POR TFO LIO
COMMUNICATION DESIGN
Asjad Maswood
An Award-winning Visual Communication & UI/UX Designer with a broad range of industry experience. His work ranges from building brands and impact ful visual identities to creating experiences for diverse products and services.
He has an insatiable appetite for contributing to innovative, inclusive, accessible, and creative design solutions. He loves Interaction Design and believes in the power of elegant minimalism.
Prior to joining PoliMi to broaden his horizons, he was an Urban Planning student at the School of Planning and Architecture, India. His professional works have been acknowledged by 50+ brands internationally.
He has won several Awards to cope with COVID challenges and has multiple cover artwork publications in top-tiered International scientific journals.
Apart from playing with design tools, he spends his free time capturing aerial footage of breathtaking views in the Mediterranean nature.
BEHANCE: https://www.behance.net/thebrandingwalk
SOME
ABOUT
Projects Accomplished
6+ years’ experience in the creative industry while accomplishing more than 100 small to big projects of a digital & social nature.
Brands
Motive to each and every project is to keep working till the clients are fully sat isfied. And this is the reason behind my repeated business.
International Design Awards
Awarded Dsource Corona Design Challenge Merit Award and Trophy for Design Contribution for designing Visual Informational Identity program and Covid-19 system to manage crowds to make informed decisions.
Projects
VISUAL IDENTITY & UI/UX
GAMBL, AIRSHIP-VINICIA, IOSI GLOBAL, NUDEHERBS, COFFEE STAINED COUNTERS, L&E
CREATIVE CODING
GENERATIVE×DATA-DRIVEN POSTERS: Workshop by OPENRNDR × Politecnico di Milano
INTERACTIVE SYSTEM
USABILITY DESIGN
WOMEN WEBSITE REDESIGN
Projects
DATA VISUALIZATION
Focuses on the visual representation of complex social, organizational and urban phenomena.
OTHER WORKS
Illustrations 2D & 3D, Experimental Typography, Cover Artworks
BRANDS & TESTIMONIALS
BRANDING/UI-UX
GAMBL BRAND PRESENTATION
BRAND
iGaming Advisors, Malta - 2020
ROLE
Lead In-house Brand Designer
DELIVERED
Visual & Brand Identity Branding Guidelines Booklet WhitePaper
One Pager Infographics
Pitch Deck Template
UI/UX Design for Blockchain Gaming Platform Website Design & Development
DESIGN CONCEPT
The Brand name GAMBL is simple, clear, modern, and intuitive. Users and Investors immediately recognise the industry and product type. It’s a powerful image which consists of a strong and sharp coin symbol that represents both cutting edge technical innovation and, through the colour gradient, the merging of industries to create a unique product type.
BRAND DESCRIPTION
GAMBL is a one of a kind blockchain gaming platform featuring sportsbook, betting exchange, casino, lottery, and poker services that deliver unmatched value to users,operators, and investors.
WEBSITE http://www.gambl.io
Concept Design
VISUAL STYLE
SOCIAL MEDIA LAUNCH
GAMING 3.0 BLOCKCHAIN PLATFORM DESIGN
Featuring Sportsbook, betting exchange, Casinos, Lottery, Poker and more.
TOOL: Figma
TOOL: Figma
Prototyped in accordance with innovative blockchain technology to create new opportunities in the gaming industry.
GLOBAL BLOCKCHAIN BETTING PLATFORM DESIGN
THE GAMBL BET EXPLORER
Interactive dashboard to view what other users are betting on. View popular games, the latest bets and moving odds giving users the best chance to win.
WEBSITE DESIGN & DEVELOPMENT
The company’s website was designed to present the company’s development, information about the sale of the GAMBL crypto coin and information about their team.
