ATTRACTING AND RETAINING NEW TALENT

Nial

O’Rourke Sharp and Carter Partner

Sharp & Carter has an uncommon approach to recruitment. We’re a life-centric company that believes culture is everything. Through this unique people-first focus, we take a long-term view of recruitment, going beyond the duty of care to ensure a more holistic outcome for everyone..

We all know there has been a shortage of talent in the market for some time now. This extends across many industries and job verticals including in orthodontics.

It doesn’t matter how well-known your practice is or how deep your pockets are; instead, people are wanting a good place to work. The younger generation for example will look at things like sustainability and not just how “cool” the office space is.

The question on everyone’s mind is “How do I attract new talent but more importantly, retain my existing?”

Unfortunately, there is no silver bullet, but the good news is that every business can do better. I am going to focus on 3 topics of recruitment that can assist with the above:

1. Interviews – When you interview candidates, bear in mind that they will be interviewing you too. Given they are likely to have multiple opportunities at interview stage, take the time to sell your practice and the role to them. Be prepared with questions to ask and ensure it comes across that you are taking the hiring process seriously. Where possible always do one stage of the process in person rather than defaulting to a video call. This will result in more buy-in from the candidate and an opportunity for them to see what the office environment is like.

2. Onboarding – We talk a lot about “Customer Experience” as everyday consumers of products and services. You must take the same approach with a new hire and pay particular attention to the ease with which they join your practice. A bad experience can leave them questioning whether they made the right choice. Things to consider can be as simple as: how easy has it been for them to complete their paperwork? Who will be there on day one to meet them? Will there be a team lunch? Has someone been in touch regularly during their notice period? All of these things play a huge factor when looking at retention in particular.

3. Career Progression and Staff Retention - This is important now more than ever. People want to know how they can grow their career over a few years and not just take a job. An annual or bi-annual performance review can be a way to put some goals in place for employees to stride towards. This will also highlight the value you put in your people. Examples of people with tenure across the team or how you have promoted from within is a good way to bring this to life. When it comes to retention it is important to find out from each person how you can support their personal development. This needs to be separate from something that you may benefit from and can’t be one size for all but instead tailored per person. Examples can be: further education, covering profession body membership fees or even well being such as gym membership.

Remember, without your people you have no business. They are the most important asset to you, so make sure you look after them.

This article is produced by an external third party (not the ASO) for guidance purpose only.

For tailored advice for your Practice, please email norourke@sharpandcarter.com.au

While the Invisalign system is the most recognised brand in clear aligners, Align Technology, Inc, the company behind Invisalign, has innovated for over 25 years to become an indispensable partner for treatment, demand creation and practice transformation.

Invis is imagining the possibilities

Research and intelligence from over 14 million patients worldwide and AI-based biomechanics helps orthodontists deliver superior predictable patient outcomes* driven by cutting edge technology.

The Align Digital PlatformTM offers doctors an end-to-end digital treatment experience that moves all aspects of treatment forward, from first consultation through to final smile. Integrated digital workflows and virtual tools offer patients support at each step of their smile and oral health journey to create faster, more convenient, and more comfortable patient experiences.

Only Align has the ‘3 Smarts’:

• Patented* multi-layer SmartTrackTM material, designed exclusively for the Invisalign System to optimally deliver the desired force systems to more predictably move teeth.**

• SmartForceTM features, engineered to deliver the force systems necessary to help achieve predictable tooth movements.

• SmartStageTM technology, the advanced algorithms that generate optimised progression of tooth movements to help improve predictability and reduce unwanted interferences.

Invis is by your side

Practice Development Managers (PDMs) work closely with Invisalign providers and their teams to ensure they get the most out of the AlignTM Digital Workflow. Coupled with clinical education events, Align offers ongoing training and mentoring, symposiums, peer-to-peer learning opportunities, and an online ‘on-demand’ education portal accessible anytime, anywhere.

The Invisalign Practice app enables practitioners to do Invisalign-related tasks easily on their mobile phone; MyInvisalign app educates patients to convert to Invisalign treatment, guide them throughout their journey by helping to enable treatment progress between visits via InvisalignTM Virtual Care

Invis is growing practices

Backed by dedicated customer support, education, and clinical teams, Align PDMs are by the Doctors’ side for onboarding and ongoing practice development. Significant marketing invest ment continues to grow demand and educate consumers with targeted communication to lead them to the Invisalign website, apps, and Smile Concierge team which helps them book in to start the journey to a smile they’ve always wanted.

Talk to us about how we can help transform your practice today.

Visit www.invisalign.com.au/register/form and become an Invisalign Provider.

ADX - Australia’s Premier Dental Event

30-31 March / 1 April 2023 - Melbourne

You can experience the latest innovations, technologies and techniques as well as network with professionals from across the dental industry. Registrations are now open for the next event in the ADX series, ADX Melbourne!

Read more: adx.melbourne

AAO 2023 Annual Session

21-24 April 2023 - Chicago IL

One of the most highly anticipated orthodontic events of the year — uniting orthodontists, residents, ortho teams, educators, exhibitors and industry leaders across the specialty to strengthen the profession.

For more information visit: annualsession.aaoinfo.org

ASOFRE Foundation Meeting 2023

19-20 May 2023 - Sydney

The co-location of this event with ANZAOMS will bring you exceptional speakers, more networking, and a unique opportunity to leverage the key learnings and powerful combination of specialist orthodontics and oral and maxillofacial surgery.

Register now: asofre2023.com.au

Australasian Begg Society Annual Meeting

24-26 August 2023 - Cairns

The Meeting once again promises to be a highlight on the Australian Orthodontic calendar. The Committee are lining up an exciting program with a mix of local and international speakers as well as plenty of opportunities to network with colleagues and industry. Save the date in your calendars now!

Read more: beggsociety.org

29th Australian Orthodontic Congress

13-17 March 2024

Preparations are underway for ASO 2024 – the first face-to-face Congress in 6 years, making it a very special event. It’s set to de a dynamic, stimulating and thoroughly enjoyable meeting. For more information visit: asoadelaide2024.com.au

The modern patient expects a treatment experience that resembles their day-to-day: digital and convenient. To thrive in today’s economic climate, practices must embrace the most advanced technologies in the industry to differentiate in a rapidly evolving field. Mastering the latest innovations in orthodontics enables you to provide patients with the care they want while elevating the standard of care.

Take a proactive step toward ensuring your practice’s long-term success by meeting directly with the top experts in the field shaping the future of orthodontics.

Join DentalMonitoring, a global leader providing AI-powered orthodontic solutions to practices, at the upcoming OrthoTech Forum in Sydney from Thursday 20 to Saturday 22 July 2023.