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A message from The Morning Rise Fly Fishing Company....... As an outfitter, we appreciate the time that we get to spend in the field. Each day is special, each client is memorable and each fish caught or wildlife spotted adds to the experience.
The Morning Rise Fly Fishing Company
understands that underneath the state of the art apparel, hidden behind the fancy machined reels, beyond the scientific formulas that produce our rods and in a place far removed from the rivers, streams, lakes, fields and mountains that depict our great sport, are businesses.
Another aspect that can add to or detract from that experience is the equipment used. Good, reliable equipment can make the trip that much more enjoyable. While sub-par equipment can lead to lost fish, frustration and a less than enjoyable time.
These companies, while providing the state of the art gear that we enjoy, are in business for various reasons. Some businesses came to be due to a niche needing to be filled. Others may have started due to someone having a desire to earn a living doing what they enjoy. Or perhaps, some simply wanted to provide us with exceptional gear.
The Morning Rise Fly Fishing Company only utilizes top of the line, best in class equipment. From rods and reels to fly lines, leaders and tippet. From waders and apparel to fly tying tools and materials. Doing so means we do Whatever the reason for their creation, not have to focus on the equipment during the we as anglers are fortunate enough to be enjoy- course of the day. We can focus on our clients and their experience. Thus ensuring at the end ing the finest, highest quality equipment that of the day, they go home smiling, reminessing has ever been available to us. With that said, and talking about their next trip. the bottom line for all of these companies is, well, the bottom line. Coming back to the companies that we partner with, less time spent on equipment While the scope varies, each company has to deal with fixed costs. Overhead, payroll, issues means we have more time to promote, materials, packaging, shipping, advertising, etc. increase product awareness and sales for you. It all adds up, yet all of it is necessary in order The benefit of uilizing the best equipfor a business to operate. The only way to pay for these costs is through sales. ment that we can and partnering with great companies goes far beyond making our days
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on the water easier and more enjoyable. It means we can promote your company naturally, with confidence and with passion.
Having that belief and confidence allows for natural sales presentations, product demonstrations and leads to consumers believing in not only us but your products. We know trying to promote a product and/or company, without having full trust in either, does no good for anyone. The doubt is evident from the first conversation and that is difficult to hide from anyone. The final piece that we look at when considering a partnership, is personnel. While we may believe in a company, as well as its products, do the people within the organization feel the same. While every new partnership starts as a business relationship, in the end, we want to create a long lasting, highly successful friendship, that benefits all involved. Having said all of this, we are exploring a possible partnership with you because we believe in your products, in your company and in the people. It is our sincere hope that you believe in us, in the same way that we believe in you! - Brian Senick
Owner/Head Guide
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Table of Contents.......
About the Morning Rise Fly Fishing Company
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Our views on “Sponsorship” 10 How we can help your company 11 Companies that we currently work with
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“Flies for Freedom” campaign 14 A departing thought 16
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About The Morning Rise Fly Fishing Company....... he Morning Rise Fly Fishing Company is the culmination of years spent fishing, traveling, learning and dreaming.
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Being born and raised in the upper Midwest, the opportunity to pursue all things “fishy” was never far off. The quality and abundance of ponds, lakes, streams and rivers ensured the itch could be scratched whenever it arose, which was far too often if you asked most who knew me. Whether it was chasing Largemouth in farm ponds and lakes, Smallmouth in rivers, Trout in the spring creeks of the “Driftless” region, King Salmon and Steelhead in the rivers and tributaries of the Great Lakes region or Muskie in Ontario’s “Sunset Country” I was doing it. All of these places created fond memories, provided for some exceptional fishing and allowed me to make many great friends. One really could not ask for a better environment from which to cut their angling teeth! The sport and the passion that we share for it, along with many others, has taken us to places we may never have traveled to. The beautiful “North Country” of Northwestern Ontario, Canada and the Upper Midwest. The Bass filled reservoirs of the mid and deep south. Arid desert lakes of the American Southwest. Pristine and spacious mountain ranges of the northern Rocky Mountains. The endless fish filled flats of the Florida Gulf coast and “The Keys”.