PLATFORM: WordPress
Website http://www.gambl.io
Branding
BRAND IDENTITY DESIGN
BRAND
REVOLUTION INDUSTRY, THAILAND, 2022 PROJECT: AIRSHIP VINICIA ROLE
Freelance Brand Designer
DELIVERED
Logo Design Concepts Brand Guidelines
DESIGN CONCEPT
The Logo Symbol has been designed to reflect The Lion of St.Mark which is the symbol of the real world’s Venice and to the fantasy “Vinicia”. It is the winged lion representing great airships built by the Vinician and its proud skyfaring tradition. The use of Dark Blue and Gold colors inject fantasy, royalness, serenity, and inspiration.
DESCRIPTION
Airship: Vinicia is a 3D online fantasy sandbox multiplayer battle and trading simulation. Players can flex their airship NFT collection and players earn token rewards from victories. By utilizing a multichain framework, Airship will cater to millions of players and a variety of project collaborations in a single metaverse. Players would discover Airship stories through gameplay, books, NFT collectibles, and more.
They would be THE WORLD’S ONLY AIRSHIP CREATOR.
INSPIRATIONS
Branding
BRAND IDENTITY DESIGN
CONCEPT DESIGN
BRAND
IOSI
(International Organization for Security & Intelligence), Canada, 2017
ROLE Freelance Brand Designer
DELIVERED
Logo Design Concepts
Brand Guidelines Stationery Designs Logo Intro Video
DESIGN CONCEPT
The logo concept has been designed incorporating Shield to highlight Safety & Security, In heraldry and vexillology, the double-headed eagle is a charge associated with the concept of Empire. The eagle has long been a symbol of power and dominion which has been incorporated in the logo.
DESCRIPTION
An international organization estab lished as a not for profit public safety organization and governed by its members: government officials, law enforcement and military officers, global business leaders and inter national recognized experts from around the globe.
WEBSITE
Branding
BRAND & VISUAL IDENTITY
BRAND
Nudeherbs Australia, 2019
ROLE
Freelance Brand Designer
DELIVERED
Logo Design Concepts
Stationary Designs
Branding Guidelines Booklet Product Packaging & Labelling
DESIGN CONCEPT
The logo concept has been designed into a powerful image consisting of combined ancient elements and modern design. An eastern woman, who is looking like a Goddess, represents the power women held in the Burnt City, which 5,000 years ago was a vast metropolis. The vases in the hand of the goddess represent the decisions we make in our every day’s life. The left vase rep resent the wrong and the right vase represents the wise decision. In order to depict peace and harmo ny in both mind and body, goddess has been dressed in green and gold, which represents a wonderful combi nation for a premium brand.
DESCRIPTION
NudeHerbs believe that health and wellness cannot be made with unnatural, synthetic compounds. Their freshly brewed herbs and flowers are without flavored water and sugar. The Vision is to promote individuals’ health and wellbeing.
CONCEPT INSPIRATIONS
Branding
BRAND IDENTITY DESIGN
BRAND
Coffee Stained Counters, United States, 2019
ROLE
Freelance Brand Designer
DELIVERED
Logo Design Concepts Stationery Design Branding Guidelines Booklet
DESIGN CONCEPT
The illustrated logo showcasing hot coffee and Bible is a powerful image that represents spending quality time in the Word of God. The coffee (or tea for some cultures) indicates the start of the day, quiet time, warmth and comfort. The Bible is how we hear from the Lord, how we learn, how we grow in our faith, and know how to obey and serve him--it is our truth, our shield, our life.
DESCRIPTION
Coffee Stained Counters encourages and equips women to share the Good News of Jesus Christ through prayer guidance, daily encouragement, and Bible study. Women need to be kingdom builders and God has designed us with a unique perspective.
PROPOSED LOGO CONCEPTS MOODBOARD / CHOSENCHOSEN CONCEPT & TYPOGRAPHY
Branding
BRAND IDENTITY DESIGN
BRAND
Launix & Ernst Consulting, Germany, 2019
ROLE Freelance Brand & Web Designer
DELIVERED
Logo Design Concepts Branding Guidelines Booklet Website Design & Development
DESIGN CONCEPT
Consists of letters “L&E” stating two tech. brands Launix and Ernst, aca demically “perfect” operating system for computers which still is the base ment of Systems like iOS or Linux or Android. It’s a platform where ERP meets automation.
