slogan Shop by Gary Richards

Sloganology The Anatomy Of Slogans And Hundreds Of Famous Examples From Companies, Places, Politicians & Movies

By Stephen J. Conley Founder & Creative Director, The Slogan Shop

Sloganology

Table Of Contents 1. Introduction

2. Defining Slogans

3. The Art & Science Of The Advertising Slogan

4. 500+ Famous Company Slogans

5. US City Tourism Slogans

6. US State Tourism Slogans

7. International Tourism Slogans

8. Political Slogans (From US Presidential Elections)

9. 100 Memorable Movie Slogans/Taglines

About The Author

References

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

1. Introduction Slogans are an indelible part of our culture having permeated almost every facet of our society. These powerful phrases have played a role in political campaigns (“Change”), revitalized city tourism (“What Happens Here…”), become iconic symbols of states (“I ♥ NY”), made us laugh (“Where’s The Beef?”) and motivated a generation of people to get off the couch and “Just Do It.” Good slogans- or taglines, as they are also referred to in the advertising business - are a critical element in brand building. In just a few words, the right slogan or tagline can sum up the entire message a company (or city, country, candidate…) wants its audience to remember. No matter what a brand or business does, a slogan can speak volumes in just a few well-chosen words. Along with the name and logo, slogans can form a company’s first and most cost-effective advertisement. Most marketing experts would agree that slogans are one of the few elements that stand the test of time. Unfortunately, the saturation of slogans over the years has led to an abundance of generic, hollow statements that simply generate noise in today’s marketplace. While "Service Is Our Number One Priority!" or "Your Trusted Advisor" may be admirable attributes, they are hardly compelling or differentiating. These words simply become trite, vacuous phrases to the average consumer. In the following pages, you’ll find a comprehensive compilation of information, analysis on the fascinating world of slogans as well as hundreds of examples from companies, cities, states, countries, politics and even movies. Whether you’re studying marketing, attempting to craft a slogan of your own or just curious to understand more about slogans, this promises to be a stimulating, inspirational read.

Sloganology

2. Defining “Slogan” A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish and Irish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Often their simple rhetorical nature leaves little room for detail, and as such they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience. Advertising Slogans Advertising slogans are short, often memorable phrases used in advertising campaigns. They can be an effective means of drawing attention to one or more aspects of a product. A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. The words “tagline” and “slogan” are often used interchangeably in the world of branding. A strapline is a British term used as a secondary sentence attached to a brand name. Its purpose is to emphasize a phrase that the company wishes to be remembered by, particularly for marketing a specific corporate image or connection to a product or consumer base.

Sloganology

3. The Art and Science of the Advertising Slogan Reproduced with the kind permission of ADSlogans Unlimited www.adslogans.co.uk ADSlogans Unlimited © Timothy R. V. Foster In his book, Creative Advertising, Charles L Whittier says a slogan“… should be a statement of such merit about a product or service that it is worthy of continuous repetition in advertising, is worthwhile for the public to remember, and is phrased in such away that the public is likely to remember it.” To which we add: the purpose of the strapline (slogan, claim, endline, signature, etc.*) is to leave the key brand message in the mind of the target. It is the sign-off that accompanies the logo. It says "If you get nothing else from this ad, get this..!" Slogan Nomenclature. What’s What, Where? In the UK, they are... end lines, endlines or straplines. In the USA, they are... tags, tag lines, taglines or theme lines. In Germany, they are... claims. In Belgium, they are... baselines. In France, they are... signatures. In the Netherlands and Italy, they are... pay-offs or payoffs. To the unimaginative, they are... rip-offs or ripoffs. The bland leading the bland. Generally speaking, they are... slogans. They are often... ™ Trade marks (UK) ™ Trademarks (USA) SM Service Marks (USA)

Sloganology

® Registered Trade Marks (UK) ® Registered Trademarks (USA) And the same sort of thing in the rest of the world. Slogan Characteristics A perfectly formed tagline should have as many of these characteristics as possible: 1. It should be memorable 2. It should recall the brand name 3. It should include a key benefit 4. It should differentiate the brand 5. It should impart positive feelings for the brand. 6. It should reflect the brand's personality 7. It should be strategic 8. It should be campaignable 9. It should be competitive 10.It should be original 11.It should be simple 12.It should be neat 13.It should be believable 14.It should help in ordering the brand 15.It should not be in current use by others 16.It should not be bland, generic or hackneyed 17.It should not prompt a sarcastic or negative response 18.It should not be pretentious 19.It should not be negative 20.It should not be corporate waffle 21.It should not make you say “so what?” or "ho hum" 22.It should not make you say "oh yeah??" 23.It should not be meaningless

Sloganology

24.It should not be complicated or clumsy 25.You should like it Below, we’ll take a closer look at each on of these elements one by one:

1. A slogan should be memorable Memorability has to do with the ability the line has to be recalled unaided. A lot of this is based on the brand heritage and howmuch the line has been used over the years. But if it is a new line, what makes it memorable? I suggest it is the story told in the advertisement the big idea. The more the line resonates with the big idea, the more memorable it will be. 'My goodness, my Guinness!', as well as being a slick line, was made memorable by the illustrations of the Guinness drinker seeing his pint under some sort of threat (perched on the nose of a performing seal, for example). It invoked a wry smile and a tinge of sympathy on the part of the audience at the potential loss if the Guinness was dropped. If it is successful, ideally the line should pass readily into common parlance as would a catchphrase, such as 'Beanz meanz Heinz' or ''Where's the beef?' In addition to a provocative and relevant illustration or story, alliteration, coined words, puns and rhymes are good ways of making a line memorable, as is a jingle. Let's look at some examples of these: • Alliteration • Coined words • Puns We'll look at rhymes in the next section. Alliteration This technique is a familiar aide-memoire: • Allied Irish Bank: Britain's best business bank. • Doral: Discover the Doral difference. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Jaguar: Don't dream it. Drive it. • Girl Guides: Dream. Dare. Do. • Fila: Functional... Fashionable... Formidable... • Hire Knowledge: Specialized staffing solution. Coined words Using made-up words can also help: • Amoy: Chineasy. • Louis Vuitton: Epileather. • Burton Menswear: Everywear. • Ski Fruit: Fruitius. Yogurtus. Delicia. • Guinness: Guinnless isn't good for you. • Gordon's & Tonic: Innervigoration. • Neff: Nefficiency. • KP Peanuts: Pure snacking. Pure snacktivity. • Smarties: WotalotIgot. Puns in the line, no branding A really good pun can work miracles. However note the lack of brand identity in these otherwise excellent examples. Almost any competing brand could use these lines: • Moss Security: Alarmed? You should be. • Wyborowa Vodka: Enjoyed for centuries straight. • Pioneer: Everything you hear is true. • The Economist: For top laps. • Range Rover: It's how the smooth take the rough. • Holiday Inn: Pleasing people the world over. • Casio: Precisely what you're looking for. • Weight Watchers Frozen Meals: Taste. Not waist. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Northern Telecom: Technology the world calls on. • Zanussi: The appliance of science. • Lea & Perrins: The Worcester Saucerer. • Bendix Appliances: We'll do the homework. Puns in the line, with brand name In these lines, the brand name appears, but as the solution or promise rather than part of the pun: • Flowers Fine Ales: Always pick Flowers. • Barbados: Barbados. Goodness. Gracious. • Finish Detergent: Brilliant cleaning starts with Finish. • British Steel: British Steel: British mettle. • First National Bank of Chicago: First relationships last. • Kenco Really Rich Coffee: Get Rich quick. • St. Ivel Shape Yogurt: Get your family into Shape, without them even noticing. • Kodak Gold: Is your film as good as Gold? • Asda: It 'asda be Asda. • HMV: No HMV, no video. • Ritz Crackers: Nothing fitz like a Ritz. • John Deere Tractors: Nothing runs like a Deere. • Mumm's Champagne: One word captures the moment. Mumm's the word. • Money Magazine: Reap the rewards of Money. • Red Star Send your parcels Red Star and pull out all the stops. • Tetley Tea Tetley make teabags make tea. • Tic Tac Candy Tic Tac. Surely the best tactic. • Impulse Deodorant You just can't help acting on Impulse.

Sloganology

Puns in the line, with brand name at work Here the brand goes to work, inextricably part of the pun: • Absolut Vodka: Absolut magic. • Citibank: Because the Citi never sleeps. • Frosted Chex: Chexellent, or what? • Quavers Snacks: Do me a Quaver. • Thomas Cook: Don't just book it, Thomas Cook it. • Nytol Sleeping Pills: Good mornings follow a good Nytol. • IBM: I think, therefore IBM. • Abbey National: Investments with Abbey endings. • Cutty Sark Whisky: Live a Cutty above. • Comet Electrical Stores: Lowering prices forever, that's Comet sense. • Arthur's Cat Food : Nothing else is Arthur's good. • Skoda Favorit: Put your money on the Favorit. • Farley's Baby Food: So Farley's, so good. • Thomas Cook Travel: Take a Thomas Cook at our prices! • Immac Depilatory: The look is Immac-ulate. • Visa Delta Debit Card: Visa's Delta blow to cheques. • Cadbury's Wispa: Candy You can't keep quiet about a Wispa. • Campari Aperitif : You'll find there is no Camparison. • Wike Farms Cheese: You'll Wike it too. 2. A slogan should recall the brand name Ideally the brand name should be included in the line. 'My goodness, my Guinness!' thus works, as does 'Aah, Bisto!'. On the other hand, 'Once driven, forever smitten' does not easily invoke the word Vauxhall, nor does 'All it leaves behind is other non-bios' scream out Fairy Ultra. This, by the way, is possibly the worst endline in the history of advertising! It certainly gets my vote. It's a brand manager at P&G speaking to a brand manager at the

Sloganology

competition and it means it doesn't leave a nasty residue in the wash -- the laundry equivalent of 'no bathtub ring'. No 'housewife' could possibly understand it. What's the point of running an advertisement in which the brand name is not clear? Yet millions of pounds are wasted in this way. If the brand name isn't in the strapline, it had better be firmly suggested. Nike dares to run commercials that sign off only with their visual logo -- the 'swoosh' -- like a tick mark or check mark, as the Americans say. The word Nike is unspoken and does not appear. This use of semiotics is immensely powerful when it works, because it forces the viewer to say the brand name. Rhymes – with brand name. One of the best techniques for bringing in the brand name is to make the strapline rhyme with it. Here are some lines we've selected from the ADSlogans Unlimited database. See how well it works if the brand name is the rhyming word: • City Link: City Linking, smart thinking. • Granada: Ads work harder in the new Granada. • Haig Scotch: Don't be vague. Ask for Haig. • Kia-Ora: We all adore a Kia-Ora. • Natwest Bank: To save and invest, talk to Natwest. • Nicotinell: It needn't be hell with Nicotinell. • Quavers: The flavour of a Quaver is never known to waver. • Radio Rentals: Stay contented, get Radio Rented. • Teletext: Don't get vexed. Ask Teletext. • Thomas Cook: Don't just book it, Thomas Cook it. Rhymes – brand name mention A fall-back position is to use a rhyme and mention the brand name without it actually rhyming. Not so effective, perhaps?

