Bhavani Jamakkalam

Bhavani Jamakkalam is a renowned colourful carpet, made in Bhavani, a town in Erode district, in Tamil Nadu, India. The flamboyancy of Jamakkalam comes from the colors of red, blue, green, yellow, orange and white strips, which are the conventional colors to make a Jamakkalam.It got a Geographical Indication tag in 2005 due to its rich heritage.

Logo design

The main concept of the logo design is the stripes in the Jamakkalam, which is called as “A gundu pattern” by the weavers. It is one of the traditional patterns in Jamakkalam. This pattern and the colorful stripes is the identity of the Jamakkalam. Hence, the horizontal stripes are incorporated in the letter J which is of Kirimaru font, to make it minimalistic as well as contemporary, since it is the logo for contemporary products with the Jamakkalam

Bhavani Jamakkalam -Ttraditional pattern

Design process