses should take full advantage of the ASEAN – Australia - New Zealand FTA associated opportunities and to develop even stronger businesses links between the two countries. How do you evaluate the business operations of Australian companies in Vietnam and what specific fields do you think both sides can further co-operate on in the future?
Australia has a strong presence in Vietnam in areas such as infrastructure, education, agribusiness, financial services, and food and beverage. The demand in Vietnam to build the capacity of its workforce is great. This expertise not only includes the technical or “hard” skills specific to the particular industry but also the people or “soft” skills that are also very much needed.
With regard to cooperation between Vietnam and Australia it should result in extensive tariff reduction and elimination commitments. Regional rules of origin will provide new opportunities for Vietnamese and Australian exporters to tap into international supply chains in the region. It will promote greater certainty for service
Education and training is one area that will have continued growth. Australia has a reputation for quality education and should be looking at opportunities to enter the market or expand operations in this industry. The other area is technical and vocational education. The lack of qualified
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tradespeople is a big issue that needs to be addresses urgently. In addition, the need to improve “soft� skills will continue to grow also. The growth of the Vietnamese economy has also led to growth in agricultural production. Dairy products are in great demand and there are many opportunities to become involved in this industry. As many aspects of the agricultural industry are relatively new in this market there is a
demand for expertise in this field that would be an opportunity for Australian entrepreneurs. Tourism and hospitality is another growth area with great potential. There is a growing internal demand in this sector in addition to increased numbers of visitors from overseas. There is a great need to build the competencies of staff at all levels in this industry.
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Relationship where complementarities are greatest relationship by signing a Comprehensive Partnership agreement in the presence of our respective leaders. In October 2012, the Australian Prime Minister released a government White Paper entitled Australia in the Asian Century, which acknowledged Vietnam as one of Australia’s most important partners in the region.
“In trade and investment, Australia and Vietnam should encourage our respective businesspeople to be more proactive in exploiting the opportunities offered by the ASEAN-Australia-New Zealand Free Trade Agreement. Looking to the future, the Trans-Pacific Partnership Free Trade Agreement (TPP) and the Regional Comprehensive Economic Partnership (RCEP) will create further opportunities for our respective enterprises and consumers” said H.EHugh Borrowman, Australian Ambassador to Vietnam in an interview with the Vietnam Business Forum. Nguyen Mai reports.
Could you please tell us the milestones and achievements in the diplomatic and trade relations between Vietnam and Australia in recent years?
The relationship has come a long way since it was formally established on 26 February 1973. In September 2009, Australia and Vietnam gave formal recognition to the depth and breadth of the
The strength of the relationship can be measured in a number of ways. One is the level of trade between the two countries, which contributes materially to our mutual prosperity. In 2011-2012, two-way trade was worth more than AUD6.5 billion, having grown at an average of 10 per cent a year over the last decade. Vietnam is Australia's fastest growing trading partner in ASEAN. Australia is currently Vietnam’s top source of wheat imports and the top destination for Vietnam’s crude oil exports. As Vietnam’s economy continues to grow, there is much room for our trade to increase. Australia is also a significant investor in Vietnam. Investors include two major Australian banks and an Australian university. Australia makes a key contribution to Vietnam’s development by helping to educate young Vietnamese to become the nation’s future leaders and professionals. Australia is the first-choice destination for Vietnamese studying abroad. Currently, 20,000 Vietnamese are studying in Australia. Several thousand more are studying Australian courses in Vietnam. In addition, Australia is the biggest provider of government scholarships to Vietnam.
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Australia helps Vietnam to achieve its national development goals through the aid program in other ways as well. Australia’s total aid commitment to Vietnam in 20122013 is over AUD 150 million, making Vietnam our fifth largest aid recipient globally and second largest in the region. Our aid program is focused on building Vietnamese skills and saving lives, strengthening Vietnam’s institutions and expanding infrastructure. Australia’s support for the Cao Lanh Bridge project across the lower Mekong River, following our successful construction of the My Thuan Bridge in 2000, will help improve the lives and livelihoods of millions of Vietnamese living in the delta. Exchanges of high-level visits provide a further acknowledgment of the importance the two countries attach to the relationship. In the past few years, Australia’s Governor-General (Head of State) and Prime Minister have visited Vietnam, along with a number of senior Ministers. In the same period, Vietnam’s General Secretary, Prime Minister and Deputy Prime Minister, and several senior Ministers have visited Australia. Further exchanges of high-level visits are expected in the near future. In 2013, Vietnam and Australia are celebrating 40 years of diplomatic relations, how has the Embassy prepared for this special event?