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We have been there, we have fished those places and we are better anglers and people for it! It really is amazing, the places we can travel to, in order to pursue this passion and way of life. If one pays attention; hidden within the pages of atlases, read in the pages of books and heard about in conversations of those who came before us, parts of these geographic locations may begin to reveal themselves. We are talking about areas filled with pine trees, meadows filled with wildflowers, Elk and Mule Deer, streams that run clear and cold, that are filled with Trout and lakes where Bald Eagles patrol the shorelines. Then, there are the salty brackish waters of the coastlines, the lakes teeming with game fish in the middle of the desert and the wildlife that surrounds them. It all makes for interesting and special days on the water. The Morning Rise Fly Fishing Co. has the knowledge, the experience and the desire to ensure that anyone’s fly fishing experience is a memorable one. From Trout to Muskie, Bass to Steelhead, beginner to seasoned angler, we can accommodate anyone’s needs and fullfill their wishes. We focus on the “full experience”. At the completion of one’s trip with The Mornig Rise Fly Fishing Co., our desire is that you experienced catching fish and a whole lot more!
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Our views on “Sponsorship”....... Let us begin by stating that we do
not like the word “sponsorship”.
To us, the word sponsorship creates a road block, if you will. It keeps the relationship between companies, or a company and an individual “cold”. It represents a business relationship and nothing more. In our experienece, most sponsorships begin as a business relationship and that is where the relationship remains. We have found that this stagnant relationship limits the productivity and the results experienced by all involved. Although, in our opinion, many sponsorships should have never taken place to begin with. This is due to the lack of belief by the sponsored individual, in the products, in the company or in the personnel sponsoring them. We look at a sponsorship as a partnership. To us, the word partnership signifies a relationship where all involved parties have a vested interest in the end result. Before The Morning Rise Fly Fishing Company approaches a company about a possible partnership, there are a few things that must take place. First, we must have experience with the product(s). The product(s) must prove themselves to us on the water and in the hands of clients. They need to perform as they should, they need to be reliable and they need to be durable.
While we take extreme care when it
comes to the equipment we use, clients may not be as careful. If the equipment holds up day after day, season after season, in client’s hands, we know we can stand behind it. Second, we need to believe in the company whose products we are using. A company needs to stand behind its products, and behind its mission statement. If a company produces an outstanding product but does not stand behind it when they need to, that is of little value to us, or the general public. We need to know that should an issue arise or should we, or a consumer need assistance, they will be taken care of. Lastly, the people at the company need to believe in their product(s) and their company. This belief in the product(s)and the company goes a long way when it comes to showing confidence to the consumer. This belief also makes it much easier when it comes to discussing and demonstrating the product(s). It is that belief that creates confidence in the consumer, about the product and the company. That confidence is what leads to product purchases and recommendations. All of which add to the bottom line for the company. We are approaching you, because we have utilized your products and they have proven themselves to us. We also appreciate what the company stands for and we are confident in the people. We believe a successful partnership and friendship is possible and we appreciate the opportunity to explore those possibilities.
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How we can help your company....... hen it comes to promoting your company, The Morning Rise Fly Fishing Company offers certain advantages that others do not.
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materials and product demonstrations, as well as seminars. It also means your products and your company can stand alone, on the water and at trade shows. The traditional avenues of product pro- When it comes to working with the motion and sales (seminars, sports show apgeneral public, our sales experience and casual pearances, magazine articles, etc.) are still valid approach will not “put off ” or chase away curand important. However, as we move forward, rent and/or future consumers. social media promotion, tags, images, etc. are becoming just as important, if not more so. It is this “laid back” approach, along Not everyone finds the time to turn on the with our product knowledge and confidence in television or pick up a magazine, yet most find the company that instills comfort among conthemselves on some form of social media daily. sumers. We are here to instill that knowledge and a level of comfort with the average con What does this mean for the promotion sumer. We are here for them, to answer their of your product(s) and company? questions and/or concerns, on behalf of you and your company. The Morning Rise Fly Fishing Company will promote your product(s) and company Going back to the consumer being through these various social media outlets. comfortable, we will not intimidate the conLike many companies we have a website, a sumer. You will not find us at a trade show or blog, a Facebook page, an Instagram account at an event with a “tournament shirt”. While and a Twitter feed. all of those names on a shirt may look impressive, we find that it can intimidate some. Thus So then, how does The Morning Rise preventing them from approaching to discuss Fly Fishing Company differentiate itself from or possibly purchase your product(s). others? While attending trade shows or con We do all of our own social media posts ducting seminars on your behalf, we wear polo and updates. We do all of our own photograshirts or long sleeve button up shirts with no phy. We create all of our own presentations. more than two logos (your logo and possibly We built our website. We built our blog. We The Morning Rise Fly Fishing Co. logo). We create all of our own advertising and promofind this “less is more” approach to be softer tional materials. and less “in your face”. For you and your company, this means We believe we can help increase product you will have unlimited access to unique and awareness and sales for your company and we one of a kind social media posts, promotional hope you will agree.
