Powerfultogether
? Your property ? Your partner ? Your advantage ? Your property valuation
P o w e r f u l t o g e t h e r P o w e r f u l t o g e t h e r
Contents
Partnership matters
Thank you for the opportunity to show you the difference Sotheby?s International Realty can make as your partner.
When you choose Aspen Snowmass Sotheby?s International Realty,you receive true global reach, seamless client service, and powerhouse marketing at scale you won? t find elsewhere. As the premier brokerage in the Roaring Fork Valley for over a decade, we deliver the results you seek
Our job is to make selling your home easier from start to finish And we have the experience and expert se to do just that What we?d like you to remember is simply this: Together, we w ll succeed
At Sotheby?s International Realty, we have everything n place to deliver l ke no one else. We?l work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration We would behonored to represent you
P o w e r f u l t o g e t h e r
Yourproperty
Theattention yourpropertydeserves
At Aspen Snowmass Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attent on of the most qualified buyers around the world.
PERSON A L I Z ED ST RAT EGY
P o w e r f u l t o g e t h e r Y o u r p r o p e r t y
Welive here too.So we know the neighborhood,schools,and shops from the inside out to sell potential buyers on thevalue of thearea. Better yet, we know and understand thepeople that make up this community. $ 1.8 million Average saleprice in this area for 2022
18% Percentage of properties between $1million and $3 million sold n the area in 2022 10 0 Average days on market in 2022 Check
LOCA L I N S I GH T
Yourcommunity isourcommunity
out our latest Market Update P o w e r f u l t o g e t h e r Y o u r p r o p e r t y
You?lllike thewaywework
Together we?ll follow a proven path to success
1
PREPARING YOUR PROPERTY
We?ll work together with my team of vendors to schedule professional photography, videography, and staging to showcase your property in the very best light
2
YOUR MARKETING PLAN
We?ll provide you with an in-depth custom plan for unrivaled worldwide exposure
3
PHYSICAL MARKETING
Creating a plan for exclusive campaigns including open houses, showings, local and national newspaper ads, professionally printed brochures
4
DIGITAL MARKETING
We will create a unique plan to garner more exposure online through social media platforms, Google, local publications and digital email campaign.
5
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world on our award-winning sothebysrealty.com website and syndicated p atforms.
6
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback
7
CLOSING THE TRANSACTION
We?re with you every step of the way, from due diligence to signature of the deed.
8
YOUR REALTOR FOR LIFE
My services don't end the day of closing, I am here for you and a l of your real estate needs whether local to the Roaring Fork valley or where ever life takes you next Moving forward, we will meet annually to review your real estate portfolio
T H E S EL L I N G PROCESS
P o w e r f u l t o g e t h e r Y o u r p r o p e r t y
What havewedone forsellerslately?
NEW YORK, NEW YORK
CAVE CAY, BAHAMAS US$55,000,000
US$30,125,000
MALIBU, CALIFORNIA US$90,450,000
S I GN I FI CA N T SA L ES
QUEENSTOWN, NEW ZEALAND $8,150,000 NZD STEAMBOAT SPR NGS, COLORADO US$21,625,000
P o w e r f u l t o g e t h e r Y o u r p r o p e r t y
Yourpartner
AspenSnowmassSotheby's InternationalRealty
As the largest local real estate firm, Aspen Snowmass Sotheby?s International Realty's internal network allows your property to get maximum exposure throughout the valley. Almost two decades of strategic acqu sitions, mergers, and new offices have contr buted to our consistent growth We have established a presence throughout the valley with our key
office locat ons in every major area including Aspen, Snowmass Village, Basalt, Willits, Carbondale, and Glenwood Springs.
In 2022 we celebrated a decade of affiliation w th the luxury global brand, Sotheby?s International Realty Our unique collaborative culture has allowed our broker team to represent both sides of more than 45% of our listings
YOUR B ROK ERAGE
P o w e r f u l t o g e t h e r Y o u r p a r t n e r
Sotheby?sis morethan justourname
Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the sameelevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
POWERFUL H ERI TAGE
P o w e r f u l t o g e t h e r Y o u r p a r t n e r
$ 2+ billion in sales volume in 2022 9 Officesin three counties 195+ Agents and 25+ staff # 1 Most profiled real estate company in the local news 70 0,0 0 0 Annual visits to our website 20 + Years in a row as market leader R o a r i n g F o r k R i v e r Cas t le Creek 1.EASTDURANT 730 East Durant Avenue,Aspen,CO81611 970 925 1100 2.SPRINGSTREET 300 S Spring Street,Aspen,CO81611 970 925 6060 LOCA L RESULTS Ournumbers workforyou 1.HYMAN MALL* 415 E Hyman Avenue,Aspen,CO81611 970 925 6060 *Hyman Mal sour f agship office P o w e r f u l t o g e t h e r Y o u r p a r t n e r
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,000 advisors working in more than 1,100 loca offices across 81 countries and territories Our unparalleled network works together to meet your needs and expectations
GLOB A L CON N ECT I ON S
P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours
ON L I N E EX PERT I S E
SEEDETA LS 57% 36% 75M Visitors from outs de the U S Organic search traffic Videos p ayed in 2022 Sources: Goog e Ana ytics Br ghtcove,and L s rac ? Fu Yea 2022 WoodyCreek Coorado $16,888,000 C Y 100WoodyC eekLane WoodyC eek Coorado $ 6888000 6 1 198Sq F 6Ac e s) 48M sothebysrealty com v sits n 2022 14 Languages Most profi ed real estate company in the news P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e #1
PROPERT Y SY N D I CAT I ON Topmediapartners drivetrafficto yourlisting As soon as your property is on sothebysrealty.com,it is also distributed across a var ety of eading websites across the world, maximizing reach and exposure. P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
Noonecandraw moreeyestoyourlisting
We work with the best on ine and print publ shers to drive better performance and morereturn for our clients on a local level and around the world,putting it in front of qualified buyers.
