Portfolio Nithya Asokan May 2012
Nithya Asokan About Me Date of Birth
Info
+91 99585 39393
asokan.nithya@gmail.com
05 Aug 1990
Country India
asokan.nithya
Postal Address A1/1202, The World Spa East, Sector 30&41, Gurgaon, Haryana - 122001.
Education
B.Des, Graphic Design June 2008 - May 2012 Degree in Communication Design : Graphic Design, Symbiosis Institute of Design, Pune, Maharashtra. 3.24
CGPA (*4 pt scale)
A
Grade (as of Sem 7)
High School, CBSE April 2008 76.6% 12th Grade 90% 10th Grade
Advertising, Package Design, Marketing Communications and Brochure Design. Clients Delhi Police, Dawat Basmati Rice, Tea City, Child Welfare Committee.
Technical Skills
May 2010 - June 2010
Design Skills Advertising, Brand Development, Editorial, Identity, Illustration, Packaging, Print, Typography, Web Design.
Software Skills Adobe Illustrator, Adobe InDesign, Corel Draw, Adobe Flash, Adobe Premier Pro,
Intern, Rabbithole India
Microsoft Office Suite.
Dec 2011 - April 2012 Identity, Brand Development, Publication Design and Marketing Strategy Clients Breastfeeding Promotion Network of India, Inandi Bar.
Freelance April 2012 onwards Content Writing Design
Design
Achievements
Work Experience
Intern, Rediffusion Y&R
Awarded ‘Best Graphic Design Project’ for Batch 2008-12 as part of Graduation Design Showcase.
Co-Curricular Part of Organising team for College Design Fest, ‘Fundamental’ for year 2009 and 2010, handling Installation Design Dept.
Contents Projects
5
Identity
20
BPNI : A New Identity Zootopia
10
Advertising Self Defence Brochure Cirque du Soleil Egypt : Where it all begins Mirabelle Estra
Type Design Akara Mudala
29
Play Concept Project Braille
13
Publication Design The Boy Who Had No Hair Guide to Breastfeeding Guidelines Booklet
Identity /ĂdentitĂŞ/ noun the visual aspect of branding, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved colour palettes, fonts, layouts, measurements and so forth. These guidelines ensure that the identity of the company is kept coherent, which in turn, allows the brand as a whole, to be recognisable.
5
Identity A new identity for the Delhi-based NGO, Breastfeeding Promotion Network of India. BPNI works towards protection, promotion and support of breastfeeding. Identity and Brand Manual was developed at Rabbithole India.
In Brief
BPNI : A New Identity
Client Rabbithole India Breastfeeding Promotion Network of India.
Duration Dec. 2011-Apr. 2012 (4months)
Role Identity Design, Brand Development
Software Adobe Illustrator
Corporate stationery, graphic standards and other collaterals were produced. The identity is supported by a case study and a brand identity manual.
Identity A fresh, unique and exciting identity for a hypothetical zoo. The establishment houses bird parks, aquariums, safaris et cetera. The identity and guidelines were developed as a complete brand experience.
In Brief
Zootopia
Client Self Initiated
Duration July. 2011-Aug. 2011 (4weeks)
Role Identity Design, Brand Development
Software Adobe Illustrator
A mock up of merchandise reflecting the brand architecture was developed.
Typography //típägræfë/ noun The art and technique of printing with movable type / The composition of printed material from movable type / The arrangement and appearance of printed matter. Typography is the art of balance between the visual and the verbal language. It is used to communicate tone of voice, personality, age, gender and mood and tailor perception.
10
Type Design A self initiated project involving research and development of a Tamil typeface under guidance of emminent designer and typographer Mr. Mahendra Patel. The typeface was developed specifically for body text use.
In Brief
Akara Mudala
Client Self Initiated
Duration Sept. 2011-Oct. 2011 (4weeks)
Role Typography, Research
Software Adobe Illustrator
The inspiration for the type comes from the phrase itself meaning ‘ the first letter’ . It is the first couplet from ‘Thirukural’ penned by revered Tamil poet Thiruvalluvar. Basic glyphs were also developed in accordance with the two type styles, Standard and Bold.
Publication /pãblíkæSHán/ noun the art of designing written content to serve a purpose with emphasis on clarity, typographic strength and aesthetic appeal. Design in a publication intended as an aesthetic element, can also serve to emphasize the purpose of publicity and attract the reader's eye to see and read. Publication design is in accordance with the purpose and intent.
13
Publication Design A self initiated project to develop a children’s book explaining Cancer, the terminal ailment. The creative solution lies in explaining a complex, layered topic to a child in a language that he or she will understand and appreciate.