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Companies that we currently work with....... months after a trip or instructional class to ask about the rod, reel, line, fly, waders or optics that we use.
After a day or two on the water, utilizing this gear, clients quickly see the performance advantages, the quality craftsmanship and the benefits that top of the line equipment brings. All of a sudden they no longer have to worry about their gear. They can focus on fishing and in the end, the results speak for themselves.
On these two pages, you will find the
companies that we are currently involved with. Each of these companies offer high quality, reliable and attractive products. Add to this, the fact that each of these companies stand on solid foundations, have caring support personnel and represent some of the best brands in the industry, and you will see why we feel honored and privileged to work with them. Our clients are consistently in awe of just how much more enjoyable a day can be when utilizing top performing equipment. More times than we can remember, we have had clients contact us days, weeks and even
It is this type of inspired confidence that allows us to focus on the most important aspect of our business, the client. We do not have to worry about our equipment. Therefore, we can focus our efforts on boat positioning, silent wading, cast placement and instruction. All of which create more successful and more enjoyable outings for not only our clients, but for us as well. On the following page, we have provided the address, contact information and website for each of these manufacturers. Please, feel free to visit their websites or phone them with any questions you may have regarding their products. We are confident that like us, you will find it difficult to find better products within their given categories.
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The Fly Fishers Fly Shop 9617 Greenfield Avenue Milwaukee, Wisconsin 53214 (414) 259-8100 www.theflyfishers.com
Fishpond, Inc. 275 Kalamath Street Denver, Colorado 80223 Phone: (303) 534-3474 www.fishpondusa.com
G.Loomis 1 Holland Drive Irvine, California 92618 (877) 577-0600 www.gloomis.com
Renzetti, Inc. 8800 Grissom Parkway Titusville, Florida 32780 Phone: (321) 267-7705 www.renzetti.com
Hatch Outdoors, Inc. 1001 Park Center Drive Vista, California 92081 (877) 634-4343 www.hatchoutdoors.com
Hareline Dubbin, Inc. 24712 Territorial Highway Monroe, Oregon 97456 Phone: (541) 847-5310 www.hareline.com
Scientific Anglers 4100 James Savage Road Midland, Michigan 48642 (866) 587-6747 www.scientificanglers.com
Smith Optics, Inc. 280 Northwood Way Box 2999 Ketchum, Idaho 83340 Phone: (888) 206-2995 www.smithoptics.com
Simms Fishing Products 177 Garden Drive Bozeman, Montana 59718 Phone: (888) 585-3570 www.simmsfishing.com
YETI Coolers 5301 Southwest Parkway -Suite 200 Austin, Texas 78735 Phone: (512) 394-9384 www.yeticoolers.com
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“Flies for Freedom” campaign....... The military and the individuals who
wear the uniform of one of our military branches (along with Police, Fire Fighters and EMT/Paramedics) hold a special place in the hearts of us here at The Morning Rise Fly Fishing Company. On a personal level, we have a vested interest in several branches of our military. However, anyone who has the courage to wear a uniform, with the intent of serving and protecting our great country has our support. There is no questioning the fact that these are trying times for everyone and knowing that there are men and women who stand “at the ready” makes us all feel a little better. There are many things that our veterans have to deal with; while still “in service” and during life after. Fortunately, awareness of some of the issues that some veterans face has increased. Due to this, there are now many great organizations out there who are dedicated to helping our veterans transition to life after their time in the military. It is because of the service and commitment that these men and women make, that the rest of us are able to live the lives we do. We are also able to pursue those things that have meaning to us.