DESCRIPTION
Launix & Ernst is the fusion between M.E. Automation and Launix, where M.E. Automation provides automa tion solutions using SPS controls i.e. from siemens. While Launix is an ERP vendor which is the joint ven ture that aims to create ERP systems that directly control automated plants.
CONCEPT DESIGN
PALETTELAUNIX & ERNST
http://launix-und-ernst.de/
WEBSITE DESIGN AND DEVELOPMENT
CODING Workshop
GENERATIVE×DATA-DRIVEN
Workshop by OPENRNDR × Politecnico di MilanoPOSTERS: Creative Coding
A week-long Workshop was organised with RNDR co-founder Edwin Jakobs, also the creator of OPENRNDR, an “open-source framework for creative coders”. The workshop held in 2020 introduced the basics of creative coding and OPENRNDR to our Final Synthesis Design Studio students and challenged them to create a generative and data-driven poster. The goal of the workshop was to introduce designers with creative coding and the idea of using coding as material for personal and creative expression.
Link to Poster Video: https://bit.ly/2AZoWDQ
PERSPECTIVE OF GOD
We explored the boundaries between languages and ideas, by examining and visualizing the word/idea of “God” and how it is portrayed in 20 different languages.
The aim is to show how every culture is diversified by different entities and how the concept of supreme power transcends language barriers.
INSPIRATION
Decreased focus on face by bring at tention to other details. Distortion. Taking the image apart & rearrange.
PROCESS
Defining a direction to represent the idea of “God” visually, while balanc ing it with the project theme and technical feasibility. The first idea was to slice the images, then distort it with animation, while maintaining the majority of its original integrity.
GENERATION OF POSTERS
The boundaries between languages and ideas has been explored, by examining and visualizing the word/idea of “God” and how it is portrayed in 20 different languages.
The aim is to show how every culture is diversi fied by different entities and how the concept of supreme power transcends language barriers.
Academics (UI/UX)
INTERACTIVE SYSTEMS USABILITY DESIGN - 2018
Website Usability Analysis: Task Goal
Redesigned Website Proposal for UN Women India website, improv ing its user interface, and usability for website’s key activities.
This project was carried out in three parts as a part of Interactive Systems Usabiity Design Studio Exercise.
INTRODUCTION
Brief description of the WEBSITE/ APP chosen for the analysis
Main purpose of the chosen
chosen for bench mark and their characteristics
ANALYSIS
REDESIGN PROJECT
CHOSEN WEBSITE: UN WOMEN
UN Women is the global champion for gender equality, working to develop and uphold standards and create an environment in which every woman and girl can exercise her human rights and live up to her full potential. Benchmarking websites are:
ASJAD
HEURISTIC ANALYSIS OF CURRENT WEBSITE: UN WOMEN
DONATION FORM
VISUALIZATION
Orizzonti Visual data
Important milestones in the history of the Internet since 1945 to present day.
Milestones of Internet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam ac interdum tellus, sit amet tristique mi. Maecenas sit amet nunc libero. Morbi sollicitudin fringilla dui et placerat. Cras tincidunt sapien tellus. In hac habitasse platea dictumst. Curabitur tellus nulla, sagittis at massa sit amet, venenatis tempus nisi. Nullam ut dui odio. Pellen tesque elementum lectus vitae ultricies volutpat. Vivamus vitae metus turpis. Vivamus metus libero, fermentum a luctus a, lacinia sed lectus. Duis nec felis viverra, euismod mauris id, lobortis massa. Morbi ut justo urna. Quisque euismod imperdiet erat a posuere. Nullam rhoncus rhoncus dolor at laoreet.
purus arcu. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Praesent tristique, felis quis imperdiet ornare, risus lacus congue ipsum, sed vulputate erat diam eget eros. Vivamus nibh est, ultricies in vulputate at, sodales eget magna. Nunc vel sapien nisl. Mauris laoreet ex eu nisi lobortis, a ultrices tortor consectetur. Fusce ut tempus tortor, in ullamcorper metus. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Phasellus fringilla, felis nec varius hendrerit, ex orci ornare nisi, et mollis lectus felis nec mauris. Fusce mattis vel leo vel dignissim.