The Embassy has been preparing over the past year to commemorate the 40th anniversary of our relationship in 2013, a major milestone. Weset up an Australia in Vietnam Facebook page to share information about the anniversary and Australia’s role in Vietnam more
broadly. In October, the Embassy launched a competition to select an official logo for the anniversary. We announced the winning design on 22 January. In early December, Pat Farmer, an Australian endurance runner and former Parliamentary Secretary, began a 3000 kilometre run through Vietnam to kick off the year of commemorative activity. With the support of the Australian Government and the generosity of Australian and Vietnamese sponsors, the Embassy has organised an exciting program throughout 2013 to showcase Australian culture, creativity and scientific know-how to Vietnamese audiences in the north, centre and south. Major events will include a tour by Australia’s world-renowned Bangarra Dance Theatre and a major Questacon science exhibition. What should Vietnam and Australia do to strengthen the bilateral relationship?
The relationship is comprehensive, as the 2009 Comprehensive Partnership attests. To take the relationship to an even higher level, Australia and Vietnam should focus efforts particularly in areas of the relationship where complementarities are greatest. One such area is energy. Vietnam’s energy needs are growing in tandem with the continued expansion of its economy. Australia has the capability to be a dependable supplier to match Vietnam’s energy requirements. Other areas of high complementarity include education, mining and climate change adaptation. In trade and investment, Australia and Vietnam should encourage our respective businesspeople to be more proactive in exploiting the opportunities offered by the
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ASEAN-Australia-New Zealand Free Trade Agreement. Looking to the future, the Trans-Pacific Partnership Free Trade Agreement (TPP) and the Regional Comprehensive Economic Partnership (RCEP) will create further opportunities for our respective enterprises and consumers. We should also work hard to expand the ‘bridge of opportunity’ by increasing allimportant people-to-people links. On the Australian side, the Government has introduced a program, following the release of itsAustralia in the Asian Century White Paper, to encourage Australians to study at Asian universities, matching the large number of Asian students, including Vietnamese studying in Australia. Vietnamese universities should be a part of this program. In the near future, what does Australia plan to do to promote investment and trade relations with Vietnam?
The Australian Government’s Asian Century White Paper advocates Australia’s deeper integration with the economies of Asia, including Vietnam. To that end, the Australian Government’s trade promotion arm, Austrade, organises visits by Australian trade and investment delegations to Vietnam. A number of such
visits are planned for this year. At the same time, Austrade helps Vietnam to organise visits to Australia by Vietnamese trade delegations. In addition, the two governments meet regularly at ministerial under the umbrella of the Joint Trade and Economic Cooperation Committee (JTECC) to identify further prospects in the trade and investment partnership. The next JTECC is due to be held in Australia this year. It must be said, though, that the key to improving investment and trade with other countries, not just Australia, lies mainly with Vietnam. For example, reform of the banking system and state-owned enterprises – which is on the government’s agenda – will do much to make Vietnam a more attractive investment destination. Would you please tell us something about the country, people and some customs of Australia?
Australia is the world’s largest island and smallest continent, with a population a little over one quarter the size of Vietnam’s. Added to the Indigenous population are large numbers of immigrants from every country on earth. Australia’s Vietnamese community is large (around 300,000) and vibrant and acts as a bridge to draw the two countries together.
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Australian tourism is open to investment
By Ketki Madane Australia has launched a bold bid to attract billions of dollars worth of capital funding for high-end hotel and leisure developments the nation needs to boost tourist earnings to its 2020 target of A$140 billion a year. Key waterfront sites in Perth, Sydney and Hobart are among 80 “investment ready” and proposed projects that are being offered to global investors in the cities and regions by Tourism Australia and Austrade. Federal Tourism Minister Martin Ferguson launched the international investor road show in Shanghai by showcasing a number of projects to potential Chinese investors at an investment roundtable organised by Austrade. Amongst the biggest ventures is the $A2billion Waterfront Development in Perth that will span almost 10 hectares of prime inner city real estate, extending from the Central Business District to the Swan River shoreline. An investment guide that lists projects describes the Perth project as “a rare opportunity” to invest in a five-star hotel development that stands to benefit from the city’s high occupancy rates and shortage of overnight accommodation. Other projects singled out for potential investors include:
Melbourne’s heritage listed Windsor Hotel
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Luxury resorts at Moonlight Head on Victoria’s Great Ocean Road, hotel and residential accommodation on Keswick Island in the Whitsundays, and a five-star lodge in the Lake St Clair Cradle Mountain National Park in Tasmania’s Central Highlands wilderness, and; An Eco-Lodge, Conference and Visitor complex, at Mackay, North Queensland, and a World Heritage Centre, at Cairns.