Sloganology

• Mars: A Mars a day helps you work, rest and play. • Viakal: It's the Viakal fizz that does the bizz! (1992) • Andrews Antacid: It's the Andrews fizz that does the bizz. (1996) • Milk: Milk's gotta lotta bottle. • Oraldene: Soothe it away the Oraldene way. • Flanders, Belgium: Savour the flavour of Belgium. Note how the competitive edge is lost when the brand name is not the rhyme. It could easily be 'An apple a day helps you work, rest and play,' or 'Savour the flavour of a Quaver'. But the idea of 'To save and invest, talk to Alliance and Leicester' does not threaten NatWest. A&L in fact uses: 'You get a smarter investor at the Alliance & Leicester,' which in turn wouldn't work as: 'You get a smarter investor at Barclays.' 3. A slogan should include a key benefit 'Engineered like no other car in the world' does this beautifully for Mercedes Benz. 'Britain's second largest international scheduled airline' is a 'so what?' statement for the late Air Europe. You might well say "I want a car that is engineered like no other car in the world." But it is unlikely you would say "I want two tickets to Paris on Britain's second largest international scheduled airline!" In America they say 'sell the sizzle, not the steak.' In Britain they say 'sell the sizzle, not the sausage.' Either way, it means sell the benefits not the features. Since the tagline is the leave-behind, the takeaway, surely the opportunity to implant a key benefit should not be missed? Here are some... • Hat Council: If you want to get ahead, get a hat. • Polaroid: The fun develops instantly. • Swan Light: Won't make a pom tiddly. • Weight Watchers: Taste. Not waist. • Adjustamatic Beds: For the rest of your life. • Holiday Inn: Pleasing people the world over. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Philips: The best way to get music out of your system. • Radio Times: If it's on, it's in. • The Economist Free enterprise with every issue. Look at these lines which have no apparent benefits: • AT&T: It's all part of the I Plan from AT&T. • Equity & Law Equity & Law: Need we say more. • RAM Enterprises: RAM is a woman-owned small disadvantaged business. • Exxon We're Exxon. • Lite Tuff: That's Lite Tuff! • Sapolio Soap: Use Sapolio. • Showerlux No wonder we're ahead. • MFI Take a look at us now. The problem with the AT&T line was that at no point did they articulate what the 'I Plan' was. They might just as well have said 'It's all part of fxzlldcrk from AT&T.' 4. A slogan should differentiate the brand 'Heineken refreshes the parts other beers cannot reach' does this brilliantly. When the line needed refreshing, it was extended in later executions to show seemingly impossible situations, such as a deserted motorway in the rush hour, with the line 'Only Heineken can do this', and lately showing unlikely but admirable situations, such as a group of sanitation engineers trying to keep the noise down to the comment: 'How refreshing! How Heineken!' The distinction here is that the line should depict a characteristic about the brand that sets it apart from its competitors. In the above examples, we see Swan Light, an Australian low alcohol beer. 'Won't make a pom tiddly' is brilliant. It plays on the expression 'tiddly pom',the sort of noise a stiffupper-lip Brit would say in the colonies when reviewing the troops as

Sloganology

they march past, and, of course, a Brit to an Oz is a pom. And what could be worse than a tiddly (tipsy) pom? This line gets my vote as one of the all-time greats. And it runs on double-decker bus 'super sides'. Here is a selection of lines that deliver differentiation: • British Rail: Let the train take the strain. • Cheese Council: Anyway you please it, cheese it. • Pilkington K Glass: Amazingly pays in your glazing. • Mail on Sunday: A newspaper, not a snoozepaper. • Timex: Takes a licking and keeps on ticking. • Metropolitan Home: Mode for your abode. • Natrena: Why have low calories when you can have no calories. • Safeway Everything you want from a store, and a little bit more. • Tesco: The price is dropping on your weekly shopping. • Ariel Ultra: Not just nearly clean, but really clean. 5. A slogan should impart positive feelings for the brand Some lines are more positive than others. 'Once driven, forever smitten', for example, or 'Aah, Bisto!'. Contrast this with Triumph's line for its TR7 sports car in 1976: 'It doesn't look like you can afford it', or America's Newport cigarettes: 'After all, if smoking isn't a pleasure, why bother?' "Because I'm hooked, you bastard!" might well be the answer from those who are addicted to the weed, a sentiment the cigarette company may not appreciate as part of its message. Publishers will tell you that negative book titles don't sell. It is my belief that negative advertising is hard to justify. Notice how boring all the negative electioneering is in general elections. The voters just want to turn off. Here is a group of positive lines, to make you feel better: • Capital FM: Feel 95 point great. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Delta Airlines: You'll love the way we fly. • Egg Marketing Board: Fast food and good for you. • Horlicks: The key to a nice, relaxed evening. • Solpadeine: Makes you feel human again. 6. A slogan should reflect the brand’s personality How can a brand have a personality? Our dictionary says personality means 'habitual patterns and qualities of behavior of any individual as expressed by physical and mental activities and attitudes; distinctive individual qualities of a person considered collectively.' So think of the brand as a person. Then consider whether the line works for that person. Here is a group of lines that suit , contrasted with lines that wouldn't: • Guinness: Good things come to those who wait. YES! • Guinness :The quicker picker-upper. NO! • Volkswagen Beetle: Think small. YES! • Volkswagen Beetle: As good as it looks. NO! • McDonald's: Did somebody say McDonald's? YES! • McDonald's: A sandwich served with an east coast style and a midwest smile! NO! • American Express: Don't leave home without it. YES! • American Express: Money talks. NO! 7. A slogan should be strategic Some companies can effectively convey their business strategy in their lines: • BICC Group: Engineering tomorrow's world. • BT: It's good to talk. • Dupont: Better things for better living, through chemistry. • Glaxo/Wellcome: Disease has no greater enemy. • Hyundai: From chips to ships. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Union Carbide: The discovery company. 8. A slogan should be campaignable This means that the line should work across a series of advertising executions. It should have some shelf-life. Then you could have a dozen different ads or commercials, each with its own unique story, with a single common tagline that supports them all, like these: • American Express: Do you know me? (Endorsements by famous names who are not readily recognizable.) • Blackglama Minks: What becomes a legend most? (Big stars flaunt their mink coats [not any more, they don't].) • Dewar's Scotch Whisky: They're doers. (Profiles of interesting people who just happen to drink Dewar's Scotch.) • Hamlet Cigars: Happiness is a cigar called Hamlet. (Pot-pourri of aggravations for which the tranquilizer is lighting up a Hamlet.) • Heineken Beer: How refreshing! How Heineken! (Variety of unbelievable situations [wouldn't it be nice if...].) • One2One (cellular phone): Who would you like to have a One2One with? (Celebrities fantasize about chatting with their own heroes.) • Sainsbury's (UK supermarket): Everyone's favourite ingredient. (Recipes from various celebrities calling for Sainsbury's ingredients.) 9. A slogan should not be usable by a competitor In other words, you should not be able to substitute a competitive brand name and use the line. For example, 'My goodness, my Murphy's!' just would not work, but 'A company called TRW' could be a company called anything. Let's look at these characteristics in more detail, illustrating the points with more examples. So many slogans have absolutely no competitive differentiation. You could add any brand name to the line and it would make sense. And this often is proven by how many users of a line there are. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

One of the most overused lines in the ADSlogans Unlimited database is 'simply the best and its variations: • American Legend: Simply the Best. • Amiga: Simply the Best. • Aspen: Simply the Best. • Binatone: Simply the Best. • Bishop's Nissan: Simply the Best. • Duet: Simply the Best. • Edinburgh Woolen Mills: Simply the Best. • HME Firetrucks: Simply ... the best. • Jaystone & Associates: Simply the Best. • Kuoni: Simply, the Best. • Lee Lohman: Simply the Best. • MGM Auto Group: Simply the Best. • Northeast Sailplane: Simply the best. • Radio Cambridgeshire: Simply the best. • Sanderson Farms: Simply the best. • Sunshine Flights: Simply the best. • True Digital: Simply the best. • Woolacombe Bay Hotel: Simply the best. 10. A slogan should be original In advertising, originality is king. A new way of sending a message can set a brand apart from copycats and also-rans: • Heinz Beanz Meanz Heinz. • Knirps You can break a brolly but you can't k-nacker a Knirps. • Mail on Sunday A newspaper, not a snoozepaper. • New York State I q New York. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Thomson Holidays If Thomson don't do it, don't do it. But if they do, do. Take beer. You can bet the brief calls for the brand to be seen as refreshing. So what do we get? Here: • Bud Ice :Extreme refreshment. • Budweiser: Refreshingly different. • Calders Cream Ale: Creamy, smooth, refreshing. • Pabst Blue Ribbon: For keener refreshment.. • Pabst Blue Ribbon: Refresh! Rejoice! Remember! Pabst gets the call. And then one day, came: • Heineken:Heineken refreshes the parts other beers cannot reach. ...followed, after many years, by... • Heineken: How refreshing. How Heineken. 11. A slogan should be simple Remember, the endline is what you want the punter to 'get'. So KISS (keep it simple, stupid!), Not like these: • City of Dresden: An economic epi-centre where high tech meets baroque. • Hotel Ana, Singapore: Highly strung grand pianos, relaxed guests. Not the other way round. • Fireman's Fund: Inventor and scientist make dreams come true; the Insurance man keeps nightmares from happening. • Iberia Airlines The best connections in the world mean nothing if an airline forgets the human one. But like these: • Blackpool: More than just a front. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Larkspur Landing Hotel: Home suite hotel. • Lloyd's Life Insurance: Cash if you die, cash if you don't. • British Airways Concorde: You leave. Arrive before. 12. A slogan should be neat We're using the word neat in the teenage sense. A neat line helps move the brand up a point in the punter's perception. Here are some lines that are neat-o! • Apple Computer: Think different. • The Economist: For top laps. • Heinz: Beanz meanz Heinz. • Kellogg's: Help yourself. • Mazda: Get in. Be moved. • Thomas Cook: Don't just book it, Thomas Cook it. • Zenith Data Systems: The best way of expressing your intelligence. 13. A slogan should be believable Poetic license is allowed. Even exaggeration: • Fix-All Liquid Cement: A million and one uses. • Heineken: Heineken refreshes the parts other beers cannot reach. • Whitman's Sampler: A woman never forgets the man who remembers.

