The Advantage
Aspen N
Snowmass Village
Willits
Carbondale
Basalt
Glenwood Springs
Internal Network Aspen Snowmass Sotheby’s International Realty is a powerhouse firm with over 170 associates in 12 offices and 21 members of our support staff throughout the Roaring Fork Valley. Over 52% of our transactions are closed in-house, a tribute to a unique culture of collaboration among brokers, and our established presence in every major area. Our brokers also provide services at the Ritz-Carlton in Aspen Highlands, the Timbers Club in Snowmass Village and the Shadowrock Townhomes in Willits.
Aspen Snowmass Sotheby’s International Realty
Morris & Fyrwald Real Estate is formed.
Morris & Fyrwald Real Estate becomes affiliated with Sotheby’s International Realty.
2000
2009
Morris & Fyrwald Sotheby’s International Realty and Chaffin Light Real Estate merge, forming Aspen Snowmass Sotheby’s International Realty. 150 brokers 7 offices $1.25B total sales volume
Roaring Fork Sotheby’s International Realty opens 1st office in Glenwood Springs.
Frias Properties of Aspen real estate division merges with Aspen Snowmass Sotheby’s International Realty.
160 brokers 10 offices $1.60B total sales volume
Aspen Snowmass Sotheby’s International Realty continues to lead the market for the 12th straight year. 170 brokers 12 offices $1.62B total sales volume
2019
180 brokers 11 offices $1.39B total sales volume
2017
2015
2012
Steady Growth Almost two decades of strategic acquisitions, mergers and new offices represent our consistent growth. In 2012, Aspen market leader Morris & Fyrwald Sotheby’s International Realty and Snowmass Village market leader Chaffin Light Real Estate merged, forming Aspen Snowmass Sotheby’s International Realty. Roaring Fork Sotheby’s International Realty was founded as a subsidiary within the company in 2015, and we opened the two offices in Glenwood Springs. In 2017, our colleagues at Frias Properties of Aspen joined the company, adding our 11th office. In 2019, Aspen Snowmass Sotheby’s International Realty continued our success by opening a new office in Carbondale at the River Valley Ranch Barn and in 2020 we’re excited to be launching a Willits office. Aspen Snowmass Sotheby’s International Realty
34.32%
19.14%
1.12%
1.97%
2.01%
2.21%
2.84%
4.58% 7.84%
14.25%
9.72%
All closings from January 1 through December 31, 2019. Information is deemed to be reliable, but is not guaranteed. Source: Aspen Board of Realtors Multiple Listing Service
Local Market Dominance 2019 #
To p 1 0 C o m p a n i e s
Sides
$ Vo l u m e
Market Share
1
A s p e n S n ow m a s s S o t h e b y ’s I n te r n a t i o n a l Re a l t y
1 0 07
$ 1 ,6 2 1 , 13 8 , 1 8 9
3 4. 3 2 %
2
Coldwell Banker Mason Morse
623.5
$673,197,506
14.25%
3
Compass Aspen
217.5
$459,099,134
9.72%
4
Douglas Elliman Real Estate
182
$370,534,743
7.84%
5
Engel & Völkers
237
$216,425,684
4.58%
6
Christie’s International Real Estate Aspen Snowmass
61
$134,243,385
2.84%
7
Slifer, Smith & Frampton
97
$104,485,913
2.21%
8
Integrated Mountain Properties
236.5
$95,153,006
2.01%
9
Property Shop
226
$92,883,400
1.97%
10
Vicki Lee Green Realtors
128.5
$52,790,098
1.12%
All Others
1642
$950,933,915
19.14%
Aspen Snowmass Sotheby’s International Realty
Fo r The L a st Thre e Years, Ou r Sales Volu m e Has Be e n:
2.4X 3.5X Ou r # 2 Co m p etitor
Ou r #3 Com p etitor
All closings from January 1 through December 31 each year. Information is deemed to be reliable, but is not guaranteed. Source: Aspen Board of Realtors Multiple Listing Service
Local Market Penetration 2019 YEAR-END 2019
YEAR-END 2017
YEAR-END 2018
#
To p 5 C o m p a n i e s
Sides
$ Vo l u m e
Market Share
1
A s p e n S n ow m a s s S o t h e b y ’s I n te r n a t i o n a l Re a l t y
1 0 07
$ 1 .6 2 B