Tourism Australia says 40,000 additional hotel rooms and new stand out “signature” attractions, such as Melbourne’s 89th floor Skywalk, are needed in our capital cities and regional centres. News of the five-year partnership between Tourism Australia - the Australian Government’s tourism marketing agency – and Austrade – the government run trade and investment development agency – was announced to tourism stakeholders and representatives of the finance and building industries recently in Melbourne. This collaboration was a timely coincidence with the release of the Australian Tourism Investment Guide. The Guide is available for free at http://www.tourisminvestment.com.au. Announcing the partnership Minister Ferguson, said the message the nation wanted to convey was that Australia was not only a great place to travel to but was also a great place to invest. “Investment means more capital city accommodation, rejuvenated accommodation in regional areas, new business event facilities and innovative leisure attractions to serve our key growth markets,” Ferguson said. Would-be investors are being told that “investing in Australia makes good sense” because of the strong and resilient economy and triple A credit rating. Tourism Australia Managing Director Andrew McEvoy said a proactive approach was being taken to working with State governments and private industry to grow tourism as Australia's largest services export earner. "Our country is poised to take advantage of some of the exciting opportunities being created through the powerhouse economies of Asia, particularly in China, our fastest-growing and highest international spending market,'' McEvoy said. Austrade head Peter Grey said Australia's economic resilience during the global economic crisis, its 20 years of uninterrupted growth until 2011, and close proximity to Asia-Pacific nations provided compelling reasons why the country was an attractive destination for overseas investment. Drawing on its extensive international network, the Australian Trade Commission (Austrade) will be the primary point of contact for foreign and domestic investment enquiries.
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Austrade will present tourism investment opportunities to potential investors, manage key offshore investor relationships,and introduce investors to Australian State and Territory government agencies responsible for facilitating tourist investment. Tourism Australia will provide valuable in-market customer tourism knowledge, vital intelligence and insight, update on investment-ready project opportunities and targeted marketing and promotions as well as using its network of international offices to support local and global investor attraction and facilitate activities. Behind the scenes the Federal Department of Resources, Energy and Tourism will continue to drive Australia’s 2020 Tourism Strategy, supporting the partnership by providing investors with up to date information on investment and industry research. According to the 42-page investor guide Australia is poised for major tourism expansion with rising income levels in China, India and Indonesia bolstering consumer confidence, fuelling tourism growth and investment opportunities. China is already Australia’s fastest growing and highest spending group of overseas visitors. About 600,000 Chinese visitors will be processed through our airports this year and who will spend an estimated $A3.8 billion on internal travel, meals, accommodation and leisure activities. Current projections suggest that within a decade up to one million Chinese citizens could be visiting Australia each year, generating up to $A9 billion annually for local tourism operators and the national economy.
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Australia Asia tourism continues to grow
By John Tulloh There’s no place like Australia. That’s the latest slogan for the Australian tourism marketeers. But increasingly for Australian holiday-makers there’s no place like Asia.
its focus to lure travellers. Already, more than half a million Chinese come to Australia each year. The current rate of annual growth is expected to be 12%.
Latest figures from the Australian Bureau of Statistics (ABS) show that 45 per cent of Australians going abroad for short-term visits head for Asia - Indonesia (Bali), Thailand, China (excluding Hong Kong) and India being the main destinations. Asians coming to Australia today comprise nearly 43% of foreign tourists, China by far being the greatest source, followed by Singapore, Japan and Malaysia.
With a large proportion of Chinese visitors coming to Australia for education —traditionally a higherspending and longer staying market— average expenditure per trip to Australia was $6,846 in 2011–12, around 42% higher than the average for all international visitors to Australia ($4,812 per visitor)
China is now Asia's biggest outbound market and Australia's fastest-growing source for international visitors. It is here where Tourism Australia is concentrating
Another mega-economy, India, is also being targeted. Just as there is a surge of Australians visiting India, it is also working the other way. Tourists to Australia from India, the source of few visitors not long ago, are increasing at the rate of 12.3% over the last decade.