But you can go over the top...

• Cadbury's: Nobody knows Easter better than Cadbury's. • Haagan-Dazs: It's better than anything.

Sloganology

• KFPM (radio station): The World's Biggest Little Station. • Old Gold cigarettes: Not a cough in a carload. 14. The line should help when you’re ordering the product or service, or at least aspiring to it. Here are some that help: • "I want to have 'the ultimate driving machine'." (BMW) • "Give me 'taste. Not waist'." (Weight Watchers Meals) • "'Why fool around with anyone else?'" (FedEx) Here are some that don't: • "I want a beer that's 'good, but not that good.'" (Tennents) • "I want two tickets to Brussels on 'Britain's second largest international scheduled airline'!" (Air Europe -- now out of business) 15. The line should not be in current use by others. The more different users of a slogan, the less effective it is. ADSlogans Unlimited offers its LineCheck service so you can make sure your line isn't in use by others. Whose are these lines?..... • Who? Our people make the difference. • Who? Engineering the future. • Who? Taste the difference. • Who? Nobody sells for less! • Who? Where quality costs less. • Who? We care. • Who? The cutting edge. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

16. The line should not be bland, generic or hackneyed Slogans that are bland, redolent of Mom and apple-pie, clearly suffer a weakness. Almost any brand could use these lines: • Ames Rubber: Excellence through total quality. • Currie Motors: Nice people to do business with. • CWS Ltd: People who care. • Henredon furniture: For those who value excellence. • Itel computers: Whatever it takes, wherever it is. • Omega: The sign of excellence. • Royal Bank of Scotland: Where people matter. • SingerL We make it better. • Unisys: We make it happen. • Carling Black Label: Your best bet yet. And then there are the generic lines... Imagine an organization that provides slogans. They might sell slogans off the shelf -- like these: • Tomorrow's answers... today! • Our customers come first. • Satisfaction guaranteed. • You can be sure with us. • World class. • The best there is. • We do it carefully. Is that what you want? Hackneyed means 'made trite and commonplace by overuse'. A hackneyed line is dull and monotonous. Like these: • Put your money where your mouse is. -- for any internet bank. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• The wings of [country] -- for any national airline. • The spirit of [location] -- for any national liquor. • [Country's] largest [industry] -- for any big company. • Don't just [verb 1], when you can [verb 2] -- verb 2 is usually a bastardization of the advertiser's name. • Don't say [commodity], say [brand] -- widely used in many areas. 17. A slogan should not prompt a sarcastic or negative response These do: Delta Airlines: We get you there. ("I should certainly hope so. Do I get my money back if we crash?") Mobil: We want you to live. ("And the Flibberty's Fine Funerals line must be 'We want you to die'!") FileMaker software: What's your problem? ("It don't work!") Eastern Airlines: We have to earn our wings every day. ("I've heard of short-term financing, but this is ridiculous!") Is that a Playtex under there? ("Sexist pig!") 18. A slogan should not be pretentious This is the pomposity test. Try reading the line with the utmost gravity, like an American narrator in a 50's corporate film, giving it the true spin of importance. Does it sound a bit pretentious? These do: • Kyocera: Doing what others dare not. ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Churchill: Surprisingly passionate about insurance. • The Hair Clinic: Where excellence is an everyday word. • Ariel Ultra: Digests the fatty food stains ordinary compacts leave behind at 40°. • Olivetti: Our force is your energy. 19. A slogan should not be negative Here is a group of lines that don't profess good tidings: • Northern Ash: Lung cancer doesn't come in extra mild. • Meat & Livestock Comm: Slam in the lamb. • Bacardi Spice: Distilled in hell. • Lea & Perrins: Steak Sauce only a cow could hate. • Hungry Joes: Bad news for baked potatoes. • Tennents Pilsner: It's good, but not that good. • Triumph TR 7: It doesn't look like you can afford it. 20. A slogan should not reek of corporate waffle, hence sounding unreal These do: Powergen: We do everything in our power to put you first. Neptco: Committed to innovation, quality and service. BF Goodrich Aerospace: Creating value through excellence in innovation, quality and people. United Research: Accelerating strategic change. Ames Rubber: Excellence through total quality. Almost Any Bank: Where people make the difference.

Sloganology

21. A slogan should not be a “So what?” or “Ho-hum!” statement These are: • Cadillac: It outsteps its own great traditions! ("So what?") • Izod Lacoste: We are what others pretend to be. ("So what?") • Staffordshire Building Society: A real building society -- mutual since 1902. ("So what?") Neither should it make you say “Ho hum...” and turn the page, like these do: • Currie Motors: Nice people to do business with. ("Ho hum...") • Tetrad (loose covers): Visit your Tetrad stockist and discover the Tetrad lifestyle. ("Ho hum...") 22. A slogan should not make you say “Oh yeah??” These do: • British Telecom: It's you we answer to. (“Oh yeah??”) • Kmart: Changing for the better. (“Oh yeah??”) • British Rail: We're getting there. (“Oh yeah??”) • Tellabs: Leadership in providing innovative solutions to the (“Oh yeah??”) telecommunications industry worldwide.

Sloganology

23. A slogan should not be meaningless These are... What on earth are they trying to say? • Environment Agency: Use a bin. It beats getting your bird nicked by a logo. • Exxon: We're Exxon. • Foster's: Tickle it you wrigglers! • Lite Tuff: That's Lite Tuff! • Pork Farms: The huntiest choppers in the clundy. 24. A slogan should not be complicated or clumsy These are a little complex… • Caltex: At the heart of your engine. And the community. • Madasafish Freedom: for the net generation. • Bally Ribbon Mills: Manufacturers and distributors of quality narrow woven-edged fabrics since 1923. • Rico Windows: Your local family-run business in its 14th year trading under the same name. • Tyco International: Telecommunication and electronics. Healthcare and specialty products. Fire and security. Flow control. • Requisite Technologies: E-content solutions that power B2B e-commerce. 25. You should like it What’s the point of using a slogan you don’t like? Slogan trends There area two trends in slogans these days. One is the single-word line, such as exemplified here: ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

• Budweiser: True. • IBM: Think. • Irn-Bru: Different. • Rover: Relax. • United Airlines: Rising. It is hard to deliver a complex message in a single word, so that brings us to the other trend– the triple threat… • Air France: New. Fast. Efficient. • British Gas: Energy. Efficiency. Advice. • ICI: World problems. World solutions. World class. • Jaguar: Grace... Space... Pace... • Marks & Spencer: Quality. Value. Service.

4. 500+ Famous Company Slogans In alphabetical order by brand. Company

Slogan

A&W Root Beer

That frosty mug sensation

A-1 Steak Sauce

A-1 makes hamburgers taste like steakburgers

Abbey National

Get the Abbey habit Because life's complicated enough

Abbott Laboratories

A promise for life

Access Credit Card Access

Takes the waiting out of wanting Makes sensible buying simple Access - Your Flexible Friend Does you does, or does you don't take Access?

Accenture

High Performance. Delivered.

Sloganology

Ace Hardware Store

Ace is the place for the helpful hardware man

Acura

The True Definition of Luxury. Yours.

Adelma Mineral Waters

Fresh Squeezed Glaciers

Agilient

Dreams Made Real

Airbus

Setting the standards

Alba Dry Milk

Skim milk does not come from skinny cows

Alka Seltzer

I can't believe I ate the whole thing! Plop, plop, fizz, fizz, oh what a relief it is! Try it, you'll like it

Allinson's Bread

Bread wi' nowt taken out

Allstate Insurance

You're in good hands with Allstate

Almaden

Grapes, like children, need love and affection

Alpo Dog Food

Doesn't your dog deserve ALPO?

American Airlines

Rest, keep warm and drink liquids Doing what we do best Fly the American way

American Brands, Inc

Tobacco is our middle name

American Coach Lines

If man were meant to fly, God would have lowered the fares

American Express

Don't leave home without it

American Home Magazine

American Home has an edifice complex

Amtrak

See America at see level

AMX

Itâ&#x20AC;&#x2122;s your world. Take control

Anadin

Nothing acts faster than Anadin

Andrews Liver Salts

Andrews for Inner Cleanliness

Andrex toilet tissue

Soft, strong and very long

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

Anritsu

Discover what’s possible

Apple Computers

The Power to Be Your Best Think different

Arpege Perfume

No bottles to break - just hearts Promise her anything, but give her Arpege

A.T. Kearney

Ideas that last

AT&T

Reach out and touch someone You’re World. Delivered.

Aunt Jemima

Aunt Jemimi makes morning they’ll remember

Avis Rental Car

We're number two. We try harder

Babycham

I'd love a Babycham

Badedas

Things happen after a Badedas bath

Bells Scotch Whisky

Afore ye go

BMW

The ultimate driving machine

BVD Underwear

Next to myself, I like BVD best

Bank of America

Think what we can do for you

Barnum & Bailey Circus

The Greatest Show on Earth

Bayer Aspirin

Bayer works wonders

Bellsouth

Listening. Answering.