N dirutrum tempor risus nibh non elit. Vestibulum odio tellus, condimentum vestibulum elit eget, rutrum semper sapien. Phasellus a aliquet sem.
Phasellus luctus ante ut tristique finibus. Nam rhoncus augue sed varius tempor. Proin bibendum id purus eget rhoncus. Cras ut tempor ante, sollicitudin placerat enim. Donec sollicitudin nunc felis, sed maximus nunc ultrices non. Suspendisse potenti. Aliquam sed euismod eros. Integer accumsan, mi quis semper imperdiet, urna metus molestie ligula, a dictum magna massa sed arcu. Vestibu lum tempus orci a ante egestas, tincidunt
di SERENA DANNAMaecenas in enim fermentum, facilisis magna ac, hendrerit ipsum. Pellentesque lobortis felis quis eros hendrerit egestas. Quisque in tincidunt lorem. Curabitur quis
Aliquam erat volutpat. Morbi sit amet eros a nibh luctus finibus. Ut non lectus at leo feugiat egestas. Integer viverra vehicula arcu in lacinia. In hac habitasse platea dictumst. Etiam vestibulum, dolor eget eleifend dictum, mi augue consequat velit,
feugiat felis porta. Integer pharetra eget nisi at finibus. Vivamus congue hendrerit blandit. Cras sit amet feugiat magna. Integer placerat augue vitae augue congue,
Li Xiaoqian, Wu Can , Zhu Hanyu, Zhang Mengying, Mohammad Asjad Maswood, Huang Zixun
a rhoncus odio molestie. Duis augue nunc, pretium et dapibus nec, consequat id felis.
Cras ullamcorper vulputate massa et gravida. Ut commodo in dolor eu tempor. Cras eleifend, ipsum quis faucibus pellentesque, elit quam lobortis mauris, ut auctor lorem leo ut sem. Suspendisse purus augue, porta nec aliquet sed, euismod id erat. Quisque at sem vitae neque suscipit rhoncus. Vivamus ut lacus lobortis, dapibus tellus id, facilisis libero. Nullam sit amet dignissim magna. Nunc a consectetur nisi, sit amet faucibus sapien. Proin arcu erat, vulputate at faucibus ac, interdum rutrum ante. Integer vulputate mollis varius. Vestibulum pretium lacus ante, et hendrerit est finibus ut. Sed consectetur lectus vitae massa vulputate, in ultrices ante consectetur. Aliquam pharetra accumsan nibh vel fringilla.
Fusce auctor ullamcorper erat nec vulputate. Vivamus hendrerit, quam nec
fermentum dictum, elit eros rutrum erat, at rutrum justo urna ac sem. Maecenas venenatis tincidunt tempor. Nullam malesuada dui urna, vel porttitor dolor venenatis vitae. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Suspendisse id mattis neque, eget venenatis eros. Cras lobortis euismod leo. Nulla nec felis felis. Sed sed lobortis nulla. Duis id auctor neque. In vitae finibus orci. Sed sit amet turpis eu nisl egestas dapibus. Ut cursus ut ligula eget sodales.