3 4. 3 2 %
1
906
$ 1 .47 B
3 0. 2 5%
1
796
$1.392M
2 7. 8 4%
2
Coldwell Banker Mason Morse
623.5
$673M
14.25%
2
684.5
$756M
15.57%
2
666
$701M
14.04%
3
Compass
217.5
$459M
9.72%
4
121
$237M
4.9%
3
115.5
$285M
5.70%
4
Douglas Elliman Real Estate
182
$370M
7.84%
3
147.5
$292M
6.01%
14
149
$407M
8.14%
5
Engel & Völkers
237
$216M
4.58%
5
185.5
$195M
4.02%
18
92.5
$23.7M
2.94%
# Sides
$ Vo l u m e
Market Share
# Sides
$ Vo l u m e
Market Share
Aspen Snowmass Sotheby’s International Realty
Snowmass Village
Aspen 50%
50%
40%
40%
30%
30%
20%
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10%
Aspen Snowmass Douglas Sotheby’s Elliman International Real Estate Realty
Coldwell Banker Mason Morse
Engel & Völkers
Aspen Snowmass Douglas Sotheby’s Elliman International Real Estate Realty
Compass
Compass
Coldwell Banker Mason Morse
Engel & Völkers
Active and pending listings, as of February 28, 2020. Information is deemed to be reliable, but is not guaranteed. Source: Aspen Board of Realtors Multiple Listing Service
Listing Power Upvalley ASPEN
SNOWMASS VILLAGE
To p 5 C o m p a n i e s
# of # Listings
Market Share
# of # Listings
Market Share
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1
269
28%
1
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4 4%
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2
113
12%
2
38
9%
Coldwell Banker Mason Morse
3
105
11%
4
35
9%
Engel & Völkers
4
59
6%
5
25
6%
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5
51
5%
3
37
9%
Aspen Snowmass Sotheby’s International Realty
Basalt
50% 40%
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40%
30%
30%
20%
20%
10%
10%
Aspen Snowmass Sotheby’s International Realty
Carbondale
50%
Compass
Coldwell Banker Mason Morse
Engel & Völkers
Douglas Elliman Real Estate
Us
Aspen Snowmass Sotheby’s International Realty
Coldwell Banker Mason Morse
Engel & Völkers
Compass
Douglas Elliman Real Estate
Active and pending listings, as of February 28, 2020. Information is deemed to be reliable, but is not guaranteed. Source: Aspen Board of Realtors Multiple Listing Service
Listing Power Midvalley CARBONDALE
BASALT To p 5 C o m p a n i e s
# of # Listings
Market Share
# of # Listings
Market Share
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1
78
42%
1
101
33%
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20
11%
4
12
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3
14
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2
70
23%
Engel & Völkers
4
13
7%
3
40
13%
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5
3
2%
5
5
2%
Aspen Snowmass Sotheby’s International Realty
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Our in-house marketing team and support staff produce fundamental marketing materials, ensuring that every property is marketed as a luxury property. All of our offices are located in high foot traffic areas where our property brochures are displayed and provided to potential buyers. Detailed broker to broker email announcements are sent to the entire Aspen Board of Realtors for all listing updates. Our listing exposure in the local newspapers is unparalleled, guaranteeing that all listings are rotated in our complimentary, fullpage company ads once every 4 - 6 weeks. y tu n it
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AspenSnowmassSIR.com Using our dynamic search bar on the homepage, buyers can easily find all properties in the MLS and narrow their search using intuitive search criteria. Our property detail pages display a large photo slide show, followed by a property description, a quick snapshot box and a form to contact the listing broker(s). High definition video and 3D virtual tours by Spinnatic and Matterport make our property detail pages highly interactive and engaging.