Beecham's Pills

Worth a guinea a box Beecham's pills make all the difference

Benetton

The United Colors of Benetton

Benson & Hedges

Pure Gold

Bic Lighters

Flick your Bic

Big Ben Clocks

Victory won't wait for the nation that's late

Birds Eye Frozen Foods

Come home to Birds Eye Country

Sloganology

Birds Eye Peas

Sweet as the moment when the pod went 'pop'

Bisto

Ahh Bisto!

Black Velvet Whiskey

Feel the Velvet

Bob Evans Restaurants

Down on the farm

Boeing

Forever new frontiers

Bonded Tobacco Company

Making smoking 'safe' for smokers

Borden Inc

If it's Borden's, it's got to be good

Bounty candy bar

Bounty - the taste of paradise

Bournvita

Sleep sweeter, Bournvita

Braniff Airways

When you've got it, flaunt it

British Airways British Army

The World's Favorite Airline We'll take more care of you Join the professionals

British Caledonian Airline

We never forget you have a choice

British Egg Marketing Board

Go to work on an egg Happiness is egg shaped You can rely on the lion There is a lion on my egg Was there a lion on your egg this morning?

British Gas

Don't you just love being in control?

British Rail

Let the train take the strain This is the age of the train We're getting there Its for Yoo-hoo! It's good to talk Make someone happy with a phone call

British Telecom

Britvic

Britvic - simply the best there is

Bromo-Seltzer

If you keep late hours for Society's sake, Bromo-Seltzer will cure that headache

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Brooke Bond Dividend Tea

Spend wisely - save wisely

Brut Aftershave

Splash it all over

Brylcreem

A little dab'll do ya

Budweiser Beer

When you say Budweiser, you've said it all The Genuine Article The King of beers Where there's life, there's Bud

Buick Wouldn't you really rather have a Buick? It makes you feel like the man you are When better automobiles are built, Buick will build them Bulova Watches

Equal Pay, Equal Time The mainspring in a Bulova is made to last 256 years 146 leather straps - whichever comes first

Burger King

Have it your way We do it your way Burger King - the home of the Whopper It takes two hands to hold a Whopper

Burma Shaving Cream

So creamy it's almost fattening

Burma Sauce

The only 'sauce' I dare give Father

Busch Beer

Head for the mountains

Cadbury's Cocoa Essence

Absolutely pure

Cadbury's Milk Chocolate

Award yourself the CDM A glass and a half in every half pound

Cadbury's Milk Tray

And all because the lady loves Milk Tray

Cadbury's Flake

Sixpence worth of Heaven

Cadbury's Fruit and Nut

Everyone's a Cadbury's Fruit and Nut Case

Cadbury's

Roses Roses grow on you

Cadbury's Smash

For mash get Smash

Cadbury's Snack

Bridge that gap with Cadbury's Snack

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

Calvin Klein Jeans

Nothing comes between me and my Calvins

Canada Dry Tonics and Mixers Emigrate to Canada Dry (for the sake of your Scotch) Drink Canada Dry Canon

See what we mean

Camay Soap

You are in a Beauty Contest Every Day of your Life You'll look a little lovelier each day, with fabulous pink Camay Perfume worth 9 guineas an ounce

Camel Cigarettes

I’d walk a mile for a Camel’s For digestion’s sake- smoke Camel’s More doctors smoke Camel’s than any other cigarette

Campari

The first time is never the best

Campbell's Condensed Soup

Soup is good food M'm M'm Good

Camp Coffee

Ready, aye, ready Drink Camp - its the best! Don't be misled!!!

Capital One

What’s in your wallet

Carling Black Label

I bet he drinks Carling Black Label

Carlsberg

Probably the best lager in the World

Carlton Cigarettes

If you smoke, please smoke Carlton

Carnation Milk

Milk from contented cows

Cashmere Bouquet Soap

Now they whisper to her ... not about her

Castlemaine XXXX Lager

Australians wouldn't give a XXXX for anything else

Castrol Motor Oil

Castrol - liquid engineering

Central Park Zoo

Come to the Central Park Zoo Cafeteria. Let the animals watch you eat for a change

Cerebos salt

See how it runs!

Chesterfield Cigarettes

Blow some my way

Sloganology

Chevrolet

See the USA in a Chevrolet The road isn't built that can make it breathe hard! Eye it - try it - buy it!

Chivas Regal Scotch

Isn't that a lot for a bottle of Scotch? Yes Are your friends living beyond your means?

Cinzano

If enough people would stop smoking and start drinking, we could get out of ashtrays and into vermout Empowering the Internet Generation

Cisco Clairol Hair Coloring

Does she or doesn't she? If I've only one life, let me live it as a blonde!

Club Med Resorts

Vacation is a world where there are no locks on the doors or the mind or the body

Coal Board

Come home to a real fire

Coca-Cola

The pause that refreshes It’s the real thing Have a Coke and a smile Things go better with a Coke

Coldene Cold Tablets

Don’t spread the cold…Spread the word

Colgate Toothpaste

It cleans your breath while it cleans your teeth The Colgate ring of confidence

Colman's Mustard

C'mon Colman's, light my fire

Comfort fabric conditioner

Softness is a thing called Comfort

Commercial Union

We won't make a drama out of a crisis

Compaq

Has it changed your life yet?

Co-op

You can always get it at the Co-op

Courage Beer Courier Express.

It's what your right arm's for Take Courage Today's delivery problems solved tomorrow

Cow & Gate Milk Food

Babies love it

Crisco Vegetable Shortening

Cooks who know trust Crisco

Sloganology Croft Original Sherry

One instinctively knows when something is right

Cunard Steamship Company

Getting there is half the fun

Cutty Sark Whisky

Don't give up the ship

CVS Pharmacy

Expect something extra

Dacron Fabric

America lives in Dacron

Daily Mirror

Forward with the People Forward with Britain Biggest daily sale on Earth

Danish Bacon

Good bacon has Danish written all over it

De Beer Consolidated Mines

Diamonds are forever ...

Dell

Get more out of now

Delta Airlines

You'll love the way we fly Ready when you are

Del Monte

The man from Del Monte says yes

Demon Internet Ltd Dewar's Scotch Whisky

The internet for a tenner a month It never varies

DHL

We keep your promises

Dial Soap

Aren't you glad you use Dial? Don't you wish everybody did? People who like people like Dial

Dilly Beans

If your friendly neighborhood grocer doesn't have a jar knock something off a shelf on the way out

Dockers

One leg at a time

Dr Pepper

Be a Pepper! Good for Life!

Domestos Bleach

Domestos kills all known germs (in one hour) Domestos kills ninety-nine per cent of all known germs Domestos kills all known germs - Dead!

Dow Corning

We help you invent the future

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Double Diamond

I'm only here for the beer A Double Diamond works wonders

Dunlop Tires

Fit Dunlop and be satisfied

Durex Condoms

Crowdstopper

Eastern Airlines

Fly now. Shovel later We have to earn our wings every day

E.F. Hutton

When E.F. Hutton talks, people listen

Elizabeth Arden

167 days of foggy, foggy dew can't claim all the credit for beautiful English complexions Elizabeth Arden is real

Emerson Electric

Considered it solved

Encyclopedia Britannica

Dick and Jane is dead

Energizer Batteries

It keeps going, and going, and going....

Ericsson

Make yourself heard

Esso

The Esso sign means happy motoring Happiness is a quick-starting car Put a Tiger in Your Tank

Fairy Washing Up Liquid Federal Express

Now hands that do dishes can feel soft as your face For hands that do dishes When there's no tomorrow

Financial Times Newspaper

No F.T. .... No Comment

Firestone Tyres

Where the rubber meets the road

Florida Citrus Commission

A day without orange juice is like a day without sunshine

Ford

Ford has a better idea Quality is Job 1 Everything We Do is Driven By You

Four Roses Whiskey

America's most gifted whiskey

Friends of Animals

Extinct is forever

Friends of the Earth

Think globally, act locally

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Gateway 2000

You got a friend in the business

General Electric

Progress is our most important product We bring good things to life

Gillette

The best a man can get

Golden Flake Potato Chips

Starch Free As A Chip Can Be Always Good, All Ways For Goodness Sake, Eat Golden Flake Great Pair, Says the Bear Gobble Golden Flake Golden Flake.... With Southern Fried Crunch Good As Gold The Good Gets Better With Golden Flake The Favorite Chip of The S.E.C. One Taste And Your Stuck On Golden Flake The Crispiest Chip In The South Golden Flake...It's Where You Find The Flavor

Goodyear Tires

The best tires in the world have Goodyear written all over them Out front. Pulling away.

Gordon's Gin

No wonder the English have kept cool for 192 years It's got to be Gordon's

Guinness

I feel like a Guinness - I wish you were Guinness is Good for You My Goodness. My Guinness Guinness gives you strength Not everything in black and white makes sense Pure genius

Haig Whiskey

Don't be vague - ask for Haig

Hai Karate Aftershave

Be careful how you use it!

Harp Lager

Harp puts out the fire

Harpic Lavatory

Cleaner Cleans round the bend

Harrods

Everything London Harrods for everything Harrods serves the World Enter a different World

Heineken

Heineken. Refreshes the parts other beers cannot reach ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

Heinz

Heinz 57 Varieties

Heinz Baked Beans

Beanz Meanz Heinz

Hellman's Mayonnaise

Bring out the Hellman's and bring out the best

Hershey's Chocolate

There's a smile in every Hershey Bar

Hewlett Packard

Expanding Possibilities

Hiton Hotels

Take me to the Hiltonâ&#x20AC;&#x2122;s

Hitachi

Inspire the next

Home Depot

The Home Depot. Low prices are just the beginning You can do it. We can help. More saving. More doing.

Homepride Flour

Graded grains make finer flour

Honda Civic

Better gas mileage. A Civic responsibility

Honda Motorcycles

You meet the nicest people on a Honda

Hoover Vacuum Cleaners

It beats as it sweeps as it cleans

Hyundai

Prepare to want one

IBM

Computers help people help people Solutions for a small planet

Infineon

Keep on thinking

Independent Newspaper

It is. Are you?