The Morning Rise Fly Fishing Company is no different, in the sense that without our military members and the sacrifices that they make, we would not be able to pursue our dream of earning a living by sharing our passion with others. As a way of saying thank you to all of those who have ever worn a uniform in defense of this great nation and our ways of life, we created several exciting programs. These programs were developed to honor our veterans and to let them know that their service and sacrifice is appreciated. To begin with, we offer a full-day guided trip every month for a service member and one other person, free of charge. In addition to this, we are working on obtaining clearances to provide free fly fishing, fly casting and fly tying instruction to military personnel on bases. Over time, we will also be reaching out to various industry manufacturers as we move forward to gather interest in assisting us with trying to provide one service member and their family with an all-expenses paid trip on one of our annual hosted trips each year. Lastly, we will be having shirts and hats made with the Flies for Freedom logo and
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100% of the sales (beyond our initial cost) from those products will go towards veterans organizations (along with a percentage of all sales through The Morning Rise Fly Fishing Company). We fully believe that words alone cannot express our thanks and gratitude for all that our veterans do. Therefore, we are simply trying to do a small part to show our appreciation and to say thank you. Giving back to our service members and their families, that is what led us to create “Flies for Freedom�. Flies for Freedom was a vision that we had, for a company that gave back to those who fight for and defend our rights and freedoms. While this program is still in its infancy, we believe that it will become one of the more popular programs out there. However, our intent is not to stand alone, but to partner with other organizations sharing a similar purpose. To ALL of those who have ever worn a uniform in service to this great country, ALL of us here at The Morning Rise Fly Fishing Company commend you and we would like to say.......Thank You!
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A departing thought....... It is our sincere hope that in the
preceding pages, you were able to get a feel for who The Morning Rise Fly Fishing Company is, what we stand for and the direction that we would like to move.
likes of which we have not seen. As sportsmen, we are naturally drawn towards organizations who put in time, effort and dollars towards improving wildlife and wildlife habitat.
The environmental and habitat im Our sport and our industry is blessed to provements that these organizations make have many great guides, outfitters and manubenefit the fish and game that we love to purfacturers. This truly is the “Golden Age” of fly sue. When wildlife benefits, their populations fishing. Never before have we seen advanceincrease and sportsmen then have an increased ments in equipment and techniques, or the opportunity with regards to having successful innovation that we are currently seeing. Not to outings in the field. mention the new, previously unexplored locales that seem to be popping up every year. Sportsmen are not the only ones who benefit from the efforts of these organizations The future of our sport, as well as the however. All individuals can reap the benefits future of our fisheries is bright. Despite being that arise from taking care of wildlife habitat under a constant barrage from activists, indus- and our natural resources. trialization and expansion, our lakes, rivers, streams and lands have never had as many Families have opportunities to hike friends as they do at this point in time. and camp. Adults as well as children have the chance to learn about different wildlife and All of this means that as anglers, outfitthe environments in which they live. There is ters and manufacturers, there has never been the likely hood that both young and old, have a greater opportunity to provide products, a chance to view first hand, animals that they services and adventure to those willing to take have only seen on television. Most importantpart. ly, everyone gets the opportunity to experience things that they simply cannot experience in However, if we want to enjoy this sport, modern day “suburbia”! the fisheries and the lands for, the remainder of our lives, leaving them for future generations There are many, many organizations that to enjoy, we must do our part. All of us who exist, all of which work towards the same goal; enjoy time on the water and in the field, with protecting, conserving and improving our natfamily and friends, need to do what we can to ural resources and wildlife habitat. preserve the resources. Organizations such as Trout Unlimited, With today’s population expanding at an Ducks Unlimited, Delta Waterfowl, Pheasants unprecedented rate, the limited resources that Forever, the Rocky Mountain Elk Foundation are available are becoming stressed to the and the National Wild Turkey Federation are
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just some of the organizations that work towards protecting and improving wildlife habitat. They are also some of the organizations that we support. Whether it is at the local level, the regional level or the national level, you too can support these organizations as well; either by lending your time and/or monetarily. Every hour and every dollar that you can contribute benefits everyone! We are passionate about the sport and the industry. We are passionate about the preservation of our resources. We are passionate about the equipment we use. We are passionate about the companies that we partner with. We are passionate about showing our clients the very best time that they have ever had, whether the fishing was solid or poor. Yes, we are passionate about what we do, who we do it with and where we do it. Why? While we are fortunate to be involved in such a great industry, with great companies and great people, in the end, this is our livelihood. This is a business and the more successful the industry becomes, the more successful we all become. The Morning Rise Fly Fishing Company thanks you for your time and we appreciate your consideration. We look forward to future partnership opportunities with you.
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