Donec arcu massa, lobortis accumsan mattis in, hendrerit sed odio. Maecenas suscipit tellus non tempor ullamcorper. Phasellus varius lacus cursus rhoncus dignissim. Cras pretium, augue ut vehicula dictum, purus arcu porttitor dolor, sit amet varius augue urna nec velit. In ut ipsum massa. Quisque vel feugiat dui. Donec diam lectus, euismod non mi a,
porta euismod est. Aliquam tristique enim feugiat iaculis convallis. Morbi ullamcorp er odio ut malesuada pellentesque. Integer eget nibh aliquet, luctus nisi ac, interdum ex. Vestibulum id ligula nibh. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Cras quis elit aliquet, aliquet arcu ac, pulvinar lorem. Quisque dignissim et justo quis ornare.
euismod pharetra. Ut vestibulum pharetra nisi. Cras at nisi condimentum, imperdiet arcu nec, ultrices tellus. Nam pharetra luctus mollis. Morbi vestibulum sceleris que mi, quis condimentum libero. Nulla interdum convallis volutpat. Vivamus et magna malesuada nisi bibendum placerat. Donec aliquet quis velit in dignissim. Proin semper, tortor at convallis molestie, ipsum mauris fermentum libero, nec finibus
enim tortor ac sapien. Nullam varius dui tincidunt lacus consectetur luctus. Duis a sapien viverra sem imperdiet tincidunt vel et neque. Integer felis dui, hendrerit id dapibus sit amet, iaculis non velit. Ut ut massa tempor, consectetur orci sit amet, hendrerit metus. Proin nec velit sed diam tempus maximus. Praesent aliquet at nisi ac elementum. Integer condimentum rhoncus nulla, in egestas nulla pharetra sed. Etiam condimentum lectus in nulla venenatis, vitae laoreet nunc tincidunt.
Suspendisse sodales scelerisque feugiat. Vivamus faucibus, nibh vel scelerisque interdum, augue enim viverra elit, sed fermentum velit dolor ut leo. Nam fermentum aliquet nisl sit amet ultrices. Nunc non posuere ipsum. Quisque facilisis mollis est, ultrices maximus magna ornare sit amet. Praesent porta nunc a urna pharetra eleifend. Phasellus sagittis
Fusce bibendum pretium ipsum. Curabitur at nibh purus. Donec sed egestas sapien. Phasellus aliquet tortor vel dui vulputate sodales. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc viverra lacus eu nisl vulputate rhoncus. Sed volutpat porta dolor vitae lacinia. Vivamus lobortis lobortis nisl, vitae ullamcorper dui.
DATA VISUALIZATION
DESIGN STUDIO:
Milestones of Internet (Phase 1)
From the invention of initial Internet to now, many things happened in this period, but which can be called as milestone? And what are they? This data cum information visualization focuses on the milestones that led to the establishment of the Internet as we know it today, from its inception as an idea in the 1940s until the early 21st Century.
CONCEPT:
The communication goal is to outline all the important milestones in the history of the Internet since 1945 to the present day. This data cum information visualization focuses on the milestones that led to the establishment of the Internet as we know it today, from its inception as an idea in the 1940s until the early 21st Century. The varied and complex social and tech nological transformations we witness today have their roots in the way the Internet has been developed.
More detail description of the project is on this link: https://bit.ly/2UizYLU
Facial Recognition (Phase 2)
In the second phase of the course we learned how to make use of online data to study social and cultural phenomena: in a question-driven process, we designed protocols for data collection and analysis and produce research findings using data visualizations. At the end of the phase we designed an interactive research report.
We designed a report which analyzes a specific issue: Facial Recognition, Different concerns from east to west and its countermeasures. More detail description of the project is on this link: https://bit.ly/3duCTbP
In which terms are people talking about facial recognition on the most popular social media platforms in U.S. (and other English speaking countries), China, Italy and India ?
IndiaItalyAmerica
MAIN FINDINGS
Top 5 most talked keywords.
U.S. (and English speaking countries) on Twitter: Privacy, Data, AI, Police Force, Facebook. Italy on Twitter: Privacy, Facebook, GDPR, Police Force, Smartphone. India on Facebook: Technology, AI, Security, Fight Crime, Identification. China on Weibo: Convenience, Stupid, Security, Technology, School.
Differences between East and West “Privacy” is the first/biggest concern in U.S.(and English speaking countries) and Italy. While in China, “Privacy”ranked 10th. And in India , “Privacy” ranked 7th. The first/biggest concern in China is “Convenience”, while in U.S., “Convenience” ranked 18th.