Intel

Intel inside

Jaguar

Don't dream it. Drive it! Grace.... space... pace

J&B Scotch

Scotch and the single girl

Jell-O Gelatin Dessert

America's most famous dessert

Jockey Shorts

What the well-dressed man is wearing this year Look your best while you wear our least The best seat in the house

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

Johnny Walker Black

If you want to impress someone, put him on your Black list Honor thy self Born 1820 - Still going strong

Kellogg Company

The best to you each morning

Kellogg's Rice Krispies

Snap! Crackle! Pop!

Kellogg's Sugar Frosted Flakes They're G-r-reat! Kentucky Fried Chicken

Buy a bucket of chicken and have a barrel of fun Finger-lickin' good Real goodness from Kentucky Fried Chicken Corn and cluck for a buck

Kiwi Shoe Polish

When your shoes shine, so do you

Kleenex Tissues

Don't put a cold in your pocket! - Use Kleenex Tissues

KLM

The reliable airline

Kodak Cameras and Films

America's storyteller You press the button - we do the rest If it isn't an Eastman, it isn't a Kodak

Kroger

Right store, Right price

Lay's Potato Chips

Betcha can't eat just one

Levi's Jeans

Have you ever had a bad time in Levi's? Quality never goes out of style

Life Savers Candy

Gee, I wish I had a nickel

Lipton Tea

Lipton's gets into more hot water than anything

Listerine Mouthwash

Often a bridesmaid - but never a bride. Even your best friends won't tell you Her Honeymoon - and it should have been mine! The taste you love to hate (twice a day) Stops halitosis!

Lockheed Aircraft

Air Power is Peace Power – Lockheed

Lookheed Martin

We never forget who we’re working for

Lucent Technologies

We make things that make communications work

Sloganology

M&Ms Candy

The milk chocolate melts in your mouth - not in your hand

Maidenform

I dreamed I stopped traffic in my Maidenform bra I dreamed I went shopping in my Maidenform bra

Maltesers

Chocolates with the less fattening centres

Marcus Valley Pickles

At last. A pickle that bites back

Marlboro Cigarettes

Come to Marlboro Country Come to where the flavor is

Mars

A Mars a day helps you work, rest and play Now... There is only one Mars Mars are Marvelous

Martini

The right one Any time, any place, any where

Mary Quant

Make-up to make love in

Matchbox

We sell more cars than Ford, Chrysler, Chevrolet, and Buick combined

Max Factor Cosmetics

To bring the wolves out - Riding Hood Red

Maxwell House Coffee

Good to the last drop Taste as good as it smells

Maytag Appliances

Our repairmen are the loneliest guys in town

McDonald's

You deserve a break today Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun One in a billion Billions and billions served

Meow Mix Cat food

Tastes so good cats ask for it by name

Met Life

Get Met. It Pays. For the IF in life.

Mexican Brewery

The beer that made Milwaukee jealous ...

Microsoft

Where do you want to go today?

Midland Bank

Come and talk to the listening bank

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

Miller Beer

Together we make a great team No matter what what's-his-name says, I'm the prettiest and Lite's the greatest

Milky Way

The sweet you can eat between meals (without ruining your appetite)

Mohara Suits

Only 1 out of 25 men is color blind. The other 24 just dress that way

Morton Salt

When it rains, it pours

Mum Deodorant

Has your girl turned into a refrigerator? If her air is arctic, try ... MUM

Murray Mints

Too-Good-To-Hurry-Mints

Muzak Corporation

Music is art. Muzak is science

National Airlines

I'm Margie. Fly me

National Lottery

It could be YOU

Milk Marketing Board

Drinka pinta milka day Drink more milk Full of natural goodness Is your man getting enough? Milk's Gotta Lotta Bottle Watch out there's a Humphrey about

Mr Kipling Cakes

Mr Kipling does make exceedingly good cakes

NEC

Just imagine

NestlĂŠ

Have a Break. Have a Kit Kat

New York State Lottery

Play it again, Sam

New York Times

All the news that's fit to print

NYSE

The world puts its stock in us

Nike Shoes

If it feels good then just do it

9 Lives Cat Food

The cat who doesn't act finicky soon loses control of his owner

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Old Spice

The thrill of Roses Spiced with excitement Speaking of love

Omo washing powder

Omo adds brightness to whiteness

Orange mobile phones

The future's bright, the future's Orange

Opal Fruits

Opal Fruits - made to make your mouth water

Orlon Fabric

Dancing pleats that won't sit out

Oxo

Oxo gives a meal man-appeal

PAL dog food

Prolongs Active Life

Palmolive Soap

Keep that schoolgirl complexion

Pampers

Give your baby something you never had as a baby. A drier bottom

Pan-American Coffee Bureau

Good coffee is like friendship: rich and warm and strong

Pan-Am World Airways

Live today. Tomorrow will cost more

Panasonic

Just slightly ahead of our time

Paul Masson Wines

We will sell no wine before its time

Pearline washing powder

Pearline keeps white things white and bright women bright

Pears' Soap

Cleanliness is next to Godliness Good Morning! Have you used Pears' soap? How do you spell soap? Why P-E-A-R-S, of course Preparing to be a beautiful lady Since when I have used no other

Pedigree Chum Dog food

Top breeders recommend it

Penguin Biscuits

P-P-P-Pick up a Penguin

Pepsi-Cola

Come alive. Youâ&#x20AC;&#x2122;re in the Pepsi generation

Pepsodent Toothpaste

You'll wonder where the yellow went when you brush your teeth with Pepsodent So much more to enjoy

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Phillips

Let's make things better Simply years ahead

Phyllosan

Phyllosan fortifies the over-forties

Pickford's Removals

We carry everything

Pillsbury Foods

Nothin' says lovin' like somethin' from the oven

Pinkerton's Detective Agency

We never sleep

Pontiac

We are driving excitement

Post Office

Someone, somewhere, wants a letter from you

Pretty Feet Deodorant

Whatâ&#x20AC;&#x2122;s the ugliest part of your body?

Proctor & Gamble

Touching Lives, Improving Life

John Player & Sons

Player's Please

Pulsar Watches

Accuracy to seconds a month

Qualcast

It's a lot less bovver than a Hover

Quaker Oats

Does it make sense to jump out of a warm bed into a cold cereal?

Quaker Puffed Wheat Cereal

The cereal that's shot from guns!

Qwest

Ride the light

Radio Caroline

The station of the nation

Radio Luxembourg

The station of the stars

Raid

Raid kills bugs dead

Ralston Purina Pet Food

All you add is love

Red Cross

The greatest tragedy is indifference

Rolls Royce

At sixty miles an hour the loudest noise in the new RollsRoyce comes from the electric clock Trusted to deliver excellence

Rowntree's Fruit Gums

Don't forget the fruit gums, Mum

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Safeway Supermarkets

Everything you want from a store and a little bit more

Samsung

Imagine

Sanka Coffee

One fiddler you wonâ&#x20AC;&#x2122;t have to pay

Sara Lee Food Products

Nobody doesn't like ... Sara Lee

Schlitz Beer

Schlitz ... the beer that made Milwaukee famous

Schweppes mixer drinks

Schhh - you know who What is the secret of Schhh Schweppervescence lasts the whole drink through Tonic water by you know who

Seagram's Gin

Dryest gin in town. Ask any Martini

7-Eleven

Oh thank heaven for 7-Eleven

7-Up

Takes the 'ouch' out of grouch Freshen-up with 7-Up Bring on the real Thirst-Quencher! The un-cola

Shell Oil Company

A child is an island of curiosity surrounded by a sea of question marks Go well - go Shell Keep going well - keep going Shell That's Shell - that was! You can be sure of Shell

Sherwin-Williams Paint

All you need to know about paint

Shredded Wheat Cereal

Bet you can't eat three

Smarties

Wot a lot I got

Society of American Florists

Say it with flowers

Sprint Nextel

Yes you can

Sprite

Obey Your Thirst

Squib drug products

The priceless ingredient of every product is the honor and integrity of its maker For years we've been making our products as if lives depend on them

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Staples

That was easy

State Farm

Like a good neighbor, State Farm is there We live where you live\

Steinway Pianos

Steinway: the instrument of the immortals

Stetson

Step out with a Stetson

Stork Margarine

Can you tell Stork from butter?

Subaru

The beauty of all wheel drive

Sunday Times

Sunday isn't Sunday without the Sunday Times The Sunday Times is the Sunday papers

Sun Microsystems

We put the . in dot.com

Surf Washing Powder

Hold it up to the light, not a stain and shining light

Syquest

Apparently space isn't the final frontier

Taco Bell Restaurants

Head for the Border

Target

Expect more. Pay less.

Tate & Lyle

Out of sweetness came forth strength

Tesco Supermarkets

Every little helps

Tetley's tea

Tetley make tea-bags make tea

Texaco Fuel

You can trust your car to the man who wears the star

Texas Instrument s

Technology for innovators

Innovation

3M Scotch Tape

Christmas is a time to believe in things you can't see

Tide Washing Powder

If it's got to be clean, it's got to be Tide Tide's in, dirt's out

The Times

Top people take the Times When The Times speaks, the World listens Have you ever wished you were better informed?

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Tizer

Drink Tizer, the appetizer

Toohey's beer

How do you feel? I feel like a Toohey's

Toshiba

Ello, Tosh, Got as Toshiba?

Toyota

I love what you do for me - Toyota! Oh what a feeling Moving forward

Trans World Airways

Sight for Soaring Eyes You're going to like us Up, up and away with TWA

Triumph Lingerie

Triumph has the bra for the way you are

United Airlines

Fly the friendly skies of United

United Biscuits

P..P..Pick up a Penguin

United Negro College Fund

A mind is a terrible thing to waste

UPS

Moving at the speed of business What can brown do for you?

United States Army

Be all that you can be Some of our best men are women

UUNET

The Internet at Work

Verizon Wireless

Can you hear me now? Itâ&#x20AC;&#x2122;s the network

Visa Credit Card

Visa - It's everywhere you want to be

Vodafone

How are you?