In Brief
The Boy Who Had No Hair
Client Self Initiated
Duration Jan. 2011 (2weeks)
Role Story building, Illustration, Design and Layouting
Software Adobe Illustrator, Adobe InDesign
The illustrations are hand drawn on the finished printed book making each copy unique. The illustration style is simple, making use of elements from the story.
Publication Design A comprehensive guide to breastfeeding was developed for Breastfeeding Promotion Network of India. The book covers a range of topics such as How is breastmilk made, Great positions to breastfeed, Weaning recipes et cetera.
In Brief
Guide to Breastfeeding
Client Rabbithole India Breastfeeding Promotion Network of India.
Duration Dec. 2011-Apr. 2012 (4months)
Role Research, Content, Design and Layouting
Software Adobe Illustrator, Adobe InDesign
Publication Design A Guideline booklet was developed for Child Welfare Committee, Delhi Police entailing information on the Juvenile Justice Act, 2000. The booklet was distributed to all police officers involved in child rescue services.
In Brief
Guidelines Booklet
Client Rabbithole India Breastfeeding Promotion Network of India.
Duration Dec. 2011-Apr. 2012 (4months)
Role Research, Content, Design and Layouting
Software Adobe Illustrator, Adobe InDesign
The booklet includes information and guidelines to be followed in case of child custody issue. It aims to sensitize police personnel in dealing with abandoned or abused children.
Advertising /advĂŠrtĂŻzing/ noun defined as the activity or profession of producing advertisements for commercial products or services. Advertising design refers to the creation and organization of visual artwork used in advertisements (ads) to captivate attention and influence the decision making process of a target audience.
20
Advertising A brochure was designed for the Special Police Unit for Women and Children, Delhi Police. The brochure gives information about SPUWC and its work and was handed out at specially organized self defence training classes.
In Brief
Self Defence Brochure
Client Rediffusion Y&R Special Police Unit for Women & Children
Duration May. 2011 (1week)
Role Brochure Design, Graphic
Software Adobe Illustrator
The individual leaves of the brochure are displayed. The pages are attached at the top left corner by a simple rivet system making the design cost effective while maintaining the aesthetic.
Advertising A self initiated project to develop a folding brochure for Cirque du Soleil, the world famous canadian circus act. The brochure showcases the vibrant and awe-inspiring shows put up by the company around the world.
In Brief
Cirque du Soleil
Client Rediffusion Y&R Special Police Unit for Women & Children
Duration May. 2011 (1week)
Role Brochure Design, Graphic
Software Adobe Illustrator
Cirque du Soliel is a colorful amalgamation of colors, pyrotechnics, effects, culture and acrobatics. The folder talks about each unique stage production offered by the company at different locations across the globe.
Advertising An advertising campaign developed for Egypt tourism under their successful 2010 campaign tagline ‘Where it all begins’. Various print mediums include Magazine ad, Post cards, Bus panels, Hoardings et cetera.
In Brief
Egypt : Where it all begins
Client Rediffusion Y&R Special Police Unit for Women & Children
Duration May. 2011 (1week)
Role Brochure Design, Graphic
Software Adobe Illustrator
The campaign is consistent across plaforms such as direct marketing postcards, advertising campaigns on billboards and public transport for maximum visibility and recall.
Advertising A self initiated ad campaign for a hypothetical body care products manufacturer, Mirabelle Estra. Illustration developed specifically for the brand was incorporated into product labels, print ads, merchandise et cetera.
In Brief
Mirabelle Estra
Client Rediffusion Y&R Special Police Unit for Women & Children
Duration May. 2011 (1week)
Role Brochure Design, Graphic
Software Adobe Illustrator
The emphasis lies with the illustrations in stark black and white. The illustrations are detailed renderings of the natural ingredients used in the products which is reflection on the pure component of the offerings.
Concept /k채nsept/ noun Concept Design is a form of illustration/rendering where the main goal is to convey a visual representation of a design, idea, and/or mood before it is put into the final product. It is the visual development of an idea from conception and exploration to detailed production schematics. More often than not, concept design is restricted by time, technology and resource constraints.
29
Play Concept A self initiated project to design for a social cause. The concept is to realign the popular board game, Scrabble, for Braille users. The objective is to inculcate Braille in mainstream language training and to cater to a visually.challeged audience.
In Brief
Project Braille
Client Rediffusion Y&R Special Police Unit for Women & Children
Duration May. 2011 (1week)
Role Brochure Design, Graphic
Software Adobe Illustrator
The focus was on reinventing or reinterpreting a classic game to challenge the premise of a board game. The visual aspect of board games is replaced by a tactile and sensory game play. This also entailed modifying game rules to incorporate the play level of visually challenge novices.
Let's talk Nithya Asokan +91 99585 39393 asokan.nithya@gmail.com