- Nine offices in high foot traffic areas
- Custom,professional brochures
- Exclusivereal estate advert ser at the Aspen Pitkin County Airport
- Award-winningwebsite
- H ghly subscribed to e-newsletter
- Vigorous social media posts
- Print advertising in The Aspen Times,The Aspen Daily News, and Post Independent
GLOBAL LOCAL GLOB A L A N D LOCA L A DV ERT I S I N G
P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
Ourconnections becomeyourconnections
The Sotheby?s Internationa Realty brand creates exclusive content featuring our property listings on multiple social media p atforms and engages with more than a million fol owers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
SOCI A L M ED I A
EXTRAORD NARY PROPERTY OF THE DAY Aspen,Colorado sothebysrealty 15s @ASPENSNOWMASSSIR @SOTHEBYSREALTY HO B A EW E R B O S E D E UNE 3 209ERedsRoad Explore he Ex rao d nary P ope y o he Day: Th s beaut ful home has caught the attent on o buye s rom a ove he g obe P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most prof led luxury real estate brand n the news
Sotheby?s International Realty Doug as El iman Compass Coldwell Banker Engel & V?lkers Berkshire Hathaway HomeService Keller Williams Realty
RE Knight Frank Christie?s International Real Estate
EX POSURE
Leading
PRESS
Share of Voice S o u r c e : M e l t w a t e r , J a n u a r y 1, 2 0 2 2 ? D e c e m b e r 3 1, 2 0 2 2 32% 29% 22% 17% 13% 16% 14% 14% Reach Volume Sotheby?s International Realty Douglas Elliman Compass Coldwell Banker Engel & V?lkers Berkshire Hathaway HomeService Keller Williams Realty Leading RE Knight Frank Chr stie?s International Real Estate
20 22 Press
Share of Voice P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
20 22 Press
Ourhigh-endresearch deliverstop-endresults
The secret to our expertise in high-end residential markets is our endless research
Our annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.
PUB L I CAT I ON S
P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
Sotheby?s is well known for auctioning works of fine art, antiques,jewelry, watches, wine, and cars to high-net-worth individuals. But it?s also a valuable option for select properties. In fact, auctioning a property can acceleratethe timing of asale to as little as 60 days.
SOT H EBY ?S CON CI ERGE A UCT I ON S There?smore
tosellluxuryhomes P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
thanoneway
Exclusiveaccess toultra-luxurybuyers
Our unique relationships help us connect your listing with ultra-h gh-net-worth buyers that even superior marketing can? t reach alone These buyers understand that Sotheby?s International Realty represents the finest opportunities available in every market
UN I QUE B UY
ERS
P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings. This helps steer the sales strategy along the way and guide informed decisions.
PROPERT Y PERFORM A N CE
P o w e r f u l t o g e t h e r Y o u r a d v a n t a g e
Yourpropertyvaluation
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market us ng our local expertise to determine the optimal price for your property
PRI CI N G ST RAT EGY
P o w e r f u l t o g e t h e r Y o u r p r o p e r t y v a l u a t i o n
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications. We would love to work with you and show you why we?ve earned the trust of so many clients. Trust, of course, is all about comfort. It?s about feeling at home. Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusiveaccess tohighly qualified global clientele
Award-winning website with 48 million visits per year
Exclusive mediarelationships increase your exposure
Uniquecontent promotes your property to a select audience
Most viewed real estate channel on YouTube
One million engaged social followers
Comprehensiveand customized plan for your home
Y o u r p r o p e r t y v a l u a t i o n T H A N K YOU
P o w e r f u l t o g e t h e r
© 2023 Sotheby?s International Realty All Rights Reserved Sotheby?s International Realty®is a registered trademark and used with permission Each Sotheby?s International Realty office is independently owned and operated,except those operated by Sotheby?s International Realty,Inc This material is based upon information which we consider reliable but because it has been supplied by third parties,we cannot represent that it is accurate or complete and it should not be relied upon as such Equal Housing Opportunity
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