Vogue MagazineVogue -

[for] the overwhelming minority If it wasn't in VOGUE It wasn't in vogue

Volkswagen

Relieves gas pains While in Europe, pick up an ugly European Ugly is only skin-deep If gas pains persist, try Volkswagen Small wonder

Volkwagen (cont) Wagon Wheels

It's so big, you've gotta grin to get it in

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Wall Street Journal

The daily diary of the American dream

Weetabix

Have you had your Weetabix Withabix, withoutabix

Wheaties

Cereal Breakfast of Champions

Whiskas Cat Food

Eight out of ten cats prefer it

Wilkinson Sword

Wilkinson Sword - the World's finest blade

Winston Cigarettes

Wiston tastes good like a cigarette should

Wonderbra

Hello boys The one and only Wonderbra

Woolwich Building Society

We're with the Woolwich

Woolworths

Nothing over sixpence The wonder of Woolworths

Xerox

The document company

Yellow Pages

Let your fingers do the walking Want to reach 8 out of 10 adults - walk this way.

Zest Soap

You're not fully clean until you're Zestfully clean

5. US City Tourism Slogans In alphabetic order by city. Note: the slogans below are advertising/marketing slogans, not be confused with city mottos or nicknames. Slogan

City

A Whole Lotta Texas Goin’ On!

Abilene, TX

It’ll Make You Smile

Adair, IA

Good For You, Albuquerque

Albuquerque, NM

Where the People Are Warm Even When the Weather Isn’t

Andover, KS

Sloganology Big City, Southern Hospitality

Atlanta, GA

The City Too Busy to Hate

Atlanta, GA

Always Turned On

Atlantic City, NJ

Auburn: More Than You Can Imagine

Auburn, WA

Oasis in the Sun

Avenal, CA

Keep Austin Weird

Austin, TX

The City That Reads

Baltimore, MD

Believe

Baltimore, MD

You’re Not Dreamin’, You’re in Beaman

Beaman, IA

Let Us Surprise You

Bellingham, WA

Boost Buffalo

Buffalo, NY

It’s Good for You

Buffalo, NY

It’s Not the End of the Earth, But You Can See It From Here

Bushnell, SD

Where Northern Enterprise Meets Southern Hospitality

Cairo, IL

You Can Do Better in Cando

Cando, ND

History for the Taking

Carson City, NV

What We Dream, We Do

Charlotte, NC

So Very Virginia

Charlottesville, VA

The Only Cherokee in the Cherokee Strip

Cherokee, OK

Urbs In Horto (City in a Garden)

Chicago, IL

I Will

Chicago, IL

In Season Every Season

Clemson, SC

The Best Location in the Nation

Cleveland, OH

Cleveland Rocks!

Cleveland, OH

We Create Community

Colorado Springs, CO

Columbia, SC

Sloganology More Than You Dreamed

Columbus, OH

Ohio’s Sharpest Corner

Conneaut, OH

One Mile Square and All There

Covina, CA

Live Large. Think Big

Dallas, TX

Big Beach, Big Fun The Pride of the Prairie

Daytona Beach, FL Decatur, IL/Hazelton, ND

Where the Surf Meets the Turf

Del Mar, CA

It’s a Great Time in Detroit!

Detroit, MI

Where the Name Just Says It All

Devine, TX

Where Yee-Ha Meets Olé

Eagle Pass, TX

The Pride Shows

Easley, SC

We’re Always Up to Something Fun!

Eau Claire, WI

Where the Sun Spends the Winter

El Centro, CA

Make History on the Texas Border

El Paso, TX

More Than Just a Pretty Beach

Encinitas, CA

The Way Texas Used To Be

Fayetteville, TX

Where the Stars Come Out to Play

Fort Davis, TX

Where the West Begins

Fort Worth, TX

Where History Never Gets Old

Fredericksburg, VA

Fresno: Smile When You Say That The City That Time Forgot

Fresno, CA New Orleans, LA

The Town That Made Tulsa Famous

Glenpool, OK

It’s the Climate

Grants Pass, OR

Where Your Ship Comes In

Gulfport, MS

The Town Without a Frown

Happy, TX

Twenty Lakes in Twenty Minutes

Harrison, MI

Sloganology Get ‘Er Done

Havre, MT

Town Without a Toothache

Hereford, TX

The Sweetest Place on Earth

Hershey, PA

Where Everybody is Somebody

Hico, TX

Ha’aheo No ‘O Honolulu (Honolulu Pride)

Honolulu, HI

Houston’s Hot!

Houston, TX

The Real Texas

Houston, TX

Where the Trails Start and the Buck Stops

Independence, MO

Where Florida Begins

Jacksonville, FL

Make It a Good Place to Live In

Kansas City, MO

Lose Your Heart to the Hills

Kerrville, TX

If It Is To Be Me, It Is Up To Me

Kinross Township, MI

Third Oldest City in Oregon

Lafayette, OR

It’s Always Been the Place

Lake Geneva, WI

Jewel of the Hills

La Mesa, CA

What Happens Here, Stays Here

Las Vegas, NV

How About Doin’ Some Time in Leavenworth?

Leavenworth, KS

The First Town of the First State

Lewes, DE

Livable, Lovable Lodi

Lodi, CA

Hip Is Here!

Long Beach, CA

We’ve Got It

Louisville, KY

An Unexpected Pleasure

Lyons, KS

The Town That Loves Company

Mackinaw City, MI

Where People Care

Malabar, FL

Rollin’ on the River

Manchester, OH

The Hub of the Universe

Marion, IL/Boston, MA

Sloganology A Slice of Heaven on Earth

Mayfield, UT

Where Horses Have the Right of Way

McKinleyville, CA

Where Chiefs Meet

Meeteetse, WY

Right On Top, Not Down Under

Melbourne, IA

The Sky’s the Limit

Midland, TX

West Texas Adventure

Midland, TX

Genuine Milwaukee

Milwaukee, WI

Timeless Beauty...Ageless Fun

Natchez, MS

Newark, On a Roll

Newark, NJ

The City That Never Sleeps

New York City, NY

Life. Celebrated Daily.

Norfolk, VA

A Place for All Seasons

Northport, NY

Only Oakland

Oakland, CA

Rare. Well Done.

Omaha, NE

O! is for Omaha

Omaha, NE

The End is Just the Beginning

Oregon City, OR

It’s All the Name Implies

Paradise/Pleasanton, CA

Almost Heaven

Paw Paw, WV

Where the Odds Are With You

Peculiar, MO

Philadelphia Isn’t As Bad As Philadelphians Say It Is

Philadelphia, PA

The Place That Loves You Back

Philadelphia, PA

Moves Mountains

Pikeville, KY

Welcome to the Good Life

Porterville, CA

The City That Works

Portland, OR

Where the Bald Eagles Soar and the Carp Drops!

Prairie du Chien, WI

Raleigh, NC

Sloganology Real. America. Up Close. Climate Best by Government Test

Rapid City, ND Redwood City, CA

With Time for You

Richmond, MI

One City, Our City

Richmond, VA

We’ve Got All the Civilization You Need

Riverton, WY

The Aliens Aren’t the Only Reason to Visit

Roswell, NM

There’s More Than Meets the Arch

St. Louis, MO

Middle of the Mitten

St. Louis, MO

Always in Season

St. Petersburg, FL

Something to Remember

San Antonio, TX

It’s a Great Day in San Bernardino

San Bernardino, CA

Where It’s Good To Be Alive

San Clemente, CA

City with Sol

San Diego, CA

The City That Refused to Die

Sanford, ME

Only in San Francisco

San Francisco, CA

The City That Knows How

San Francisco, CA

City with a Mission

San Gabriel, CA

San Jose Is Growing Up

San Jose, CA

Where the Swallows Return

San Juan Capistrano, CA

Santa Ana: The Spirit of Change

Santa Ana, CA

The City Different

Santa Fe, NM

Where the Trout Leap in Main Street

Saratoga, WY

Come Live Where You Play

Saratoga Springs, UT

The West’s Most Western Town

Scottsdale, AZ

More Than Just a Song

Shenandoah, TX

Named For the Turn of a Card

Show Low, AZ

Sloganology The Natural Place to Visit

Sitka, AK

The Place to Watch

Skowhegan, ME

Live the Legends

South Bend / Mishawaka, IN

We’ve Got a Lot To Give

Spokane, WA

Where Nature Smiles for Seven Miles

Spring Lake, MI

Dear Hearts and Gentle People

Swanton, NE

Soul of the Southwest

Taos, NM

Twice as Nice

Texarkana, AR

Key to a Continent

Ticonderoga, NY

Time Spent in Timewell is Time Well Spent

Timewell, IL

The Town Too Tough to Die

Tombstone, AZ

To the Stars Through Difficulty

Topeka, KS

Try Turlock First

Turlock, CA

Clearly Texas

Uvalde, TX

Take Me to the River

Vicksburg, MS

Living with a Mystery

Villisca, IA

The Richest Place on Earth

Virginia City, NV

People Say We’re Old-Fashioned. We Hope So.

Virginia City, MT

From Solid Roots -- Strong Branches

Walker, MI

The City That Was So Nice They Named It Twice

Walla Walla, WA

City Living, DC Style

Washington, D.C.

The Coldest Spot in Iowa

Washta, IA

Cares More, Shares More

Whittemore, IA

Wichita We Got the Goods

Wichita, KS

You’re Something Special in Winston-Salem

Winston-Salem, NC

Yakima, WA

Sloganology

6. US State Tourism Slogans In alphabetic order by state Note: the slogans below are advertising/marketing slogans, not necessarily the same as the stateâ&#x20AC;&#x2122;s motto or nickname. State

Slogan

Alabama

Alabama the beautiful Where America finds its voice. Alabama

Alaska

Beyond Your Dreams, Within Your Reach

Arizona

The Grand Canyon State

Arkansas

The Natural State Land of Opportunity

California

Find Yourself Here

Colorado

Colorful Colorado Enter a Higher State Pike's Peak or Bust Rocky Mountain High

Connecticut

CONNECTicut Full of Surprises You Belong in ConneCTicut Better yet, Connecticut

Delaware

It's Good Being First Small Wonder Smaller, Faster, Smarter

District of Columbia

The American Experience Taxation without Representation Celebrate & Discover

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Florida

Sunshine State The Land of Good Living

Georgia

Georgia on My Mind

Hawaii

The Islands of Aloha

Idaho

Great Potatoes. Tasty Destinations. Famous Potatoes

Illinois

Mile After Magnificent Mile Right Here. Right Now.

