LAMUDI KENYA www.lamudi.co.ke
Lamudi Kenya
Rising Stars of Real Estate By: Nicholas Paul Griffin
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amudi is an online real estate classifieds in 34 countries around the world, spread out through the Americas, Africa, the Middle East and Asia. In Kenya, the website is reaching hundreds of thousands of people and making a strong impression on the country’s real estate market.
Lamudi Kenya - Kenya
Real Estate Lamudi has traffic of at least 150,000 visits per month
Dan Karua Managing Director
Lamudi Kenya
Rocket Internet Lamudi Kenya was launched in September 2013, with the aim of bridging the gap between the buyer and the seller and making the whole process of buying and renting property easier and more streamlined. By the following year the website was hitting the impressive heights of 75,000 unique visitors to its website, making it the most visited online real estate classifieds website in the country. Another year later and these positive numbers
continue to be achieved. In Kenya, Lamudi has traffic of at least 150,000 visits per month, where people can browse over 20,000 properties listed on its website. As part of the Rocket Internet family, Lamudi brings unrivaled expertise from launching hundreds of ventures around the globe, drawing upon the know-how of an international company combined with an acute understanding of the local market. The website was established to help people in the property market find their ideal home, land or commercial property. Of the properties Aspire Africa 路 Nov/Dec 2015
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available to search via the webpage, there is an almost even split between those to rent and those to buy. Lamudi’s goal is to empower consumers with the most thorough information in the market and to put them in contact with the respective sellers, providing the customer with a comprehensive understanding of the property. The company’s aim to cater to all members of society ensures that the range of prices is competitive and fair, giving everybody in the country the chance to find the home they have been dreaming of.
In order to facilitate this process, Lamudi endeavours to place a “Trusted Seller” seal of approval on the person or company it is working with, giving an extra, unique recommendation to customers to ensure their satisfaction. With this seal of approval, Lamudi promises it can always be trusted to combat fraud and act in the best interests of the customer in their dealings on the real estate market. The website is 100% free, and includes high quality customer service and individual email updates. Another of Lamudi’s innovations is the use of the Lamudi Ambassador program, which involved recruiting informal real estate agents, who were sent into the field to secure a host of listings. Ambassadors were provided with smartphones and mobile internet bundles to facilitate the loading of real estate listings as they were secured, using the newly launched multiplatform Lamudi phone app.
Kenya The Kenyan property market has been experiencing an unprecedented boom in recent times, and with the number of for sale and to let real estate options growing it has never been easier for Kenyans to find their dream home. The range of listings coupled with the extraordinary geographical fecundity and excellent pricing makes Lamudi an almost unbeatable player in the market, with a significant advantage over its nearest competitors. All of this dedication to its business has helped Lamudi Kenya reach the position of the number one property portal in Kenya, a 4
Lamudi Kenya - Kenya
Customers can easily locate both affordable housing and high-end properties on Lamudi
Real Estate
Lamudi Kenya Website milestone that was achieved by bridging the pre-existing gap between buyer and seller. Kenyan buyers were in need of information in terms of property trends, opportunities and news. Lamudi provides not only the widest array of property listings but also relevant data around real estate locally and globally, ensuring it constantly remains relevant in such a dynamic market. With several new real estate portals starting up, the market competition is always growing. To provide the best service in the market Lamudi must keep abreast of the competition and ensure it is always a step ahead. The website has garnered huge demand for housing in Kenya, and being able to show this data to investors and developers will provide Lamudi with direction on how to meet the demand by supplying the right housing for house-hunters.
Even though it is still only early in its existence, Lamudi is already looking to change the Kenyan property sector, and it does this by providing properties that cut across the board, offering something for everybody. Customers can easily locate both affordable housing and high-end properties on Lamudi, aided by a user-friendly and convenient desktop platform, as well as the launch of its innovative iOS and Android apps. What sets Lamudi apart from competitors first and foremost is the diverse selection of properties on the portal. On launching the website, Lamudi set about networking with a large number of well-known real estate agencies in order to build its list. The benefits for agents, as they soon found out, is that Lamudi generates comprehensive data for the agents and developers, as well as information relevant to homeowners and investors. Aspire Africa 路 Nov/Dec 2015
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www.lamudi.co.ke
Lamudi Kenya Team On Lamudi, real estate agents have the ability to use many different marketing products, helping them to gain a higher awareness of how their listings will perform than most other websites of Lamudi’s kind can offer. One of the downsides of the booming Kenyan property market is the high level of fraudulent transactions, something which Lamudi has gone to great lengths to combat, offering the most secure service for its customers. By retaining an in-house team of lawyers, Lamudi is able to ensure that its customers 6
Lamudi Kenya - Kenya
have first hand legal advice on the deals they are looking to make, another unique facet of Lamudi’s business which has helped propel the company so high. In short, the future looks bright for the still relatively young Lamudi. At the end of 2015 the company will launch its second annual report, focussing on the trends and driving factors of the industry, as well as new laws governing the property sector, and what it should be expecting to encounter in the real estate sector come 2016. ASPIRE
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lamudi.co.ke Kaka House, Maua Close off Parklands Rd. Westlands, Nairobi - Kenya Tel: +254 712 302 369 Fax: +254 733 931 101 Toll Free Phone: 0800 721 301 Email: cs@lamudi.co.ke
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