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Company Open Houses Our public open houses are held weekly in season during the summer and winter, in Aspen on Wednesdays and Snowmass Village on Thursdays. Our Downvalley (Basalt and Carbondale) open houses are on Tuesdays (summer only). Newspaper ads and company social media posts run the day of. We also send broker to broker email announcements to the entire Aspen Board of Realtors the day before and the day of. Our open house program successfully incentivizes our brokers to host regular open houses for the public and offers our properties even more exposure in local newspapers.
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Digital Marketing Aspen Snowmass Sotheby’s International Realty sets the online standard for all other local companies. Vigorous social media posts on Facebook, Instagram and Twitter are driven by stunning content: our listings. A monthly blog and newsletter feature local lifestyle and the latest real estate topics to engage local buyers. Our quarterly market report provides consumers with meaningful statistics for every major area – we are the top resource for the local real estate market. All of this is for one goal: to drive traffic to our website, where buyers begin or continue their property search online.
Aspen Snowmass Sotheby’s International Realty
Buyside Buyside is a software program Aspen Snowmass Sotheby’s International Realty uses to match our buyers to your property, helping close transactions quickly. We have the largest broker database in the Roaring Fork Valley, with that comes the largest pool of buyers. Internally your property gets promoted intelligently to our agents with matching buyers. Buyers get the inside track on your property as soon as it hits the market. Buyside puts Aspen Snowmass Sotheby’s International Realty networking effects on steroids, helping to sell your property faster!
Aspen Snowmass Sotheby’s International Realty
Property Video Marketing Today’s buyers are searching for property online, making property video tours more and more popular. All high definition videos are syndicated to the property detail pages on SothebysRealty.com, AspenSnowmassSIR.com, NYTimes.com and MansionGlobal.com. They are also distributed to YouTube and the Sotheby’s International Realty Apple TV app. We run short property videos on company social media, giving our property videos exposure on high traffic local and international venues. We are a title sponsor of the local channel Aspen 82 morning show and run property commercials all day.
Aspen Snowmass Sotheby’s International Realty
Lead Generation Our buyer leads come from a variety of high-quality sources, from call-ins and walk-ins at our offices located in high traffic areas, to newspaper ads and referrals from the Sotheby’s International Realty network. We continually seek to maximize our lead opportunities and secure more buyer leads through a variety of lead generation websites. We train our brokers and support staff on how to ensure timely and resourceful follow-up using a lead management system called LeadRouter. Every lead is nurtured professionally.
Aspen Snowmass Sotheby’s International Realty
WoodRunSkiHome.com
AspenSnowmassSIR.com
Snowmass Village, C olorado | MLS# 161622
Aspen, C olorado | MLS# 161857
For your perfect mountain escape.
For those with special memories to make.
This reimagined contemporary, like new ski home, sits right in the center of Snowmass
A beautifully crafted home on Red Mountain! Huge windows in the living room, kitchen
Ski Area with exceptional ski access, fabulous views and privacy. The large, private lot
and master suite present unobstructed views of Aspen Mountain, Aspen Highlands,
backs to thousands of acres of U.S.F.S. land with abundant wildlife. A major remodel
Snowmass Ski Area and Mt. Sopris to the west. Downtown Aspen is but a 5-minute
was just recently completed – nothing was left untouched! $6,995,000
drive. This is a home you’ll want to pass onto your kids and grandkids! $10,650,000 For more information, contact Craig Ward 970.379.1254 craig.ward@sir.com
For more information, contact Chris Klug 970.948.7055 chris.klug@sir.com | KlugProperties.com
Exclusive Advertising Aspen Snowmass Sotheby’s International Realty is the exclusive real estate advertiser at the Aspen Pitkin County Airport. Our large display ads capture the attention of visiting guests and residents on their way in and out of Aspen at the departure and arrival gates, as well as TSA screening, baggage claim and the lounge. Our high profile property videos loop continually on five video walls throughout the airport.
Aspen Snowmass Sotheby’s International Realty