Iowa

Life Changing Fields of Opportunities You make me smile

Indiana

Restart Your Engines Enjoy Indiana

Kansas

There's No Place Like Home Kansas, as big as you think Simply Wonderful Land of Ahhs

Kentucky

Unbridled Spirit It's That Friendly Where Education Pays

Louisiana

Fall in love with Louisiana all over again Come as you are. Leave Different. Sportsman's Paradise

Maine

Worth A Visit, Worth A Lifetime The Way Life Should Be Where America's Day Begins Vacationland

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Maryland

Seize the Day Off America in Miniature More Than You Can Imagine

Massachusetts

Make It Yours The Spirit of America

Michigan

Pure Michigan Getting The Upper Hand Great Lakes, Great Times; More To See. Say Yes to Michigan

Minnesota

Explore Minnesota Land of 10,000 Lakes

Mississippi

Feels Like Coming Home The South's Warmest Welcome

Missouri

Close to Home. Far from ordinary. The Cave State Where The Rivers Run

Montana

The Last Best Place Big Sky Country

Nebraska

Possibilities...Endless The Good Life

Nevada

Wide Open Battle Born Home Means Nevada The Silver State

New Hampshire

You're Going to Love it Here Live Free or Die

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology New Jersey

Come See For Yourself New Jersey & You: Perfect Together

New Mexico

Land of Enchantment

New York

I Love New York

North Carolina

A Better Place to Be First in Flight

North Dakota

Legendary

Ohio

So Much to Discover Birthplace of Aviation Birthplace of Aviation Pioneers The Heart of It All

Oklahoma

Oklahoma is OK Native America

Oregon

We Love Dreamers Things Look Different Here Pacific Wonderland

Pennsylvania

State of Independence Memories Last a Lifetime You've Got a Friend in Pennsylvania America Starts Here

Puerto Rico

Island of Enchantment

Rhode Island

Unwind

South Carolina

Smiling Faces. Beautiful Places.

South Dakota

Great Faces. Great Places.

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Tennessee

Tennessee- America at its best Sounds Good to Me Follow Me To Tennessee

Texas

It's Like a Whole Other Country Don't Mess with Texas State of the Arts Every thing's bigger in Texas

Utah

This Is Still The Right Place Life Elevated Greatest Snow on Earth Utah! Where Ideas Connect

Vermont

Vermont, naturally I LoVermon

Virginia

Virginia is for Lovers Live Passionately

Washington

SayWA! Experience Washington

West Virginia

Open for business Wild and Wonderful Almost Heaven

Wisconsin

Live like you mean it America's Dairyland Life's so good Escape to Wisconsin Stay just a little bit longer

Wyoming

Like No Place on Earth

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

7. International Tourism Slogans Touristic slogans arranged by country/region. Country

Slogan

Australia.

A different light We can't wait to say G'day

New Zealand

100% Pure New Zealand

Vietnam

A Destination for the New Millennium

Hong Kong

There's no place like Hong Kong Hong Kong will take your breath away!

Bangladesh's

Come to Bangladesh before the tourists

Philippines

More than the usual

Thailand

Happiness on Earth. Amazing Thailand -Experience

Variety Thailand (cont)

Amazing Thailand - Dreams for all seasons

Malaysia

Truly Asia

Queensland, Australia's

Where Else But Queensland Beautiful one day, perfect the next

India

Incredible India ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology India. Eternally Yours Kerala

God's own country

New South Wales, Australia

There's no place like it

Indonesia

Ultimate in Diversity My Indonesia - Just a Smile Away

Singapore

Uniquely Singapore. Live it up in Singapore! Surprising Singapore

Croatia

The Mediterranean as it once was

Scotland

Live it. Visit Scotland

Austria.

At last! Austria. You've arrived

Ireland

The Island Of Memories Awaken To A Different World

Greece

Live your myth in Greece A new point of view. Beyond Words.

Wales

Big Country ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology Cyprus

The Island for All Seasons A whole world on a single island

Spain

Smile! You are in Spain! Spain. Everything Under the Sun

Andalucia

There's only one.

Switzerland

Get natural

Luzern

Swiss made

Latvia

The Land that Sings. The Heartland of the Baltic

Andorra

The Pyrenean Country

Iceland

Pure. Natural. Unspoiled The Way Life Should Be.

Sicily

Everything else is in the shade

Estonia

Positively Transforming

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

8. Political Slogans (From US Presidential Elections) A Acid, Amnesty, and Abortion for All - 1972 anti-Democratic Party slogan, from a statement made to reporter Bob Novak by Missouri Senator Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness) A Chicken in Every Pot. A car in every garage. — 1928 Republican presidential campaign slogan of Herbert Hoover. All the way with LBJ —1964 U.S. presidential campaign slogan of Lyndon Johnson A time for greatness 1960 U.S. presidential campaign theme of John F. Kennedy (Kennedy also used "We Can Do Better"). Are You Better Off Than You Were Four Years Ago? — a 1984 U.S. presidential campaign slogan of Ronald Reagan that referred to the improved U.S. economy during Reagan's first four years as President. B Back to normalcy - 1920 U.S. presidential campaign theme of Warren G. Harding, referring to returning to normal times following World War I. Normalcy was and is a correct and proper English word, although archaic. It fell out of general usage around the 1850s or 1860s. Harding did not invent the word, he merely revived its usage. Better a Third Term Than a Third-Rater-1940 U.S. presidential campaign slogan of Franklin D. Roosevelt, which refers to Roosevelt's election for a third term as president Blaine, Blaine, James G. Blaine. Continental Liar from the state of Maine - 1884 U.S. presidential campaign slogan used by the supporters of Grover Cleveland, Blaine's opponent Bozo and the Pineapple — uncomplimentary name given to the 1976 U.S. presidential ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

campaign ticket of Gerald Ford and Bob Dole.

C Change we can believe in - 2008 U.S. presidential campaign slogan used by supporters of Barack Obama, often seen on bumper stickers. D Defeat the New Deal and Its Reckless Spending - 1936 U.S. presidential campaign slogan of Alfred M. Landon. Don't swap horses in midstream â&#x20AC;&#x201D; 1864 U.S. presidential campaign slogan of Abraham Lincoln. Also used by George W. Bush, with detractors parodying it as "Don't change horsemen in mid-apocalypse." Drill, baby, Drill! - 2008 US presidential campaign slogan of John McCain, used by his Vice Presidential candidate Sarah Palin. This phrase was often chanted as a call for America to consume domestic oil reserves. The phrase was originally coined by Michael Steele at the 2008 Republican National Convention. F Four more years of the full dinner pail - 1900 U.S. presidential slogan of William McKinley Free Soil, Free Men, Fremont - 1856 U.S. presidential campaign slogan of John Fremon For People, for a Change - 1992 U.S. presidential campaign slogan of Bill Clinton H He kept us out of war - Woodrow Wilson 1916 U.S. Presidential campaign slogan, also "He proved the pen mightier than the sword" Hoo but Hoover? - 1928 U.S. presidential campaign slogan of Herbert Hoover.

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

Hope - Barack Obama, 2008 I I like Ike - 1952 U.S presidential campaign slogan of Dwight D. Eisenhower. I propose (to the American people) a New Deal - 1932 slogan by democratic presidential candidate Franklin D. Roosevelt. I still like Ike - 1956 U.S presidential campaign slogan of Dwight D. Eisenhower I'm just wild about Harry - 1948 U.S. presidential slogan of Harry S. Truman, taken from a 1921 popular song title written by Noble Sissle and Eubie Blake. In Your Heart, You Know He's Right — 1964 U.S. presidential campaign slogan of Barry Goldwater In Your Guts, You Know He's Nuts — An unofficial anti-Barry Goldwater slogan, parodying "In Your Heart, You know He's Right", 1964. It's the economy, stupid — 1992 campaign slogan of Bill Clinton's campaign to refer to President Bush's promise of "no new taxes" It's Time to Change America — a theme of the 1992 U.S. presidential campaign of Bill Clinton K Keep Cool and Keep Coolidge — The 1924 presidential campaign slogan of Calvin Coolidge. L Let Well Enough Alone - 1900 presidential campaign slogan of William McKinley.

Sloganology

Let's Get Another Deck - 1936 U.S. presidential campaign slogan of Alfred M. Landon Let's Make It a Landon-Slide - 1936 U.S. presidential campaign slogan of Alfred M. Landon Life, Liberty, and Landon -1936 U.S. presidential campaign slogan of Alfred M. Landon M Ma, Ma where's my Pa? — 1884 U.S. presidential slogan used by the James Dick supporters against his opponent Grover Cleveland, the slogan referred to fact Cleveland had fathered an illegitimate child in 1874. When Cleveland was elected President, his supporters added the line, "Gone to the White House, Ha, Ha, Ha!" Morning Again in America - Ronald Reagan Slogan for 1984 Presidential Election N No Fourth Term Either-1940 U.S. presidential campaign slogan of Wendell L. Willkie P Peace and Prosperity — 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower Pour it on 'em, Harry! - 1948 U.S. presidential campaign slogan of Harry S. Truman Putting People First - 1992 U.S. presidential campaign slogan of Bill Clinton R Remember Hoover! - 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt Roosevelt for Ex-President — 1940 U.S. presidential campaign slogan of Wendell Willkie Ross for Boss — a 1992 U.S. presidential campaign slogan of independent presidential candidate H. Ross Perot.

Sloganology

Rum, Romanism and Rebellion - U.S. presidential election, 1884, Republicans attack opposition for views against prohibition, membership by Catholic immigrants and southerners T There are two Americas â&#x20AC;&#x201D; 2004 Frequent slogan and talking point for Democratic presidential candidate (and later Vice Presidential nominee) John Edwards. There's No Indispensable Man-1940 U.S. presidential campaign slogan of Wendell L. Willkie Tilden or Blood! - 1877 slogan of Samuel Tilden supporters after the election conflict that led to the Compromise of 1877 Tippecanoe and Tyler too - 1840 U.S. presidential slogan of William Henry Harrison. Tippecanoe was a famous 1811 battle in which Harrison defeated Tecumseh; John Tyler was Harrison's running mate. To Begin Anew... Gene McCarthy 1968 Turn the Rascals Out - 1872 anti-Grant slogan against the Era of Good Stealings V Vote as You Shot - 1868 presidential campaign slogan of Ulysses S. Grant W We are turning the corner - 1932 campaign slogan in the depths of the Great Depression by republican president Herbert Hoover. We Polked you in '44, We shall Pierce you in '52 - 1852 U.S. presidential campaign slogan of Franklin Pierce; the '44 referred to the 1844 election of James K. Polk as president.