Which are the most mentioned potential threats caused by facial recognition on the videos from YouTube and Bilibili?
MAIN FINDINGS
Out of 40 videos selected from YouTube and Bilibili, we’ve come up with 7 categories of potential threats by facial recogni tion. Among them, 9 videos are smart phone related, and it also has the highest proportion of views which made the smart phone the most concerned threats caused by facial recognition.
The potential threats caused by face recognition has almost the same concerns on both platforms, but as the technology has been more widely used in people’s daily life in China, it may cause more problems there, such as home security threats associated with the widespread use of smart door locks with face recognition.
DATA VISUALIZATION
DATA PUBLICS: WELCOME TO CITY X (Phase 3)
In the last phase, we turned part of the research carried out in the previous phase into discursive communication artifacts that expose, show or make known the critical aspects of the subjects researched to a specific audience. To this end, the aim is to design communication artifacts that invite the public to reflect and act on the explored subjects. We reflected on the meaning and agency of “the public”, how different groups mobilize around various issues and how data can play a central role in the process of forming publics, and they are also encouraged to recognize the political role that their design prac tices play with technology and how they impact on society.
The result of the phase is an experimental digital artifact that can be used by a specific audience to act on the topic.
City X is an over populated metropolis in China. This research aims to analyze & engage the western public about com plex & controversial social issues of facial recognition through the analysis of data contents by designing a behavioral map of a person’s daily activity line.
Western public knows little about social issues on the complex and controversial topic of facial recognition in China. We (Group 10) designed City X, a behavioral map based on the daily activity of a citizen of an overpopulated chinese metropolis to help to understand this topic.
Link to the Interactive Website: https://bit.ly/2WSpXqe
The Brands
I have delivered projects to more than 50+ Brands so far.
IOSI Global, Canada
Generali Group, Italy iGaming Advisors
Some of the notable companies have been mentioned here, where I have executed 100+ small and big projects so far.
Every respected organisation in the world, every brand and every corporation strives to have a recognisable identity that is not bound by trends or timeframes. So, Every project has been designed with distinguished character in order to create a unique brand experience.
Recycleworks, USA Crunchyjo, Jordan
Launix, Germany Vivere Visual, Japan
Dynatom, Swiss Nudeherbs, Australia
ReMax, Nevada
Blue River Ventures, USA
Winesider, Italy Seta Engineers, India
Siru Trading LLC, USA Beliving Prop., Italy
8winee, Malaysia PJ17 Production, India
Jaded Productions, US Caribe Blends, USA V&A, USA
Testimonials
EVELYN MENZELDigital Innovation Advisor & CEO CVLUTION Düsseldorf, Germany
She is an Entrepreneur and Man agement Consultant for Digital Projects.
PATTI GOMEZ
Branding + Marketing Strategist
M&D Financial Syracuse, New York Area
For almost a decade, Patti has built brand equity and crafted marketing solutions for multiple companies. She is currently the senior marketing manager, a soldier in the U.S. Army National Guard and Mrs. Syracuse 20172018.
BETTINA VOGEL
VP Brand Strategy
Viacom International Media Networks Berlin, Germany
She is a content enthusiast who loves to create new things and to tackle problems by developing intelligent concepts in a team of other enthusiasts
Asjad has demonstrated through his creativity, critical thinking skills, and systematic design processes, that he can produce high quality design for us as an online brand. His Calligraphy skills never disappoints to depict beautiful typography used in our brand projects. I highly Rec ommend him.
Asjad is a true professional. His work was always on time and be yond my expectations. His vision, creativity and passion for his work are what constantly drew me to choose him for projects. I whole heartedly recommend Asjad--he is truly very talented.
Asjad successfully completed a graphic design project for me on a freelance basis. His communication is swift and on point, his style of work quick and precise while at the same time with great creative pas sion. He took in account my specifi cations but also proactively came up with his own ideas and combined it all into the perfect end result.
Note: These testimonials can be verified at my Linkedin Account (asjad-maswood).