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The changes reflect a number of factors, such as: * The rapidly-growing middle income earners in Asia and their desire to travel, including to what Tourism Australia says they regard as ‘must-see‘ countries, such as Australia. For Australian tourists, the strength of their dollar has been an asset for those going overseas. A spokesman for Flight Centre, one of Australia’s biggest travel companies, says the Asian incentives for Australians are ‘affordability, proximity and, of course, the attractions’. * The proliferation of budget airlines with more seats, lower fares and serving more cities and countries. Jetstar Asia, the Australian carrier and offshoot of Qantas, has a network throughout East Asia and expansion plans. From Asia, there are new airlines like Air Asia, Scoot and Tiger Airways flying into Australia with links to Asian cities which until recently had no international connections. * The shrinking world and the greater awareness of neighbours, enticing people to visit and enjoy totally new environments and cultures only a few hours’ flying away. * Family links as the result of emigration in the case of Asians visiting Australia. After English, Mandarin is now the most common language spoken at home in Australia, according to the official 2011 census. Chinese-born people are set to replace those born in England as the top emigrant group in Sydney, Australia’s biggest city. In Melbourne, the second largest, Indians are settling in like never before. * Visitors from Asian countries have a
fascination with famous Australian sights, such as the Sydney Opera House, the Great Barrier Reef, kangaroos and koalas, and the enormous diversification of landscape, including beaches. For Australians, who tend to be adventurous, Asia has exotic locations, memorable food and bargain shopping. * The effort both regions go to make tourists feel welcome. While English these days tends to be the international language, both small and large tourist attractions in Australia now have Mandarin-speaking staff and guides as well as signage and information pamphlets to help Chinese visitors. Lyn Lewis-Smith, chief executive of Business Events Sydney, says an increasing number of hotels and other tourist suppliers are providing Chinese language or cultural study lessons for staff and adapting menus to visiting tastes. Flight Centre’s spokesman notes that Australia is an expensive place to eat out whereas it costs less in many places in Asia. That appeals to many Australians. The fact that Indonesia is the most popular destination for Australian tourists after New Zealand is due mainly to the beachside resorts of Bali, just as Thailand’s attraction is its beaches in the south. The year 2012 saw a 22.85% increase in Australians visiting Bali, from the total of 788,000 in the previous year. Australians comprise the biggest number of foreign tourists visiting Bali, 27.9% of the total, according to a recent figure quoted by the Jakarta Post. Expansion is the operative word everywhere. Jetstar, which serves all main Australian cities with domestic budget flights, also flies to 20 cities in 11 Asian
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countries, including Hong Kong. The carrier’s parent company, Qantas, has established an alliance with China Eastern Airlines to be based in Hong Kong to widen Jetstar’s network within China. In Japan, it has linked up with Japan Air Lines to increase the Australian airline’s network from previously just Osaka to eight other cities with enticing low fares. While this expansion serves mostly local interests, it also means flow-on effects for international tourism with just one lowcost airline to take people from cities new to international routes to Australia and vice versa. An exception is India. There are no direct flights between India and Australia. In May 2012, Qantas cancelled its service through Singapore to India. Air India's plans to launch direct services to Sydney and Melbourne have been delayed by the grounding of the Boeing Dreamliner due to battery problems. India’s Jet Airways established a partnership with Jetstar early in 2012 to connect its passengers via the latter’s Singapore hub. The Indian link is important for Australia and all the more so now that India is currently Australia’s fourth biggest source of immigrants. Australians are visiting there in greater numbers than ever,
John Tulloh’s career began with the Adelaide News. In London he began a 40-year career in foreign news. In 1985, he returned home to Australia to become the ABC's first International Editor for television news and current affairs coverage. In 2000, he was appointed Head, International Operations, in charge of radio as well as television news and current affairs overseas.
while the compound annual growth of Indians coming to Australia is running at 12.3%. By 2020, Australia hopes to attract at least 300,000 of the expected 50 million Indians going overseas. Just as the Australian economy looks to China with its enormous appetite for minerals, it now regards it as its biggest future tourism source. Never before have the East Asian and Pacific regions seen so many Chinese visitors. A reporter from the Australian Financial Review accompanied a party of Chinese tourists visiting Sydney. He wrote how some were fascinated by churches and their stained-glass windows, how society was so orderly and how people followed the rules. But some were not impressed by the quality of congee, the rice porridge which is a Chinese breakfast staple. Hotels have taken note. Just as more and more Australian holiday-makers are expanding their northern horizons, more Asians will be looking south for their relaxation. For all the global economic uncertainty, the overall reciprocal tourist market in both regions will continue to grow, if not boom.
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