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

We Want Willkie - 1940 U.S. presidential campaign slogan of Wendell L. Willkie Win with Willkie - 1940 U.S. presidential campaign slogan of Wendell L. Willkie

9. 100 Memorable Movie Slogans/Taglines 1. In space no one can hear you scream Alien (1979) 2. Houston, we have a problem Apollo 13 (1995) 3.They’re back Poltergeist II (1986) 4.We are not alone Close Encounters of the Third Kind (1977) 5. Just when you thought it was safe to go back in the water Jaws 2 (1978) 6. Who ya gonna call? Ghostbusters (1984) 7. A long time ago in a galaxy far, far away… Star Wars (1977) 8. Be afraid.Be very afraid The Fly (1986) 9. The list is life Schindler’s List (1993) 10. Earth.It was fun while it lasted Armageddon (1998) 11. An epic of miniature proportions A Bug’s Life (1998) 12. They’re here Poltergeist (1982) 13. You won’t believe your eye Monsters, Inc.(2001) 14. Things are about to get a little hairy An American Werewolf in Paris (1997) 15. Love is in the hair There’s Something About Mary (1998) 16. The horror...the horror Apocalypse Now (1979) 17. The ultimate trip 2001: A Space Odyssey (1968) 18. An adventure 65 million years in the making Jurassic Park (1993) 19. They’re young...they’re in love...and they kill people Bonnie and Clyde (1967)

Sloganology

20. The classic story about a boy and his mother Psycho (1998) 21.The mission is a man Saving Private Ryan (1998) 22.You’ll believe a man can fly! Superman (1978) 23. The true story of a real fake Catch Me If You Can (2002) 24. Fear can hold you prisoner.Hope can set you free The Shawshank Redemption (1994) 25. Buy the ticket, take the ride Fear and Loathing in Las Vegas (1998) 26. The coast is toast Volcano (1997) 27. Are you in or out? Ocean’s Eleven (2001) 28. The biggest mother of them all Mommie Dearest (1981) 29. One nation under the gun Bowling for Columbine (2002) 30. This is the weekend they didn’t play golf Deliverance (1972) 31. A tale of murder, lust, greed, revenge, and seafood A Fish Called Wanda (1988) 32. This is Benjamin.He’s a little worried about his future The Graduate (1967) 33. Five good reasons to stay single Four Weddings and a Funeral (1994) 34. Life is like a box of chocolates-you never know what you’re gonna get F. Gump (1994) 35. He’s having the day of his life...over and over again Groundhog Day (1993) 36. This time, it’s personal Jaws: The Revenge (1987) 37. This ain’t no chick flick Chicken Run (2000) 38. Garbo laughs Ninotchka (1939) 39. Even a hit man deserves a second shot Grosse Pointe Blank (1997) 40. Fifty million people watched but no one saw a thing Quiz Show (1994) 41. The first casualty of war is innocence Platoon (1986) 42. There’s something about your first piece. American Pie (1999) 43. Nice guys finish last.Meet the winners Dirty Rotten Scoundrels (1988)

Sloganology

44. You’ll laugh.You’ll cry.You’ll hurl Wayne’s World (1992) 45. Nice planet.We’ll take it! Mars Attacks! (1996) 46. Get a grip on yourself Spanking the Monkey (1994) 47. See it with a bud Dazed and Confused (1993) 48. Don’t get mad.Get everything The First Wives Club (1996) 49. Eight legs, two fangs, and an attitude Arachnophobia (1990) 50. Having a wonderful time, wish I were here Postcards from the Edge (1990) 51. Family isn’t a word, it’s a sentence The Royal Tenenbaums (2001) 52. Does for rock and roll what “The Sound of Music” did for hills This is Spinal Tap (1984) 53. Catch it Saturday Night Fever (1977) 54. A comedy from the heart that goes for the throat As Good As It Gets (1997) 55. Trapped in time.Surrounded by evil.Low on gas Army of Darkness (1992) 56. Meet the Marquis de Sade.The pleasure’s all his Quills (2000) 57. Eternity is closer than you think Star Trek: Insurrection (1998) 58. What’s eating you? Jeepers Creepers (2001) 59. No actual Europeans were harmed in the making of this film EuroTrip (2004) 60. He’s out to prove he’s got nothing to prove Napoleon Dynamite (2004) 61. The bitch is back Alien3 (1992) 62. This might hurt a little Sicko (2007) 63.His story will touch you, even though he can’t Edward Scissorhands (1990) 64.These women are serious about their taste in men Cannibal Women in the Avocado Jungle of Death (1989) 65. Yule crack up Christmas Vacation (1989) 66. Success didn’t go to his head, it went to his neighbor Envy (2004)

Sloganology 67.If at first you don’t succeed, lower your standard Tommy Boy (1995) 68.A man went looking for America and couldn’t find it Easy Rider (1969) 69.Everyone has one special thing Boogie Nights (1997) 70.Every dream has a price Wall Street (1987) 71.Great trilogies come in threes Scary Movie 3 (2003) 72. Thank God it’s only a motion picture Airplane! (1980) 73. From the brother of the director of Ghost

Naked Gun 33 1/3: The Final Insult (1994)

74....and remember, the next scream you hear may be your own! The Birds (1963) 75.Check your soul at the door Club Vampire (1998) 76. He’s been humiliated, kicked, and spat on...and it’s only 10:00 a.m. Swimming with Sharks (1994) 77. After a night they can’t remember comes a day they’ll never forget Dude, Where’s My Car? (2000) 78. Ding dong.You’re dead House (1986) 79. Friends are the people who let you be yourself...and never let you forget it Waiting to Exhale (1995) 80. Exorcise your rites The Craft (1996) 81. No mercy.No shame.No sequel Scary Movie (2000) 82. Get an Afterlife Casper (1995) 83. Nothing is as simple as black and white Pleasantville (1998) 84. Part mystery Part thriller.Parts missing Lake Placid (1999) 85. Evil has an upgrade Jason X (2001) 86. Wanna date? Frankenhooker (1990) 87. Good girls want him bad.Bad girls want him worse Cry-Baby (1990)

Sloganology 88.There is no gene for the human spirit Gattaca (1997) 89. Buy a bag, go home in a box Popcorn (1991) 90. What’s a little sex between friends? Kate’s Addiction (1999) 91. From zero to hero The Mask (1994)

92. What the one doesn’t have, the other is missing Dumb and Dumber (1994) 93. One dream.Four Jamaicans.Twenty below zero Cool Runnings (1993) 94. M*A*S*H gives a D*A*M*N

M*A*S*H (1970)

95. Bernie may be dead, but he’s still the life of the party! Weekend at Bernie’s (1989) 96. Love kills Sid and Nancy (1986) 97. Vietnam can kill me, but it can’t make me care

Full Metal Jacket (1987)

98. This Christmas, the snow hits the fan The Santa Clause (1994) 99. Sex.Clothes.Popularity.Is there a problem here? Clueless (1995) 100. He charges $10 but he’s willing to negotiate. Deuce Bigalow: Male Gigolo (1999)

About The Author Stephen Conley. Founder & Creative Director, The Slogan Shop LLC Stephen has diverse branding and advertising experience that spans the US, Latin America, and Spain. He possesses a unique combination of analytic and creative skills- a true “ambidextrous-minded” talent who’s never short on insights or initiative. He has put his strategic thinking and conceptual skills to work across a multitude of categories and a “who’s who” of brands during his twelve plus years in the business. He has worked for the big guys- Y&R (twice) and JWT as well as smaller, multicultural shops such as Bromley communications and Casanova Pendrill. He’s helped pitch and win new business both in the US and abroad, written industry articles and won awards. This guy is passionate about the advertising world. He inhales marketing books like some ©2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com

Sloganology

people read People magazine. He teaches his love for the business at the Miami Ad School where his students have won numerous national and international creative awards under his tutelage. And when he's not doing his "day job” with The Slogan Shop and his consulting gigs, he keeps busy with start-up endeavor he founded- a company focused on bringing classic stories to life in an innovative format. Think audiobook meets graphic novel meets video. He produced and directed the company's Edgar Allan Poe DVD which is currently being used in hundreds of schools across the country. You can check that out at www.taletube.com. Stephen holds Bachelor of Arts degree in Psychology from the University of Colorado and an MBA from The Thunderbird School of Global Management. He’s fully fluent in Spanish, both spoken and written. About The Slogan Shop The Slogan Shop is a branding boutique specialized in crafting slogans/taglines, logos, names and more. Collectively, we've worked on some of the world's best brands at award winning ad agencies. We formed The Slogan Shop because we believe every brand should be a work of art, a masterpiece in all its elements. Great brands shouldn't be reserved for the few who can afford the massive fees of typical agencies. At The Slogan Shop, you won't find any nonsense or bureaucracy, just powerful ideas to help you convey who you are, what you do and what separates you from your competition. All at an affordable price with flat fees, no wildly unpredictable hourly rates. What does your brand stand for? Let us help you tell the world. Visit us at www.thesloganshop.com.

Sloganology

References Sean Brierley (2002). The advertising handbook. Routledge. ISBN 0415243912. Advertising Slogans, Woodbury Soap Company, "The skin you love to touch", J. Walter Thompson Co., 1911

http://www.adslogans.co.uk/ http://www.powerlines.biz/ http://en.wikipedia.org/wiki/List_of_political_slogans http://www.buzzle.com/articles/famous-advertising-slogans.html http://advertising.about.com/od/copywriting/a/guesttagline.htm http://findarticles.com/p/articles/mi_m0HMU/is_1_32/ai_n8704852/

ÂŠ2010, Stephen J Conley, The Slogan Shop LLC www.thesloganshop.com